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Top 7 Things You Need For A Successful Business And Marketing Strategy In 2020

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successful business and marketing strategy in 2020

Top 7 Things You Need For A Successful Business And Marketing Strategy In 2020

successful business and marketing strategy in 2020

With less than 2 weeks left in this year, it is very important you create your successful business and marketing strategy in 2020. How are you going to ensure that your business will be successful in the coming year? The business environment is changing rapidly and you must ensure you are not left behind. When you consider the amount of information, technology, and progress that we have made over the years, it is certainly overwhelming.

Also related: How to identify your target market for your product and services

The coming decade is definitely going to be a leap and you need to be in the position to leverage the benefits. As an entrepreneur or startup founder, you need to develop a very good 2020 business plan. Without strategic planning for 2020, your business might not stand the test of time in the coming year.

The purpose of this post is to expose you to important and successful business and marketing strategies in 2020. We will teach you how to plan for 2020 regarding your business growth and development. One of the biggest setbacks for businesses is sticking with traditional methods that are no longer efficient. The tips that are shared in this post provide solutions that will help grow your business on a large scale.

7 Tips For A Successful Business And Marketing Strategy In 2020

  1. Map out funds for your marketing plan

If you are serious about having a successful business and marketing strategy in 2020, it is imperative that you put your money where your mouth is. Well, if you don’t know how much to budget for this task, the best thing is to set aside about 10 percent of your gross annual revenue for the marketing and success of your business.

  1. Leverage financial platforms to your advantage

Well, if you want to expand your business money is very much involved. In the previous years, you will be required to go through local banks and pitch your business model and plan. Currently, business, finance, and investing are very far from such old-fashioned methods. With the internet, it is very easy for anyone to get started with a business of their own.

Today, banks have continued to close their locations and are trying to be more focused on online services. There are many web-based financial platforms that you can leverage to make your business successful by improving and expanding your marketing strategy. More entrepreneurs and business owners are making use of direct deposits, financed loans, and easy-repay programs to quickly borrow money from their online banking platforms without having to step into the banking hall.

So, you cannot have a successful business and marketing strategy in 2020 without having money to finance your plans.

  1. Employ a marketing strategy that works

One thing that the past ten years have shown us, especially in the retail business is that those who fail to adapt to the times will certainly die.     So, adaptability is key to having a successful business in 2020. You can consider once multi-billion dollar companies like Kmart, Blockbuster, BestBuy, etc.

When it comes to running a successful business, it is not just about the amount of cash inflow. It also boils down to how much you can limit from going out. The traditional marketing methods like television ads, flyers, mailings, etc still work. Offline marketing is not dead either, all you have to do is find a marketing model that uses both.

You need to be taking advantage of Google and Facebook as both are at the peak of perfection for online marketing and customer demographic targeting. Both platforms give you access to more than 70 percent of the people on this planet. You can also track your results to see if there is a positive or negative return on investment at every point in time.

Also read: Top 10 important skills for the year 2020 and beyond

  1. Quality employees, Staff, and cost management

You cannot have a successful business and marketing strategy in 2020 if you fail to manage your employees properly. As an entrepreneur, your first customers are your workers and you must ensure they are well taken care of. Good cost management is also very important for your business success. The cost associated with growth in customer service can quickly flow over in the wrong direction, so you must be careful.

At the starting, you can hire freelancers, using automation to run your business. Although the freelance approach doesn’t suit all business processes, it certainly cuts costs.

  1. Have a well-defined marketing strategy goals

Without set goals, how will you ascertain if your marketing strategy is effective or not? Ensure your marketing goals are specific, measurable, attainable, relevant, and timely (SMART). They will help you determine how you guide your marketing and PR activities for the year. You have to take time to set objectives that will help you achieve the results you desire.

  1. Have clarified branding guidelines

No matter your marketing plan and strategy, it will greatly rely on consistent branding across your communication channels. To achieve this, you need to have clearly set brand guidelines for your business. Branding is very important to the success of your business, especially in the coming year. it is not something to be toyed with. Your business brand speaks volumes about the business, which means you have to create a worthy brand that will attract your customers.

  1. Make it digital

There is a saying “digital platforms are the way of the future.” Let me as you-what does it mean for your business? Digitizing your business can help you reach out to a more target audience in a short period of time. By using video conferencing, you can cut travel costs while also achieving your goal. From the accounting department to marketing, you can streamline everything using a digital platform. The question is, how is your company preparing?

Conclusion

By leveraging the tips I have highlighted in this article, you will greatly improve your chances of having a successful business and marketing strategy in 2020. Entrepreneurship demands good planning and effort, so you have to be prepared to put in the needed work in order to be successful.

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Top List

Top 10 Forex Brokers In Nigeria And Their Platforms

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Top 10 Forex Brokers In Nigeria 2018

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App & Software

Top 10 Refer and Earn Apps in Nigeria 2020

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Hello there! Do you want an extra source of income? Or, are you interested in making some cool cash without having to risk investing a start-up capital? Do you just want to make some more productive use of your mobile phone, in generating some cash for yourself? If your answer to any of these questions is YES, then you’ve got yourself an opportunity to achieve just that by following this article to the end! This article discusses in detail the top 10 refer and earn Aapps in Nigeria 2020.

In the following paragraphs, you’ll get to know about a few mobile apps which pays you just for referring others to use the app.

But before going through these apps, here are a few things I feel you need to note before you could start earning:

  1. You need to be a registered user of the applications.
  2. You’ll need some data particularly for installing and running the applications.
  3. Trying to earn an income from this apps is NOT a Get-Rich-Quick thing. The earnings from these apps are not always gigantic, although they could add up really quickly if you out in more effort.
  4. The earnings may seem so little at the first. But don’t be discouraged; the more the referrals you make, the more you earn.
  5. You don’t need any special skill to start and/or manage these apps or the referral process. You can simply use the traditional methods to get new referrals from time to time; and finally
  6. You can start right away!
Top 10 Refer and Earn Apps in Nigeria

Top 10 Refer and Earn Apps in Nigeria

Top 10 Refer And Earn Apps in Nigeria 2020

See some of the top 10 refer and earn apps in Nigeria 2020 below:

(1) SumoTrust Affiliate

SumoTrust affiliate is a refer-and-earn program by a Nigerian-owned financial oraganization named SumoTrust. They are an automated investment/savings, learning and finance management organization. They help users in effectively planning their money, as well as make wiser financial and business decisions. Users set savings goals, and work towards achieving them over their forecast time. They also have other options where you can fix your savings you don’t want to spend over a period of time.

But how does their affiliate program work?

All they want from you is to share a referral link gotten from your Affiliate Earnings section in the account which you have with them. Send it to your friends on various social media handles such as Twitter, WhatsApp, etc. and ask them to join Sumotrust.

For each successful referral that registers and saves up to seven thousand five hundred naira (N7,500), you earn six hundred naira on the go! You can reach them on sumotrust.com or download their app from your respective application store.

(2) Motute Affiliate

Motute is an education-based app in partnership with SumoTrust. Motute (a.k.a. Mobile Institute) is a learning and teaching marketplace which connects instructors in various fields from around the world to organizations, individuals or group of individuals towards imparting novel skills and knowledge in building better careers as well as gaining financial freedom.

To participate in Motute referral program:

  • Download the app from your respective stores
  • Register with them
  • Then tell your family and friends about buying a course with them.

For every sale you bring to Motute, they pay you 25% commission. There you go.

(3) VFD Microfinance Bank App

VFD Microfinance bank app is a financial institution that operates a little differently from your regular bank. VFD microfinance bank boasts of putting out “Nigeria’s first truly virtual bank,” V. The application is free, and there aren’t any hidden charges either for funds transfer within or outside VFD.

How can you make money through VFD Microfinance bank app referral program?

Veelager is a platform on V which allows you to make money through referrals to the bank. Refer 25 people to V app and get thirty thousand naira, provided they continue banking with VFD. But that’s not the highest they pay for referrals. The more you refer, the more you earn. It’s as simple as that.

(4) FairMoney App

Fair money lends money to borrowers. You could loan up to five hundred thousand naira from them, all depending on their assessment of your financial profile or history. As soon as your application is made and approved, you get your credit alert from the bank, of course, with terms and conditions which you’ll agree to.

However, whenever you successfully make a referral to the app, FairMoney gives you a five hundred naira discount. Does it look too little? Multiply that by twenty and see what you get. The choice is yours to make. 

(5) Cowrywise App

Cowrywise is a financial organization, just like VFD which allows customers to save, invest and get interests over a period of time at interesting rates. Their savings and investments also come with security just as you’ll find in traditional commercial banks.

As a form of encouragement to customers towards referring others to them, Cowrywise rewards her customers. You could earn up to five hundred naira per referral as a Corporate ambassador with Cowrywise.

(6) Luno App

Luno app deals in different types of cryptos, especially etherium and bitcoin.  The app could also be used for savings, apart from trading.

For every referred user that purchases BTC worth five thousand naira, Luno rewards you with two hundred and fifty naira worth of bitcoin. Like I’ve always said, the more the referrals, the more you earn.

(7) JumiaPay Nigeria

JumiaPay, as you may already have guessed, is a subsidiary of the renowned ecommerce platform, Jumia. JumiaPay is a free online payment app that allows you to recharge your phone, book a ride, order your food, or even pay utility bills.

When you invite anyone to use the app, JumiaPay pays you N500 when your referrals spend above the same amount using the app. There you go.

(8) Carbon App

Next on our list is Carbon App. Carbon App, formerly known as PayLater, is a nice app for investing money, making loans or making payments.

Carbon App does not charge you for transactions done on the app: interesting if you asked me.

In a means of providing more earning platforms for its customers, Carbon app pays five hundred naira per referral when the referred repay their first loan.

(9) Branch App

Branch is an online lending platform that provides loans to customers. They offer loans ranging from N1, 500, up to N150, 000.

On every referral you make, Branch pays both you and the referred N500.

(10) Piggyvest App

And last but not the least, is Piggyvest App. Like Cowrywise, Piggyvest allows you to save, invest and earn interests over time.

When you make referrals, and they complete their profile, you earn N1000 on each referral. Multiply that by fifteen and see how much you’ve got.

There you have it: various applications which pay you for just making referrals via your social networks. The choice is now yours to make: will you take it or will you leave it? Make a move today and earn by just referring people – friends, family, even strangers to use any of these apps today!

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Crypto-Currency

Top 10 Blockchain Startups in Nigeria 2020

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Over the years, modern technology has been dominated by companies based in first world countries. However, technological resources shouldn’t be located exclusively to a minute part of the world. In reality, the possibility of technology invading every sphere of human endeavor with its potentials can only be achieved when tech resources are distributed globally, as well as their use in helping local populations who are already showing a degree of commitment to improving their developing communities. More so is the advantage of knowing which of the crypto companies to invest in and how. With this list of the top 10 Blockchain Startups in Nigeria 2020, you can never be wrong in your choices!

In Nigeria, Africa’s largest economy, a number of blockchain startups are growing to meet the need for a cryptocurrency-thirsty populace. This is regardless of the fact that cryptocurrencies are not yet accepted legal tender in the West African country. Between April and June this year (2020) alone, $34.4 m was transacted in Bitcoin in Nigeria, the largest share on the continent. As stated by Usefultulips, South Africa followed behind with $15.2 m; Kenya with $7.8 m; Ghana, $ 640,000 and Tanzania $600,000.

It should not be alarming, therefore, that useful platforms through which cryptocurrencies are traded are springing up in handful places around the country.

Of all these platforms, I bring to you those that I consider the top 10 of Blockchain startups in Nigeria. See them below:

Top 10 Blockchain Startups in Nigeria 2020

(1) Quidax

Co-founded in 2016 by Uzo Awilli and Buchi Okoro, Quidax allows its users to freely purchase as well as sell cryptos in their local currency. Trading in Ethereum, Ripple, Bitcoin, Litecoin alongside other cyptocurrencies can be easily done on Quidax.

(2) BuyCoins

Provided by Bitkoin Africa, BuyCoins was founded in 2017 by Timi Ajiboye, Tomiwa Lasebikan and Ire Aderinokun. BuyCoins has a funding of $120,000. Users on BuyCoins have the opportunity to buy and sell cyrptocurrencies within a very short range of time.

BuyCoins conduct their services via their app, taking off prospective traders the stress of seeking other traders in the crptocurrency market. BuyCoin supports Bitcoin Cash, Litecoin, Bitcoin and Ethereum. Cryptos can be traded via their app which is available for IOS and Android devices.

(3) Bundle

Bundle is provided by and backed by Binance and was founded by Yele Bademosi. With Bundle, users can sell or buy Ethereum, Bitcoin and BNB. They also offer their customers the opportunity to buy cryptocurrencies using bank or card transfer. Proceeds from sales of cryptos, could also be withdrawn and deposited into your commercial bank account. With just N500, you can trade in BNB or Bitcoin.

(4) Yellowcard

Yellowcard provides users services for purchasing cryptos via the internet through debit cards or bank transfer. With this, they (users) can load their back accounts in the local currency, before paying for the digital coins they’re interested in. Currently, Yellowcard is in support of dash and Bitcoin core and would be adding tether (USDT) and Bitcoin cash (BCH) in the days ahead. Yellowcard is founded by Chris Maurice

(5) Patricia

With a dynamic operating mode, Patricia makes trading in cryptos like Ethereum, discounted gift cards, Bitcoin, Perfect money, etc. easily available to prospects.

(6) ABiT Network

Founded by Gauis Chibueze (aka Bitcoin Chief), ABiT Network provides blockchain e-commerce services throughout Africa. Some of ABiT’s products include ABiT Play, ABiT Go, ABiT Farm, ABiT Reps, ABiTCrowd, ABiTrader, and Tatcoin. For instance, with ABiT Reps, ABiT offers youths the opportunity to earn by telling others about ABiT products. Their apps can be found on different online stores such as Android and IOS.

Top 10 Blockchain Startups in Nigeria 2020

(7) CryptoTvPlus

CryptoTvPlus is one of the leading media agency on the continent. They provide the latest info on events, updates, project reviews in the digital currency market. They have an active online presence on Facebook, Twitter and YouTube with an application for easy access on Google play store. Founded in 2018, Cryptotvplus has a revenue of $ 15.40 million.

(8) Bitfxt

Bitfxt is another Nigerian cryptocurrency startup. Recently, in February 2020, they secured N5.45 billion from UK-based Payitup clearinghouse Ltd in a bid to expand their cytocurrency infrastructure. Traditionally, Bitfxt deals in Bitcoin and allows trade from prospects all around the globe.

(9) Roqqu

Founded by Uchenna Nnodim, Roqqu provides a speedy platform for the buying and/or selling of cryptocurrencies. Within thirty minutes, withdrawals are completed using Roqqu. They support EOS, STEEM, Ethereum and Bitcoin transactions. Like other cryptocurrency trading platforms, Roqqu has an app on Google Play store for easy trading. Traders on Roqqu are referred to as Roqquians.

(10) NairaEx

Founded in 2015, NairaEx has recorded over hundred thousand users with over one million transactions. They are one of the most popular in the digital currency market on the continent. NairaEx is a top blockchain company in Nigeria where cryptocurrencies such as Litecoin, Bitcoin Cash, Ethereum, and Bitcoin are traded. They are a reliable company for the exchange of Bitcoin and other cyptos through common payment platforms. NairaEx allows users to fund and withdraw within the same day.

11.Conclusion

The majority of the blockchain companies mentioned and discussed in this piece and others not mentioned here are founded and spearheaded by young Nigerians. These are highly spirited individuals who are seeking novel solutions to ancient problems in their immediate environment.

Ranging from agriculture, to the energy sectors and the financial payments service industries, these startups are making life better for many. You should find a way and align with the current trend. There is something for you if you invest in cryptocurrency today.

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