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3 Major Startup Financing Challenges And How To Solve Them

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major startup financing challenges

3 Major Startup Financing Challenges And How To Solve Them

Every startup will need funds to start and to maintain a company. Funding is arguably the most important aspect of any business at all stages. Many startups face a series of financial challenges at the onset of their business; it is almost inevitable. This is reason enough to know the major startup financing challenges. You will also understand how to solve them.

There is no alternative to funding so you must go through the process to be able to grow your business. If this is the case, you will do well to be prepared.

There exist this optimism and positive vibe that comes with starting a business. People are excited and they are very serious until the issue of funding rears its ugly head. If you can survive that time without losing focus and maintaining your optimism, you will pull it off.

Most times, startups depend on investors to get their companies going. To this end, they hustle for the right investors to pitch. This is where it might become a problem.

According to Bill Rader, president, and CEO of Efferent Labs, “Getting in front of the right investors is always a challenge, but even when you do that you’re also competing against a lot of people for the same money.”

Therefore, you may not have to depend entirely on investors. A lot of success will come from self-funding. It is an important aspect of the business’s survival and you will get investors or not along the way.

You may not be able to raise the money you need on your own even if you have had success in the past. You will need to become part of your business community to do that. it helps you in unimaginable ways.

You will to radically network as that is key to the survival of the business and its success. Reach out to more people and you will be fine.

We want to discuss the 3 major startup financing challenges. They always rear their ugly heads and if are not careful, you may not survive them. We will also talk about how to overcome them.

These major startup financing challenges affect almost all the business at their infant stage.

How To Solve The 3 Major Startup Financing Challenges

major startup financing challenges

  1. Landing the right investor

Finding the right investors who will be willing to back your business as a startup is unarguably the biggest challenge startups will face. It is a key aspect of the major startup financing challenges.

You will do well to know that it is not every investor that is right for your company. Some are just not right for you so getting investors is quite different from getting the right investors.

According to Jayna Cookie of EVENTup, “it’s important for business owners to think about their financing options. It can be tempting to jump at every company that’s interested, but this may not be the best use of time. You need to ask yourself what companies they are investing in and at what stage.”

You will need to do some research so as to determine the kind of angel investors and venture capitalists that you will try to pitch. They are the people you will give your time. It doesn’t make sense to spend all the time on people that you don’t need and in the vein, don’t need you too.

The challenge obviously is getting the right investors. To solve this challenge, you will be strategic in going after investors. It is important so that you will end up with the right people for your business.

  1. Network all the time

To raise funds, you will need to network. Networking is at the base of financing your startup. Networking here simply means forming alliances and relationships with companies that can be mutually beneficial.

If you want to grow your business, you will need others to do that. You cannot, in all honesty, do that on your own. You will need to explore all the strategies for developing a healthy and working relationship with other companies.

Cooke summed it up when he maintained that “Your best introduction is always going to be from another entry that potentially has raised money from the same firm. Today an entrepreneur has a lot of opportunity for getting their ideas out there, there’s a lot of soft money lying around. You have to get out there, you have to do some work, and you have to enter these competitions. … It comes with a lot of practice.”

  1. Have an exit strategy

Cooke suggested that having an exit strategy can help provide more opportunities for funding. By having clear goals set and an idea of where you want to be in the future, you can potentially consider other funding options.

“I wish … I had reached out to more people, maybe on the peripheral of our industry and [said], ‘Oh, this may be a company that we can work within the future,’ whether a partnership or an acquisition.”

Having an exit strategy plays into other advice Cooke has for new companies: Make sure you have a plan. While every business is different, having defined parameters on how much money you need and what you need it for can help you as you approach investors. Cooke said she had everything outlined and clear before she began talking to investors, and that she ended up asking for about 20 percent more than her company needed to account for any problems that could arise.

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The Key Challenges Facing Nigerian Banks

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Everyone who owns a bank account in Nigeria would have at one time or the other had reason to walk into the bank and encountered the long queues. There are times when we often wonder if these banks deliberately make people queue just to patronize them but the indisputable fact remains that even as we face challenges, so do these banks. so what are ts The Key Challenges Facing Nigerian Banks

Challenges Facing Banks in Nigeria

The Key Challenges Facing Nigerian Banks

The Key Challenges Facing Nigerian Banks

The various challenges facing the Nigerian banks include;

1.         Weak capital base

It is considerably difficult for a bank which can “hardly feed itself” to grant customers loans or go into international trade. A bank with a weak financial base is a bank on the highway to failure. Little wonder therefore why several years ago, the Central Bank of Nigeria (CBN) on realizing this impending doom, directed all Nigerian banks to increase their capital base from N1b to at least N25b by December 31, 2005. This led to the closure of many banks and only 25 banks were able to meet the N25b requirement. Some banks had to resort to mergers.

2.         Ethics and professionalism

Ethics can be regarded or is a defined and agreed set of values and principles or guidelines which confer or enforce on a person a sense of differentiation of what is right from what is wrong. Nigerian banks are known for a high display of unethical and fraudulent behaviours as well as greed and insider abuse.

This, therefore, constitutes most of the distress bank customers, the bank staff and management go through. In spite of the many interventions by the Central Bank of Nigeria in this issue, the trend keeps rearing its ugly head, every now and then within the Nigerian banking space.

3.         Poor corporate governance practices

Majority of banks do not adhere to good corporate governance practice. In the banking industry, the need for proper governance cannot be overemphasized if there must be an improvement in the company’s performance and attraction of potential investors etc. Other factors which form a cork in the wheel of progress of Nigerian banks include over expansion as well as the corruption of bank officials and improper risk management.

Fraud could be substantively reduced in the Nigerian banking system if proper business ethics and whistleblowing efforts and practices are carried out. This, of course, can be enforced or enhanced via moral corporate governance, which of course is lacking in many Nigerian banks. Recently, a new banking code of ethics was constituted. How many banks have enforced this in their working system? Very few, if any. This, therefore, calls to question the credibility of these banks.  If these corporate governance principles were efficiently implemented by banks, we would witness significant progress in our banking sector.

4.         Reliance on public sector funds

Most banks now depend on the public sector for funding thereby neglecting the private sector.

To discourage this trend, therefore, the Central Bank of Nigeria had to enact and enforce a policy which directed an increment of cash reserve requirement for the public sector. This policy upon implementation got many banks on their feet with a resultantly increased sourcing of funds or income from the private sector.

5.         Slow GDP growth

Factors like Low oil prices and low availability of foreign currency affect banks negatively. Banks meet several threats from their operating environment and the fact that Nigeria is sliding into recession (which is fast rewinding as at the time of writing this) is a potent factor.

Despite the relentless efforts by banking authorities to regulate and as much as possible, normalize the foreign exchange as well as the interbank market thereby enhancing the inflow of dollars, Nigerian banks still face severe narrow foreign currency liquidity. This is a big blow for the banking system in Nigeria and the need for a change cannot be too much to ask for.

6.         Implementation of the TSA-Treasury single account.

The implementation of the treasury single account in Nigeria has become a problem for Nigerian banks reason being that states and government parastatals that would normally fix deposit huge sums of money would no longer be able to do this as this money has to be rendered to the federal government for payment into the nation’s general treasury single account. Previously, banks use this fixed deposited money to grant loans and engage in other financial transactions while generating interest for itself. Banks no longer have access to floats provided by the accounts they maintained for the ministries, departments and agencies.

At a greater loss from the implementation of treasury single account are deposit banks. This is because public sector funds make up a large portion of commercial banks deposit. Due to this, banks will continue to devise means of mobilizing funds from the private sector.

Other challenges Nigerian banks faces are;

  1. The arrest of bank managing directors by the Economic and Financial Corrupt Practices Commission (EFCC).
  2. A decline in oil prices which has led to decrease in government revenues and subsequently bank rates.
  3. Failing to meet customer’s expectations.
  4. Implementation of the Full abolition of commission in turn over policy.
  5. Inaccessibility of banks in rural areas.
  6. Insufficient revenue.
  7. Non-availability of foreign exchange reserves.
  8. Pressure from regulatory bodies.
  9. The struggle for foreign currency imports by customers.

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Major Trends in E-commerce You Can’t Ignore in 2021

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Miss these 10 major ecommerce trends at your own risk! find out the Major Trends in E-commerce You Can’t Ignore in 2021 today.

2021 is the best time for ecommerce, with some amazing developments happening in this field. E-retailers are using data, analytics and innovative interaction to retain existing customers and gain new ones. Many trends and technologies are pushing ecommerce forward in an exciting way.

Ecommerce being an ever-evolving domain, its future is tough to predict. But these trends are promising for the consumers and retailers alike.

We’ve listed the 10 major trends in ecommerce you can’t ignore in 2021 who are pushing ecommerce forward.

Major Trends in E-commerce You Can’t Ignore in 2021

Major Trends in E-commerce You Can’t Ignore in 2021

·         #1. Integrated virtual sales implementation

Previously, the online sales team would wait for the customer to ask queries. Customers would ask about the features and specs, before making the purchase.

Retailers are now going the next step to initiate a conversation with the consumers via live chat. This leads to a direct point of connection with the visitor/buyer thereby forging loyalty. The sales team offers reliable advice about the products, its features or supplementary information, consumers are more likely to become loyal customers.

In 2021, brands are focusing to build loyal customers. The sales team no more makes pitches, they answer customer queries to build long term customer relations.

·         #2. Multichannel selling

When consumers find unique products on a merchant website, they also visit marketplaces such as Amazon and Etsy to find it there. In multichannel selling, the vendors sell on his own website and on other high traffic websites and marketplaces.

The consumers go to high traffic websites selling thousands of products to find unique items from multiple sellers. Here the consumer can buy a wide array of items and pay at a single point of payment.

Multi-channel selling is gaining momentum, no more can sellers afford to sell their products just on their website. Multi-channel selling exposes their products to a much wider audience.

·         #3. Instant delivery

This trend originally started by Amazon has gained popularity and is preferred by consumers. Same day delivery and delivery within an hour for groceries which means faster shipping will bring customers back for more purchase.

The key here is to keep your shipping methods in place to get the product to the consumers in the shortest time period.

·         #4. Real time analysis

In ecommerce, data is an invaluable source to gain insights into the customer behavior on the website. With traditional analytical methods, spotting trends and behavior is time-consuming. Actions to be taken by the seller are slowed down since they are unable to provide immediate assistance to the buyer.

Here comes real time analysis, the new hero of ecommerce. Issues or loopholes in the sales funnel are immediately identified by studying the customer interaction on the website. By offering a quick discount or assistance by live chat tools the problem can be easily solved. The conversion rates increase incrementally since the problem is solved while the consumer is on the website.

Real time analysis offers retailers an opportunity to fix customer issues immediately.

·         #5. Video Marketing

High quality product images and optimized product descriptions are vital for an ecommerce site. Now these are prerequisites.

Brands are using videos to build trust with the customer. These videos are entertaining and educating the customer with the aim to engage them. Behind the scene video clips, 360o videos, informative videos and live streaming is just the start of video marketing.

The importance of using videos includes – making the website SEO friendly (Google is planning to rank websites based on videos now), increases conversions and information is easier to consume. With Facebook including autoplay feature for videos last year, videos are now a primary source of consuming information.

Many brands have built huge YouTube networks while others user Vine, Instagram and Facebook to capture the consumer’s attention. Today there are more opportunities than ever to create a brand’s presence on websites/social networks where the target audience resides.

·         #6. Content is still the reigning king

Content is no more the means to optimize your ecommerce website for the purpose of SEO. Today, content is all about being informative. It is more essential than ever to stand out with uniquely helpful content.

Coming up with factual and actionable content is a difficult task. Many brands are involving their team members and the sales team to solve the customer related queries and build customer loyalty.

·         #7. Only retail players will be extinct

Brands are increasingly combining the online and offline experience. Before going to the physical store the customers would like to see if the stock is available in the store. The company website or the app tells the customer if the product is available, if not in stock then the customer is notified when the stock is refilled.

Going a step further, they let the customers see the stock in the local store and allow them to order from there, delivering within 24 hours.

·         #8. Rise of mobile shopping

When we think of “what next” in ecommerce, the answer is very obvious – mobile shopping. While this trend isn’t new, it consists of more than half the products purchased online. This means that ecommerce has to optimize their sales funnel for mobile.

A person spends upto 5 hours per day on his phone, this shows how mobile is now an integral part of life, so is online shopping. Mobile shopping removes barriers to comfort, brings simplicity in making and purchase and along with engaging the customer.

·         #9. More user friendly designs

UX/UI has massive influence on a customer. The branding has to be properly reflected, navigation easy and appeal the target audience. The entire experience has to be excellent or positive, if it’s substandard the website will get buried in the clutter.

While a good shopping experience can transform a visitor into loyal customer, the wrong shopping experience does more harm. The advantages of user friendly designs include – more sales because the purchasing is easy and the customer spends more time on the website leading to greater conversions and engagement.

·         #10. Connecting users with social channels is not enough

Getting consumers to like or comment on your social media pages is an outdated trend. With Facebook, Pinterest, and Twitter adding a buy button, brands are directly selling from their social networks.

In 2021, brands will have to find new ways to reach the right audience’s cutting through the clutter. With organic reach of social networks on a decline, ecommerce brands will have to find newer ways to engage their social media audience.

Concluding thoughts – Get creative and innovative, because ecommerce in 2021 will witness fascinating changes.

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List of Online Shopping websites in Nigeria

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There are many lists of online stores and shopping websites in Nigeria where one can shop online through the use of Phone or computer to access a website and a payment system. These E commerce shopping websites in Nigeria have become common among Nigerians as many prefer to Purchase things online while it is being delivered to them at home or office. Follow me as i am going to exposed to you the List of Online Shopping websites in Nigeria.

There has been some rapid growth in the Online shopping websites in Nigeria and most online stores have proven to be trust worthy as they discharge their duties. One can now but things at the comfort of their own home or office with varieties of payment system without the fear of loosing his or her money.  There are also other things you have to know before you shop online in Nigeria which I have previously published and you can read it here: This is the list of some Online Shopping websites in Nigeria according to their category of service.

List of Online Shopping websites in Nigeria

List of Online Shopping websites in Nigeria

List of Online Shopping websites in Nigeria

Perfume

  • http://www.perfumehouseng.com/
  • http://www.fragrances.com.ng/

General

  • http://www.kaymu.com.ng/
  • http://www.konga.com/
  • http://www.jumia.com.ng/
  • http://www.konga.com/
  • http://www.dealdey.com/
  • http://deluxe.com.ng/
  • http://www.adibba.com/
  • http://www.mystore.com.ng/
  • http://www.shopandmall.com.ng/
  • http://www.kara.com.ng/
  • https://www.webmallng.com/
  • http://zetashop.com.ng/

Wrist Watch

  • http://www.watchlocker.net/
  • http://www.watchaven.com/
  • http://timeless.com.ng/

Fashion

  • http://www.eshopng.com/
  • http://www.taafoo.com/
  • http://www.ozyet.com/
  • http://shopaholicng.com/

House products

  • http://gloo.ng/
  • http://www.dreamcare.com.ng/
  • Electronics/Computer/Phones
  • http://www.smartbuy.ng/
  • http://www.fouani.com/ng/
  • http://www.afriqbuy.com/
  • https://parktelonline.com/
  • http://www.lowcart.com/
  • http://www.blessingcomputers.com/
  • http://www.dsclng.com/

Furniture

  • https://www.domestico.com.ng/

Foods

  • http://www.forfoodonly.com/

Shoes

  • http://komoonline.com/
  • http://www.ohmashoes.com/
  • Health and personal Care
  • http://www.sizzelle.com/

Grocery

  • http://gidistores.com/
  • http://deeski.com/
  • http://www.jaramall.com/
  • http://lagmarket.com/store/

Auto Parts

  • http://www.autobox.ng/

Conclusion

Online Shopping in Nigeria is advisable if you can’t go to the mall or market yourself. It is relatively easy and almost anyone can do that provided you have a clear address and a correct payment system being requested by the websites. I have bought some few things online and it was a good experience with remarkable service.

Please share this post, like our Facebook page and I will like to have your suggestions and thoughts in the comment box.

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