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All You Need To Know About Social Media Integration: A Guide

Ossi Samuel

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All You Need To Know About Social Media Integration: A Guide

Hi guys!

Today I’m going to share with you the secrets of social media integration and all you need to know about social media integration. Don’t worry, social media integration is not really a big deal but it can be quite interesting to learn about. Obviously, many people don’t understand the concept but they see it every day when they login to websites.

My bet is that you have seen it before but probably didn’t give it any consideration. When you open a digital article, it is my conviction that you see the social shares buttons.

Related: Great E-resources for learning social media marketing

You have definitely seen something like “follow us on Facebook,” “share on Twitter,” “Share on Facebook” and things like that.

The above is a tacit way of marketing. That is what we refer to as social media integration.

By way of definition, Ruben Quinones of Path Interactive sees social media integration as a “marketing strategy that allows you to leverage social channels as an extension of your existing branding and marketing efforts, or as a primary vehicle.”

I know many of you are already aware and informed on this topic but I have to believe that there are still people who have not heard of the concept and will want to understand it properly. To that end, I will take a very rudimentary approach so that even novices can understand what social media integration is, how to do social media integration and why social media integration is important.

The truth is that everybody needs to know about social media integration examples, social media integration tools, social media integration app, and other things on the subject matter.

I will try as much as I can to explain the concept and tell you all you need to know about social media integration in business marketing and publicity creation.

To achieve the above aim, we shall look at certain aspects of the subject matter. We shall look at the ways to incorporate social media integration into your marketing plan, the social media marketers should prioritize, and the ways to integrate the social media into the website

How To Incorporate Social Media Integration Into Your Marketing Plan

Like I said earlier, the concept of social media integration is a tacit way to market your company or website. You will need to go through the self of education and research on which platforms work better for you. The platforms that work best for you are the ones that you have the highest potentials for growth and audience engagement.

There is no better way to achieve this than looking at brands similar to yours, looking out your competition and according to Quinones, “leveraging any effecting tactics.”

However, you need to be unique in developing a plan that is unique. You might need to consider using one of the social media marketing companies so as to develop a personalized plan.

If your company is into fitness, you will need to look at some fitness-related companies which have effectively carried social network integration to understand the tactics they employed.

You should go beyond followers because that can be deceptive. Try to look deeper to understand the patterns of investment and engagement, the customer responses and the rate of their response to comments.

By understanding where your customers hang out more, you will be able to concentrate your social media marketing efforts there. They are to be your priorities.

In a more concise way, social media expert, Quinones advocates the following

“Periodically, evaluate how you are performing on engagement, customer responses, and adjust accordingly, if you aren’t finding much success, you can expand visibility by asking your workers to share your content on their social platforms as well.”

“Having your employees involved [has] multiple benefits, including amplifying your message. This will also empower them to participate and feel as though they’re part of the process of evangelizing the brand.”

Things Social Media Marketers Should Prioritize

know about social media integration

You know about social media integration when you know what you should prioritize as a social media marketer that will help in the integration process. There are three things you must give a higher concentration.

  1. Video

Videos are quite impactful. It should be given an alpha role in social media marketing. We recommend that you make short and digestible videos that you will use to promote your brand and engage your customers.

If a picture is worth 1000 words, it is safe to say that a video is worth 1000 or more pictures. It is super helpful.

  1. Content

Despite the continuous use of infographics and videos, the place of content creation is still very strong. Never forget that there are platforms that content like LinkedIn where content creation still reigns supreme.

According to Kibler, “Creating original, good, well-thought content is still important overall, but it needs to be outside the box in order to cause any kind of engagement. Old content and any new content created needs to be curated to appeal to voice search algorithms.”

  1. Opportunity

Away from the videos and content, an aspect you need to give some thought to is the opportunity to meet up with your audience. You can handle webinars or live chats so as to hear the audience and

Ways to Handle Social Media Integration on Your Website

  1. Social share and follow buttonsknow about social media integration

This is quite common if not the most common way to handle social integration. It involves making your content shareable using social share buttons.

Doing this will increase awareness of your content to a great degree and more importantly, provide visitors with the means to share content easily to other users which will improve users’ experience.

Just like we stated above, you are to choose the network that matters to you and put up the share and follow buttons. The buttons should be on top, at the bottom or by the side of your content.

  1. Social loginknow about social media integration

One of the things you need to know about social media integration is that you should use social login more often. It is more effective than the email and password format. People prefer to just login with their social media account.

If you can improve the experience of your visitors using the social login, you will definitely increase your website registration conversion and retention. It is more of shortening the process for them when you provide the social login option.

  1. Social Video 

You should also explore the social videos option. They are the videos created and shared on social networks. Social videos provide an easy integration option for your website.

  1. Instagram photos

When you consider the things you need to know about social media integration, you cannot eliminate the place of Instagram photos. When you put up your Instagram photos on your website, you link your website to your Instagram. You can increase your Instagram following by doing so. The more followers you have, the higher your chances of sales conversion through that medium.

 

  1. Social Proof

Finally, you will need to integrate social proof to your website so as to provide your visitors with the opportunity to trust you more. To put up social proof given the high level of trust it commands among consumers or users, you need to integrate social widgets on your site. It will increase sales and by extension, website conversion.

 

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Digital Marketing 101 for Small and Medium Businesses in Nigeria

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To start with, we have to know what digital marketing is and why it is very important to integrate it into the building of your small scale and medium sized businesses.

Digital marketing is an avenue for promoting products and service through the internet with the use of web-based or web-enabled/enhanced digital technologies such as desktop computers, mobile phones, and other digital media platforms.

Every business whether small-scaled or medium-scaled need digital marketing to grow. The use of digital marketing in business can help to drive brand awareness and tell people more about a business thereby drawing customers’ attention and making sales. Digital or Online marketing can be done through platforms like social media, a business’s (i.e., company’s) own website, search engine rankings, email, display advertising and other kinds of incentivized advertising strategies done with ICT tools or via the internet.

Digital Marketing 101 For Small And Medium Businesses In Nigeria

Digital Marketing 101 For Small And Medium Businesses In Nigeria

The knowledge of Online marketing is vital for businesses and aspiring business owners must make effort to include it right from the kickoff stage of their business. Just like new students offer 101 (i.e., foundation) courses to introduce them to the basics of their course, business startups and startup founders need to get the proper orientation on digital marketing for managing and making good turnaround in their businesses. This is important whether you are a small business, a medium business or a big/large business. The knowledge of digital marketing is one knowledge that can (and will) surely help you to have a successful business.

Below covers some fundamentals of digital marketing and explains the reasons for digital marketing in business:

(1) Digital marketing Helps In Goals and Targets Setting.

Every business has a goal and target it wants to meet in say 5 to 10 years. For instance, as a business owner you might want to reach a million customers in 3 countries in 10 years. This is a big goal and only digital marketing can help you to achieve this.

This may not be your goal but every business has similar goals as this. To meet them, you need to apply several strategies of which digital marketing comes top.

Before now, when we had to send letters to friends and family or business partners and the rest, we used post offices and these letters and messages did not get to them until after days. Also, people only did their businesses within their immediate environments and only few people knew about it which eventually brought very little sales and profits.

Now, you can sit at the comfort of your office or business location and reach customers thousands of miles away from you by the help of social media, emails, search engines and advertorials on blogs, websites, and forums. This is what we call digital marketing. Goals which looked unattainable to people and businesses decades ago can now be achieved through the help of digital marketing with ease.

(2) You Need Digital marketing To Create Awareness and Potential for Your Business.

Digital marketing can help you to discover the potential of your business and how big it can get. It helps you to determine how much your business can generate and how far it can go.

With digital marketing, you can easily know and have a better understanding of your target market, online audience and people who are searching for and need your product(s) or service(s).

Adequate knowledge of online marketing is what businesses that have gone big use in improving and expanding their reach and evaluating their strategies. You simply won’t know your online audience and market place without effective digital marketing.

(3) Digital marketing Assists to Beat the Competition

You can keep up with competition when you apply digital or online marketing to your  business strategy. You will find out that you can reach more customers too and expand just like other businesses can.

(4) It Helps You To Maintain Relevance in the Market

Most contemporary businesses that stay in the market for a long time and become successful used digital marketing to do that. The world is moving very fast and everything is going digital so only businesses that go digital too stay relevant.

A lot of things have gone from manual to automatic. Not many people still go to stores to buy goods or services. Rather, because more people now spend most of their time online, they can easily see product and/or services they need online, order them and get them delivered to their doorsteps.

If your business has an online presence, you can sell to targeted buyers online too and make good profits with less stress. On the contrary, you will keep selling only to the people who can sacrifice their time to come patronize you physically. Of course, the number of people who fall into this category these days is getting fewer.

Now that you know the importance of Internet marketing in businesses growth and success, the question could be, “How Do I Implement This Digital Marketing in My Business to Make It Grow?”

It starts with deciding on the digital marketing strategy or platform that you wish to use. This is essentially choosing the areas of digital marketing that would be best to use for your small-sized business or medium-sized business.

Top 4 Digital Marketing Options to Choose From

There are many options that you can deploy in your online marketing endeavor. However, I am of the opinion that the following are the pivot on which the majority of other digital marketing strategies hang:

  1. Social Media Marketing
  2. Search Engine Optimization (SEO)
  3. Content Marketing
  4. Email Marketing

Let’s see what each of them entail in detail:

(1) Social Media Marketing

Social media marketing is the use if social media platforms like Facebook, Twitter, WhatsApp, Instagram and other social media platforms to connect with your audience to build your business/brand, reach wider audiences and increase sales.

Social media marketing is a great way to start digital marketing as a small business owner. It is easier and mostly free to use. It only comes with charges when you intend to further expand your business by leveraging paid adverts to reach wider audiences.

Let’s take a look at what you can do yourself in social media marketing your business yourself.  Facebook is a very popular social media platform for marketing. First, you open a page that talks about your business. Then, invite your friends to like the page and post your products there for them to see. You can also post in groups you are in and also on your wall and get a team that will help you amplify these posts.

Some groups have been built by social media influencers into potential market places. Some of those groups with over 50,000 members can be good to post about the goods and services you render. What you just do is contact the administrator of the group and negotiate for a front page allowance for a period of time. You can also apply this strategy to other social media platforms and even forums with constant visits. This is a great way to increase sales and traffic for your website.

(3) Search Engine Optimization (SEO)

Search engines nowadays are almost the number one gateway to many websites because when you search for something online on a search engine like Google, the websites with arguably the most relevant information displays. This is as a result of search engine optimization done by the owners or administrators of such websites. Search engine optimization simply means carefully arranging your site to increase its visibility for relevant searches. This can lead more people to your site and convert this traffic (i.e., visitors) into (repeat) paying customers.

(3) Content Marketing

This is the creating, publishing, and distributing relevant content to help target audiences. You can do this by guest-posting (i.e., guest-blogging) on other blogs/websites, placing valuable contents on forums, sharing contents on social media, advertising on digital magazines, brochures, yellowpages, etc.

(4) Email Marketing

Email marketing is the type that help you keep customers aware of you products and services. You can read more about email marketing strategies for better conversions here. If you are new to email marketing and you wish to know how to go about it, g ahead and read this article. It will surely help you to kick start your email marketing on the right footing.

Conclusion

This article shared the basics of digital marketing. It explained the concept of digital or online marketing and covered the importance of it. Furthermore, it explained the different digital marketing platforms and strategies available and how to choose them for your business. Beside the ones mentioned here, understand that there are other digital media marketing tools out there. This include Voice SEO, video marketing and Pay Per Click (PPC) Adverts. These have their peculiar advantages and I invite you to leverage them also for the success of your business.

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How To Start Email Marketing in Nigeria – Beginnner’s Guide

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How To Start Email Marketing in Nigeria

Email marketing is a digital marketing strategy through which you communicate with people, present them your offer(s) and make sales or promote your services online.

If you run a business whether online or offline, you should consider this marketing strategy as it is by far cost-effective compared to other forms of marketing like Content marketing. Besides, it is easy to implement especially when you know what to do and how to do it professionally.

Considering that a lot of businesses are looking for cost-effective means to boost their sales and increasing their brand awareness, I decided to write this short beginner’s guide on email marketing. I have made it short and straight to the point.

How To Start Email Marketing in Nigeria

How To Start Email Marketing in Nigeria

N/B: This is not a full course on email marketing but rather a simplified guide on how email marketing works and the basic things that you should know about it.

Let’s go!

Step 1: Choose an Email Marketing Software/Platform

There are  a good deal of software for email-marketing: Getresponse, Aweber, Mailchimp, Convertkit, etc. Some of these are free while some are paid. Among the paid ones, there are free plans to enable users test their platforms and decide whether to do email marketing with them or not.

For example with Mailchimp, you can have up to 2000 email subscribers to which you can send email campaigns to Free of Charge forever. When you exceed this number of contacts, you’d have to pay a monthly fee to have your email contacts on the Mailchimp platform.

Please, note that you may not be able to perform advanced email automations like setting up autoresponders with the free emailing plan on Mailchimp.

On Getresponse, you have access to all the emailing features including advanced automations for one month free. After this time, you’d have to pay a monthly fee if you wish to continue your email marketing business with them.

Other companies have their own terms and conditions.

Step 2: Acquire Your Subscribers

There are 2 ways to get contacts into in your email list.

Method 1 is to strategically place an opt-in form on your website/blog/landing page. This form could be in the header, footer, sidebar of your website. You could also configure your opt-in form -with an offer to automatically show within your blog posts/articles.

Another strategy is to configure an exit-intent popup to show a form luring visitors who want to exit/leave your website to subscribe to newsletters, sign-up for an event or get a gift (i.e., an e-book or a free course). If they agree, they would give-in and in the process subscribe to your email list.

Outside your site, you can link to this form when running an ad online either on a social media platform or on a third party website.

This way, you give people the liberty to subscribe to your email list or forgo it. It is the best way to grow an email list as people who subscribe do so at their own volition and give you the consent to email them.

Method 2 is to buy an email list from a vendor and manually add or upload to your email contacts list. This is not recommended although people do it at times.

Chances are that many of the contacts could unsubscribe from your list since they don’t know you and did not give you the permission to email them.

On noticing the massive unsubscribes, your email marketing company could penalize you or disable your account. So, I do not recommend this approach unless you know what to do.

Step 3: Stop Spam: Configure Double Opt-in.

The idea of activating double opt-in in email marketing is to keep off spammers from your email list.

You want only serious people to subscribe to your list. So, you ask every user to login to his/her email and click a link from you in their email to confirm that they give you consent to email them.

That way, people who came with the intent of supplying a fake email address or a dysfunctional email address or an email address that is not working would be kept off.

There are settings within every email marketing software to activate double opt-ins. Check the one you use and configure. However, you may want to be lenient and allow users to opt-in to your email list without activating a double opt-in.

Step 4: Create Your Campaign & Send, Setup Automations

After someone opts-in to your email list, what follows is to send them email campaigns. An email campaign is simply the message that you send to your subscriber. This could be a simple plain text message, a video, a picture, an infographic or a combination of all of these.

The email that you send to your email subscriber is simply the email campaign.

Now, you should configure your email such immediately someone subscribes to your list he/she gets an email from you such like a “Welcome Email” or “Thank You”.

You should have programmed your email system to be sending him/her emails in sequences so that your business stays afloat on auto-pilot without you writing and sending emails every time.

This is what is known as email automation and this is configured in your email autoresponder.

Of course, you have to write these emails and schedule them to auto-send themselves to contacts on your email list. Where you can’t write the emails yourself, you can simply hire someone to write them for you. All you do is take them and schedule in your email autoresponder to send when you set them to send.

This does not mean that you’d not be sending occasional fresh emails to your contacts. No sir! From time to time you would have new offers, new launches, new products and/services which your subscribers may be interested in. So, you’d write them emails on these offers.

You can see from this that email automation is a basic part of email marketing while sending of fresh, occasional emails is equally important.

Rounding Off…

Dear reader, the idea behind email marketing is to make sales. So, whatever you’re doing should be targeted towards this whether its is obvious or not.

This means you should get your copywriting skills up to standard.

You should know how to customize your messages in your email text editor

You must know how and where to place links to your offer to attract more conversions

You must know how to configure the autoresponder in your email marketing software

You must know how to segment, tag, and categorize your subscribers and track their activities within your emails.

And many more!!!

It is not a less than 30-minutes lesson like this guide. You need to learn and practice email marketing like a course. This could take weeks or months.

This brief article cannot teach you everything on email marketing no matter how hard I try. If you need such training, go on YouTube and stream/download courses on email marketing and learn from basic to advance.

As I step aside, I leave you with some tips which will help you on this journey of email marketing.

See a few tested strategies that can help you to have better conversions with your email marketing efforts in Nigeria today below:

  1. Use simple, attractive yet powerful subject lines
  2. Use appropriate graphics in your email body
  3. Create Value Using Your Emails
  4. Write Mobile-friendly Emails
  5. Optimize Your Links Placement
  6. Track your subscriber’s activities and use this to optimize your marketing
  7. Encourage Email Sharing
  8. Respond/Reply emails
  9. Personalize Your Emails
  10. Test emails before sending

That’s all for now on email marketing. Meanwhile, you may want to see how to make passive income with email marketing. Till next time, bye.

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Building Sustainable Businesses in Africa: Investment Funding Opportunities in Nigeria

Deborah Oyegue

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