Connect with us


SEO is For Broke Bloggers While AD Campaigns Is For Rich Bloggers



Broke Bloggers

SEO is For Broke Bloggers While AD Campaigns Is For Rich Bloggers

What will you do if at the end of this article, you end up on the same lane with me that ‘SEO is for broke bloggers and AD campaigns is for the rich bloggers’ in the blogosphere. Before now, i also made a claim that

Entrepreneurs are the laziest people on earth and i have backed it up with valid points.

On the second thought, this is quit a big provocation as you wouldn’t want to hear this from anyone that calls himself a blogger because search engine optimization is the bedrock that every bloggers must rely on before recording a huge success in blogging.

I must be crazy to say ‘SEO, being one of the best strategy and practices adopted by bloggers and webmasters to get high rankings from search engines is meant for bloggers that are broke and does not have money’

Ok, let’s get this straight now!

Broke guys are calm; spend waits for their turn to reach, while rich guys are always attributed to pride, lavish spending and bypasses orders.

There are just few cases then you see irregularities is the above line, but normally, those are the attributes of a rich guy and a broke guy.

SEO is for broke and patient bloggers waiting for search engine to show mercy…. The big fishes don’t have that time. They buy the SEOs and get good social signals and eventually, the search engines come to them. If you think I’m not making sense, go to big brands like Buzzfeed, NAIJ, Pulse NG, Naijaloaded¸Gossip Mill and the rest and see some sense. They all started with major promotions during their early days.

Let me make another claim,

‘Show me the richest blogger, and I will show you the richest viral blogger’ both locally and internationally.

Let’s look at Linda Ikeji’s Blog and Gossip Mill’s Blog, the SEO work on the mentioned blogs are crap, yet, they are kicking SEO guys out of Gossip updates.

Blogging is gradually becoming a business for the rich as they come in and invest heavily into Ads which gives those very good social signals. Don’t’ forget that Social Signal is another huge factor and play a very vital role in search engine optimization.

See the two controversial post I made on Facebook and broke bloggers and the reactions below

Alex Becker, the Founder of Market Hero and source Wave reacted to the post and below are the comments he made

  • Blogging in 2017 is for idiots (especially if your traffic strategy is SEO). Running profitable advertising…is smart no matter what the fuck you’re doing…SEO is a form of getting traffic and in certain situations is better than paid traffic…in other situations its not.
  • I can create a offer, run a ad to it and make money tomorrow. You can’t do that with SEO. i can create an awesome video on Youtube and it can get 100k views even if I have no following. Where SEO is extremely strong is if a company is established and has money flowing in.
  • If I had based Market Hero around SEO traffic I would have gone bankrupt waiting for results. On the contrary I can kick up a offer and ad $10k a day in revenue almost instantly.
  • That being said, now that the business is running NOW I can afford to wait for SEO to kick in and deliver a ton of super cost efficient traffic in a couple months and open up an entire new revenue stream.
  • Internet marketing isn’t just blogging or SEO or paid traffic. Its getting a fuck ton of people somewhere in the most efficient way possible. Blogging is extremely inefficient and SEO is not always the most efficient. If you focus on ONLY SEO and BLOGGING you are being inefficient.
  • SEO is fucking expensive in a competitive niche so no its not for poor bloggers. It’s not for poor anyone. It’s EXTREMELY cheap and efficient in local niches and low search volume high ROI terms (aka not blogging terms which require mass traffic)
  • If you’re a poor blogger, share your content manually on YT, FB, Reddit, Forums. You will get way better results. ^^^manual traffic is for poor bloggers and it works.
  • Again not shitting on blogging or SEO, its how I got my start. But blogging is just not what it used to be and has been replaced by video to a huge extent (look at casey neistat, tai lopez, etc). SEO is an amazing traffic strategy in certain niches; blogging is not one of them. The best way to grow a blog would be paid traffic to email list to blog.
  • If you want to start a free following, you’d be way better off making viral style videos on YT and doing YT SEO. Then retarget your viewers with ads on YT and make fucking bank. It’s not hard to make 2-5k a month just doing that with even a small following on YT.

Starting up as a newbie blogger without investment capital always takes lots of time to produce results and that’s where the problem comes in where newbies bloggers can’t wait for such a long to start making money from blogging, thereafter, they eventually quiet and say there is not result.

  • What if they had the money to invest into Ads?
  • Do you think they won’t invest the money into ads and other SEO services if they had the money?

Obviously, broke bloggers are out of investment capital and can’t invest because they don’t have, after all, you use money to make money and nobody will bypass the huge chances of investing into blogging knowing fully well that they’re going to get better returns at the end.

They ads must produce better results because you build

  • Social signal which is part and good for SEO
  • Brand visibility and mentions which increases direct clicks
  • More earnings for people using display ads like Google Adsense
  • Building and growing your fan base within a short while.

Now tell me, how do people who don’t have money go about this if not to settle for SEO, wait for results and then, eventually go into what the rich bloggers are doing.

Even the big brands hire professional SEO experts to do the job for them which every newbie blogger must be patient to learn if they don’t have the money to outsource for SEO services.

You are broke when you don’t have money.

Reasons Why Search Engine Optimization Is For Broke Bloggers While Ads Are For the Rich Bloggers

  1. High Spending

Just as earlier said, people who don’t have money can’t spend money and there are no two ways about it unless you involve yourself into fishy game of taking something that does not belong to you.

The rich spend; the broke manage while the poor strive. Now, switching it to blogging terms, it become the rich bloggers spend; the broke bloggers manage while the poor bloggers strive.

  • In 18 months, Anik Singal, CEO of Lurn, Inc. spent over $3.5 Million into FaceBook Ads alone. He is currently worth over $100 Million.
  1. Even Neil Patel, one of the top SEO experts in the world spends over $12,000 on Facebook on daily basis.

So the rich bloggers are using their money to get instant results while they wait for SEO results being the long term goal.

The broke manage the little they have and depend on search engine to rank their website after they must have followed all the good blogging /SEO practices.

If you’re a broke blogger and you’re impatient to wait for search engine optimization results, then you are a poor blogger.

  1. Fast Results

Quote me anywhere, Doing search engine optimization can never give you overnight result no matter how good you are in the SEO same. Paid traffic produces instant result and you’re making back your profits instantly. Only people whi have money can invest into adverts, hence, you’re broke if you can’t and they best you can do is follow the good practices of search engine optimization for good rankings which takes months if not years for some very competitive keywords to come.

The medium which you’re promoting from does not matter; the important thing is that you have high targeted traffic coming into your blog/website.

Don’t forget that no business survives without converting customers and the best way to get started is having as many people as you want coming to your website then, they can filter themselves out into the converting leads and the bounces.

Hence, it’s advisable you use social media ads ad you’re getting Good social signals along the line which in turn improves your SEO practices.

I will say it ‘killing two birds with one stone’

  1. Instant Brand Recognition

Running ads using any platform which can be Facebook, Twitter, Google Adwords, Quora ads, Instagram Ads, black hat world ads, etc gives you instant brand recognition and authority within your niche.

Imagine investing heavily into Facebook adverts to millions of people of 6 months. You will discover that people will start getting used to your brand’s name without being told as this is something they see every day and trust me, Known and authority brand sale and convert way better than brands that aren’t popular.


No business opportunity should be lest untouched, both SEO for good rankings and Viral advertisements. If you’re broke  while blogging and cannot afford to go into ads which can be very costly, then Focus on SEO and be patient to produce Results.

NOTE: SEO is very good and every business on the internet must adopt it for a long term survival, but don’t expect to do better than those taking up the extra cost of heavy ad budgets as they get instant social signal, brand mentions, higher engagements and instant conversion and lots more.

If you’re a broke blogger, then watch this video from Neil Patel on How to Do SEO in a Competitive Industry When You Have No Money.

 To round up, Newbie bloggers and blogger who are broke should focus on SEO until results start popping in, then, they can go into instant promotions without waiting for Google and other search engines to rank them.

Don’t forget that ‘SEO is for broke bloggers while Ad campaigns are for the rich bloggers.



I'm that Lazy and controversial entrepreneur, Popularly known for my Quora Secrets. Founder and CEO of SumoTrust, Motute and CrowdFacture. Read about my Bio at personal website. Connect with me on Facebook, Twitter, Google, Linkedin and Instagram.


The Correlation Between Advertising And Consumer Behaviour



The Correlation Between Advertising And Consumer Behaviour is our major point of focus today.

Advertising is simply marketing a business, an idea, good or service using a visual or audio medium. It is a means of communicating with consumers and potential users of a product to influence their perception of a particular brand and product.

There are several channels through which advertising may be done. This includes the following:

  1. Direct selling
  2. Endorsements
  3. Flyers
  4. Hoarding
  5. Internet
  6. Magazines publications
  7. Newspaper publications
  8. Posters
  9. Radio press
  10. Social media
  11. Television

Advertising is presently done on every facet of the media: social media, internet, magazines and newspaper publications, television, radio press, hoarding, direct selling, posters, flyers, endorsements and many others.

The advertising industry is not a stand-alone sector. It consists of several sister and inter-related components which include but not limited to the following:

  1. People who create adverts
  2. People who carry and distributes the adverts
  3. Visualizers
  4. Editors
  5. Researchers
  6. Brand managers
  7. Creative designers
  8. Content creators

All these components work in relations or synchrony to each other to ensure that the products and services being broadcasted or advertised get the utmost coverage and/or publicity they deserve.

The Correlation Between Advertising And Consumer Behaviour

The Correlation Between Advertising And Consumer Behaviour

What is Consumer Behaviour?

Consumer behaviour is a study of how consumers select and purchase products and services for their satisfaction. Consumer behaviour also studies the various reasons consumers purchase a particular product. It is also an analysis that seeks to explain why consumers act in a way towards a product or service.

Advertising is essential for every business, irrespective of the size because advertisement influences the consumers in various ways. Consumer behaviour changes from one individual to another. Marketers study consumer behaviour because the consumer plays a vital role in the market. Products are services depend on the consumer.

Consumer behaviour takes a look at how customers react to different kinds of products and services at different times, under given circumstances. To properly investigate the behaviour of consumers of the products or services, it is needful to understudy customers products and services selection and purchase patterns as well as their wants and needs satisfaction systems. An understanding of consumer behaviour will reveal the motives behind peoples’ purchasing patterns and lifestyle in the marketplace

Knowing consumer behaviour will, therefore, help the marketer in building a theory of assumptions which regulates consumers choice of certain products and services and the impact which these have on the marketplace and the world at large.

Consumer behaviour, therefore, is carried out towards the success of any brand because results derived from the study will help in the adaptation and adoption of meaningful advertisements styles and methods which will be favourable to the consumer and to the marketer.

it is, however, important to note that consumer behaviour is individualistic in nature as two persons may not have the exact kind of behavioural response toward certain products or services. However, to effectively direct the advertisement efforts, based on consumer behaviour the cumulative of overall consumer behaviour is taken into cognizance. As such, there might be no meaningful success if consumer behaviour is relegated to the background as per advertisement efforts.

Factors Affecting Consumer Behaviour

Personal Factors

Several personal factors affect consumer behavioural pattern and this include:

  1. Age
  2. Culture
  3. Health
  4. Income level
  5. Level of exposure or awareness and sometimes;
  6. Preferences
  7. Religious beliefs

Psychological Factors

Aside from the personal factors highlighted above, psychological factors also constitute a significant component in driving customers buying interest. Some of these include:

  1. Attitude and perception towards a product
  2. Motives behind the purchase of a product

Situational factors

Situational factors also direct consumers’ buying patterns of behaviour. This includes time and surrounding at the time of product purchase and other factors not named here.

Relationship Between Advertising and Consumer’s Behaviour

Every popular brand is expected to have invested a certain percentage of its earnings on advertisement so as to ensure a continued interest in the brand by consumers.

The major aim of advertising is to impact consumer behaviour by influencing their awareness and buying behaviour and attitude in either a positive or negative way. Reason being that the perception of quality, awareness of a product and consumer opinion is the driving force behind the decision making for purchase.

Adverts are the main driving forces behind decision making by consumers on the purchase of products. It is also a basic source of creating awareness and shaping the perceptions of the customer.

Impacts of Advertising on Consumer Behaviour

These impacts include:

  1. The use of various techniques in advertising to provide detailed and relevant information about a product or service which can influence the consumers buying decisions.
  2. Advertising also employs user experience that is exciting, captivating and fulfilling. This gives the consumer a perception that products are unique and specially designed to improve quality of life. This is an effective technique that is mostly used by growing small businesses who cannot afford to hire advertising agencies.
  3. Advertisements have been seen to extend beyond influencing the need and perception of consumers to a total change in the needs of the consumer through detailed information provided which influences their decision making on products to buy.
  4. Advertisements make use of a variety of factors to captivate the consumer, these include custom and religion.
  5. Advertisements influence consumer behaviour because it helps to increase their knowledge of certain products and services through detailed facts. This, in turn, helps the consumer in decision making on the choice of products.


Advertising can be effective in two ways, either positively or negatively. Some adverts have endeared consumers to the brand while some have alienated consumers.



Continue Reading


How to Start Link Building Business in 2021



One of the key aspects of digital business is marketing to gain visibility on the Internet. Although this may be achieved using paid advertisement, getting ranked high on search engines like Google search engine is just an amazing feat to attain because of the long-term benefits that come with it. To achieve this, a website or blog must do efficient link building. Google’s algorithm strongly favours websites that are linked to other websites, they’re ranked higher.

What Is Link Building?

Link building is a digital marketing strategy which entails linking other websites to a client’s websites and also being linked to other websites. Getting high quality links in or to your website can increase your organic traffic. It is essential that a digital marketer, blogger, website owner and anyone at all who makes some income on the web pays attention to link building to grow in 2021.

Doubtless, it can really get difficult to successfully build links that generate traffic and revenue. However, the skill of link building can be learnt and turned into a lucrative business. Properly learnt, Link building one can build links that increases one’s success in the digital marketing sphere and also bring good returns on clients’ investments.

Link Building Business in 2021

Link building helps anyone who owns or manages an online platform to rank his/her online asset on the web easily. It is important to focus on building quality links that give value to consumers on the internet. Find the steps to start link building business in 2021 in this article.

The Steps To Start Link Building Business In 2021

If you want to start link building business in 2021 and profit from it, kindly follow the guidelines below.

1) Source for Relevant Topics in Your Industry.

You must constantly explore topics that are highly relevant to your consumers. Get to know the real pains of your consumers and create content that offer real solutions to their pains. You can conduct research to find out the relevant aspects of your niche that will continuously several your audience. You can also observe the trending patterns of discussion in your niche, then create content on it.

Your content can take the format of:

A) Informative guidelines: This will require you to dig deeper and create content that provide in-depth information useful to the consumers. You should give expert information on the topics you write on.

B) Tutorials: You can establish your blog as an authority on issues people face. Provide content that help them learn new things, do old things in new ways, and execute an action more effectively.

C) Tips: People always appreciate new ways of doing things; give them tips on how to improve their performances. Write out top tips in your niche to your audience.

2) Provide 5 Star Rated Content

At the end of the day the success of a digital marketer is greatly influenced by the quality of content found on his website page. A high quality page will result in higher monetary conversion.

One of the SEO ranking factors that determine web assets rankings is quality content. The information you dish out should always be expertly researched, factual and informative. Properly define your target audience, identify their pressing queries, create content that give them solutions.

3) Incorporate Multiple Media Formats

You must incorporate media formats such as videos and pictures to make your web page appealing to your audience. Only having textual content will give your page monotonous look and will quickly bore your visitors. To capture and sustain attention on your webpage, incorporate texts, graphics and info graphics in your webpage.

4) Provide Original Content

You can find new angles to existing problems simply by researching: using surveys and even observations. Through thorough research, you can discover new content ideas that will help you create original content. Asking for feedback from your readers can help you unearth original content.

5) Write Testimonials

You can write Testimonials of your experience with a product or service, and insert a link to your domain. Sending a testimonial to a brand is an important link building strategy that can earn you a back link to your website.

6) Do Cold outreach

You should constantly be reaching out to backlink sources to publish your hyperlink in their content. This should be done with appealing copywriting tactics. People are already being spammed by cold emails every day. So, take care to draft marketing offers that will persuade your backlink sources include your hyperlink in their webpage. Only reach out to websites that we perceived as experts in your niche. Always remember to follow up with your request, yet without coming off as a nuisance.

7) Give Value in Guest Posts:

When invited to publish on another blog, understand the audience of that blog and tailor your post accordingly. You should commit to delivering top notch information that is original and not just rehash of content. It goes without saying do not repeat content found on your website.

Ensure your writing is consistent with the publishing guidelines of your backlink source to guarantee your post being published. Also be wary of the number of links you use. Don’t litter the whole article with links, ensure the links are used in the right context.

8) Leverage Link Round Ups

The language link round ups understand is “high quality content”. Link round ups are compilation of the best content in a niche. It is one the most powerful ways of building links in 2021. Always publish quality content that can be featured in websites that publish link round ups. To clinch link round ups you must publish quality content on a regular basis. Find out websites in your niche that post link round ups.


In this age, people stay glued to their mobile devices more often. They’re constantly seeking how to improve their lives and live the best life they can. People are plagued by myriads of problems in life and they desire solutions to these problems.

Thankfully, most of life’s challenges today can be solved online with websites, blogs, video hosting channels, podcast hosting platforms, etc. Having an online platform that caters to the problems of the people is awesome, but the real task is in making people who need solutions to their problems know how to get it.

While you can deploy paid advertisement and other modes of information dissemination, link building has a better comparative long-term advantage of maximum returns on one-time investment. Starting link building business in 2021 can greatly help you and other business owners to increase returns on investment with a small investment capital.

Efficiently and professionally done link building strategies can bring a business high visibility on the internet and higher rankings on search engines. Consistently producing quality, well-linked content can earn you a spot in link round ups. Hence, be obsessed about giving a lot of value in all your content and challenge yourself to always create original and expertly researched content.



Continue Reading


4 Twitter Marketing Strategies to Boost Your Business in Nigeria.



The world has since moved past using Social media to create personal connections and bring people together. Today, businesses can leverage the large customer base offered by social media platforms like twitter to grow their businesses revenue exponentially. Twitter marketing is a prime strategy which any business can and should deploy today at a moderate cost. By marketing on Twitter and by deploying time-tested and proven Twitter marketing strategies, you can grow interactions with a worldwide audience directly who can become your customers almost immediately.

With twitter marketing, you can create a devoted fan base to which you can sell your products any time you wish. All you need is the right information on how to get started and how to sustain effective twitter marketing strategies for maximum returns on your investment in the long-run. That is why I put up this simplified guide on 4 twitter marketing strategies to boost your business here in Nigeria.

Twitter marketing strategies

One of the salient twitter marketing strategies is to efficiently engage your fans with interactive tweets in an enticing manner. You can do this by posing a challenge, offering a contest, or mentioning other recognized brands in your tweets. Since at least one user of twitter follows at least five other brands, there is the likelihood that users will see your tweets mentions as they browse through other brand’s feeds.

Indeed, Twitter is an amazing and powerful social media marketing tool which you should deploy for your business today. If you are interested in improving your online reach and presence, invest in Twitter marketing today. This guide explains step-by-step how you can accomplish this easily.

Steps to boost your Business in Nigeria Using 4 Top Twitter Marketing Strategies.

1) Building Relationships and Engage Influencers:

It is true that money reside in people’s pockets, but to get it from them you must become someone they like or work with people they like and trust. Engaging with influencers on Twitter can help you reach a wider audience that trusts you and/or your business. You can pull off massive sales by working with Twitter influencers in your niche. To find influencers in your niche, use “Twitter Search” or “follower wonk” to find experts and influencers in your industry.

Alternatively, you can use a marketing and automation tool like Audiense to discover influencers in your niche. To start, search a keyword in your industry; you’ll find Twitter handles pop up in order of number of followers. From this, you can decide on the influencers you wish to contact to help you with your twitter marketing. Engaging Twitter influencers can give your business more visibility and unprecedented town around within a short time.

2)   Revamp Your Twitter Page

Revamping your Twitter page has a lot to do with your content. To gain trust and visibility, you need a top notch content creation game plan. You must consistently create compelling and engaging contents on your business. The keyword here is “consistency”. Another keyword is “compelling” and the last keyword is “engaging contents”. To boost your business marketing using twitter, endure or endeavor to structure contents that invoke conversations and keep you in the minds of your audience.

3) Use Hashtags Professionally

Including relevant hashtags in your tweets is an important marketing strategy you must engage in. Use the right hashtags for your niche. You can adopt a hashtag that is unique to your brand. Use Hashtags to join trending conversations in your niche and ask your followers to retweet including your hashtags in their tweets.

4)  Run Twitter Ad Campaigns

Twitter ads are well-targeted to ensure that individuals and businesses reach their desired audiences at the best ad rate. With ads you can easily reach Twitter users (who could be) interested in your offer and convert them to customers within an idea time range.

Twitter Ads help advertisers reach targeted audiences by defining specific demographic audiences according their age, location, gender, and technology. To have an effective Twitter Ad campaign, ensure that you create a hypnotic and compelling offer with a clear call to action.


The Twitter marketing strategies I discussed here have been proven to boost sales and scale businesses over the years. It is important to engage influencers, create engaging content, use relevant hashtags, and targeted Twitter Ad campaign to grow your business on Twitter. It is possible to be in the league of entrepreneurs monetizing Twitter if you apply these Twitter marketing strategies to your business marketing plan going forward.



Continue Reading