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4 Marketing Mistakes In Nigeria That Can Send Your Business Into Exile

Gudtalent Chrisent



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4 Marketing Mistakes you must avoid

Many Business owners are seriously making some marketing mistakes that will affect them in a horrible way. The purpose of a marketing plan is to define the necessary steps to achieve your business goals. There’s a big difference between writing out something that sounds good and something that actually works.

Here I have shared four common marketing mistakes and wrong assumptions that could ruin your business.

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Common Marketing Mistakes

  1. Over-dependence on What Worked Before

Just as the popular saying goes and I quote “change is the only thing constant in life” “If it isn’t broken, don’t fix it” isn’t a strategy. That’s not to say that you can’t build on previous successes, but if you simply expect past successes to continue, you may fail to identify new opportunities or address new issues that are now potentially threatening.

I and my team once went for a marketing proposal in Owerri, The moment we brought up the issue of digital marketing, the Manager said he doesn’t know what digital marketing is all about, but after giving him the run-down of what digital marketing is all about, he adopted the idea and in 3 months’ time, the company increased sales by 30%.

Now if they didn’t adopt the new idea about digital marketing and depended only on the traditional/analog means of marketing which is becoming less important because people no longer buy newspapers and magazines the way they use to buy it before, he wouldn’t have made that extra 30% increase in sales.

Many companies try to ignore competitor innovations and focus, incorrectly, on incremental improvements to their existing product lines. Forbes draws lessons from Blackberry’s decline from being the dominant smartphone manufacturer after they sold Blackberry Messenger (BBM) to android producers. Similarly, Sony fell from grace due to their lack of innovation, and plainly, ideas. The inventor of the portable music player terminated production of the iconic Walkman recently, on the anniversary of the day the iPhone was announced.

These companies saw themselves as makers of things; their job was to keep improving those things. But modern marketers think of themselves as customer satisfaction companies and focus on what customers want and what customers are saying about your product.

Related: How Tecno Mobile survived the Nigerian Market

  1. If You Build It, They Will Come

Only in the movies. As Susan Carter, business operations expert and editor of Success Stories points out, “there is a misconception among small business owners that, with the right product or service, your customers will simply ‘find’ you when you open for business.”

Most small business owners are focusing so much on making their product or providing their service and they fail to inform potential customers that the product or service exists, and how it benefits them.

  1. Your Customers Will Want What You Want

I want to ask you, have you ever used your money to buy what you don’t like just because the product owner or service provider tells you to buy it? Of course no, you think your product or service is the coolest thing since the invention of sliced bread. Be careful in assuming that what appeals to you necessarily appeals to your customer base.

Consider the Arch Deluxe burger from McDonald’s. McDonald’s saw a growing trend among consumers for better quality fast food, and the idea was to create a burger with an appeal to more sophisticated diners. The problem is that more sophisticated diners don’t go to McDonald’s.

You need to be in touch with the needs and wants of your customers. Product innovation should flow from the ground up. That means, the source of ideas should come from customer analysis and customer input, then be worked out at headquarters—not cooked up at HQ and then sprung on customers.

Related Article10 Types of people that will ruin your business.

  1. Playing Follow the Leader

When you see a competitor’s success, it’s tempting to want to put your hand up and say, “me, too!” That’s what Microsoft did when it saw the sales for Apple’s iPad. So far, Microsoft has lost $1.7 billion on its Surface tablets. Worse, Microsoft is paying the NFL $400 million in a package that supplies players and coaches with Surface tablets, yet television commentators continue to refer to the devices as iPads.

Think carefully about a me-too strategy. You have to sell at a significantly lower price point to even play catch-up. If you’re not leveraging core competencies, following the leader isn’t likely to get you anywhere. Microsoft is primarily a software company that has been very successful in business sales, not a hardware company making consumer products. They should leverage what they know best by innovating around core business customer needs. When you see your competitor doing better, don’t panic, take your time and analyze their secrets of success and take not of their weakness, and improve on it and watch how you will ride above them.

If this article was of good help to you, show us, love, by sharing this post to your favorite social network and do comment and tell us how you feel about it.




I'm that Lazy and controversial entrepreneur, Popularly known for my Quora Secrets. Founder and CEO of SumoTrust, Motute and CrowdFacture. Read about my Bio at personal website. Connect with me on Facebook, Twitter, Google, Linkedin and Instagram.


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Business Ideas

How to Make Over N200K Monthly Online In Nigeria 2020

Gudtalent Chrisent



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How Can I Make Money Online in Nigeria 2020?

It’s not rocket science that a lot of people are making a lot of money online already from Motute.

I still see lots of people who ask what is the fastest way to make money in Nigeria; and in my quest to answer this question, I will say it by Joining Motute Affiliates.

Motute Affiliate program is one of the best affiliate programs to join right now and make money online fast if you know what you’re doing.

Motute is a digital marketplace of knowledge and skill, connecting instructors to students all around the world.

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Making N200,000 monthly online seems to be impossible especially if you’re just getting started but I’m here to let you know that it is not as tough as you think.

Before we navigate down to the details of how to makeover N200K monthly online in Nigeria from Motute, you need to understand that you must sell something.

Making money involves buying and selling and you must sell a service or product to make as much as N1 million Naira and above from the internet.

With the Motute Affiliate Program, you don’t need to own any product or course to make money online.

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The Motute Affiliate program pays as high as 25% commission for every sale you generate into the platform.

Let’s break it down:

To make N200K every month, you will need to either;

  • Sell 200 units of N1000 product or service
  • 100 Units of N2000 product or service
  • 100 Units of N2000 product or service 
  • 50 units of N4000 product or services
  • 40 Units of N5000 product or service
  • 20 units of N10000 product or services
  • 10 units of N20000 product or services
  • 5 units of N40000 product or services

Now, the problem with the breakdown above is that it takes lots of time trying to create a digital product, lots of marketing risk selling physical products and a lot of time learning and becoming the best expert that provides a particular service that can make you nothing less than N200,000 Every month online.

So, this is where the Motute Affiliate program comes in.

You save yourself the stress of having to create a fresh course or information product and focus on sales to float out good revenues monthly.

All you need to do is promote courses and information products on Motute by joining the Motute Affiliate program and earn 25% commission for every sale.

Let’s break it down further,


You will earn N6250 per sale when you promote the affiliate marketing course on Motute.

If you close a 40 sales target every month, you will be raking in N250,000 just by promoting courses on Motute using your affiliate links and banners.  Click here to join Motute affiliate program now

That sounds simple and easy, right?

Well, it is very easy to start getting sales instantly when you already have a large community, email list or fanbase that trusts you. All you need to do is write and recommend the course using your affiliate link and you’re good to start banking cash once the sales start kicking in.

If you already own a website and looking to monetize it, you can copy the affiliate banner code and paste in a section of your website to start getting impression and clicks.


So, what happens in a case where you don’t have a list or platform to get Affiliate sales?

Getting a single sale is not an easy task but there are easier ways to navigate around it even when you don’t have any audience or people to promote your referral links to.

So, below are some recommended places to promote your Affiliate links and get sales instantly without having to take the hurdles of building an email list of a large fanbase.

  • Promote your Referral link on Nairaland – It is evergreen and has got huge traffic of people who are interested in learning Affiliate marketing.
  • Answer questions on Quora and use your Motute referral link to direct people to the course.
  • Start a WhatsApp group and add value, then, recommend the course on Motute you will like to promote
  • Share insight on your WhatsApp status and recommend a course people can take using your Motute affiliate link.
  • Make posts on Facebook, Twitter, and Instagram, and use your referral link to make your recommendations.
  • Share and promote your link on Telegram groups.

With these few recommendations, you will be able to have a headway and get started making over N200k monthly from Affiliate marketing in Nigeria.

Withdrawals from your affiliate commission are instantly sent to your SumoTrust account where you can withdraw to bank anytime at your own convenience.



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