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10 Powerful marketing ideas to attract new customers In Africa

Ossi Samuel



10 Powerful marketing ideas to attract new customers In Africa

Powerful Marketing ideas are essential to the survival of small businesses. For the small businesses to survive the harsh competition presented by the enormous resources at the disposal of the big companies or businesses, they will have to be smart.

By being smart I mean that they should be able to do some of the things the big shots will not be able to do and achieve the same results.

Related: How to market your product in Nigeria

In most of our articles on marketing, we usually tell you that marketing is an essential part of business. Unless you are able to get people to know about your products, they will be of little or no value to you.

To attract new customers and keep your old customers, you will have develop marketing ideas that will enable you do that.

Imagine yourself attaining that height you have always dreamed of. It doesn’t come very easy but it is achievable. It is very achievable my friend.

Also Read: Reasons money should not be an obstacle in starting a business in Nigeria

Despite the difficulties facing these small businesses and the consequent demise of some of them, some of them are still doing wonderfully well. Their secret is quite simple. They were able to follow certain marketing ideas that helped them keep their customers and attract new customers.

You too can do the same. Follow these marketing strategies we have listed below.

10 powerful marketing ideas to attract customers in Africa

  1. Take your marketing and advertising efforts online

The importance of the internet can never be over-emphasized. A lot of people have taken their businesses online in order to survive the market. It is even true that people now use the internet more than they use the traditional media.

More people watch Youtube videos more than they watch the television. On the other hand, more people read online news content more than the read the traditional newspapers and magazines.

What does this tell you? It is time to take your business online and advertise it there. It is one of the powerful marketing ideas in the twenty first century.

You can advertise with Google, you can do that with Facebook, Twitter, Pinterest, Instagram, and other social media outlets. You can also open a website for your business.

The online opportunities are just endless.

  1. Begin a referral or reward program for your existing customers

You can start a referral program to fast track people’s knowledge of your product. This is as a result of the fact that word of the mouth does not come automatically.

You are expected to give enough incentives to your existing customers so that they bring in more customers for you. It is as if you are creating networkers for your company.

The more customers they bring for you, the more reward they get. It becomes a win-win situation for you and your customers. They get their rewards and you my friend; undoubtedly get your new customers.

All you need to do is to give your customers enough reason to market your business for you.

If you have listed your supposed powerful marketing ideas and there is no referral or reward strategy, I’m telling you that you have to rewrite it. This is the real deal.

  1. Word-of-mouth works

People naturally like talking and this is even predominant in Africa. You should use it to your advantage.

Word of mouth advertising is probably the oldest form of advertising. It is quite old school but it still holds its importance today despite the fact the world is dominated by technology.

Satisfy a customer, even without any incentive and they will naturally talk about your product or services. If you are into hair making and hair accessories sales and you take care of a sister well, my brother, my sister, expect the girl to brag about the best stylist in town and expect customers influx.

It is like that with virtually everything. You know how we do it here. All you need to do is to wow your customers and expect them to do magic. Satisfied customers are one of the most effective ways to market your products.

If you are going to consider mouth to mouth strategy as one of your powerful marketing ideas in Africa, you are expected to know the levels of customer satisfaction.

There are two levels. In the first instance, you have to sell a product that solves a problem. Your product has to be very great. Secondly, you are expected to treat your customers as kings and queens. Give them great attention and expect them to shout your name from the rooftop.

  1. Word of Mouth via Influencers (Celebrities)

Now your product is great, your customer service is amazing, it is time to reach out to influencers. These could be leaders of industries and top celebrities. They have heavy following and if they can say a word for you, you are on your way to heaven baby.

It doesn’t come easy though. If you can afford them, it wouldn’t be a big problem.

We assuming you cannot afford them. What do you do then? Start following them on social media, patiently engage in conversations with them if you can, like and share their posts and offer free services to them.

All you will need is for them to put up a kind word for you. It really works. It is a blockbuster in the powerful marketing ideas available to small businesses.

  1. Give out free stuff and see the wonders involved

Have you ever wondered why many big start-ups begin the free stuff idea? It is because everybody likes free things.

Learn to start with giving free stuff and see what your business becomes. You can use the buy 3 and get 1 free style. It attracts customers. You should try it out.

  1. Offer discounts and deals

Just like free stuff, discounts and deals work well too if managed very well. They are another creative and low-cost way to attract new customers fast to your business without necessary having to spend millions.

It is largely regarded as an opportunity to save money and enjoy great products by the customers. You should exploit it.

Discounts and deals usually have ways of influencing customers to buy more products or services than they initially planned. This is because they love to ‘take the opportunity’ because the same products may not be so cheap tomorrow.

Offering deals and discounts are also regarded as a powerful way to publicize your brand. It is one of the powerful marketing ideas in Africa.

  1. Start a Contest or competition

Appeal to the competitive nature of your customers. Everybody likes to win. Use it to your advantage.

Start a contest and announce the prize and set the rules of the game that will allow you be the ultimate winner of the contest. It is part of the powerful marketing ideas that is tested and trusted.

Just work within your means and you will emerge victorious at the end.


  1. Get an Active Website

This is the twenty first century, get a website already. The size of your business notwithstanding, you need an active website. Even if it is a single page, get your website running and well managed.

Our world is much more connected now than it ever was because of the effects of the internet. Most people simply use the internet nowadays when they need to find a product or service.

What you should fight for is that when customers are looking for a particular product in your area, they will be able to find you in the internet. It brings you to customers that you never knew about.

Owning your own website is no longer a luxury that only big companies enjoy. The internet has now made it possible for everybody to enjoy the opportunity of getting found.

Everybody is cuing in; you should be among them because it is an important aspect of the powerful marketing ideas needed to attract customers in this part of the world.


  1. Use the Social Media to engage customers

Most people are on social media and the social media has become such a convenient method of attracting new customers for businesses across a wide variety of verticals.

You can use any of the five biggest social media platforms — Facebook, Twitter, Instagram, Snapchat and LinkedIn for your business marketing. You can exploit both the free and paid options. You just can’t miss out on this.


  1. Get Listed on Popular Local Directories

As a result of the internet, small businesses can be listed for free on local directories.

The implication is that when a small business is registered on a local directory, people around the world can find it on the map and view its contact information. The best part is, I know you will like this, you don’t have to pay anything to become registered on these directories. Some of the most popular ones out there are VConnect, Google Places, Yahoo Local and Bing Places.

We will also want know how you attract customers in Africa. Share your methods with us. Share your ideas with us. We will appreciate that. Let us know how powerful your marketing ideas are compared to these powerful marketing ideas listed on top. Share to help others too.



Ossi Samuel is a mafian thinker, an avid reader and writer, and political analyst. Am a humanitarian and fun loving person. I love Tech by the way and will always have your time if you have any ideas. I can be reached on Facebook


How to Boost Your Business with Webinars in Nigeria





Webinars are a sure-fire way of getting a business, especially a small business seen by a lot of people. As a business owner, you want to increase your brand awareness, expand your reach and customer base. One way to do this is through webinars.

Webinars have now become a choice tool business owners employ in the publicity of their business. Technology gives business owners and entrepreneurs alike a chance to communicate with their existing customers, and attract new prospects to their businesses.

Below are the top 10 steps you should consider while trying to host a webinar to reach more people and drive sales to your business today.

  1. Ensure Flawless Interaction with Your Audience.

Quality interaction between you and your audience is very important. However, in Nigeria, a lot of factors like lack of electricity and internet issues can hamper your interaction with your audience during a webinar. Whatever the situation, you owe it a duty to your audience to contain any eventuality and have a smooth webinar at the end of the day. Make sure that you put in place the necessary tools and processes that could counter any occurrences that would make you and your listeners unable to properly connect with each other during your webinar.

  1. Pick a Suitable Platform.

There are many webinar tools available on the internet, giving you many options to pick from. Before picking your tool or platform, consider the size of your expected audience and the level of technical knowledge that each platform requires. If you have an audience of less than 500 people, you can pick a webinar platform like Teams by Microsoft or Zoom. If your audience is running into thousands, pick YouTube Live or Easy Webinar.

  1. Choose a Suitable Topic.

When choosing your webinar topic, do not go for something regular. Go for something interesting or new that is related to your business which your audience can easily relate to. For example, you can choose a topic on affiliate marketing and as the webinar goes on, you show them reasons to partner with you as an affiliate. This makes it a win-win situation for the both of you. As they become affiliates, they would increase your sales and bring in more cash for you while earning commissions based on what they learn from you during and after the webinar.

  1. Invest in Email Marketing.

Against the popular saying that email does not work in Nigeria, the truth is that you can use email marketing to reach a lot of potential customers here in Nigeria. When people sign up for your webinar, they drop their emails. It is now your duty to use these emails that they left in your sign-up forms to send a confirmation mail, updates, and reminders about the webinar and your product(s) and service(s).

You can send out a summary of the webinar a few days before the webinar date On the D-Day, you would send out the webinar invite link an hour or two before the webinar commences. Introduce yourself and what you do immediately you begin anchoring the webinar. This will give you free publicity.

  1. Maintain an Active Audience

To make you webinar a successful one, make sure that you do not have a dull moment; make it lively from the start to finish. Let it not just be all talk. Instead, introduce some humor, games, and fun in-between activities to keep the users engaged. This will loosen any tension that your webinar attendees might build-up, give them some relieve, and make the session more rewarding.


A businessman hosting a webinar to increase his business awareness and boost sales.

  1. Increase Your Webinar’s Publicity.

Publicity and promotion is an important part of ensuring the success of your webinar. Use social media to increase the awareness of your business and use relevant keywords to advertise your webinar for free. Also, ensure that you use an effective digital marketing strategy which can really encourage people to join in.

  1. Give Your Attendees Gift (i.e., a free e-book).

You might want to give all participants of your webinar a gift at the end of a webinar. This could be a free e-book or a recorded version of the webinar. This should be a summary of all that you taught in the webinar to serve as a reference material for future use by the webinar attendees. Some pages of the e-book or video sections can contain information about your business and your products. With this gift in the hands of all your webinar attendees, you are giving your business free publicity.

  1. Host an Influencer, if you can

You can invite an influencer, not necessarily a mega influencer in your niche, to come and talk to your audience during your session. This might require some money, but if you do not have any money to spare, it is still okay. However, the presence of an influencer in your webinar would generate a lot of publicity and engagement for your webinar. So, you should plan towards this.

  1. Give Your Attendees Bonuses and Discounts.

During the webinar, offer your attendees discounts on your products as a way of saying “thank you for joining”. Also, you can give them bonuses for any purchase made within a certain period, or a coupon code that is only active for some time. The short period offer would create scarcity in the mind of your attendees and will lead to an increase in sales in your business.

  1. Provide A Question and Answer (Q & A) Session.

At the end of the webinar, you can include a question and answer session which will address any questions your audience may have. It helps in fostering interaction among your audience. It is during this session that you would be able to find out if the participants gained a thing or more from the session, if the webinar was useful and if the audience would welcome a repeat session.

Final Thoughts

This article outlined some steps which are guaranteed to help you host a webinar that would improve your business. If followed correctly, you would experience double or triple results in your business shortly after the webinar. Remember to practice the points I outlined in this article till you get results. Good luck!



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How To Advertise Your Business on Nairaland





Nairaland, a Nigerian community platform, has stood the test of time as one of the most popular websites in Nigeria. It ranks 7th on Alexa, beating popular blogs like LindaIkeji and Bellanaija as one of the most visited websites in Nigeria. The only websites ahead of it on the rating are top sites like Google and Facebook.

A lot of people have seen the potentials in Nairaland, and would want to advertise but do not have the resources to do so, even though ad rates are cheaper now than before. If you are a regular Nairaland user, you will notice that the site is not friendly to any type of promotional content and will issue a warning when you want to post one.


Welcome to Nairaland: Advertise Now!!!

Advertising on Nairaland could be rewarding, in fact, 8 out of 10 times, it is. You can pay to advertise on the platform or do so for free by following a legal retinue some of which I cover in this article.

  1. Promote Your Content.

Instead of directly putting up your product or service for sale, find out the knowledge gap existing in the mind of people and curate contents around that. Try to make your post informative and educative, and people will definitely want to find out more.

Rather than make it appear like you want to sell, go all out to teach, educate, inform and entertain the forum users. This will keep them hooked to you and begin to develop interest in your market. So, when you want to sell, they will be willing and ready to make a purchase from you.

Many people will contact you to know more, and that could be a huge boost for your business even though you do not make it to Nairaland’s front page.

  1. Take Advantage Of The Adverts Section.

Nairaland’s owner, Seun, set aside a portion of the Nairaland website for people to advertise their products absolutely free.

Since Nairaland is a very high-ranking website, any advert you post on it, would appear in the top of search engines. Whenever a search is made such a product or service your adverts could display among the search results.

Also, your advert on Nairaland may even be better than the one on your site. This, however, depends on how your web content is optimized.

  1. Leave Your Signature.

Your signature is another way you can attract potential clients to your business. If you usually post and comment on a lot of terrific articles in Nairaland, people naturally would want to know who is behind such posts and check out your profile.

Some users might even go a step further to message you privately or click the link in your signature, which should, of course, contain or direct the visitor(s) to your personal contact information, like your WhatsApp number.

Please, this is not for those who make negative or dumb posts as they run the risk of tarnishing their and their business’ name. A lot of people would also keep you in mind when they want to order a product or search for a service.

  1. Drop a Blog Post Link.

Post engaging and informative articles in Nairaland. Then, drop a link to your blog post under the article. If it is a post that is generating a lot of traffic, the moderators or Seun himself could bring it to the front page of that category. Try to be as original as possible with your posts. The moderators will only pick those contents that bring in much traffic, even if they are similar.

  1. Offer A Solution to a Problem.

Many people go to Nairaland to ask how a particular problem that they are facing can be solved. Someone might ask “What can I do to remove pimples?” As a beautician, that is a good opportunity for you to post a solution to this problem and go a step further to recommend your products or services under that post. Subsequent users who search that same question on Nairaland will see your product and might be interested.

Always make sure you show samples of your work, and a method a potential customer can use to contact you. Be careful not to place your business under every post, as people will classify you as a spammer and would not want to associate with you or your business.

  1. Offer Good Customer Service.

Good business people know that it is far-cheaper to keep a customer than to start sourcing for a new one. Answering customers’ questions and inquiries will always guarantee that your customers are satisfied with your business, and they would want to keep patronizing you.

Nairaland is a bubbling community, and any user that throws out a question, no matter how technical, is anticipating answers. Answering user’s questions on Nairaland is a way to provide customer support. By offering good customer support, you put your business in a good light in front of thousands of people.

  1. Place a Targeted Banner Ad.

So far I have discussed mainly free ways to advertise on Nairaland. If you want to see quicker results in your business, placing a targeted banner is highly recommended. It is a great way to advertise your business to a targeted audience, especially if you are new on the forum or have less time to build a name on the forum for free kick-backs.

Paid advertisement on Nairaland is arguably the best way to reach your target audience as it is guaranteed to produce leads for your business. Besides advertising on Nairaland would provide you and your business more reach at a lower cost compared to advertising on some social media platforms like Facebook, Twitter, and Instagram. Although rates vary from section to section, a thousand Naira can get you a good ad in some sections.



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5 Reasons Why You Should Advertise Your Business In Nigeria

Ossi Samuel






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