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3 Major Places to Find Relevant Targeted Audience Data

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3 Major Places to Find Relevant Targeted Audience Data

Digital marketers and data experts have been harping for years that businesses aren’t leveraging Big Data like they should be.

The problem isn’t necessarily not knowing you should be using data. We’re living in a data-driven society where knowledge is absolute power, and data is being collected at lightspeed every second of every day about our buying and browsing habits.

What’s more problematic for businesses is knowing where to find data sets that are most applicable to their unique use case.

But here’s the thing: data doesn’t always come in the form of neat spreadsheets, charts, and graphs. Given the sheer number of touchpoints in today’s omnichannel customer experience, you’ll likely need to source relevant data from a variety of locations and compile them to form the most reliable insights.

We’ve created a simple, three-step process to help you streamline your data diving:

  • 1.   Check Your Top 20

Apply the Pareto Principle to your data collection by getting specifics from your top 20% of customers. The Pareto Principle suggests that about 20% of your customer base accounts for roughly 80% of your sales.

Your realistic figures might be off a bit (it’s not a guaranteed 80/20 split), but the main logic remains: your most valuable audience data lies in your top buyers.

Knowing what appeals to your biggest spenders will give you an idea of how to tailor your products and marketing to their preferences.

Likewise, the 80/20 rule can also be applied to demographic data. For example, you might find the majority of your buyers come from a specific state or region, are of a certain age range, or share other qualities.

The more you can source and laser focus on common denominators like these, the better positioned you are to deliver the right messages.

  • 2.   Scourge Your Social Media Channels

Social media advertising platforms are powerful data tools because they collect information on their users daily, and give you a chance to harness their efforts.

But here’s a little-known hack for marketers who want to research their audience without spending a dime: you don’t have to run an ad on social media to access their advertising data.

Take Facebook Ad Manager, for example. When you’re creating an ad campaign on Facebook, the Ad Manager will take you through the process of defining your target audience. By answering a few questions like location, ideal age range, and personal interests, Facebook will show you your audience size so you can determine if you should widen or narrow your cast. It’s a small piece of data that could yield big results by knowing how big (or small) of an audience fits your criteria.

Also, if you’re having a hard time narrowing your audience, Facebook offers suggestions on interests to help you get more specific. You can choose from a preset lits of demographics, interests, and behaviors (such as purchasing behaviors) to make better use of your investment.

Another perk of Facebook Ads Manager is the ability to create lookalike audiences based on your current audience. You can upload a list of email addresses from your current buyers and ask Facebook to create a similar audience based on your choice of filters (such as location, age, interest, or behaviors).

In addition, you can use your own social media business pages to grab bits of insights from your customers. User comments, reviews, and star ratings can be telling when it comes to what they think of you. Some might even leave suggestions for you for future products, services, or improvements.

Of course, Facebook isn’t the only place to cast your data net, but it’s a relevant place to start because of its massive reach and number of users. Twitter, Instagram, and Pinterest can also be valuable places to look.

  • 3.   Invest in Data Collection Tools

Sifting and sorting through audience data can become a massive hands-on project with no end in sight. Data collection tools can take much of the guesswork and manual labor out of sourcing information and help you put to it to good use.

Google Analytics is a powerful tool for diving deeper into your website visitors’ habits and demographics. Things like age range, browser, device type, geography, and interests can all be discovered through the platform. It’s no surprise really, given that Google is the world’s most widely used search engine. Its popularity allows it to collect data on just about everything that’s happening online, so there’s always something you can learn about your audience.

Google Adwords and SEO tools like Moz or SEMRush can also be helpful in understanding what terms people are using to search for your products.

Personalization can also deliver insightful consumer data. Intercom is a fan-favorite messaging service that sends messages to people who are using your product at that very moment. You can reach out with a personal note when the user triggers a specific behavior, such as upgrading their service or not having accessed a particular feature.

There are tons of other data collection tools you can add to your arsenal to gain closer looks at when, how, and why people use your services. The best ones will depend on your goals in sourcing buyer data and how much of an audience you’ve already built.

You’ve Got Data – Now What?

All that data you’re sitting on is uesless until you learn how to leverage it. Ideally, having a plan in place before you start deep diving into data can help you save time in sorting and sourcing later.

You can use your new audience information to tailor effective marketing strategies on social media, via email, guest blogging, influencer campaigns, or other outlets. It can also help you learn which channels resonate with your audience so you can better allocate your marketing spend.

Data is becoming the biggest driver in today’s marketing. There are seemingly infinite new things you can learn about the people who buy or will buy from you, and given how easy it is to locate it, there’s no reason you shouldn’t be putting it to good use.

 

 

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Benjamin Shepardson is the founder of Nostop, a Key West-based content agency specializing in delivering personalized experiences. With an extensive digital career dating back to before social media and WordPress, Ben personally works with clients to craft a content strategy that will scale and grow their business. Connect with him on LinkedIn.

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Top 8 Online Marketing Ideas in Nigeria

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Are you looking for Top 8 Online Marketing Ideas in Nigeria. Now listen to this; Online marketing in Nigeria has become a huge trend to many companies, who wants to take the advantage of the internet in marketing their business. Online marketing ideas, allows you to promote or boost your product and services in the internet at a very cheap cost than the normal traditional advertising strategy many companies has used.

Business goes where people are and internet being a huge place where people visit daily for group interaction, meetings, searching for answers, learning and many other things have pushed many company in Nigeria to adapt many online marketing ideas and reach out to those people. The last time I talked with a Principal consultant on his service delivering, I asked him how his appearance is online and the answer was never. I was surprised why he has not been online and that is what is affecting the growth of his service business. After talking to him and giving him some guide line on how to engage people through online marketing in Nigeria which am going to share with you here, his service business starts getting more popular and his reputation also attract more customers.

Top 8 Online Marketing Ideas in Nigeria

Top 8 Online Marketing Ideas in Nigeria

Online marketing Ideas

1.     Social Media

Create personal and business social media profiles and add your friends and people of interest to reach out to them. Share your ideas and practice about your profession or business in the timeline and if it is interesting, your friends will share it to their own friends and soon you will be having more friends which is more potential customers. Join groups in face book that has a lot to do with your business line, social and local community groups where you can share genuine ideas with people around. When you begin to get presence, tell them about your business and your business page in social media. Use your skill in promoting your business through words of mouth and you will be amazed how popular your business will become.

2.     Content Marketing

Content marketing is a way of writing an article about your business, what you offer, why you are in business and how good your customers feel. It’s a medium for reaching out to thousands of people who reads the posts and gets attracted with your unique and marketing tone of words. It is termed sponsorship posts in most websites and blogs in Nigeria. There are many blogs in Nigeria where you can publish your articles about your business at a very cheap amount compared to other forms of advertising. This my blog entrepreneur.ng which attracts thousands of visitors from Nigeria daily offers you an opportunity to advertise your business through the means of sponsorship posts.

3.     Email Marketing

This is the use of email, to market your business to customers in Nigeria. It has been viral for some time. Emailing your clients and asking them about your product or service and how you can do better is a good strategy for online marketing. You will make them to always come back for your products and when you open a new line of product or if there is an improvement in your product, you will send mails to them immediately. The future of email marketing will supersede many forms of online marketing as it has proven to be more directly for engaging  customers.

4.     Website Appearance

It is very important to create a website for your business with good design. A website is like your point of contact to visitors and showcasing or products or services in the internet. People often search for many things online and having your website makes it easy to be reached by millions of web users in Nigeria. When you create a website and design it properly and include all your contact information in it. Your website will also show how serious you are with your business and will enable people to go there and know more about your product or service without the need of talking to you or exchanging email.

5.     Video Marketing

Have you seen video of products or services in social networks like Face book, twitter, YouTube, If yes , then know it is a form of reaching out to many people. It beats the traditional advertising of sending those videos to TV stations because you will reach out directly to millions of potential customers and if you create a YouTube account, people will always watch the video without you paying for anything. You can as well monetize your video and allow other companies to advertise while your video and play and make extra money on it.

6.     Online Interview

Get some bloggers to interview you and publish it in their blogs. This will boost your business as you will use the medium of interview to directly and indirectly promote your business. You will also share your experience in the business field and make recommendations for upcoming entrepreneurs. It is a very effective way to get noticed online as those bloggers will publish it and it will be seen by thousands of visitors in the site. Also remember to let them publish your contact information like your website and email and business address.

7.     Online PPC Ads

This is a means of paying some online marketing websites which I will list down in the post to advertise your products or services to targeted people in Nigeria. They have many categories of adverts and you can use any one that bests suit your business model. It also very effective online marketing strategy as those companies will place your ads very well for potential customers to see. You will be charged on cost per click as when someone clicks on the ads which will redirect them to your websites, your money will be charged.

8.     Plain Ads

This is a means of placing your adverts in news websites, online forum or blogs. You will do an image or words adverts that will be clearly seen by people and the words on it will also be readable. You can as well place your ads on this my blog at a very cheaper rate and thousands of my daily visitors will see it till it lasts.

Online marketing websites in Nigeria

These few websites are mostly where you can place your CPC ads online and reach out to many people

  • Facebook: It has millions of daily users in Nigeria and I have used it several times as it is very effective.
  • YouTube: Many Nigerians watch lots of videos online which are likely music video, tutorials and comedy show. Pacing your ads with YouTube will enable your ads to be shown to many Nigerians.
  • com.ng: One of the most visited websites in Nigeria has a good advantage for reaching out to many people. You can also ask for Google ad words which will make it easy for Google to advertise your business in many websites or blogs that uses google adsense as a means of adverts. It will boost your products or services in many ways and get you more customers.
  • LinkedIn: The best online business social networks that connects many Nigerians who are searching for one product or services.
  • Enterprise Boom: A business blog in Nigeria with thousands of visitors and followers that delivers the best business ideas, insight and online business ideas. It is a very effective place to market your product or service at a cheaper rate for better service.
  • Twitter: A much branded social media with many Nigerian that has millions of visits daily and has a good way of promoting your business.
  • Nairaland: An online forum in Nigeria where thousands of people interact on topics that relates to Nigeria.
  • Linda Ikeji: A very popular entertainment and gossip blog in Nigeria.

Conclusion

Online marketing ideas in Nigeria helps you to grow your business as it is easily creates an avenue from potential customers who are looking for your products and services.

Please to get more of this, subscribe your email, like our Facebook page and follow us on twitter.

Let me have your thoughts as comment below.

 

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Top 5 Ways To Effectively Sell Your Books in Nigeria

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Before publishing your first book in a country like Nigeria you should first of all know the Top 5 Ways To Effectively Sell Your Books in Nigeria. it is important you ask yourself, “How exactly am I going to market this book? How will I sell my book in Nigeria?” The reason is; it is at the point of getting your book into the hands of your desired readers and audience that the joy of being an author is fulfilled.

Authors who failed to ask this question before hurrying to publish their book(s) are the ones saying that there’s no money in book writing. And often times you will hear them discouraging newbie from living their dream. Probably they may have told you that, but the question you failed to ask them was the marketing campaign they applied. The truth be told, being a celebrated self-published author goes beyond having the right content. In business two things are paramount: Having the right products and a well-targeted marketing campaigns. Having said that, it means you will have many of your books packed up at home staring at you every morning if you are not a salesperson. It’s hard to become a millionaire if you are not a salesperson. It’s either you are selling your product or yourself. Without further delay, let us quickly look at 5 ways bestselling authors use to market their books in Nigeria.

5 Ways on How to Market Your Books in Nigeria

Top 5 Ways To Effectively Sell Your Books in Nigeria

Top 5 Ways To Effectively Sell Your Books in Nigeria

1.     Write good content

You must have heard that “Content is king.” Yes, it is. The content of a book will most times determine its worth in the hands of readers. One of the reasons I advocate that writers should pay critical attention to the quality of their content is that, it is one of the best strategies for getting referrals. For you to come up with a quality content as an author, do the following:

  • Research your work efficiently.
  • Give credit to other authors when you use their words.
  • Give your book to a professional editor and proofreader to edit and proofread.
  • Create new words to drive your ideas home.

2.     Self-promote

Like Robert Kiyosaki rightly stated, “Sales skills is the number one skill in business” every successful entrepreneur in Nigeria must have. And you know what, you can’t talk about sales skills without talking about self-promotion. Don’t be shy to promote yourself by yourself. If you are shy to blow your trumpet, I think you should not expect another to do that for you. Using different social media platforms like Facebook, Twitter, LinkedIn, Instagram, Twoo, Google+ and what have you, self-promote yourself. From time-to-time make posts about your book.

3.     Create your own blog

Blogging is becoming a vital tool in digital marketing in Nigeria. Entrepreneurs who want to spread their influence beyond their geographical location have found blogging as a very vital tool. In my seminar, “Write Your Way to Fame,” I always recommend that you develop your blog first before going into book publishing. The essence of doing that is to enable you create the desired community who will then go on to buy from you in future. With my Facebook online community, “The Excellent Entrepreneurs’ Network” I have been able to create a formidable tribe online that knows me, trusts me and buys from me. They are always eager to know what the content of my next book is.

4.     Book tour and signing

As an author, one of my top priorities when it comes to marketing my books have been “Book tour and signing.” Once my book or audio book is out, the first thing I do is to dedicate it to God and immediately jet out for a book tour. Book tour gives me the opportunity to connect with my blog readers and members of my network. Lately I was in Enugu, Abuja, and Ebonyi State immediately I released, “Activating the Ministry of Angels.” I invested ample time to tell my audience why I wrote the book, how it will be helpful to them and what my next project that will be of interest to them is. At the end, I offer them free coaching while each of them do me a favor by patronizing my book.

5.     Build relationship

Develop relationship with bookstore owners, bloggers and group leaders Relationship is a social capital. I have discovered that even if you don’t have money, if you have the right relationships, money will come. Everyone you meet in your career as an author is a potential customer. So, how you treat them will to a large extent determine how far your book will go. When you have a harmonious relationship with bookstore dealers, you will be sure of the word-of-mouth advertisement coming from them.

In fact, have you realized that they are book who walk into a bookstore without having a particular author’s book in mind to buy. All they want is that they are in search of a good book in so, so and so field. And I know you knows what the bookstore owner’s response will be – he will first recommend the book he has a good relationship with the author. When Nigerian bloggers with huge traffic mention you, the difference is always clear. And come to think of it, the blogger adds the link to your book in Amazon. Wow! That will be an instant boom for you.

Group leaders with huge audience will either invite you to speak to their audience – at which point you will also talk about your book, or they will just invite you to sell your book to their members. A typical example of these group leaders are pastors, principals, politicians etc. I did not intend to make this an eBook, so permit me to end here.

With these 5 Ways of Marketing Books in Nigeria, I hope I have been able to give you useful tools that will help you make your fortune as an author?

We have made your search here an unforgettable one. Don’t forget, if you have been inspired by this lesson, please leave a comment for me below. Share now with friends on Facebook.

 

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Social Media Marketing in Nigeria-14 Tips

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Social media marketing in Nigeria is a new trend of digital marketing platform that allows marketers to build awareness about their products, their self or the services they deliver. The mail focus for any social media marketing company in Nigeria is to drive traffic to a blog or website, gain more followers and attract new customers while interacting with existing ones. So here entrepreneur.ng has provided you with Social Media Marketing in Nigeria-14 Tips to walk with.

Social media marketing campaign is turning into a profitable business in Nigeria as many people now adopt strategy to train and advertise jobs through the platform. With many digital marketers companies in Nigeria displaying their services and how big and small business can use social media to maximize profits.

From millions of people spending time on social media platforms to companies founding new customers, tweets can go viral and reach millions of people in few minutes than advertising in TVs or radio. Social media has contributed a lot in the use of internet today in Nigeria.

Social Media Marketing in Nigeria-14 Tips

Social Media Marketing in Nigeria-14 Tips

14 Tips of Social Media Marketing in Nigeria

1.     Choose your social platform

There are many social media networks on the internet and choosing the platforms that will reach to your targeted audience is essential to the effective and efficient use of social media for your product or service. Some examples of social media platforms are face book, Twitter, Google+, YouTube, Instagram, Snap chat, LinkedIn, Reedit and Stumble Upon.

2.     Publish Relevant Content

Posting relevant information that relates to your business or services is vital to your followers and to the growth of your business. Unlike what some business or people do in Nigeria by publishing what has nothing to do with their desired objectives and this tends to turn of guests which came there for a particular purpose and starts to see other things.

Such Example is a page that deals on politics and all of a sudden started posting about relationship and love.

3.     Grow your email list

Collecting emails of your targeted audience through social media and contacting them direct on details of new product reviews or services is important for your marketing tips. Starting to increase your email lists will give you more advantage to have people that are likely to buy your products or services in Nigeria.

4.     Be responsive to comments

Most times people tend not to respond to customers comment or show seriousness in what the customers or audience has to say and this leads to some people un-following your page as they could not get answer to their quest. Responding to customers comment will not only make them to be satisfied but will give them the feeling to add more of their friends and invite them to like your page and grow a loyalty to your brand.

5.     Hold contests and giveaways

Stage a contest like a beauty contest or an essay competition or a quiz. State a contest that will make people to dabble to be the best and win the prize tag allocated for the contest. This will add more people to your social circle and increase your base.

6.     Tell a story

People love stories and telling a story about how you achieved success or a milestone will create a feeling of accomplishment to your visitors. They will learn from your lessons and feel more committed to you and thus take your advice or buy your products.

7.     Stay Active

By delivering Content Consistently in your social medial platform, it will keep readers more engaged with your page, you will get more subscribers, followers and become more adaptive to offering your readers what they appreciate.

8.     Social media advertising

Advertising your social media profile/page/product/services will expand your reach to other millions of Nigerians who are not following you in the social media. You can reach them through targeting options available when you want to advertise.

9.     Use images

Using image to post on social media will boost your engagement with the audience as Image tends to attract the attention of people faster than words could. An image that relates to the topic in discussion is good strategy in Social media marketing and most especially on twitter and Facebook.

10.Spy on your competitors

It’s good to have knowledge of what your competitors in your Niche are posting and see how they are doing it. Observe the engagements of their posts and you may learn a new way to position your posts for your audience to understand better.

11.Offer promotions

If you are into social media product campaign, offering promotions to your products and special deals will attract people to purchase your products. Customers always seek for cheaper quality products and your good displace of your discount promotions might mean a good profit for your business in Nigeria if done correctly.

12.Share contents regularly

Share your contents more than once especially those contents that are performing very well to your readers. This will increase the readability numbers and also help new member of your online community to gain the knowledge from your unique contents.

13.Use Video

Make use of a good video to promote your product and services in social media. People like to watch videos whether you are publishing it on you tube or face book or twitter etc.. Make the video to pass the desired information to viewers and make sure it’s not more than 2 minutes to avoid turning people off.

14.Position yourself

Position yourself as an authority in your field by helping your readers solve their problems from your expertise. Answer their questions authoritatively and connect with them by sharing some of their values. This will make your readers to feel more comfortable with you and can tell their friends about your product or services that you may offer. It’s a good strategy to outsmart your competition in the social media campaign platform.

Social media marketing has changed the way marketers approach online community in targeting their audience and positioning their brand to the public.  It has increase the loyalty base of consumers and increase traffic for blogs in Nigeria and websites.

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