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How To Start Email Marketing in Nigeria – Beginnner’s Guide

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How To Start Email Marketing in Nigeria

Email marketing is a digital marketing strategy through which you communicate with people, present them your offer(s) and make sales or promote your services online.

If you run a business whether online or offline, you should consider this marketing strategy as it is by far cost-effective compared to other forms of marketing like Content marketing. Besides, it is easy to implement especially when you know what to do and how to do it professionally.

Considering that a lot of businesses are looking for cost-effective means to boost their sales and increasing their brand awareness, I decided to write this short beginner’s guide on email marketing. I have made it short and straight to the point.

How To Start Email Marketing in Nigeria

How To Start Email Marketing in Nigeria

N/B: This is not a full course on email marketing but rather a simplified guide on how email marketing works and the basic things that you should know about it.

Let’s go!

Step 1: Choose an Email Marketing Software/Platform

There are  a good deal of software for email-marketing: Getresponse, Aweber, Mailchimp, Convertkit, etc. Some of these are free while some are paid. Among the paid ones, there are free plans to enable users test their platforms and decide whether to do email marketing with them or not.

For example with Mailchimp, you can have up to 2000 email subscribers to which you can send email campaigns to Free of Charge forever. When you exceed this number of contacts, you’d have to pay a monthly fee to have your email contacts on the Mailchimp platform.

Please, note that you may not be able to perform advanced email automations like setting up autoresponders with the free emailing plan on Mailchimp.

On Getresponse, you have access to all the emailing features including advanced automations for one month free. After this time, you’d have to pay a monthly fee if you wish to continue your email marketing business with them.

Other companies have their own terms and conditions.

Step 2: Acquire Your Subscribers

There are 2 ways to get contacts into in your email list.

Method 1 is to strategically place an opt-in form on your website/blog/landing page. This form could be in the header, footer, sidebar of your website. You could also configure your opt-in form -with an offer to automatically show within your blog posts/articles.

Another strategy is to configure an exit-intent popup to show a form luring visitors who want to exit/leave your website to subscribe to newsletters, sign-up for an event or get a gift (i.e., an e-book or a free course). If they agree, they would give-in and in the process subscribe to your email list.

Outside your site, you can link to this form when running an ad online either on a social media platform or on a third party website.

This way, you give people the liberty to subscribe to your email list or forgo it. It is the best way to grow an email list as people who subscribe do so at their own volition and give you the consent to email them.

Method 2 is to buy an email list from a vendor and manually add or upload to your email contacts list. This is not recommended although people do it at times.

Chances are that many of the contacts could unsubscribe from your list since they don’t know you and did not give you the permission to email them.

On noticing the massive unsubscribes, your email marketing company could penalize you or disable your account. So, I do not recommend this approach unless you know what to do.

Step 3: Stop Spam: Configure Double Opt-in.

The idea of activating double opt-in in email marketing is to keep off spammers from your email list.

You want only serious people to subscribe to your list. So, you ask every user to login to his/her email and click a link from you in their email to confirm that they give you consent to email them.

That way, people who came with the intent of supplying a fake email address or a dysfunctional email address or an email address that is not working would be kept off.

There are settings within every email marketing software to activate double opt-ins. Check the one you use and configure. However, you may want to be lenient and allow users to opt-in to your email list without activating a double opt-in.

Step 4: Create Your Campaign & Send, Setup Automations

After someone opts-in to your email list, what follows is to send them email campaigns. An email campaign is simply the message that you send to your subscriber. This could be a simple plain text message, a video, a picture, an infographic or a combination of all of these.

The email that you send to your email subscriber is simply the email campaign.

Now, you should configure your email such immediately someone subscribes to your list he/she gets an email from you such like a “Welcome Email” or “Thank You”.

You should have programmed your email system to be sending him/her emails in sequences so that your business stays afloat on auto-pilot without you writing and sending emails every time.

This is what is known as email automation and this is configured in your email autoresponder.

Of course, you have to write these emails and schedule them to auto-send themselves to contacts on your email list. Where you can’t write the emails yourself, you can simply hire someone to write them for you. All you do is take them and schedule in your email autoresponder to send when you set them to send.

This does not mean that you’d not be sending occasional fresh emails to your contacts. No sir! From time to time you would have new offers, new launches, new products and/services which your subscribers may be interested in. So, you’d write them emails on these offers.

You can see from this that email automation is a basic part of email marketing while sending of fresh, occasional emails is equally important.

Rounding Off…

Dear reader, the idea behind email marketing is to make sales. So, whatever you’re doing should be targeted towards this whether its is obvious or not.

This means you should get your copywriting skills up to standard.

You should know how to customize your messages in your email text editor

You must know how and where to place links to your offer to attract more conversions

You must know how to configure the autoresponder in your email marketing software

You must know how to segment, tag, and categorize your subscribers and track their activities within your emails.

And many more!!!

It is not a less than 30-minutes lesson like this guide. You need to learn and practice email marketing like a course. This could take weeks or months.

This brief article cannot teach you everything on email marketing no matter how hard I try. If you need such training, go on YouTube and stream/download courses on email marketing and learn from basic to advance.

As I step aside, I leave you with some tips which will help you on this journey of email marketing.

See a few tested strategies that can help you to have better conversions with your email marketing efforts in Nigeria today below:

  1. Use simple, attractive yet powerful subject lines
  2. Use appropriate graphics in your email body
  3. Create Value Using Your Emails
  4. Write Mobile-friendly Emails
  5. Optimize Your Links Placement
  6. Track your subscriber’s activities and use this to optimize your marketing
  7. Encourage Email Sharing
  8. Respond/Reply emails
  9. Personalize Your Emails
  10. Test emails before sending

That’s all for now on email marketing. Meanwhile, you may want to see how to make passive income with email marketing. Till next time, bye.

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Ekemini Ekpo is a professional writer, blogger, and internet marketer. He is passionate about engineering, business, investment, entrepreneurship, finance, and personal development. When he is not managing web projects, he handles academic research writing and data analysis for individuals and organizations.

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Top 8 Online Marketing Ideas in Nigeria

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Are you looking for Top 8 Online Marketing Ideas in Nigeria. Now listen to this; Online marketing in Nigeria has become a huge trend to many companies, who wants to take the advantage of the internet in marketing their business. Online marketing ideas, allows you to promote or boost your product and services in the internet at a very cheap cost than the normal traditional advertising strategy many companies has used.

Business goes where people are and internet being a huge place where people visit daily for group interaction, meetings, searching for answers, learning and many other things have pushed many company in Nigeria to adapt many online marketing ideas and reach out to those people. The last time I talked with a Principal consultant on his service delivering, I asked him how his appearance is online and the answer was never. I was surprised why he has not been online and that is what is affecting the growth of his service business. After talking to him and giving him some guide line on how to engage people through online marketing in Nigeria which am going to share with you here, his service business starts getting more popular and his reputation also attract more customers.

Top 8 Online Marketing Ideas in Nigeria

Top 8 Online Marketing Ideas in Nigeria

Online marketing Ideas

1.     Social Media

Create personal and business social media profiles and add your friends and people of interest to reach out to them. Share your ideas and practice about your profession or business in the timeline and if it is interesting, your friends will share it to their own friends and soon you will be having more friends which is more potential customers. Join groups in face book that has a lot to do with your business line, social and local community groups where you can share genuine ideas with people around. When you begin to get presence, tell them about your business and your business page in social media. Use your skill in promoting your business through words of mouth and you will be amazed how popular your business will become.

2.     Content Marketing

Content marketing is a way of writing an article about your business, what you offer, why you are in business and how good your customers feel. It’s a medium for reaching out to thousands of people who reads the posts and gets attracted with your unique and marketing tone of words. It is termed sponsorship posts in most websites and blogs in Nigeria. There are many blogs in Nigeria where you can publish your articles about your business at a very cheap amount compared to other forms of advertising. This my blog entrepreneur.ng which attracts thousands of visitors from Nigeria daily offers you an opportunity to advertise your business through the means of sponsorship posts.

3.     Email Marketing

This is the use of email, to market your business to customers in Nigeria. It has been viral for some time. Emailing your clients and asking them about your product or service and how you can do better is a good strategy for online marketing. You will make them to always come back for your products and when you open a new line of product or if there is an improvement in your product, you will send mails to them immediately. The future of email marketing will supersede many forms of online marketing as it has proven to be more directly for engaging  customers.

4.     Website Appearance

It is very important to create a website for your business with good design. A website is like your point of contact to visitors and showcasing or products or services in the internet. People often search for many things online and having your website makes it easy to be reached by millions of web users in Nigeria. When you create a website and design it properly and include all your contact information in it. Your website will also show how serious you are with your business and will enable people to go there and know more about your product or service without the need of talking to you or exchanging email.

5.     Video Marketing

Have you seen video of products or services in social networks like Face book, twitter, YouTube, If yes , then know it is a form of reaching out to many people. It beats the traditional advertising of sending those videos to TV stations because you will reach out directly to millions of potential customers and if you create a YouTube account, people will always watch the video without you paying for anything. You can as well monetize your video and allow other companies to advertise while your video and play and make extra money on it.

6.     Online Interview

Get some bloggers to interview you and publish it in their blogs. This will boost your business as you will use the medium of interview to directly and indirectly promote your business. You will also share your experience in the business field and make recommendations for upcoming entrepreneurs. It is a very effective way to get noticed online as those bloggers will publish it and it will be seen by thousands of visitors in the site. Also remember to let them publish your contact information like your website and email and business address.

7.     Online PPC Ads

This is a means of paying some online marketing websites which I will list down in the post to advertise your products or services to targeted people in Nigeria. They have many categories of adverts and you can use any one that bests suit your business model. It also very effective online marketing strategy as those companies will place your ads very well for potential customers to see. You will be charged on cost per click as when someone clicks on the ads which will redirect them to your websites, your money will be charged.

8.     Plain Ads

This is a means of placing your adverts in news websites, online forum or blogs. You will do an image or words adverts that will be clearly seen by people and the words on it will also be readable. You can as well place your ads on this my blog at a very cheaper rate and thousands of my daily visitors will see it till it lasts.

Online marketing websites in Nigeria

These few websites are mostly where you can place your CPC ads online and reach out to many people

  • Facebook: It has millions of daily users in Nigeria and I have used it several times as it is very effective.
  • YouTube: Many Nigerians watch lots of videos online which are likely music video, tutorials and comedy show. Pacing your ads with YouTube will enable your ads to be shown to many Nigerians.
  • com.ng: One of the most visited websites in Nigeria has a good advantage for reaching out to many people. You can also ask for Google ad words which will make it easy for Google to advertise your business in many websites or blogs that uses google adsense as a means of adverts. It will boost your products or services in many ways and get you more customers.
  • LinkedIn: The best online business social networks that connects many Nigerians who are searching for one product or services.
  • Enterprise Boom: A business blog in Nigeria with thousands of visitors and followers that delivers the best business ideas, insight and online business ideas. It is a very effective place to market your product or service at a cheaper rate for better service.
  • Twitter: A much branded social media with many Nigerian that has millions of visits daily and has a good way of promoting your business.
  • Nairaland: An online forum in Nigeria where thousands of people interact on topics that relates to Nigeria.
  • Linda Ikeji: A very popular entertainment and gossip blog in Nigeria.

Conclusion

Online marketing ideas in Nigeria helps you to grow your business as it is easily creates an avenue from potential customers who are looking for your products and services.

Please to get more of this, subscribe your email, like our Facebook page and follow us on twitter.

Let me have your thoughts as comment below.

 

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Top 5 Ways To Effectively Sell Your Books in Nigeria

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Before publishing your first book in a country like Nigeria you should first of all know the Top 5 Ways To Effectively Sell Your Books in Nigeria. it is important you ask yourself, “How exactly am I going to market this book? How will I sell my book in Nigeria?” The reason is; it is at the point of getting your book into the hands of your desired readers and audience that the joy of being an author is fulfilled.

Authors who failed to ask this question before hurrying to publish their book(s) are the ones saying that there’s no money in book writing. And often times you will hear them discouraging newbie from living their dream. Probably they may have told you that, but the question you failed to ask them was the marketing campaign they applied. The truth be told, being a celebrated self-published author goes beyond having the right content. In business two things are paramount: Having the right products and a well-targeted marketing campaigns. Having said that, it means you will have many of your books packed up at home staring at you every morning if you are not a salesperson. It’s hard to become a millionaire if you are not a salesperson. It’s either you are selling your product or yourself. Without further delay, let us quickly look at 5 ways bestselling authors use to market their books in Nigeria.

5 Ways on How to Market Your Books in Nigeria

Top 5 Ways To Effectively Sell Your Books in Nigeria

Top 5 Ways To Effectively Sell Your Books in Nigeria

1.     Write good content

You must have heard that “Content is king.” Yes, it is. The content of a book will most times determine its worth in the hands of readers. One of the reasons I advocate that writers should pay critical attention to the quality of their content is that, it is one of the best strategies for getting referrals. For you to come up with a quality content as an author, do the following:

  • Research your work efficiently.
  • Give credit to other authors when you use their words.
  • Give your book to a professional editor and proofreader to edit and proofread.
  • Create new words to drive your ideas home.

2.     Self-promote

Like Robert Kiyosaki rightly stated, “Sales skills is the number one skill in business” every successful entrepreneur in Nigeria must have. And you know what, you can’t talk about sales skills without talking about self-promotion. Don’t be shy to promote yourself by yourself. If you are shy to blow your trumpet, I think you should not expect another to do that for you. Using different social media platforms like Facebook, Twitter, LinkedIn, Instagram, Twoo, Google+ and what have you, self-promote yourself. From time-to-time make posts about your book.

3.     Create your own blog

Blogging is becoming a vital tool in digital marketing in Nigeria. Entrepreneurs who want to spread their influence beyond their geographical location have found blogging as a very vital tool. In my seminar, “Write Your Way to Fame,” I always recommend that you develop your blog first before going into book publishing. The essence of doing that is to enable you create the desired community who will then go on to buy from you in future. With my Facebook online community, “The Excellent Entrepreneurs’ Network” I have been able to create a formidable tribe online that knows me, trusts me and buys from me. They are always eager to know what the content of my next book is.

4.     Book tour and signing

As an author, one of my top priorities when it comes to marketing my books have been “Book tour and signing.” Once my book or audio book is out, the first thing I do is to dedicate it to God and immediately jet out for a book tour. Book tour gives me the opportunity to connect with my blog readers and members of my network. Lately I was in Enugu, Abuja, and Ebonyi State immediately I released, “Activating the Ministry of Angels.” I invested ample time to tell my audience why I wrote the book, how it will be helpful to them and what my next project that will be of interest to them is. At the end, I offer them free coaching while each of them do me a favor by patronizing my book.

5.     Build relationship

Develop relationship with bookstore owners, bloggers and group leaders Relationship is a social capital. I have discovered that even if you don’t have money, if you have the right relationships, money will come. Everyone you meet in your career as an author is a potential customer. So, how you treat them will to a large extent determine how far your book will go. When you have a harmonious relationship with bookstore dealers, you will be sure of the word-of-mouth advertisement coming from them.

In fact, have you realized that they are book who walk into a bookstore without having a particular author’s book in mind to buy. All they want is that they are in search of a good book in so, so and so field. And I know you knows what the bookstore owner’s response will be – he will first recommend the book he has a good relationship with the author. When Nigerian bloggers with huge traffic mention you, the difference is always clear. And come to think of it, the blogger adds the link to your book in Amazon. Wow! That will be an instant boom for you.

Group leaders with huge audience will either invite you to speak to their audience – at which point you will also talk about your book, or they will just invite you to sell your book to their members. A typical example of these group leaders are pastors, principals, politicians etc. I did not intend to make this an eBook, so permit me to end here.

With these 5 Ways of Marketing Books in Nigeria, I hope I have been able to give you useful tools that will help you make your fortune as an author?

We have made your search here an unforgettable one. Don’t forget, if you have been inspired by this lesson, please leave a comment for me below. Share now with friends on Facebook.

 

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Social Media Marketing in Nigeria-14 Tips

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Social media marketing in Nigeria is a new trend of digital marketing platform that allows marketers to build awareness about their products, their self or the services they deliver. The mail focus for any social media marketing company in Nigeria is to drive traffic to a blog or website, gain more followers and attract new customers while interacting with existing ones. So here entrepreneur.ng has provided you with Social Media Marketing in Nigeria-14 Tips to walk with.

Social media marketing campaign is turning into a profitable business in Nigeria as many people now adopt strategy to train and advertise jobs through the platform. With many digital marketers companies in Nigeria displaying their services and how big and small business can use social media to maximize profits.

From millions of people spending time on social media platforms to companies founding new customers, tweets can go viral and reach millions of people in few minutes than advertising in TVs or radio. Social media has contributed a lot in the use of internet today in Nigeria.

Social Media Marketing in Nigeria-14 Tips

Social Media Marketing in Nigeria-14 Tips

14 Tips of Social Media Marketing in Nigeria

1.     Choose your social platform

There are many social media networks on the internet and choosing the platforms that will reach to your targeted audience is essential to the effective and efficient use of social media for your product or service. Some examples of social media platforms are face book, Twitter, Google+, YouTube, Instagram, Snap chat, LinkedIn, Reedit and Stumble Upon.

2.     Publish Relevant Content

Posting relevant information that relates to your business or services is vital to your followers and to the growth of your business. Unlike what some business or people do in Nigeria by publishing what has nothing to do with their desired objectives and this tends to turn of guests which came there for a particular purpose and starts to see other things.

Such Example is a page that deals on politics and all of a sudden started posting about relationship and love.

3.     Grow your email list

Collecting emails of your targeted audience through social media and contacting them direct on details of new product reviews or services is important for your marketing tips. Starting to increase your email lists will give you more advantage to have people that are likely to buy your products or services in Nigeria.

4.     Be responsive to comments

Most times people tend not to respond to customers comment or show seriousness in what the customers or audience has to say and this leads to some people un-following your page as they could not get answer to their quest. Responding to customers comment will not only make them to be satisfied but will give them the feeling to add more of their friends and invite them to like your page and grow a loyalty to your brand.

5.     Hold contests and giveaways

Stage a contest like a beauty contest or an essay competition or a quiz. State a contest that will make people to dabble to be the best and win the prize tag allocated for the contest. This will add more people to your social circle and increase your base.

6.     Tell a story

People love stories and telling a story about how you achieved success or a milestone will create a feeling of accomplishment to your visitors. They will learn from your lessons and feel more committed to you and thus take your advice or buy your products.

7.     Stay Active

By delivering Content Consistently in your social medial platform, it will keep readers more engaged with your page, you will get more subscribers, followers and become more adaptive to offering your readers what they appreciate.

8.     Social media advertising

Advertising your social media profile/page/product/services will expand your reach to other millions of Nigerians who are not following you in the social media. You can reach them through targeting options available when you want to advertise.

9.     Use images

Using image to post on social media will boost your engagement with the audience as Image tends to attract the attention of people faster than words could. An image that relates to the topic in discussion is good strategy in Social media marketing and most especially on twitter and Facebook.

10.Spy on your competitors

It’s good to have knowledge of what your competitors in your Niche are posting and see how they are doing it. Observe the engagements of their posts and you may learn a new way to position your posts for your audience to understand better.

11.Offer promotions

If you are into social media product campaign, offering promotions to your products and special deals will attract people to purchase your products. Customers always seek for cheaper quality products and your good displace of your discount promotions might mean a good profit for your business in Nigeria if done correctly.

12.Share contents regularly

Share your contents more than once especially those contents that are performing very well to your readers. This will increase the readability numbers and also help new member of your online community to gain the knowledge from your unique contents.

13.Use Video

Make use of a good video to promote your product and services in social media. People like to watch videos whether you are publishing it on you tube or face book or twitter etc.. Make the video to pass the desired information to viewers and make sure it’s not more than 2 minutes to avoid turning people off.

14.Position yourself

Position yourself as an authority in your field by helping your readers solve their problems from your expertise. Answer their questions authoritatively and connect with them by sharing some of their values. This will make your readers to feel more comfortable with you and can tell their friends about your product or services that you may offer. It’s a good strategy to outsmart your competition in the social media campaign platform.

Social media marketing has changed the way marketers approach online community in targeting their audience and positioning their brand to the public.  It has increase the loyalty base of consumers and increase traffic for blogs in Nigeria and websites.

Subscribe your email to get notification of our new posts about social medial campaigns and how to start it for free.

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