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Digital Marketing 101 for Small and Medium Businesses in Nigeria

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To start with, we have to know what digital marketing is and why it is very important to integrate it into the building of your small scale and medium sized businesses.

Digital marketing is an avenue for promoting products and service through the internet with the use of web-based or web-enabled/enhanced digital technologies such as desktop computers, mobile phones, and other digital media platforms.

Every business whether small-scaled or medium-scaled need digital marketing to grow. The use of digital marketing in business can help to drive brand awareness and tell people more about a business thereby drawing customers’ attention and making sales. Digital or Online marketing can be done through platforms like social media, a business’s (i.e., company’s) own website, search engine rankings, email, display advertising and other kinds of incentivized advertising strategies done with ICT tools or via the internet.

Digital Marketing 101 For Small And Medium Businesses In Nigeria

Digital Marketing 101 For Small And Medium Businesses In Nigeria

The knowledge of Online marketing is vital for businesses and aspiring business owners must make effort to include it right from the kickoff stage of their business. Just like new students offer 101 (i.e., foundation) courses to introduce them to the basics of their course, business startups and startup founders need to get the proper orientation on digital marketing for managing and making good turnaround in their businesses. This is important whether you are a small business, a medium business or a big/large business. The knowledge of digital marketing is one knowledge that can (and will) surely help you to have a successful business.

Below covers some fundamentals of digital marketing and explains the reasons for digital marketing in business:

(1) Digital marketing Helps In Goals and Targets Setting.

Every business has a goal and target it wants to meet in say 5 to 10 years. For instance, as a business owner you might want to reach a million customers in 3 countries in 10 years. This is a big goal and only digital marketing can help you to achieve this.

This may not be your goal but every business has similar goals as this. To meet them, you need to apply several strategies of which digital marketing comes top.

Before now, when we had to send letters to friends and family or business partners and the rest, we used post offices and these letters and messages did not get to them until after days. Also, people only did their businesses within their immediate environments and only few people knew about it which eventually brought very little sales and profits.

Now, you can sit at the comfort of your office or business location and reach customers thousands of miles away from you by the help of social media, emails, search engines and advertorials on blogs, websites, and forums. This is what we call digital marketing. Goals which looked unattainable to people and businesses decades ago can now be achieved through the help of digital marketing with ease.

(2) You Need Digital marketing To Create Awareness and Potential for Your Business.

Digital marketing can help you to discover the potential of your business and how big it can get. It helps you to determine how much your business can generate and how far it can go.

With digital marketing, you can easily know and have a better understanding of your target market, online audience and people who are searching for and need your product(s) or service(s).

Adequate knowledge of online marketing is what businesses that have gone big use in improving and expanding their reach and evaluating their strategies. You simply won’t know your online audience and market place without effective digital marketing.

(3) Digital marketing Assists to Beat the Competition

You can keep up with competition when you apply digital or online marketing to your  business strategy. You will find out that you can reach more customers too and expand just like other businesses can.

(4) It Helps You To Maintain Relevance in the Market

Most contemporary businesses that stay in the market for a long time and become successful used digital marketing to do that. The world is moving very fast and everything is going digital so only businesses that go digital too stay relevant.

A lot of things have gone from manual to automatic. Not many people still go to stores to buy goods or services. Rather, because more people now spend most of their time online, they can easily see product and/or services they need online, order them and get them delivered to their doorsteps.

If your business has an online presence, you can sell to targeted buyers online too and make good profits with less stress. On the contrary, you will keep selling only to the people who can sacrifice their time to come patronize you physically. Of course, the number of people who fall into this category these days is getting fewer.

Now that you know the importance of Internet marketing in businesses growth and success, the question could be, “How Do I Implement This Digital Marketing in My Business to Make It Grow?”

It starts with deciding on the digital marketing strategy or platform that you wish to use. This is essentially choosing the areas of digital marketing that would be best to use for your small-sized business or medium-sized business.

Top 4 Digital Marketing Options to Choose From

There are many options that you can deploy in your online marketing endeavor. However, I am of the opinion that the following are the pivot on which the majority of other digital marketing strategies hang:

  1. Social Media Marketing
  2. Search Engine Optimization (SEO)
  3. Content Marketing
  4. Email Marketing

Let’s see what each of them entail in detail:

(1) Social Media Marketing

Social media marketing is the use if social media platforms like Facebook, Twitter, WhatsApp, Instagram and other social media platforms to connect with your audience to build your business/brand, reach wider audiences and increase sales.

Social media marketing is a great way to start digital marketing as a small business owner. It is easier and mostly free to use. It only comes with charges when you intend to further expand your business by leveraging paid adverts to reach wider audiences.

Let’s take a look at what you can do yourself in social media marketing your business yourself.  Facebook is a very popular social media platform for marketing. First, you open a page that talks about your business. Then, invite your friends to like the page and post your products there for them to see. You can also post in groups you are in and also on your wall and get a team that will help you amplify these posts.

Some groups have been built by social media influencers into potential market places. Some of those groups with over 50,000 members can be good to post about the goods and services you render. What you just do is contact the administrator of the group and negotiate for a front page allowance for a period of time. You can also apply this strategy to other social media platforms and even forums with constant visits. This is a great way to increase sales and traffic for your website.

(3) Search Engine Optimization (SEO)

Search engines nowadays are almost the number one gateway to many websites because when you search for something online on a search engine like Google, the websites with arguably the most relevant information displays. This is as a result of search engine optimization done by the owners or administrators of such websites. Search engine optimization simply means carefully arranging your site to increase its visibility for relevant searches. This can lead more people to your site and convert this traffic (i.e., visitors) into (repeat) paying customers.

(3) Content Marketing

This is the creating, publishing, and distributing relevant content to help target audiences. You can do this by guest-posting (i.e., guest-blogging) on other blogs/websites, placing valuable contents on forums, sharing contents on social media, advertising on digital magazines, brochures, yellowpages, etc.

(4) Email Marketing

Email marketing is the type that help you keep customers aware of you products and services. You can read more about email marketing strategies for better conversions here. If you are new to email marketing and you wish to know how to go about it, g ahead and read this article. It will surely help you to kick start your email marketing on the right footing.

Conclusion

This article shared the basics of digital marketing. It explained the concept of digital or online marketing and covered the importance of it. Furthermore, it explained the different digital marketing platforms and strategies available and how to choose them for your business. Beside the ones mentioned here, understand that there are other digital media marketing tools out there. This include Voice SEO, video marketing and Pay Per Click (PPC) Adverts. These have their peculiar advantages and I invite you to leverage them also for the success of your business.

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The Correlation Between Advertising And Consumer Behaviour

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The Correlation Between Advertising And Consumer Behaviour is our major point of focus today.

Advertising is simply marketing a business, an idea, good or service using a visual or audio medium. It is a means of communicating with consumers and potential users of a product to influence their perception of a particular brand and product.

There are several channels through which advertising may be done. This includes the following:

  1. Direct selling
  2. Endorsements
  3. Flyers
  4. Hoarding
  5. Internet
  6. Magazines publications
  7. Newspaper publications
  8. Posters
  9. Radio press
  10. Social media
  11. Television

Advertising is presently done on every facet of the media: social media, internet, magazines and newspaper publications, television, radio press, hoarding, direct selling, posters, flyers, endorsements and many others.

The advertising industry is not a stand-alone sector. It consists of several sister and inter-related components which include but not limited to the following:

  1. People who create adverts
  2. People who carry and distributes the adverts
  3. Visualizers
  4. Editors
  5. Researchers
  6. Brand managers
  7. Creative designers
  8. Content creators

All these components work in relations or synchrony to each other to ensure that the products and services being broadcasted or advertised get the utmost coverage and/or publicity they deserve.

The Correlation Between Advertising And Consumer Behaviour

The Correlation Between Advertising And Consumer Behaviour

What is Consumer Behaviour?

Consumer behaviour is a study of how consumers select and purchase products and services for their satisfaction. Consumer behaviour also studies the various reasons consumers purchase a particular product. It is also an analysis that seeks to explain why consumers act in a way towards a product or service.

Advertising is essential for every business, irrespective of the size because advertisement influences the consumers in various ways. Consumer behaviour changes from one individual to another. Marketers study consumer behaviour because the consumer plays a vital role in the market. Products are services depend on the consumer.

Consumer behaviour takes a look at how customers react to different kinds of products and services at different times, under given circumstances. To properly investigate the behaviour of consumers of the products or services, it is needful to understudy customers products and services selection and purchase patterns as well as their wants and needs satisfaction systems. An understanding of consumer behaviour will reveal the motives behind peoples’ purchasing patterns and lifestyle in the marketplace

Knowing consumer behaviour will, therefore, help the marketer in building a theory of assumptions which regulates consumers choice of certain products and services and the impact which these have on the marketplace and the world at large.

Consumer behaviour, therefore, is carried out towards the success of any brand because results derived from the study will help in the adaptation and adoption of meaningful advertisements styles and methods which will be favourable to the consumer and to the marketer.

it is, however, important to note that consumer behaviour is individualistic in nature as two persons may not have the exact kind of behavioural response toward certain products or services. However, to effectively direct the advertisement efforts, based on consumer behaviour the cumulative of overall consumer behaviour is taken into cognizance. As such, there might be no meaningful success if consumer behaviour is relegated to the background as per advertisement efforts.

Factors Affecting Consumer Behaviour

Personal Factors

Several personal factors affect consumer behavioural pattern and this include:

  1. Age
  2. Culture
  3. Health
  4. Income level
  5. Level of exposure or awareness and sometimes;
  6. Preferences
  7. Religious beliefs

Psychological Factors

Aside from the personal factors highlighted above, psychological factors also constitute a significant component in driving customers buying interest. Some of these include:

  1. Attitude and perception towards a product
  2. Motives behind the purchase of a product

Situational factors

Situational factors also direct consumers’ buying patterns of behaviour. This includes time and surrounding at the time of product purchase and other factors not named here.

Relationship Between Advertising and Consumer’s Behaviour

Every popular brand is expected to have invested a certain percentage of its earnings on advertisement so as to ensure a continued interest in the brand by consumers.

The major aim of advertising is to impact consumer behaviour by influencing their awareness and buying behaviour and attitude in either a positive or negative way. Reason being that the perception of quality, awareness of a product and consumer opinion is the driving force behind the decision making for purchase.

Adverts are the main driving forces behind decision making by consumers on the purchase of products. It is also a basic source of creating awareness and shaping the perceptions of the customer.

Impacts of Advertising on Consumer Behaviour

These impacts include:

  1. The use of various techniques in advertising to provide detailed and relevant information about a product or service which can influence the consumers buying decisions.
  2. Advertising also employs user experience that is exciting, captivating and fulfilling. This gives the consumer a perception that products are unique and specially designed to improve quality of life. This is an effective technique that is mostly used by growing small businesses who cannot afford to hire advertising agencies.
  3. Advertisements have been seen to extend beyond influencing the need and perception of consumers to a total change in the needs of the consumer through detailed information provided which influences their decision making on products to buy.
  4. Advertisements make use of a variety of factors to captivate the consumer, these include custom and religion.
  5. Advertisements influence consumer behaviour because it helps to increase their knowledge of certain products and services through detailed facts. This, in turn, helps the consumer in decision making on the choice of products.

Conclusion

Advertising can be effective in two ways, either positively or negatively. Some adverts have endeared consumers to the brand while some have alienated consumers.

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How to Start Link Building Business in 2021

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One of the key aspects of digital business is marketing to gain visibility on the Internet. Although this may be achieved using paid advertisement, getting ranked high on search engines like Google search engine is just an amazing feat to attain because of the long-term benefits that come with it. To achieve this, a website or blog must do efficient link building. Google’s algorithm strongly favours websites that are linked to other websites, they’re ranked higher.

What Is Link Building?

Link building is a digital marketing strategy which entails linking other websites to a client’s websites and also being linked to other websites. Getting high quality links in or to your website can increase your organic traffic. It is essential that a digital marketer, blogger, website owner and anyone at all who makes some income on the web pays attention to link building to grow in 2021.

Doubtless, it can really get difficult to successfully build links that generate traffic and revenue. However, the skill of link building can be learnt and turned into a lucrative business. Properly learnt, Link building one can build links that increases one’s success in the digital marketing sphere and also bring good returns on clients’ investments.

Link Building Business in 2021

Link building helps anyone who owns or manages an online platform to rank his/her online asset on the web easily. It is important to focus on building quality links that give value to consumers on the internet. Find the steps to start link building business in 2021 in this article.

The Steps To Start Link Building Business In 2021

If you want to start link building business in 2021 and profit from it, kindly follow the guidelines below.

1) Source for Relevant Topics in Your Industry.

You must constantly explore topics that are highly relevant to your consumers. Get to know the real pains of your consumers and create content that offer real solutions to their pains. You can conduct research to find out the relevant aspects of your niche that will continuously several your audience. You can also observe the trending patterns of discussion in your niche, then create content on it.

Your content can take the format of:

A) Informative guidelines: This will require you to dig deeper and create content that provide in-depth information useful to the consumers. You should give expert information on the topics you write on.

B) Tutorials: You can establish your blog as an authority on issues people face. Provide content that help them learn new things, do old things in new ways, and execute an action more effectively.

C) Tips: People always appreciate new ways of doing things; give them tips on how to improve their performances. Write out top tips in your niche to your audience.

2) Provide 5 Star Rated Content

At the end of the day the success of a digital marketer is greatly influenced by the quality of content found on his website page. A high quality page will result in higher monetary conversion.

One of the SEO ranking factors that determine web assets rankings is quality content. The information you dish out should always be expertly researched, factual and informative. Properly define your target audience, identify their pressing queries, create content that give them solutions.

3) Incorporate Multiple Media Formats

You must incorporate media formats such as videos and pictures to make your web page appealing to your audience. Only having textual content will give your page monotonous look and will quickly bore your visitors. To capture and sustain attention on your webpage, incorporate texts, graphics and info graphics in your webpage.

4) Provide Original Content

You can find new angles to existing problems simply by researching: using surveys and even observations. Through thorough research, you can discover new content ideas that will help you create original content. Asking for feedback from your readers can help you unearth original content.

5) Write Testimonials

You can write Testimonials of your experience with a product or service, and insert a link to your domain. Sending a testimonial to a brand is an important link building strategy that can earn you a back link to your website.

6) Do Cold outreach

You should constantly be reaching out to backlink sources to publish your hyperlink in their content. This should be done with appealing copywriting tactics. People are already being spammed by cold emails every day. So, take care to draft marketing offers that will persuade your backlink sources include your hyperlink in their webpage. Only reach out to websites that we perceived as experts in your niche. Always remember to follow up with your request, yet without coming off as a nuisance.

7) Give Value in Guest Posts:

When invited to publish on another blog, understand the audience of that blog and tailor your post accordingly. You should commit to delivering top notch information that is original and not just rehash of content. It goes without saying do not repeat content found on your website.

Ensure your writing is consistent with the publishing guidelines of your backlink source to guarantee your post being published. Also be wary of the number of links you use. Don’t litter the whole article with links, ensure the links are used in the right context.

8) Leverage Link Round Ups

The language link round ups understand is “high quality content”. Link round ups are compilation of the best content in a niche. It is one the most powerful ways of building links in 2021. Always publish quality content that can be featured in websites that publish link round ups. To clinch link round ups you must publish quality content on a regular basis. Find out websites in your niche that post link round ups.

Conclusion

In this age, people stay glued to their mobile devices more often. They’re constantly seeking how to improve their lives and live the best life they can. People are plagued by myriads of problems in life and they desire solutions to these problems.

Thankfully, most of life’s challenges today can be solved online with websites, blogs, video hosting channels, podcast hosting platforms, etc. Having an online platform that caters to the problems of the people is awesome, but the real task is in making people who need solutions to their problems know how to get it.

While you can deploy paid advertisement and other modes of information dissemination, link building has a better comparative long-term advantage of maximum returns on one-time investment. Starting link building business in 2021 can greatly help you and other business owners to increase returns on investment with a small investment capital.

Efficiently and professionally done link building strategies can bring a business high visibility on the internet and higher rankings on search engines. Consistently producing quality, well-linked content can earn you a spot in link round ups. Hence, be obsessed about giving a lot of value in all your content and challenge yourself to always create original and expertly researched content.

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4 Twitter Marketing Strategies to Boost Your Business in Nigeria.

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The world has since moved past using Social media to create personal connections and bring people together. Today, businesses can leverage the large customer base offered by social media platforms like twitter to grow their businesses revenue exponentially. Twitter marketing is a prime strategy which any business can and should deploy today at a moderate cost. By marketing on Twitter and by deploying time-tested and proven Twitter marketing strategies, you can grow interactions with a worldwide audience directly who can become your customers almost immediately.

With twitter marketing, you can create a devoted fan base to which you can sell your products any time you wish. All you need is the right information on how to get started and how to sustain effective twitter marketing strategies for maximum returns on your investment in the long-run. That is why I put up this simplified guide on 4 twitter marketing strategies to boost your business here in Nigeria.

Twitter marketing strategies

One of the salient twitter marketing strategies is to efficiently engage your fans with interactive tweets in an enticing manner. You can do this by posing a challenge, offering a contest, or mentioning other recognized brands in your tweets. Since at least one user of twitter follows at least five other brands, there is the likelihood that users will see your tweets mentions as they browse through other brand’s feeds.

Indeed, Twitter is an amazing and powerful social media marketing tool which you should deploy for your business today. If you are interested in improving your online reach and presence, invest in Twitter marketing today. This guide explains step-by-step how you can accomplish this easily.

Steps to boost your Business in Nigeria Using 4 Top Twitter Marketing Strategies.

1) Building Relationships and Engage Influencers:

It is true that money reside in people’s pockets, but to get it from them you must become someone they like or work with people they like and trust. Engaging with influencers on Twitter can help you reach a wider audience that trusts you and/or your business. You can pull off massive sales by working with Twitter influencers in your niche. To find influencers in your niche, use “Twitter Search” or “follower wonk” to find experts and influencers in your industry.

Alternatively, you can use a marketing and automation tool like Audiense to discover influencers in your niche. To start, search a keyword in your industry; you’ll find Twitter handles pop up in order of number of followers. From this, you can decide on the influencers you wish to contact to help you with your twitter marketing. Engaging Twitter influencers can give your business more visibility and unprecedented town around within a short time.

2)   Revamp Your Twitter Page

Revamping your Twitter page has a lot to do with your content. To gain trust and visibility, you need a top notch content creation game plan. You must consistently create compelling and engaging contents on your business. The keyword here is “consistency”. Another keyword is “compelling” and the last keyword is “engaging contents”. To boost your business marketing using twitter, endure or endeavor to structure contents that invoke conversations and keep you in the minds of your audience.

3) Use Hashtags Professionally

Including relevant hashtags in your tweets is an important marketing strategy you must engage in. Use the right hashtags for your niche. You can adopt a hashtag that is unique to your brand. Use Hashtags to join trending conversations in your niche and ask your followers to retweet including your hashtags in their tweets.

4)  Run Twitter Ad Campaigns

Twitter ads are well-targeted to ensure that individuals and businesses reach their desired audiences at the best ad rate. With ads you can easily reach Twitter users (who could be) interested in your offer and convert them to customers within an idea time range.

Twitter Ads help advertisers reach targeted audiences by defining specific demographic audiences according their age, location, gender, and technology. To have an effective Twitter Ad campaign, ensure that you create a hypnotic and compelling offer with a clear call to action.

Conclusion

The Twitter marketing strategies I discussed here have been proven to boost sales and scale businesses over the years. It is important to engage influencers, create engaging content, use relevant hashtags, and targeted Twitter Ad campaign to grow your business on Twitter. It is possible to be in the league of entrepreneurs monetizing Twitter if you apply these Twitter marketing strategies to your business marketing plan going forward.

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