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Interview With Temitope Adebayo, Brand Strategist and Designer, Must Read

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Building a brand is not easy, it requires a lot and many people have failed while trying to build one. It is very important for one to know everything required to build a brand and how to outsource one.

Today, we have Temitope Adebayo in the house, a brand designer and strategist who will be sharing one or two things with us about himself and how you can reach out to him to help you build a reputable brand.

So, are you ready guys?

Let’s go over to the interview room…….

  • Can you please introduce yourself to us? Who is Temitope Adebayo?

Temitope Adebayo is a young man with 3 main focuses in life God, Family and people. I want to live in a world where success doesn’t mean you have 100,000,000 naira in your account but a world where individuals strive to be the best of themselves. And most importantly where people are striving to be part of the success stories of the people around them. 

temitope adebayo on entorm

  • What would you consider as your biggest challenge in the journey so far as a brand strategist?

In an economy like Nigeria, the need and appreciation for actually solving problems of users and the market is not yet the focus of business. 

We are still in the service economy in Nigeria so there for companies are not seeing the need for proper branding and strategy in order to communicate and leave their customers with an experience of them. So when you say I am a brand strategist is not really important to them.

  • Tell us more about what yourself as a brand strategist? When did you start and what’s the journey so far.

I have a passion for meeting peoples need and being able to help people solve or get them closer to the desired state in their lives. I am a very emotional person, so if you tell me this thing is red I won’t be okay. I will want to know why this thing is red and what circumstance may have it change color and if so, I will want to know those circumstances and the resulting color of the object. So simply put I question everything. 

I started professionally august 2018. 

It has been amazing, I worked on different products and various brand powering them with creative ways to achieve their goals and amazing design, visual element to go with it.

  • What inspired you to go into branding?

To Create beautiful brands and products that last. 

temitope adebayo on entorm

  • Who are your current proud customers?

Corpus bds – corpus.ng

Nacos logistics – nacoslogistics.com

Power – women-power.org

Veever – veever.co

Morphgen – morphgen.ng

Core elites – elitehub.com.ng

  • Branding is quite a niche market, how were you able to make this profitable? 

Entering into the market was a bit difficult especially if you are money conscious you may not make it. I had to do a lot of free jobs and consultation, I was always actively looking for chances to engage with brands for branding and strategy services. So slowly as I started providing value it was easy to bill for it.

So for any young creative interested in making it, provide value first before you ask for money.

  • Have you ever been involved in any other Startup?  If yes, can you tell us about it and it’s success record so far?

Yes worked and still work with corpus bds, morphogen consult, core elites, Veever.

This have been successful projects as well as still thriving and doing great things.

temitope adebayo with colleagues

  • With your level of success and exposure so far, what do you think are the things that will make incoming brand designers not to see the limelight?

For the incoming strategist if you don’t have empathy and are not ready to really sit down to do research you will not make it.

One of the major skill set you need as a brand designer is content creation and problem-solving mentality. Any design that is not preceded with proper content creation is just a waste because it will not solve any problem.

  •  What are your goals for the next 5 to 10 years?

I want to be one of the renowned designers and strategist in Nigeria, I want to carry out branding projects with companies like MTN, Glo, Guiness, and so on.

I also want to champion the need for business to be more conscious of solving customer needs and building a worthy experience for their users

temitope adebayo on entorm

  •  Got some advice for Entrepreneur Platform community on why they should brand their businesses and possible reach out to you?

In business, marketing and promotion is equivalent to asking a lady to marry you, branding is why she would say yes. So if you want your customers and clients to say yes to you, then branding is important. 

A Brand is sometimes described as what your customers and clients say about you or your product when you are not there. If you want a customer to have a positive feeling for you, you, therefore, need proper branding.

  •  What do you think about us, Entrepreneur Platform in particular? Any advice for us or shout out for us?

Entorm is an amazing initiative that creates an information hub for entrepreneurs to work in and get information on important things that can enable solve the problems they have. 

Entorm should just keep doing what you doing, I love it.

It’s our pleasure having you on Entrepreneur Platform sir. Thanks for coming around. 

Below are some Design samples of Temitope Adebayo

temitope adebayo design temitope adebayo design temitope adebayo work temitope adebayo design temitope adebayo design temitope adebayo design temitope adebayo design

 

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(2021) How To Make Your Business A Winning Brand In Nigeria

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Whether you’re looking to start a business in Nigeria or you are years down the line already in owning and running your own business, you should strive to make your business a winning brand in Nigeria. In this part of Sub Saharan Africa, the reputation of your business, or what is matters a lot. Branding your business is something you should consider and give good attention to as it could be the very live wire of any sustainable progress your business will enjoy now and in the time to come. This article explains hat business branding is and how to make your business a winning brand in Nigeria.

What is A Business Brand?

A business brand or more specifically your business brand simply refers to what your business represents or stands for and more importantly how your business is perceived by your customers. According to Scott Bedbury, “a great brand is a story that is never completely told”. Steve Forbes is more explicit in his description and said that, “Your personal brand is a promise to your clients…..a promise of quality, consistency, competency and reliability”.

how to make your business a winning brand in Nigeria

How to Make Your Business a Winning Brand in Nigeria

Why Do You Need a Winning Brand?

The need to create a brand that stands out in business cannot be overemphasized. Your customers need your integrity, competence, and reliability and your brand should represent the fulfillment of that need. Your brand is so important that it is critical to the survival and thriving of your business. It could very well be the determinant of whether there will future business opportunities for your business or not.

How to Make Your Business A Winning Brand in Nigeria: Steps to Build A Brand That Wins

How do you build your brand to win especially in Nigeria? In other words, how do you make your business a winning brand in Nigeria? I will handle this in a bit.

In the process of creating your brand the following should be the foremost thoughts you should be taking into consideration:

  1. Research, research and just do more research
  2. Come up with your brand story
  3. Define your target audience
  4. Give your brand a picture representation
  5. Prioritize networking
  6. Deliver quality always
  7. 6.Establish and maintain online presence
  8. Be creative and get better

Let me explain these in detail. 

1. Research, Research and Do More Research.

Make sure you do your background work thoroughly. Your brand’s whole worth may just be dependent on this singular step. Research the industry of your desire and keep in touch with the experts in your industry, that is, follow them and learn from them. It is important to know that it is easier to get to your desired place as a brand by following others in your industry of choice that have been there before you.

2. Come Up With Your Brand Story

Define vividly who you are and figure out clearly and on time what you want your brand to represent and how you would desire for it to be perceived. What do you want your brand to be known for? What story should your brand tell? Answer these questions clearly before embarking on the business or trying to make your business a winning brand in Nigeria.

2. Define Your Target Audience

Your brand will be the most popular among the persons that have the need for the satisfaction your brand (business) intends to offer via product and/or service. Who will these people be? You want to define very clearly your target audience before you start the business or in the process of your business’ development.

3. Give Your Brand a Picture Representation

Yes, you read it right. You will need tangible assets to represent that brand of yours. So, among other things, get a well-designed logo that will at one glance tell the story of your brand. Besides telling that your brand is a serious one, this will give a clear picture to the prospect and instantly remind him/her of your brand without words.

4. Prioritize Networking

Your brand is only as popular and as recognized as the extent of its reach. So, make concerted efforts to widen the reach of your brand or business. Your reach is the region or area over which the effect of your brand is felt, could be felt or you have in mind to reach. This is achievable by networking. Every opportunity to network is definitely a plus. Attend social gatherings where there would be opportunities to interact and connect with peers and leaders in your industry of choice.

5. Always Deliver Quality Products/Service

When it really comes down to product/service delivery, your brand should not be a mere, wishy-washy fairytale that inspires only in pictures. Endeavor to always deliver quality products and/or service(s) and do this consistently. Be committed to having a reputation for quality product(s) or service(s) delivery. This is most important and the very essence of your brand and branding efforts. There should be something distinct about you that will turn a prospect into a repeat customer and even refer you to other people.

6. Establish and Maintain A Strong Online Presence

This is a very important aspect of your business branding effort that you should not overlook for any reason. With the boom of the internet and social media, countless platforms exist for establishing and maintaining an online presence for your brand. Besides popularizing your brand, it increases your clientele base which means newer the capacity to get more opportunities to share the experience your brand promises and to deliver on it.

7. Be Creative and Get Better.

You don’t want a brand that is stagnant, not advancing, and not up-to-date with the (current) trends. By all means get better and creatively; explore new avenues that will give your customers a more intriguing feel whenever they do or think of doing business with you.

A good brand is one that has firmly registered itself and continues to register itself in the minds of its customers. You should strive to build a brand that is competent, reliable, consistent, and always able to deliver on the customer experience it promises.

Without a doubt you can build that brand that wins in Nigeria. Yes, you can make your business a winning brand in Nigeria if you follow the steps in this guide. Who knows: Your brand could be the next brand that’ll be making rounds in the market after you’ve put these “how to’s” to work.

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How to Build Your Brand While Attracting Global Customers Online

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The Secret to Being an Entrepreneur is not Mentioning it

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