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How to Take Your Business Online In Nigeria: The Basics of Setting up a Website for Your Business

Gudtalent Chrisent

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how to take your business online-entorm.com

how to take your business online-entorm.com

So you have heard and also seen that there is a market online waiting for you to take advantage of. Now you want to take that huge step and bring your business online. How do you go about it?

To make this easier and comprehensive, let’s list the things you would need to do as steps, starting from step one. Note that this article examines how to set up a website for your business and not necessarily a social media account. The importance of online business or having a presence for your business online should not be overlooked. Take that step today and set up a shop for yourself online.

  • How to take your business online # Step One

Start with a plan. Like every venture you aim to be successful at, you should also develop a good plan for taking your business online. You would even need a plan all the more if e-commerce is new territory for you. So take a while, do your research and consultations and build a plan. Learn all there is to know, there is no such thing as ‘too much knowledge’. So dig deep and grab all you can.

  • How to take your business online # Step Two

Draft up a website name. You don’t have to immediately find the perfect one. You can write down as many as you want. Don’t even try to rush this step. Why? Because whatever name you settle for is going to be part of your business trademark for a really long while. So while choosing a name, think of the feature, think about whether or not the name will still represent your business even if you expand. For example, if you are into the turkey farm now, think about whether or not you may expand to start rearing other kind of livestock. In all, pick the name that you can still proudly bear and that would still adequately represent you ten years from now.

  • How to take your business online # Step Three

Find a hosting company that will fulfil all the needs you must have written down in your plan. Some hosting companies give you a package that allows you to build the website to look the way you want it to, plus their hosting services. It would be more effective to find a website that offers a web-hosting and web building package combination. The web host can also take care of your online transactions with customers or clients. You can also get an electronic shopping cart program so that visitors to the site can easily complete transactions online.

How to start a profitable internet business that will make you rich before the end of this year

Now that the website is ready…

  • How to take your business online # Step Four

This step is more of an aggregate of all the other things you MUST put in place if you want people revisit your site. They include:

  • Make sure your contact information is on the Home Page: In the rush of it all, most people tend to make the devastating mistake of forgetting this. If your contact information is not on the site, most people might flag you down as a fake. And it is most important for it to be on the Homepage because people should not have to hunt for it on the site. Make sure it is legible too.
  • Less design, more legibility: Yes, it is important to have a really eye catching website design, but if people cannot read what is on it, it would all be for nothing. To this end, go for more legible fonts rather than flashy fonts.
  • Catchy Graphics: Nobody wants to revisit or even spend too much time on a website that has little pictures or dull images. Make sure that every picture on your site are of high resolution and very clear. Especially if the site is for selling products, people should be able to see clearly what they intend to pay money for.
  • Do not underestimate site speed: This means you should put everything in place to ensure that your site loads fast. Nobody wants to waste time on a site that takes up to 5 minutes to load a single page. Nobody has that kind of time to waste. Especially if your competitors are offering them a 30 seconds speed page load.
  • Make sure the site is user friendly: No one wants to spend time struggling with a site that is packed with frustrating glitches. To keep people coming back to that site, make sure it is user friendly and free of any kind of glitches.
  • The site should correlate with your offline business: If what you have offline is different from what you have online, people might think one of them is a fake. To avoid such, make sure what you preach and showcase online is exactly what people will get offline. How? Do not use two different logos or two different motto.
  • Make sure your message is concise: In business, it is always advisable to go straight to the point. If anyone stumbles on your site, they should be able to tell at a glance what the site is about. Don’t put content that would have them guessing or confused. Or content that would put you out as confused.

Putting your business online can be one of the best or worst decisions for your business, it all depends on how you go about it. And if you are wondering if the stress would be worth it, be rest assured, there are many benefits of having an online business.

These and many more procedures i learnt far back in my days of autodidact ventures. To be more informed, check out Fifietalkslive archives

 

 

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3 Major Startup Financing Challenges And How To Solve Them

Ossi Samuel

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Practical Guide On How To Start A Profitable Food Processing And Packaging Business In Nigeria

Ossi Samuel

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How To

How to Start Buying from Aliexpress and Make Money

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Are you looking for a good business idea that will bring you some cool cash within a fairly short timeframe? Then you should consider buying and reselling goods (importation) from Aliexpress.

What is Aliexpress? Why Should You Use It?

According to Wikipedia.org, ‘AliExpress is an online retail service based in China owned by the Alibaba Group. Launched in 2010, AliExpress is made up of small businesses in China and other locations like Singapore that offer products to international online buyers. The Company (AliExpress) facilitates small businesses to sell to customers all over the world.

How to Start Buying from Aliexpress and Make Money

How to Start Buying from Aliexpress and Make Money

You might be wondering if it’s safe to buy from Aliexpress. Well, it is very safe to buy from this Chinese site in fact, safer than buying from other e-commerce websites you might know of or that you are used to. This is because in Aliexpress, you are protected no matter what you buy as far as you buy it directly from the site.

Again, why this is so is because, most of Aliexpress suppliers who list their products on the site are legitimate. Hence, it is very safe and reliable to buy from Aliexpress. But there are still a few bad eggs on the site of which you should be aware of and refrain from.

Why Are Products So Cheap In Aliexpress?

A common question asked by many people is, “Why are products so cheap in Aliexpress?” this is a genuine question because many people think that most of the products on Aliexpress are not of high quality because of their low prices but this is very wrong!

Aliexpress products are cheap because most of the merchants selling products on Aliexpress are based in China. Since most of their products are manufactured there (in China) and this is not done by a few companies but hundreds of companies, the market forces significantly bring down the price of goods.

Besides, the cost of production is relatively cheap, China has a lot of resources to deploy easily plus ready technologies which significantly reduce the production cost. Finally, given its huge population statistics (Over 1billion people), the cost of labor is cheap too. When combined these ergonomics help in pulling down the price margins for goods compared to other parts of the world. These and more reasons account for why most of the products made in China are Cheap.

The Two (2) Modes of Buying from Aliexpress.

There are two ways of buying and reselling goods from Aliexpress namely (1) importation business and (2) dropshipping. each of these ha its advantages and disadvantages. In an earlier article, I did an in-depth analysis of what these two (2) forms of buying from Aliexpress entail, their pros and cons. Do well to check the article here.

For more resources on importation business in Nigeria, please read this free guide where I explained this subject matter in detail.

You should also check out my additional guide on how to start dropshipping business in Nigeria.

For this guide, my focus is on both importation business and dropshipping. The section below shows a summary process for buying from Aliexpress and reselling whether you choose importation business or dropshipping or both.

Step-by-Step On How to Start Buying from Aliexpress and Make Money

To start buying from Aliexpress to sell and make profits, here are some tips to help you:

(1) Choose a Specific Niche.

Choose a very targeted group of products that are always in high demand all or nearly all the seasons. This is called the target “general” niche. After choosing a target niche, proceed to choose a good category (that fits your interest) from that niche. For example, you can choose “Ladies’ Wears” as your target niche then choose “Shoes and Bags” as your category.

(2) Compare Shops Offering Products In Your Niche.

If you choose ladies’ wears as your niche, for example, then you should visit some shops in your area (or in your town and/or wherever you want to sell to) to see the kind of ladies’ wears that are trending at the time. Once you’ve known what sells, go to Aliexpress and check if you can find the product there.

If you see the products, begin checking for and consulting or checking with the sellers or suppliers of the products on Aliexpress. While doing this, please make sure that your prospective Aliexpress supplier is reliable. You can check reviews from his previous customers to know if he/she is worth doing business with or not.

(3) Order Samples.

Before you start bulk-buying what you are going to resell, order some samples. This will enable you to know whether the products are good or not. Also, it will open your eyes to the time taken before products are delivered.

(4) Buy the Products, Market It.

After you’ve ordered the product  samples, tested and found them to be market-worthy, the next thing you have to do is to go ahead and start buying the products for sale. However, understand that your brand will not spread if you don’t advertise it effectively.

There are many ways to advertise or market a business. If you make a website to use for your advertorials and marketing, make sure it is customized and that your product’s pictures are of high resolution. You can run Facebook adverts (ads) or contact social media influencers to help you promote your brand.

(5) Focus on the Welfare of Your Customers.

Nothing much to say here than this, “take your customer’s welfare and user experience seriously and reap continuous rewards. Neglect this and sit back to lick the consequence”. That’s self-explanatory enough. Isn’t it?

Conclusion

To start buying from Aliexpress and reselling to the local or international audience, make sure that you buy what is trendy and in high demand else you might end up not getting customers and run into severe loses. Ladies wears and fashion items are good categories to choose because there is always a new trend that sells like hot Shawarma and the demand is always high. I wish you the best of luck in this industry. Thank you for reading.

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