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How to Start an Internet Business in Nigeria 2020- Ways To Do It

Gudtalent Chrisent

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How to Start an Internet Business in Nigeria

Strategies for Making Money Online in Nigeria

Having tolled through the internet, looking and searching for the best way to make money online, I’ve come to discover the secrets of making money online in Nigeria. It pains me that I see young boys and girls who subscribe to their mobile phones just to browse porn sites, play sports betting, Instagram, Facebook, tweet, WhatsApp just to mention but a few without thinking of utilizing the internet to their own benefit by making money.

Doe some thrive to find a way with which they can make good money online in Nigeria. There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online.

Here are the things you must do in order to be successful with your online business. They are:

  1. Find what the people need and fill it.
  2. Write a copy of the materials/e-books that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with e-mail.
  7. Increase your income through back-end sales and up-selling.

Anyone can move from being a novice to being a seasoned online entrepreneur, can benefit from this process in learning how to start an online business.

How to Start an Internet Business in Nigeria

  1. Step 1: Find what the people need and fill it

The truth is that most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of online success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

Visit online forums to see what questions people ask and what problems they’re trying to solve.

Do keywords research using tools like Google Keyword Planner, SemRush, LongTail pro, etc to find keywords that a lot of people are searching, but for which not many sites are competing.

Check who are your potential competitors, visit their sites, and take note of what they’re doing to fill the demand. Then you can use what you’ve learned and created a product for a market that already exists and do it better than the competition.

Secondly, always offer a free product, write quality and original content so as to keep your clients close and do try to make your product affordable so an average person can buy it.

  1. Step 2: Increase your income through back-end sales and upselling 

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Developing every customer’s lifetime value is one of the most important internet marketing strategies you must apply. A good number of people who have purchased your product will buy again if they like the first product and you followed them up. Getting a customer for the first time is always the most difficult part of it and on this, use back-end selling and up-selling to get your existing buyers to make them buy again:

  • For your second product, let it be a product that complements their original purchase.
  • Do send a “Thank You” page after a customer purchases. And do show a related product too.
  • To get your customer to become more loyal, reward them for their loyalty.

The internet evolves so fast that a single year in the internet is equal to five years in the normal/real world. Meanwhile, the methods of starting and growing a successful internet business have not changed in any way. If you’re new or just started a small internet business in Nigeria, make sure you stick to this sequence. If you’ve been into internet business, do a quick company review and see if there’s a step you’ve neglected or never applied in the first place.

  1. Step 3: Design and build your website

how to create a good website

Once you have gotten your market and have created a product, and you’ve taken care of your selling process, that is a good point and the right place to start with. The next thing is to get your small-business web design. Don’t forget to keep it simple. I recommend you use WordPress, the best website builder for small businesses, and forget about hiring a programmer or writing the code yourself just to save yourself the cost, time, and stress. They are powerful and responsive WordPress themes you can buy at affordable prices with a support that can grab someone’s attention in five seconds; otherwise, they’re gone and, never to be seen again in life. Make sure you remember and keep in mind the following:

  1. Choose one or two plain Google fonts on a white background.
  2. Make your site navigation clear and simple and the same on every page. (Avoid Dropdown menus)
  3. Use graphics, audio, or video when they enhance your message for good user experience.
  4. Include a good opt-in offer so you can collect e-mail addresses.
  5. If you’re running an e-commerce website or your site is accepting online payment, make it easy to buy–no more than two clicks between potential customer and checkout.
  6. Your website is your online storefront, so make it customer-friendly.
  1. Step 4: Use the Power of E-mail Marketing to turn Visitors into Buyers.

e-mail marketing business

Don’t forget that while you build an opt-in list, you’re creating one of the most valuable assets for your online business. This means that all your customers and web subscribers have given you permission to send them e-mail. That means:

1: You’re developing lifetime relationships with them.

2: You’re giving them something they’ve asked for.

3: The response is 100 percent measurable.

E-mail marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.

Anyone who visits your site and opts in to your list is a very hot lead. And the best tool to do this is e-mail so as to follow up with those leads

  1. Step 5: Establish an expert reputation for yourself

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People use the internet on a daily basis, looking for different types of information to suit their needs. As a blogger, you should be able to know what type of information you can best provide for your readers, which are the reason why blogging is based on different niches. Provide that information for free to users and other sites and you’ll see more traffic to your site and better search engine rankings. always include a link to your site for each information.

Give away free, expert content. Create courses, articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.

This Course On The Six Figure Mentor will help you build the best online career. Try and buy if you can, i recommend it. 

Become an active expert in industry forums and social networking sites which is where you find your target market. Create up for a free n account with forums related to your site niche.

With all these, you’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the search rankings.

  1. Step 6: Use search engines to drive targeted buyers to your site

They are two ways which you can use the search engine to drive targeted traffic to your website, first is traffic from the organic search result and second is paid traffic. Most times those who have a product to sell always go for paid traffic while those who don’t have any product always go for the organic search results. Organic is better as it costs you no money while you have to go for Pay-per-click (PPC) advertisement and it is the easiest way to get traffic to a brand-new site. It has two advantages instead of waiting for the traffic to come through the organic search result. First, PPC ads show up on the search pages immediately, and secondly, pay-per-click (PPC) ads allow you to test different keywords, as well as headlines, prices, and selling approaches thereby helping you to know what is working best, Highest-converting keyword for your online business. Once you discover your best and high converting keyword, you can then write a quality blog post using that keyword, distribute the keywords throughout your post, which will help you get good rankings in the organic search results.

You can read this article on how to become a blogger through Google and not pay a dime for a Blogging course.

NOTE: You must have a product to the sale before going for PPC ads or else you end up spending your money in generating huge traffic without making a dime from your website.

  1. Step 7: Write copy that sells

There is a proven and perfect sales formula when it comes to internet business that turns your site visitors from being a mere site visitor to a loyal buyer. Doe some internet businesses tend to make their visitors buyers upon the moment they arrive at the site. Meanwhile here is a proven formula that you must take;

  • Arouse you, readers, with a compelling and catchy headline.
  • Describe and tell how your product will solve the problem of your readers.
  • Build authority and trust as a solver of this problem.
  • Add testimonials (If any) from people who have used your product (Also include their links is any).
  • Make sure you give a review of your product and how it will benefit the users.
  • Make a free offer.
  • You’re your product buyers a strong guarantee as well as a money-back guarantee if not satisfied with the product for days, weeks or months depending on the product.
  • Create urgency for buyers.
  • Ask for the sale using your call to action button.

Conclusion

To avoid bad reviews and customer complaints, you must focus on creating a product that is solving the problem of your buyers. To be on a safer side, think like a customer, criticize your product and put yourself in a buyer’s condition to actually know if it worth paying for or not. It’s only if you have done this that you can be able to create a product that will attract good reviews thereby making more sales.

 

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3 Major Startup Financing Challenges And How To Solve Them

Ossi Samuel

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Practical Guide On How To Start A Profitable Food Processing And Packaging Business In Nigeria

Ossi Samuel

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How to Start Buying from Aliexpress and Make Money

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Are you looking for a good business idea that will bring you some cool cash within a fairly short timeframe? Then you should consider buying and reselling goods (importation) from Aliexpress.

What is Aliexpress? Why Should You Use It?

According to Wikipedia.org, ‘AliExpress is an online retail service based in China owned by the Alibaba Group. Launched in 2010, AliExpress is made up of small businesses in China and other locations like Singapore that offer products to international online buyers. The Company (AliExpress) facilitates small businesses to sell to customers all over the world.

How to Start Buying from Aliexpress and Make Money

How to Start Buying from Aliexpress and Make Money

You might be wondering if it’s safe to buy from Aliexpress. Well, it is very safe to buy from this Chinese site in fact, safer than buying from other e-commerce websites you might know of or that you are used to. This is because in Aliexpress, you are protected no matter what you buy as far as you buy it directly from the site.

Again, why this is so is because, most of Aliexpress suppliers who list their products on the site are legitimate. Hence, it is very safe and reliable to buy from Aliexpress. But there are still a few bad eggs on the site of which you should be aware of and refrain from.

Why Are Products So Cheap In Aliexpress?

A common question asked by many people is, “Why are products so cheap in Aliexpress?” this is a genuine question because many people think that most of the products on Aliexpress are not of high quality because of their low prices but this is very wrong!

Aliexpress products are cheap because most of the merchants selling products on Aliexpress are based in China. Since most of their products are manufactured there (in China) and this is not done by a few companies but hundreds of companies, the market forces significantly bring down the price of goods.

Besides, the cost of production is relatively cheap, China has a lot of resources to deploy easily plus ready technologies which significantly reduce the production cost. Finally, given its huge population statistics (Over 1billion people), the cost of labor is cheap too. When combined these ergonomics help in pulling down the price margins for goods compared to other parts of the world. These and more reasons account for why most of the products made in China are Cheap.

The Two (2) Modes of Buying from Aliexpress.

There are two ways of buying and reselling goods from Aliexpress namely (1) importation business and (2) dropshipping. each of these ha its advantages and disadvantages. In an earlier article, I did an in-depth analysis of what these two (2) forms of buying from Aliexpress entail, their pros and cons. Do well to check the article here.

For more resources on importation business in Nigeria, please read this free guide where I explained this subject matter in detail.

You should also check out my additional guide on how to start dropshipping business in Nigeria.

For this guide, my focus is on both importation business and dropshipping. The section below shows a summary process for buying from Aliexpress and reselling whether you choose importation business or dropshipping or both.

Step-by-Step On How to Start Buying from Aliexpress and Make Money

To start buying from Aliexpress to sell and make profits, here are some tips to help you:

(1) Choose a Specific Niche.

Choose a very targeted group of products that are always in high demand all or nearly all the seasons. This is called the target “general” niche. After choosing a target niche, proceed to choose a good category (that fits your interest) from that niche. For example, you can choose “Ladies’ Wears” as your target niche then choose “Shoes and Bags” as your category.

(2) Compare Shops Offering Products In Your Niche.

If you choose ladies’ wears as your niche, for example, then you should visit some shops in your area (or in your town and/or wherever you want to sell to) to see the kind of ladies’ wears that are trending at the time. Once you’ve known what sells, go to Aliexpress and check if you can find the product there.

If you see the products, begin checking for and consulting or checking with the sellers or suppliers of the products on Aliexpress. While doing this, please make sure that your prospective Aliexpress supplier is reliable. You can check reviews from his previous customers to know if he/she is worth doing business with or not.

(3) Order Samples.

Before you start bulk-buying what you are going to resell, order some samples. This will enable you to know whether the products are good or not. Also, it will open your eyes to the time taken before products are delivered.

(4) Buy the Products, Market It.

After you’ve ordered the product  samples, tested and found them to be market-worthy, the next thing you have to do is to go ahead and start buying the products for sale. However, understand that your brand will not spread if you don’t advertise it effectively.

There are many ways to advertise or market a business. If you make a website to use for your advertorials and marketing, make sure it is customized and that your product’s pictures are of high resolution. You can run Facebook adverts (ads) or contact social media influencers to help you promote your brand.

(5) Focus on the Welfare of Your Customers.

Nothing much to say here than this, “take your customer’s welfare and user experience seriously and reap continuous rewards. Neglect this and sit back to lick the consequence”. That’s self-explanatory enough. Isn’t it?

Conclusion

To start buying from Aliexpress and reselling to the local or international audience, make sure that you buy what is trendy and in high demand else you might end up not getting customers and run into severe loses. Ladies wears and fashion items are good categories to choose because there is always a new trend that sells like hot Shawarma and the demand is always high. I wish you the best of luck in this industry. Thank you for reading.

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