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How to Get Clients Fast Through Effective Business Networking In Nigeria

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How to Get Clients Fast Through Effective Business Networking In Nigeria

Networking Overview

In this first guide in networking basics, we’re going to look at networking overall, and really get an understanding of the fundamentals of networking. So in this guide, what we’re going to discuss is first of what really is networking, then we’re going to dive into different types of networking and the forms that they come in.

And then lastly, I’ll share with you my personal success with networking. So first off, what is networking. And this is how I would define networking.

WHAT IS NETWORKING?

“I defined it as the physical act of meeting others providing value and building a long term relationship, both personally and professionally. Networking should be a positive experience to learn about other people’s story, and genuinely build a relationship”

Now, this is my personal definition of networking. However, if you talk to different people or different companies, they might have a slight variation of it. But ultimately, our goal is to meet people build a relationship and have a positive experience to learn about people’s stories.

That’s what it’s about. It’s all about building relationships and truly connecting with people. Because at the end of the day, ultimately people do business with people, as many cool software tools that are out there and is easy, simplified ways that you can connect with people on social media.

There’s nothing like that face to face connection that you can have with another person.

And networking is the best way to do that.

Types Of Networking

1. Social Networking

  • Social Media outlets
  • Facebook, Twitter, LinkedIn
  • Great for touchpoints
  • Can be the primary strategy
  • Online to offline experience

So now let’s dive into the different types of networking that are out there. So the first and most obvious type is really social networking.

These are your basically your social media outlets, your Facebook, Twitter, LinkedIn, I really see these as great pieces for touchpoints are really initializing a conversation with someone that you may not be able to connect with directly through a networking meeting or another connection or networking partner.

So that’s what social networking is.  However, some people use it as their primary strategy for networking. Ultimately, what you want to do it You want to have that online experience with someone, and you want to take it to an offline experience a face to face handshake type of experience with them.

So you might meet them online initially. You might be connecting with them a little bit here and there through different touchpoints to see how they’re doing and how you can help them.

But ultimately, you want to get that face to face that one on one meeting, you know, talking with them, getting them getting to know them more on a personal level.

And I don’t care what anyone says about how awesome and effective social networking can be.

It’s never as good as a face to face, you will never be able to connect with someone as in-depth as a face to face meeting where you’re shaking their hand and you’re talking to them, rather than just doing something in more of a virtual environment.

2. Casual Networking

  • Meet casually in life
  • The plane, coffee shop, shopping
  • Out and about in life
  • Spark conversation
  • Opportunity for relationship

So the next type of networking is kind of casual networking. This is where you just meeting people in life. It can be on a plane or coffee shop or shopping, you’re just out and about and you’re sparking a conversation with someone.

This is an opportunity to build a relationship with someone.

A friend told me a story about him doing something very similar, he actually met a future strategic partner.

He was at a coffee shop and saw someone on their Mac and said, Hey, they got to be up to something. So He just went up to them and just started a conversation with him.

They started talking, he found out that the guy was actually a graphic designer. And through building the relationship, they now actually work together as strategic partners.

So him as a videographer and the other person, as a graphic designer are able to collaborate, share clients with each other, and provide a lot of value to their clients.

And we’re going to talk about that dynamic a little bit later in a strategic partner chapter. But the primary goal of casual networking is to just spark up a conversation

So don’t be nervous about doing that. And as you get through some of the networking processes and you become more seasoned, it’s going to be easier for you to approach people.

3. Formal Networking

  • Formally going to groups
  • Different types of groups
  • The intention of finding out business
  • Actively building relationship

Now, the last type of networking is the formal networking and this is what the bulk of the guide is all going to be about.

It’s about formerly going to groups, different types of groups, and really the intention of finding out about a person, their business.

You’re actively building a relationship so you can become partners, and how you can have a mutually beneficial relationship with each other or have just a great personal relationship with each other as well.

Networking Process

In this chapter, we’re going to talk about the networking process and the different steps of networking. We’re first going to talk about the different stages of networking.

I’m going to give you a broad overview of each, then we’re going to dive into each specific process for each one of those stages. So first talk about the different stages of networking.

DIFFERENT STAGES OF NETWORKING

1. RESEARCH

  • Knowing the connective approach
  • Having clear goals in mind
  • Discovering what group is ideal
  • Planning for the event

The first stage of networking is researching. This is understanding the connective approach that you’re going to have and clear goals in mind when you’re going into a networking event.

Then you want to discover what group is really going to be the best fit for you. What are the topics, what type of people are attending that you can connect with? And then ultimately, you’re going to plan for the event.

2. EVENT

  • Meeting fellow networkers
  • Talking about your businesses
  • Learning about others
  • Focus on connecting
  • Goal to set-up one on ones

The next thing is the physical networking event itself. This is where you’re meeting fellow networkers, you’re talking about your business, and you’re really learning and connecting with others.

Now the goal of an event is really to set up a one on one meeting where you can get to know the person on a more personal and professional level.

3. ONE ON ONE

  • Meet person individually
  • Focus on learning about them
  • Coffee, lunch, event
  • Provide value

The next thing after the event is the one on one. And this is where you meet the person individually, you’re going to focus on learning really about them. And it can be for coffee, it can be for lunch, it can be at a particular event.

But ultimately, your goal is to know them on a more personal level and provide value to them.

4. RELATIONSHIP BUILDING

  • Follow up with One- on- One
  • Regularly have touchpoints
  • Determine if a suitable strategic partner

The last stage is really the relationship building. This is when you following up with an additional one on one, you want to have regular touchpoints with them, and have a second or third, one on one meeting with them.

And then at that point, you’ll be able to determine if they’re suitable as a strategic partner for you.

If you can provide value to them, they can provide value to you, and even if you can’t work with each other on a business level, maybe on a personal level, you can connect as well and build a relationship from there.

Connective Approach Formula –

YOUR OVERALL APPROACH TO NETWORKING

In this chapter, we’re going to talk about the connective approach formula. And this is going to be the strategy you’re going to use for your overall approach to networking.

So we’re going to talk about is first making connections and the importance of that. Secondly, going to talk about the power of listening and really learning about the individuals that you’re going to be meeting at networking events.

Then we’re going to talk about just the overall strategy for building relationships. And then next, we’re going to talk about how you can take those relationships to build partnerships.

MAKING CONNECTION

  • The focus of connecting with people
  • People do business with people
  • They and you should KNOW – LIKE -TRUST

So when you go to a networking meeting, the main thing that you want to do is make a connection with people. You want to focus on really connecting with them on a personal level, you know, people do business with people, they’re going to do business with people they know, like and trust.

And if you come off as one of those people that just go there, and you’re talking about business all the time, and you just want to try to sell stuff, it’s going to be a huge turnoff for people.

How To Connect

  • Connect on similar interests
  • Connect on family
  • Connect on travel

So what you really want to focus on is connecting with them as an individual. Don’t focus too much on the business, as we talked about before, focus on the person and connecting with them.

Because ultimately, if they know like, and trust you, they’re more likely to help you out and you are more than likely to willing to do the same.

And by connecting with them on their interests, their likes, you know why they do what they’re passionate about, you are going to really stand out.

And they’re going to like, know and trust you more than other people that are just going there with the goal of trying to sell stuff.

Must Read: Reasons why You Must Hawk Your Business Like a Prostitute

Networking Event Process

business opportunities in the software industry

So the first thing we’re going to discuss is kind of the networking events that you could attend. So the first one is more of a referral-based networking group.

REFFERAL BASE

  • Designed to get referrals
  • Lots of “casual networking”
  • Goal to get & give referrals

This is your big type of group or even your chamber of commerce to some degree. Now, this group is designed to get referrals.

It’s a lot of casual networking because you want to spend time meeting with people talking with people setting up one on ones understanding their business with the intention of getting New referrals.

That is ultimately the goal of this type of networking event.

EDUCATIONAL BASE

  • Some casual networking
  • Goal to learn something from a group.
  • Sometimes speaker at an event.
  • Sometimes activity-driven.

The next type, which is my personal favorite is more of an educational-based networking event. There’s some casual networking that goes on before and after the actual event or educational part.

The goal is to learn something from the group. So they might have a speaker at the event, sometimes it’s activity-driven. But the thing is, is that you’re trying to kind of build relationships connect with people through education, or just an activity of some sort, which makes it kind of fun.

Understanding One-on-one Meetings

ONE- ON- ONE OVERVIEW

  • Meeting with business contact
  • Meet just with them
  • Sometimes can have 2 other people

So what a one on one meeting is, is it’s basically a meeting with a business contact, you just met with them at maybe a networking event and you connected with them, and you want to have you and them just sit down and have a conversation about each other.

So you can see if there’s some synergy and opportunity to connect on a deeper level.

Now, sometimes you can have two other people. Sometimes there can be three or four people there but ideally, a one on one is exactly what It says it’s a one-on-one, you meeting away from the noise of a networking event.

So the reason why you want to do this is that it’s going to help build and foster that relationship, it’s going to help you determine if you can be strategic partners with this person.

Another thing it can be a little awkward, you don’t know the person and you don’t know what to say.

But what’s great and the way to overcome this is you be you want to come research and be prepared. Come research, be prepared, be able to ask you know good effective questions to them.

Your primary goals of building that relationship, taking it to the next level by asking for a second meeting, and fostering that relationship. So you can move it to a strategic partnership, and then ultimately, to someone that can be a part of your business development group.

AN OVERVIEW OF STRATEGIC PARTNERSHIPS

WHO IS A STRATEGIC PARTNER?

  • Business college
  • Networking partner
  • Close friend
  • Built a relationship with them

Strategic Partners; they’re a business colleague or a networking partner. They could also be a close friend, but ultimately, it’s someone that you have built a relationship with.

They are an individual that you have an agreement to mutually benefit each other and the clients so you can have a very close relationship with, they can be great friends or you can be strictly business partners. You want to collaborate with each other to benefit your clients.

So now let’s talk about why you’d want to work with a strategic partner and why this is so important in building your business.

COST

  • Essentially FREE to promote & sell
  • No consistent labor costs
  • Only pay for lead/sale

One of the main reasons is the cost, it’s essentially free for them to promote and sell you. There are no consistent labor costs like if you’re at a hired marketing or a sales manager, you only pay for the lead or sale if that’s the agreement you have.

Our primary goal of picking a strategic partner is someone that is aligned with your goals and the quality of work that you have as well.

Networking Power Start –

GETTING UP AND RUNNING WITH STRATEGIC PARTNERS

The first thing is you want to have clearly defined goals. You want to be intentional to build your strategic partners, and you want to be upfront about it right away when you reach out to a contact.

You want to align yourself with professionals in their industry and you want to be specific on your goal.

STRATEGY

  • Go to industry events
  • Contact them directly
  • Email – Phone
  • Proactively reach out

So your strategy with this is that ultimately, instead of attending general networking events based on business, you want to go out and contact them directly, so through email, or even call them, this is where you’re proactively reaching out to them.

And that’s the “POWER START” strategy. So here is how you would structure the contact, if you’re actually contacting them through email or phone.

CONTACT STRUCTURE

Introduction

  • Greeting to them
  • A positive note on day/week
  • Who you are

This is ideally how you want it to be structured. So first off, what you want to do is you want to have an introduction, you want to have kind of a greeting to them about yourself,, you want to have a positive note about the day or the week.

And typically you want to explain who you are. So you want to say hi, hope you have an awesome week.

Then the next line is really how you know them.

How You Know

  • How you know them
  • How you discovered them
  • How you came across them

So give them some insight, maybe you were referred to them from another contact, so you have instant credibility right there. Or maybe you discovered them online, or how you came across them some way or somehow you want to give them some basics on how you found out about them.

LIKE/ADMIRE

  • What you like/admire
  • Detailed example
  • Very specific on like/admire
  • Provide personal feedback

Then you want to see something that you like or admire about them what you like about them.

The next thing you want to do is you want to state your goal, what you want to do, what you and how they can actually help, how it will help them how it will help you what the actual goal is, what is the purpose of writing this email, then you want to provide them with a call to action.

It’s very, very specific. It’s very easy for them to say yes, that’s easy and convenient for me to the last thing you want to do is just thank them, thank them for their time thank them for reading thank them for their consideration

Something that states that you’re grateful for them even opening up the email and considering talking to you and considering, having a potential meeting with you.

What Next

So when you follow the process, and you use the structure and you start putting this stuff in place, you’re going to be able to hit the ground running with your strategic network.

And before you know it, you’re going to have a huge amount of strategic partners all of which are actively working with you to get clients for your business.

Next, download the free LinkedIn workbook to learn how to get Leads & Sales on LinkedIn.

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Basic Steps And Requirements For Starting A Dredging Business In Nigeria

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Dredging has to do with the mechanical excavation of sand, gravel, mud and other substances from the bottom of a water body such as a river, stream, creek, lagoon etc. to do that, you need a vessel known as a dredger.

The need for more buildings and other physical structures has made the market for dredging in Nigeria to become a much sought-after one. Of course, there will always be the need to build or construct. So, dredging never dies.

Aside from the construction of new buildings or roads, etc., dredging products such as sand, gravel, rocks, and pebbles are also used to reclaim swampy areas and for the production of construction materials.

Basic Steps And Requirements For Starting A Dredging Business In Nigeria

Basic Steps And Requirements For Starting A Dredging Business In Nigeria

How Does Dredging Work?

Some dredgers are water-powered, and these cuts and sucks up the dredged material, like sand, from the bottom of the waterway by a method which involves a stepping stool that is mounted on the cutter head passing the material via a suction pipe and this sucked via a suction pump via a drifting pipeline up to the shore. When it arrives on the shore, at the dump, is it moved using tipper to the sub-dump where it is piled up, ready for sale or use.

Opportunities Available in dredging commercial enterprise

There are plenty options in the dredging business. Let’s look at some of them below:

1) Dredging:

  1. Channelization of river
  2. Fabrication of dredger
  3. Managing the dredge team
  4. Reclamation and urban renewal
  5. Safety of a dredger
  6. Stockpiles and profits

2) Supply of sand to numerous locations

3) Sand search

4) Environmental impact assessment

5) Hydrographic survey

6) Leasing of dredging workplace tools such as:

  1. Dredger
  2. Excavator
  3. Low bed
  4. Payloader
  5. Swamp buggy

Basics Steps To Starting Dredging Business In Nigeria

Among the many uses of dredging, its use for the building of houses seems to be the most outstanding. Housing, of course, is one of the most basic needs of man. He can’t just do without it, just like food and clothing. Before the advent of the present technologies in building construction, man has always experimented with several materials to meet his housing needs. This ranges from mud, sand and rock, all in an effort to withstand the elements. With time, however, in a bid to get the much-needed solidness and strength for buildings, other materials have been introduced to building technology such as steel and glass.

Given the alarming shortage of residential and commercial buildings in the country, therefore, there has been much interest in the sand dredging industry in Nigeria, all in a bid to cater for the housing needs of Nigerians. Sand dredging is vital to keep the pace with building of homes and offices as well as industrial layouts in all over the country. Therefore, going into it is a great way to earn a decent income.

Kinds Of Dredgers To Buy

Two popular kinds of dredgers are available in the market. They include

  1. The discontinuous
  2. The persistent

The discontinuous dredger burrows and excavates the heap while the persistent dredger burrows consistently, raising and also transporting the dredged materials at the same time.

Types Of Dredgers To Go For

If you wish to buy dredger in Nigeria, go for the types manufactured by IHC as well as ELLICOT. There are more solid, sturdy and durable, although a bit expensive. China-made dredgers are not very strong, although less expensive.

Types Of Dredging Businesses To Do

There is hardly a part of Nigeria where dredging business does not thrive. However, the riverine areas have more market for the business. however, dredging business in Nigeria may be dissected into the following parts or classification systems:

  1. Class A —Dredging Firms only
  2. Class B — for Only Dredging and sand dealer as well as;
  3. Class C – Manual dredgers as alone

Class A – Dredging Firms Only

  1. Application for dredging routed to the Honorable Commissioner Ministry of Waterfront Infrastructure Development.
  2. Installment of the use charge of N50,000 [fifty thousand Naira only] Provides point by point depiction of proposed dredging area.
  3. Provision of the Environmental Impact Analysis Report.
  4. Provide Hydrographic review.
  5. Bathymetric review of the proposed area.
  6. Duplicates of current duty freedom authentication.
  7. An endorsement will be liable to the installment of the accompanying charges:

(an) (i) Payment of the total of N1,000,000.00 (One million Naira) per annum.

(ii) Proof of Ownership or Access to Portable Barges

(b) (i) Payment of the total of N750,000.00 (Seven Hundred and fifty thousand Naira) per annum

(c) (i) Payment of the entirety of N500,000.00 (Five Hundred Thousand Naira) per annum.

Classification B – Dredging/Sand Sellers Only

  1. Application for dredging routed to the Honorable Commissioner, Ministry of Waterfront Infrastructure Development.
  2. Installment of utilization expense of N50,000.00 [Bank Draft] Provide point by point portrayal of proposed dredging area.
  3. Provide the Environmental Impact Analysis report.
  4. Provide hydrographic study.
  5. Bathymetric study of the proposed area.
  6. Duplicates of current expense leeway authentication.
  7. An endorsement will be liable to the installment of the aggregate of the accompanying expenses.

(i) installment of the entirety of N1, 000,000.00[One million Naira].

(ii) Proof of possession or access to convenient freight boats

(b) Payment of the entirety of N750,000:00 (Seven Hundred and fifty thousand Naira) per annum.

(c) Payment of the entirety of N500,000:00 (Five Hundred Thousand Naira) per annum.

Classification C – Manual dredgers as it were

  1. Application for dredging routed to the Honorable Commissioner, Ministry of Waterfront Infrastructure Development.
  2. Installment of utilization expense of N50,000.00 [Bank Draft] Provide point by point portrayal of proposed dredging area.
  3. Verification of responsibility for Edge review and Ecological Impact Analysis (EIA).
  4. Provide an account of dredging procedure to be embraced.

The endorsement will be subjected to the installment of the accompanying expenses:

(i) Payment of the total of N200, 000:00 (Two Hundred Thousand Naira) per annum.

(ii) Proof of access to Portable Barges.

(iii) Payment of the total of N100, 000:00 [One Hundred Thousand Naira) per annum.

(c) Payment of the total of N50, 000:00 (Fifty Thousand Naira) per annum.

 

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20 Lucrative Small Businesses In Nigeria You Can Start Now

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Small businesses have always existed in Nigeria and are commonly operated in the streets. These businesses have catered to the immediate needs of many as they are easily accessible, hence the increase in the number of small business owners in the country. For many who are having a hard time deciding which to invest in, the list below will be of great help.

20 Lucrative Small Businesses In Nigeria You Can Start Now

20 Lucrative Small Businesses In Nigeria You Can Start Now

1.      POULTRY FARMING:

In Nigeria today, the amount of protein consumed daily is unimaginable, this makes poultry farming a very profitable business to invest in.  Poultry products like eggs, birds are consumed on a daily basis in homes, restaurant businesses etc. Therefore, investing in this business has a good margin for profitability and the best part is that you can start small.

2.      FISH FARMING:

For fish farming, you will need to equip yourself with the right information on how to properly build a fish farm so as to avoid losses. Types of equipment needed are fish ponds, a good supply of water and good drainage system before you proceed to get your fingerlings which will be nursed into the mature fish.

3.      SNAIL REARING:

Snail rearing is another business you can venture into. It requires less capital and snails reproduce at a fast rate. Snails can be reared in homes as they do not smell and are also in high demand in Nigeria.

4.      CROP FARMING:

There are many things that can be done with an unused land and one of them is crop farming. This can be done either on a small scale or on a commercial scale. The population in Nigeria makes farming a profitable investment. Rice, Cassava, yams, maize and vegetables are examples of crops that can be planted because they are in constant demand.

5.      RESTAURANTS:

Restaurants will continue to exist since not everyone can afford to patronize fast foods. As food is an essential for everyone, this business has a tendency to thrive. Bearing in mind that it is accompanied by its own unique stress but with good hands, this can be managed.

6.      CATERING:

Catering is also centered on food. Caterers exist because not everyone has the time to prepare meals for their events. This business is usually done on a contract basis and when handled with professionalism promises lifetime customers irrespective of how much you charge.

7.      CAR WASH:

The basic needs of this business are a very accessible location, a good supply of water, car washing equipment and a good support team.

8.     LAUNDRY SERVICES:

To run my service, you will need a reliable source of electricity supply and other equipment like a washing machine, dryer and pressing irons.

The ability to satisfy your clients will determine how much profits you can turn in.

9.      SOAP MAKING:

Just like food, soap is also in high demand in homes, offices, etc. Get the right knowledge, equipment, excellent packaging and strategic marketing, and you are all set.

10. HAIR AND BEAUTY SALONS:

As long as there are people, there will be salons. Everyone desires to look good and this boost the hair and beauty business. Acquire the skill, set up your shop and let people know about your business.

11. TAILORING AND FASHION DESIGN:

Fashion design requires skill and creativity. You can start small and build your brand with time. Build good relationships with your clients, offer quality service and this can earn you referrals as well as return customers.

12. SALE OF SECOND ITEMS:

Majority of the population in Nigeria buy second-hand clothes, shoes, curtains,  bed sheets etc. which makes this business a very profitable one. You can start with a bale and expand with time.

13. EVENT PLANNING:

Every event requires a planner either professionally or not. Event planners help ease the stress on the client by coordinating events from start to finish. With the right information, software and expertise you can build a good reputation as an event planner.

14. SALE OF ICE BLOCKS:

For areas where the power supply is low, ice block business is a good source of income. Ice blocks are needed on a daily basis by sellers of drinks.

15. TUTORING:

With the current emphasis on vocational training, Parents are in need of tutors to coach their children in subjects and arts like acting, dancing, singing and creative writing. This is an opportunity for everyone with these skills to earn money while instilling knowledge.

16. PARTY EQUIPMENT RENTALS:

This business is capital intensive as you will need to acquire the materials like canopies, chairs, drums etc. This business can be run from the comfort of your home.

17. SUPPLYING AND SALE OF FIREWOOD:

On a daily basis, firewood is used in Nigeria, either by caterers, restaurant business owners etc. Starting a firewood supply business can yield you good profits.

18. SNACKS AND COCKTAILS:

Little drops they say makes a mighty ocean, you can make snacks like puff-puff, bread, cake, meat pie etc. with drinks like zobo and pineapple drink for sale in areas like schools, offices etc. and earn some money daily.

19. OFFICE SUPPLIES:

For workers who are unable to shop for their office needs, you can be the middleman bringing their needs to their doorstep at fair prices.

20. WEBSITE DESIGNING:

Many businesses are moving with the tide and going digital which has led to a demand for web designers. You can acquire the skill and source for clients in need of this service. The internet is a good place to start.

Welcome on board to entrepreneur.ng

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20 Hot Tips to Get More Customers To Patronize Your Business

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If truly you need more client or customers then se this article to get our 20 Hot Tips to Get More Customers To Patronize Your Business. Just as it applies in the normal human scenario and in natural settings in general, it is only realistic for business to experience significant growth over a given period of time. Any business that does not grow is stagnant and in no distant date nor time, will see the exit door. Growth is essential for every business enterprise to thrive. There are variety of ways to achieve growth in a business and these are outlined below

Getting more customers to patronize your business has never been an easy task. But with the right tools, procedures and tips, you can achieve this in a very easy way. Of course, patronage is the life wire of any business, and in order to make any significant profit or remain in the business, the need for more patronage from a large pool of customers cannot be overemphasized.

For any business to remain significant and pull-in the much-needed revenue, it is necessary to get more people, especially new clients to patronize the business. To achieve this, therefore, it is necessary to know the cardinal steps to take in realizing continuous patronage.

In this discussion, therefore, I will be looking at about 20 hot tips which you can deploy to help you get more clients/customers to patronize your business and grow it within a very short time.

20 Hot Tips to Get More Customers To Patronize Your Business

20 Hot Tips to Get More Customers To Patronize Your Business

1.      Hire the Best Staff for Your Business

To grow your business you need the right team with good workable ideas on how to help grow your business. You should hire capable hands who can manage your resources effectively to get customers.

2.      Treat Your Staff Well

It is not enough to hire good staff, always seek out ways to reward, inspire and encourage them with incentives like cash, holidays, promotion, job enlargement, transfer to other departments, training, International travel, etc. This way you are certain that they will render good service to your customers.

3.      Chose a Good Business Location

A good business location guarantees easy access to customers. The location will either give your customers a positive or negative experience. Also, take note of the facilities available for your customers’ convenience.

4.      Close Substitutes for Products or Services

As much as possible try to have everything your customers need in your business, customers love the idea of a one-stop business where they can get the options for things they want.

5.      Quality Products and Discounts

Customers want good value for their money. Give customers excellent products at good prices and discounts and they will revisit your business daily.

6.      Identify Your Customers

All businesses have a specific niche they target. They do not serve everybody, you can grow your customer base by reaching out to your target audience, identify their needs and develop ways to better serve them.

7.      Good Management

A good management team helps to develop innovative ways to attract new customers while keeping old customers satisfied.

8.      Capitalize On Your Strength

Every business has a unique selling point, determine yours and capitalize on it. Market your strengths.

9.      Exceptional Customer Service

Good customer service is needed for any business to grow. Even if your products are top quality, with bad customer service you can perform below-expected results. Get feedback from customers and develop ways to serve them better.

10. Do After Sales Enquiry

Develop a strategy to get feedback from your customers to know or rate their satisfaction level of your product or service. You can contact customers personally to show how much you care.

11. Reward

Customers like to feel appreciated for their loyalty to your brand. You can organize a get-together, an award ceremony or an end of year party to show appreciation to these customers. Ensure you praise them and ask for referrals.

12.

Marketing Campaign

Networking with Industry Influencers

Networking is also a necessity to grow your business, connect with big game players in the industry. That way you can build relationships with them which will foster recommendations for your business.

13. Diversify

The variety they say is the spice of life. Diversity gives your customers the impression that they have choices to choose from when they patronize you.

14. Ask Customers to refer Clients to You.

Referrals are necessary for a startup to grow. Therefore, you can ask satisfied customers to refer clients to you.

15. Marketing Campaign

Marketing Campaigns can be used to create awareness if your brand in the minds of customers. You can do this on your business website using digital marketing strategies.

16. Social Media

Take advantage of social media to advertise your business, use bulk SMS, YouTube videos, Podcasts, Google AdWords, etc to connect with customers. You can also launch a marketing campaign using digital media.

17. Buy Smaller Companies

As your business grows and becomes more profitable, you can seize opportunities to acquire smaller companies in the same sectors as you. That way you can expand your customer base.

18. Technology

In Nigeria, technology has become an essential part of every business. Technology can be used to effectively produce and manage large orders for your products or services.

19. Use Freebies and Incentives:

Freebies have always worked as a powerful marketing tool to attract customers to your business.

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