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Top Tech Trends For Small Businesses In Nigeria

Ossi Samuel



tech trends for small businesses

Top Tech Trends For Small Businesses In Nigeria

In our time, so many things are different. Technology has made businesses more competitive and better equipped to operate. You don’t have to be the one developing the technologies, but you sure can use them to further the gains of your business. In the last few years, there have been lots of tech trends for small businesses. I will explain in a bit.

We are not here to discuss the importance of technology to small businesses. I believe we know that already. We just want to know what trends are in the market and how they will impact our businesses.

Related: 10 Major reasons small businesses fail in Nigeria

You can look at the ease with which marketing is done, sales are pushed and startups are incubated. That has to mean something. That has to show you that tech trends for small businesses have been quite impacting.

We will understand where we are coming from when we look at the list of top tech trends for small businesses and how they impact small business failure and success.

List of Top Tech Trends For Small Businesses

  1. Software unification

tech trends for small businesses

It is no longer news that everybody is becoming attuned with technology generally and software particularly in the conduct of their businesses. You can think of so many things you can do with the various software available. We will look at instances.

Slack has been helpful in the conduct of meetings. I have so many meetings on Slack and they were amazing. Teams are connected using this platform. If you want to send critical and important documents, you did probably look at Outlook. When you want to manage customers, you will depend on Salesforce.

That’s not all if you want to store information, it is a common knowledge that Google Drive will come in handy and Basecamp helps you plan your projects.

If you notice our list of software up there, you will find out that they all have unique functions. You did have to use different software to perform different functions. But imagine the possibility of carrying out multiple functions by connecting different software using an integration platform. That’s what software unification aims to achieve.

It won’t be long before there is a platform that integrates different software and allows you to connect them using a single platform.

  1. Cybersecurity

tech trends for small businesses

There is been lots of cybercrime and cyber attacks against businesses of various scales for cybersecurity to be listed as part of the top tech trends for small businesses. We cannot possibly list all the cyberattacks that have happened in the last few years because they are just too many.

Resultantly, businesses, especially the small businesses must begin to look at cybersecurity from a new perspective. It has to become a part and parcel of the business setup and this year marks the beginning of a new trend that counters the effects of cybercrime. It will be a movement that will involve a lot of technologies.

According to Jim Lippie, there will be a change in perception of cybersecurity. He said “small businesses will finally take security measures to heart. SMBs, like their large enterprise counterparts, will lockdown on a comprehensive backup and disaster recovery solution to keep protected, and also form new standardized blocking and tackling game plans to keep the business even safer.”

  1. Influencer Marketing

tech trends for small businesses

A few years ago, nobody knew about influencer marketing. It was practically unknown that people could be paid to handle certain aspects of business publicity but it is what it is today. Almost every small business knows what it is. It has become a viable way of connecting the products with customers and showing the products to the customers.

You can still work with print advertising but it is becoming increasingly irrelevant. It is the time of working with influencers and expecting better output.

Related: Importance of influencer marketing to small businesses

Alex Shvarts explains the reason for online influencers. He said that “consumers want more authenticity in their advertisements, often in the form of a recommendation from someone they trust, like an influencer. 2019 will see more businesses using local and micro-influencers, such as restaurants and gyms, as opposed to the makeup and fashion brands currently dominating the influencer scene.”

It is not every influencer that is for you. You will need to work to determine the influencer that suits your target and your industry. That way, you will be able to make the right decisions on who connects your customers to your business.

  1. 5G

We have seen great growth in cellular capability. I remember when it was 1G and when we had small China phones. It always takes forever to load any page or conduct anything on the internet. We have seen 2G come and it was an upgrade to the analog cellular we had. From 2G we went to 3G.

More recently, we have had 4G LTE which has a latency of 50 milliseconds. Latency refers to the delay in data transfer. 5G promises to be the next best thing. It will have a latency of about 1 millisecond.

With this tech development, you can have a greater increase in the efficiency and effectiveness of running your business on the internet. It will help in connecting other devices faster. Internet of things will also be enhanced. It is not yet out there but most telecommunication companies have announced their progress in developing 5G.

  1. Social media advertising

This is no news. It has been around for some time now. When you consider the top tech trends for small businesses, you will definitely find social media advertising as one of them. It was useful last year and it is still useful this year and it will remain useful next year.

Small businesses that are not adopting social media advertising do that at their detriment. It is something you must have to invest either time or resources or both in if you will enjoy it. It is not the same as using influencer marketing. It is more encompassing. Influencer marketing is an aspect of social media marketing.

According to Matt Rosenberg, “As more businesses start micro, social advertising will continue to grow as a cost-effective and efficient way to target specific audiences. The ability to create unique and differentiating content that engages customers through social media channels is paramount in today’s growing digital landscape.”

Hope you got that?

  1. Artificial Intelligence

tech trends for small businesses

I don’t know about you but I would want to venture into artificial intelligence. It has been very hot for some years now and it is still red hot. Maybe it is even hotter today. It is believed that by the end of 2019, many small business owners will be using and interacting with artificial intelligence.

According to Schmidt, “while artificial intelligence may sound like something that only enterprise company’s use, in 2019 we’ll see it make big inroads into small businesses. AI will help small businesses offer more personalized experiences to their customers by maximizing their time and automating manual tasks.”






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All You Need To Know About Hotel Management in Nigeria




What is the secret to success in Nigeria’s hotel management industry? The key to success for an investor in the real estate market especially in the hospitality industry in Nigeria has been the same as what it has for the last 100 years and that is the location of the hotel. To win the game however, you need a number of things including successful marketing, good planning, wonderful architects and engineers, and professionals who can help you along the way. Sometimes, you may need a bit of luck to break through.

That being said, what is the outlook for hotel management in Nigeria? What is Nigeria’ potential to offer hotel services which are truly a home away from home? This article covers these and provides use tips in the Nigeria’s property trade specifically in hotel management industry.


Time, patience and consistency in quality are essential to the success of hotel management in Nigeria from design to construction and subsequent management of the hotel. It might interest you to know that Lagos state, Nigeria is the most preferred destination of choice when it comes to investing in the hospitality industry in Nigeria. This is so because the state is home to major International Airport in Nigeria and Africa, has a huge number of airlines flying in both international and domestic, a large number of Companies and their subsidiaries, a large population and the availability of a large pool of basic and social amenities. So, it is inevitable that the highest volume of demand for quality hotel accommodation is in Lagos. This attracts a lot of local and international investors to develop and/or manage hotels in this part of the country.

But there is a little problem…

The tourism sector in Africa is said to be one of the fastest growing in the world. Visitors are attracted to the rich cultural heritage and natural beauty of Africa. However, while the South African market continues to see a rise in the number of international visitors flooding in, Nigeria has not done as well as expected over the past three years. The outlook remains bleak as the real estate sector sits in a recession.

What could be responsible for this?

The reason is not far-fetched. The hotel industry relies on the many other sectors of the economy especially the oil and gas industry for its demand, for its hotel rooms. Following what’s happened since 2014 with the plunging prices of oil and in 2015 the plunging output, things have since taken a downward turn for the hospitality industry in Nigeria. When the oil and gas industry/economy in Nigeria is not thriving, the hotel industry also catches a cold. But this isn’t stopping savvy investors from coming into the market. Lagos, for example, has seen an increase in the number of luxury hospitality brands springing up.

This background is necessary to give you an idea of what the hospitality industry in Nigeria and how to go about hotel management in Nigeria as an investor or as a job seeker.

Hotel Management in Nigeria for Investors (Local and International)

So, if you want to invest in hotel management in Nigeria, these are the things to do:

  1. Have A Vision For The Niche You Want To Play In

The first thing is for you to decide on the particular niche of hospitality industry you want to key into, the kind of hotel you want to build. You need to decide on the quality of staff and management you want to implement in your ideal hotel. This is where it starts for an investor.

  1. Get The Consultants To Help You Make The Vision A Reality

Once you decide on the vision for your hotel, you have to then gather the consultants who are able and capable in that those areas and in those levels. Then, you pass on the vision to them and see to it that they implement everything according to the plan.

The Challenges…

There are a number of roadblocks that you are likely to face in putting up and managing a hotel in Nigeria and these are discussed below.

  1. Trade Problems

First and foremost, there is generally difficulty in getting people who can deliver to the standard you want. Another trade problem is compliance problems. Sometimes, it is difficult to get a consultant to stretch themselves to meet the specification and standard. This may warrant having to repeat a process over and again to get the quality and standard that you desire.

  1. Governmental, Equity, and Management Problems.

In Nigeria, there is the usual problem of governmental authorities who come to demand one thing or the other and sometimes delay or request that the job be stopped for whatever reason. Besides, there is the issue of finance. The interest rates are very high and you are to have a lot of equity; your own equity and then the actual management of your hotel. It is not easy to deliver first-class service, five star hotel services in Nigeria. Sometimes, the management team has to be trained and retrained and followed-up to get the desired result.

Employment Opportunities in Hotel Management in Nigeria

Due to the complexity of the hospitality industry and the variegated needs of people, there is a huge demand for different skilled workforce in the hospitality industry. As it applies elsewhere, so does it apply to Nigeria. That is why today there are various hotel management job openings in the hospitality industry such as

  1. A hotel manager job
  2. A PR manager job
  3. A restaurant manager job
  4. A hotel administrator job
  5. A catering manager job

How to Become A Hotel Manager in Nigeria

To become hotel manager in Nigeria, you have to be trained and certified. In Nigeria, there are several companies that train and certify people as hotel managers in Nigeria. Some of them are:

  1. Alpha Partners.
  2. Hospitality and Tourism Management Association of Nigeria or simply HATMAN.
  3. Legend Hospitality Managers Limited.
  4. National Institute for Hospitality and Tourism or simply NIHOTOUR.
  5. Hospitality Legend Limited.
  6. Passionview Solutions Limited.
  7. And many others.

Salary of Hospitality Manager in Nigeria

The average salary of a hotel manager in Nigeria as of 2019 was about N500,000 per month. Roughly, it is between N375,000 per month to N650,000 per month. This must have increased or decreased by now. How much you earn depends on several factors like the volume of remuneration earned by the hotel you work at. This also depends on the location, the number of outlets and the volume of investments done by the hotel administration. Another factors that might influence how much you are paid as a hotel manager in Nigeria is the your experience and professionalism in the hospitality industry as well as the possession of other unique skillsets.

Hotel management in Nigeria whether seen from the angle of investment of a job is a lucrative industry to play in. It offers a lot of potential to anyone interested in it to learn, earn and grow at the same time. Now that you know what hotel management in Nigeria entails, the question is, “would you like to come in? if not, why?” Let me have your response in the comments box below. Thank you and have a blessed day ahead.



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How to Set up Your PayPal Account Without Stress




In this article, I’m going to walk you through the step-by-step process on how to set up PayPal account right now. To access the PayPal homepage, go to

Now, the first thing that you need to decide is whether you’re going to go with a personal PayPal account or a business PayPal account. The vast majority of people go with the personal account now. The personal PayPal account is great for buying goods and services online. Also, it enables you to transfer funds between your own PayPal account and friends and family at no fee charge to you. You may want to link your Credit Card or Debit Card to your PayPal account as well as a bank account to give you different options for paying for things online.

That is to say that you can also transfer funds around between those accounts linked with your Credit Card or Debit Card and your bank account. So, a personal account is great by itself and the majority of people go with it. You may want to go with a business PayPal account if you’re selling goods and services with this PayPal account or if you’re going to be accepting donations. These are the situations where you probably want to go with that business PayPal.

Also Read: Venture Capitalist Firms in Nigeria You Should Trust

How to set up your PayPal account without stress

How to set up your PayPal account without stress

Steps to Set Up Paypal Account without Stress

There are four (4) simple steps to set up Paypal account without stress and they are

  1. Begin Sign-up Process
  2. Provide Your Biometric Information
  3. Link Card/Bank Account
  4. Registration Complete!

Step 1: Begin Sign-up Process

Visit and on the homepage, click “Sign Up For Free”. You will be taken to a new page, the sign-up page. On this page what you need to do is type in your legal first name, your legal last name as well as the email that you want associated with your PayPal account. Also, you will provide a password and you need to confirm that password and then click “Next”.

Step 2: Provide Your Biometric Information

Once you’ve complete all the steps above, you will be taken to the next page. On this new page you’re going to type in your personal address, the city, the state, the zip code, and a phone number whether it is your home phone number or mobile phone number. If you care, you may go through the e-communication delivery policy, the user agreement and privacy statement. If you’d not like to do that, check the tiny box below to agree to the terms and privacy policy. Then, go ahead and click, “Agree and Create Account”.

Step 3: Link Card/Bank Account

After you’ve completed the above, you will be taken to the next screen and on this page you will be offered the option to link a debit/debit card or link a bank account instead. It’s up to decide what you want to do here.

Also Read: Best Locations for Fintech Companies in Nigeria

Linking a Debit/Credit Card

Let’s say you decide to link a debit card. So, what you are going to enter in is your card information namely the debit card number, the expiration date and the CVC. Once you’ve done that, the billing address is going to automatically fill in with whatever you filled in as your address earlier on in this process. If your billing address is different from your home address that you used in the earlier portion of this application, you can change that in this area.

But as soon as you’ve entered in that information you can go ahead and click link card.

Step 4: Registration Complete!

Once you’ve linked your Debit/Credit card or bank account, it will take you to the last page with an icy green checkmark showing that your registration was successful, your card is completely linked and that everything is set up ready for use.

You may now proceed to use your PayPal account for shopping, sending money, transfers, and a ton of different things that you can use your PayPal account for. So, scroll down to the bottom and click on “Go To Your Account” and this will officially take you to your brand-new PayPal account page and that’s exactly how to set up PayPal account without stress.

N/B: not all countries are allowed to receive money using PayPal and the restricted countries are Angola, Anguilla, Armenia, Aruba, Azerbaijan Republic, Belarus, Benin, Bhutan, Bolivia, British Virgin Islands, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Chad, Comoros, Congo, Democratic Republic of Congo, Republic of Cook Islands, Côte d’Ivoire, Djibouti, Eritrea, Ethiopia, Falkland Islands, Gabon Republic, Gambia,Guinea,Guinea-Bissau,Guyana,Kiribati,Kyrgyzstan,Laos,Macedonia,Madagascar,Maldives,Mali,Marshall Islands, Mauritania, Mayotte, Micronesia, Federated States of Mongolia, Montenegro, Montserrat, Namibia, Nauru, Nepal, Netherlands Antilles, Niger, Nigeria, Niue, Norfolk Island, Papua New Guinea, Paraguay, Pitcairn Islands, Rwanda, Saint Helena, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, Sao Tome and Principe, Sierra Leone, Solomon Islands, Somalia, Sri Lanka, Suriname, Svalbard and Jan Mayen,Swaziland,Tajikistan,Tanzania,Togo,Tonga,Tunisia,Turkmenistan,Tuvalu,Uganda,Ukraine,Vanuatu,Wallis and Futuna Islands, Yemen, Zambia, and Zimbabwe



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