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How To Start Online Mini Importation Business In Nigeria: A Complete Guide

Ossi Samuel



start online mini importation business

How To Start Online Mini Importation Business In Nigeria: A Complete Guide

This is one business I am very excited about. If you want to start online mini importation business, then I suggest you take time to go through this article.

The key to success is starting where you can and scaling the business from there. You can agree with me that Bill Gates, Carlos Slim, Mark Zuckerberg, Jeff Bezos, Jack Ma, Dangote, and the other great entrepreneurs started from somewhere.

Your somewhere can be mini importation or any other small scale business.

I don’t really know about you but the idea of having to see myself as an importer is orgasmic. I can tell you that because I love it and so do many other people.

Related: How to start a lemon farming business in Nigeria

From afar, the prospect of having to start online mini importation business may seem a daunting task. I can tell you that it is not as difficult as it seems. You can take that from me.

Many people naturally would have gone into traditional importation but are scared away by the long process of getting certifications and licenses and capital. We will revisit this shortly when we talk about how the how importation business works.

You did be surprised to find people who still think that international trade is the exclusive reserve of big and rich importers and the government. That was the case before now but it has all changed. That is the reality of the new world.

Everybody who is willing, and has little capital can start online mini importation business today. You will see exactly how it is done. But before then, let us get an overview of how the importation business really works.

Overview Of How Importation Business Works

Really, there isn’t much to this if you know about buying and selling.

If you want to make a profit from selling shoes or whatever you wish to sell, the eternal principle behind it is buying at a very low price and selling at a very high price. Do this and you will be okay.

Also read: How to start car importation business in Nigeria

Importation business works the same way. The only difference is that instead of buying from local producers or distributors, you are buying from producers and distributors from other countries.

I hope you get the logic? You bring in goods from outside the country at a considerably low price and sell at a very high price so as to cover the cost of the product and its delivery if it is paid delivery goods.

For you to understand the opportunity which we know exists in the importation business, you will need to go through this little illustration. Trust me, you must become enthusiastic or at least, curious when you are done.

Personally, I like importing female hairs (human and synthetic) and other cosmetics. If I go through the normal importation channel, I will have to cough out millions of naira to meet up with the Minimum Order Quantity (MOQ) requirement. You may want to mark that word.

Quickly, let us look at what the MOQ requirement really is and we can move on with our analysis.

The Minimum Order Quantity requirement is the minimum quantity of goods a supplier will sell to you so as to make any kind of substantial profit.

If you were the supplier, I bet you will prefer to sell to big importers who will buy very large volumes of the product you are selling. You can get a free mini importation ebook to understand more of this thing.

I want to believe that you understand this idea of MOQ as essential to why you need to start online mini importation business. But in the event that you don’t, I will explain it further by using practical examples.

If you want to import shoes as your profitable importation business in Nigeria and you have little capital, without the internet you will find it difficult to bring in the goods and make the necessary profits because of the MOQ we talked about. You will eventually be left to deal directly with the big importers.

However, things have changed and it is in big parts due to the availability of the internet and mobile shops. Most restrictions are now in the past and you can start a mini importation business today without much ado.

Besides, when you deal with the producers, you make more profit as the importers will act as middlemen thereby reducing the profit you will make.

Where To Get Your Products From When You Start Online Mini Importation Business

The first you should know is that you can buy your goods from anywhere in the world insofar as the country has the necessary facilities and products. Majorly, Nigerians buy from the USA, Europe, and China.

That information doesn’t seem to be new. The next information may be new or maybe something you already know. It is the fact that most products from Nigeria are imported from China.

Now, you may be wondering why you should bother importing from China. I was worried too. But here is the truth; many people miss the point about products from China. Don’t worry, I will explain.

In China, what you ask for is what you get. It is not that content that is filled with mediocrity as many people will have you believe. All the fake products we get in Nigeria that are imported from China it is not the doing of China but that of the Nigerian government who has failed to put up good legislation to stop the importation of fake products and that of Nigerians who order the fake products.

Some of the products used in the USA and Europe that meets the required standard are made in China. So, China is not the problem, the problem is the people requesting for substandard products.

I believe it is clearer now. Now you know you can actually import quality goods from China if you so desire. Let us talk about the other advantages China has over other countries.

The major reason is that China is the country you will get the cheapest products from. Of course, you should know that the quality is guaranteed. China has very low labor and production costs compared to the USA and Europe. Resultantly, most of the big companies you know have gone there to set up factories and that gives them more profit.

Remember, this mini importation business guide will ensure you know the needed things before you proceed and one of those things is the place to buy from.

Let us proceed to what you will need to start online mini importation business in Nigeria.

What you need to start online mini importation business

So many people are running a profitable importation business in Nigeria. So many people understand how to import goods from China to Nigeria. So many people have written and read free mini importation ebooks and so many people talk about mini importation business on Nairaland. You can become a successful e-commerce entrepreneur if you so desire but you must get your facts right.

What exactly do you need to start online mini importation business in Nigeria? I will tell you. After all, that is the only reason we are writing this piece.

  1. A PC or a good smartphone with internet access

This is primary. Everything you are doing; searching for products, ordering the products, payment for the products, shipping of the products, and sometimes, sales of the products are done online. Therefore, you must have access to the internet using a good Smartphone or a good PC.

  1. A valid email

You must create a valid and working email as that will be key to registrations and verifications.

  1. A valid Address

Whichever delivery platform you will use, it will require you have a valid home or office address that the products will be shipped to. The address has to be also traceable.

  1. Money in your account

You know you cannot honestly run any business without money so you will need money in your account before you start online mini importation business.

We are here now. Let us get on with it. You have all the necessary background information now. We can move on to the next level. Let us explore the guide on how to start online mini importation business in Niger.

Guide On How To Start Online Mini Importation Business In Nigeria

start online mini importation business

  1. Which platforms will you buy from

Just as there different offline markets, you will find online market places too. There is a handful of them but we will recommend the following given that they will give you their products at affordable prices.

a. Aliexpress

If you are a small business and you want to start online mini importation business from China, this is the platform for you. It has emerged as the leading place for importers who would want to buy at a wholesale price from China.

Anybody who knows anything about online marketing knows the Alibaba Group and Aliexpress is a subsidiary of the group.

You only need to search the group to understand how influential it is in the internet sphere. It is a giant company owned by Jack Ma. It is worth more than $120 billion.

The platform, Aliexpress was launched in 2010 by Alibaba Group as their online retail service platform. It is majorly a place where you will find small sellers offering their products to buyers online. Aliexpress has more than 20 categories for their products and it sells to people from over 200 countries of the world. Register and start buying products now at

b. DHgate

DHgate is backed by investors Warburg Pincus, JAFCO and KPCB and has been in business since 2004. That is a very long time ago. If you ask me, I will tell you that they have been around long enough to establish trust for those who would want to start online mini importation business.

Majorly, this platform is a B2B (business to business) website that connects China-based small and medium ventures with overseas buyers. You can order the products directly from this website. Majorly, it has to be Chinese products, don’t forget that.

The website has a wide range of products and it also offers support through online chat, email messages or phone calls. Visit it today at and order your products.

c. iPmart

This is a bit different from the other platforms. It does offer products from China, Malaysia, and the USA but it has a limitation. While Aliexpress and DHgate offer you a wide range of products, iPmart only offers electronic gadgets.

If your mini importation business has electronic gadgets as part of what you want to sell, this platform is your bet. A quick glance at will give you more details and you can make your orders there.

Now, the above platforms are our top picks. There are other platforms that you can explore and make orders from.

When you visit these websites, you will need to register by completing the form on the registration page. Most times, you will just have to provide your name, email, and password. There is the option of signing in with your Facebook account. You did have to choose the one that is convenient for you.

After the registration, you can start buying and adding to your cart until you are ready to order. When that time comes, you will be led to the payment page.

  1. How to pay for the products you have picked

Apart from the MOQ discussed above which is the limitation on the part of the sellers, one of the reasons small businesses didn’t venture into importation is the complicated nature of getting a letter of credit or bank guarantee. That was the traditional importation anyway.

This is no longer the case today. As many free mini importation ebooks will tell you, the online payment systems has made it easy for anybody to buy at any time. These platforms above accept multiple payment systems.

You can pay with your credit or debit card; do a bank transfer or any other form of online payment they will accept. If you don’t know how to use your ATM cards to pay, you can quickly watch this short tutorial on youtube.

  1. The level of protection (can one get scammed?)

We know that the online payment processes and online transactions are riddled with fraud and scam. This has led so many people to build a distrust for the system. One of the questions on your mind will definitely be if you are going to get scammed if you start profitable importation business in Nigeria.

You can imagine getting the products you ordered and they are fake or you pay for products and they are not shipped to you.

The possibility of these arising is one of the reasons we recommend these three websites above. They have some form of protection for the buyers. It is called the Buyer Protection mechanism. This mechanism is built into the payment process.

Another name for this mechanism is Escrow. The way it works is that instead of paying the seller directly when you make purchases on Aliexpress or DHgate, these platforms withhold your payment and wait for confirmation from you that the goods you received are what you ordered before they remit the money to the sellers.

It is like booking an Airbnb apartment. Until you confirm service delivery and satisfaction, the seller will not sell.

More so, these platforms or websites offer reimbursements if you are not satisfied with the products you received. These measures are put in place to ensure that there is a reduction of fear of loss of money. We cannot say it is totally risk-free but it is much reduced.

  1. How you can find quality and reliable goods

Like we earlier stated, there is this concern about buying goods from China and it is because of factors we already explained. But you must buy from China if you intend to maximize profit. The question, therefore, is how you will find quality products and sellers that you can rely on to deliver.

To do this, you will have to explore the power of feedback ratings. It is very essential that you understand what people are saying about the person you want to buy from before you can commit your money to the person.

The feedback rating is the measure of the reputation of the sellers on these platforms. When buyers are done with their transactions, they are expected to leave negative or positive feedback based on their experiences. You can measure up the seller from these ratings.

You will find people rating them on the scale of either 0-100% or 1-5 stars. In the course of shopping online, you will come across products that you like and would want to buy. Take time to look at the reviews so as to know the reputation of the seller.

While looking at the ratings, we advise that you take the time to look at the comments section so as to read the actual comments of the buyers. It helps you understand more. At the bottom of every product page, you will find product details and description; the shipping conditions, and sellers guarantee so as to be sure that what you are buying is what you really had in mind.

  1. The products to buy

start online mini importation business

To start online mini importation business in Nigeria, you will need to know the products to buy. The good news is that you already know where to buy from and these platforms/websites discussed above have most of the hot selling products.

The products we regard as hot-selling products include clothing accessories, consumer electronics, mobile phones and accessories, and hair extensions. As a matter of fact, hair extensions of all kinds are about the hottest selling products given the fact that they are recurrently used and are demanded by a large number of people. You can venture into it.

Generally speaking, people are more interested in fashion and electronic gadgets especially the younger population. Nigerian market provides a good place to sell these products and I did benefit from this craze to make money.

However, it will be wrong to conclude that because a product is hot-selling, it will sell for you. You need to carry out a feasibility study to know the one that works better in your local market. It is very important. Your location is crucial to your success. if it is possible, test-run the product and then you can make bigger demands.

  1. Delivery

Whatever you buy and it is not delivered to you, it is as good as you didn’t do anything. In fact, it is worse. That is why it is important that you understand how the goods will be delivered to you, who will deliver it and the time it will take.

If you are lucky, you will get a free shipping service from or Some products come with that service. The service is often provided by China Mail Air Post or Hong Kong Mail Services.

Get it right, free shipping is very attractive but it comes with a catch; it takes a long time to reach Nigeria (15-60 days). It also provides security issues. You will find a little difficult to track the goods. If you are not concerned with the security and time of delivery, you can explore this option.

But the ideal thing is to explore the other delivery options available as they are more efficient and effective. Some of them include FedEx, DHL, and EMS. They are obviously more effective but you are guaranteed early delivery and you can track them easily while they are en route. Don’t forget to put your mobile number for easy communication.

  1. How to find buyers for your products

When you bring in your products, you will need to sell them to the people who would want to buy. Which people will that be? It is usually better to have a great market before importing. If you don’t have buyers already, you did have to find some.

To do that, you will need a shop. An offline shop will still do the wonders and that is true. It is very traditional as it is ancient and it is very effective. People who are interested in buying will walk in to make purchases. The fact that you import online doesn’t mean you should only sell online. You can sell offline and that is usually a great idea.

The advantage is that since you import directly from overseas producers, you can actually sell your products at a lower price and still make more profit. This is a competitive advantage and you just have to take it.

The truth is that there are so many people who cannot afford to set up offline shops either due to the lack of time or resources. I wouldn’t worry about that if I were you. I will just go ahead and start my profitable importation business knowing that I can open online shops and sell my products there.

The internet is the game changer and it goes a long way in making you make up for what you cannot do offline.

There are many social media platforms that you can utilize to market your products. Personally, I use Facebook and Twitter and you can use others. Just pick the one that you can handle and pitch yourself a name and start making sales. You don’t even have to pay except you want to which of course is a higher level of marketing. I believe you know about free and paid Facebook ads.

  1. Funds

In the final analysis, it will always come down to funds. It is the blood that keeps any business running. Without it, you cannot start online mini importation business in Nigeria or in any other place. It is just the way it is.

From the name of the business; mini importation, we can all agree that you don’t need the world to start it. It is within the category of small and medium enterprises (SMEs). The fund you need to start this business according to most of the mini importation business guides available will just be a little fund.

Without running the risk of oversimplification, you need at least, 50,000 naira to start the business. If you have more, it is even better.

However, our advice is that you start small and scale the business. You need to know how to handle the business before you can put in a lot of funds into it. Just be careful and understand that there is always a risk associated with every business.


It has been an interesting run looking up this business idea. I know you have seen or heard about mini importation and it is cool but you have just been given a detailed guide on how to start it. Would you be bold enough to start or would you wait for when the time is right which frankly speaking, never happens? The choice, of course, is yours. Do have a wonderful day.





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6 Tips for Small Businesses Before Making a Business Partnership




The next line of action an entrepreneur especially someone running a small business considers to boost his/her business is partnership. This is because the main goal of every business is to make money and business partnership can offer a great deal of that.

Starting a business gives the business owner the power to choose the people he/she is willing to work with. Making the right business partnership decisions has the potential of escalating the profits and scope of a business almost overnight. However, partnering with individuals, brands or companies without the proper guide or information do not guarantee 100% profit.

There are things you should take into consideration before you go into business partnership (s). These things can make or break your business hence it is important to take note of them ahead of time.

I implore you to take your time and consider the points I am about to share with you if you truly value your business and intend to maximize your business partnership(s) and get full returns on your investment.

Useful Tips Small Businesses Should Consider Before Going Into A Business Partnership

  1. Be Clears With Your Motive(s).

When you are starting a business partnership, it is important that you have thorough understanding of your reasons for going into the business.

You should clearly define your motivation for the business venture which is to say what you hope to get out of the relationship. There should be a clear reason behind your quest for business partnership instead of running the business alone. Is it to increase your business’ income, to add more value to your products or to reach out to a greater audience?

You must have a firm reason behind your need for business partnership and why it is necessary. Be clear about your motivations or intention behind the partnership and make it clear to your prospective business partner. This will help to steer your small business partnership in the same direction.

  1. Choose A Partner With Complementary Skills.

You can’t have a partner that has the same strength as you. You have to double the power of your startup team right off the bat. For example, a shy tech expert who wants to start an Internet business would do well to find a partner with sales, marketing, and people skills. This way, both partners can focus on doing what they enjoy and are good at. So, partner someone, a company or a group with skills that are complementary to yours.

business partnership

Business partners dialogue how to move the business forward.

  1. Discuss the Long-Term Vision of the Business With Your Partner.

You have found a complementary partner, what next? Strategic business partnerships are in many ways like a marriage, and both parties must be committed to the growth and long-term development if it’s going to work. From the onset of the partnership, express your expectations and sign contracts with one another so that trust is established.

  1. Define The Job Roles Of Each Partner.

Having strategized and established a vision for the business, you proceed to discuss roles differentiations between you and your business partner(s). That is, what roles will each partner play? This is a keen move to eliminate any confusion on what each partner’s duties will be.

A business partnership is bound to fall apart soon after it is formed when one partner believes the other should be performing certain tasks other than the ones he or she is performing.

To avoid this confusion, prepare a written document with your partner stating the roles each individual plays so it can always be referred to when the need arises.

  1. Devise A Way to Measure Each Partner’s Contributions.

There will be times when partnerships experience stress and at that time one party may be tempted to assume that the other party is not pulling in the much-needed weight. To avoid mounting resentment, define clear and objective performance indicators from the beginning to measure each of your contributions to the business’s success. This way, if one or the other of you fails to meet up with his/her end, you can have a level-headed conversation based on facts instead of feelings and thoughts.

  1. Make Provision For The Demise/Exit of a Partner.

What happens if one partner is deceased or wants to leave the partnership? To manage these situations you need a buy/sell agreement document.  This establishes a method by which the partnership interest can be valued and the interest purchased either by the partnership or individual partners. In addition, it will do you extremely good to develop an exit strategy. Like a prenuptial agreement, an exit strategy should clarify what will happen to the business’s real and intellectual properties should the partnership come to dissolution.


Great businesses are founded on great partnerships. But great businesses can also be destroyed by bad partnerships. Small business partnerships can be harmonious, mutually beneficial relationships that help propel a business forward. You should endeavor to choose a business partner just as carefully as you’d choose a romantic partner. This could be someone you spend the rest of your life working with, so don’t go into it loosely.

Have you analyzed these tips? If you have carefully done that, you can finally say “I do” to that business partnership and go ahead to execute it.



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4 Reasons Why Your Website Is Not Making Money In Nigeria




With the increase in online transactions in Nigeria today and increased internet coverage and usage, it is expected that the average website in Nigeria should make a sizeable amount of money daily.

However, this is not so.

Most websites these days still operate like traditional offline businesses with a beggary look and operation. Rather than serve as a cash-spitting machine for the owners, most websites in Nigeria take more money from the business than they give. This makes it appear like owning and operating a website in Nigeria is unprofitable and mediocre endeavor. It is not supposed to be this way.

If you are an entrepreneur in Nigeria with a website which is not making money or as much money as it should, this article is for you. Read this to the end to find out the 4 reasons why your website is not making money in Nigeria and how to fix it.

The 4 Key Reasons Why Your Website Is Not Making Money in Nigeria as It Should and How to Reverse This

1.     Your Homepage is Not Friendly, Lacks Call-To-Action (CTA) Features

The reason why most websites don’t make sales (as much as they should) is the lack of an attractive, enticing, welcoming, and customer-friendly homepage. If your website cannot ignite a visitors interest to do business with you (on the first, second or third visit), don’t expect to make (much) sales from it. Your website can bring you money if you can influence your visitors buying decisions as soon as they land on your website.

Even if visitors to your site don’t buy on the first visit, at least your homepage should have an offer (i.e. a lead magnet) to wet their appetite and convert them into subscribers who may likely buy in the future. This is how most smart businesses make money from their websites. If your website is not designed this way, the chances of you making money from it are very slim.

To fix this, kindly redesign your homepage with clear Call-To-Action (CTA) button or form with an offer to collect visitors information for (email) marketing and re-marketing. Doing these will greatly improve sales and income from your website in a short time.

Why Your Website Is Not Making Money

Why Your Website Is Not Making Money and How to Reverse This

2.     You Are Not Selling Anything!

Damn it! How can you expect money from your website when there is nothing on it for someone to buy? When it is not clear that you are selling, how and why do you want people to give you money? When you are not selling anything on your website, it suggests that you don’t need money and people won’t force money on you.

So, if you need money from your website, sell something on it. In fact, sell things! You don’t have to create everything you sell. You can sell other people’s products and earn commissions ding so if your product is not yet ready. This is called affiliate marketing. You may incorporate an ecommerce section on your website to sell a physical or electronically deliverable product (related to) on your niche.

3.     You Are Promoting Too Many Things Too Soon

A website may be well-designed but lacks an orderly sales sequence. This will leave visitors to your website confused and overwhelmed. You can’t expect a new visitor to your website to buy all your products at once on one page, in one day.

Who does that?!

This is the bad marketing practice. Doing this makes the visitor a victim of offers’ overload and he/she may leave angrily without making a purchase.

Rather than commit this marketing felony on your website, place single and unique outstanding Call-To-Action messages on your website pages. This will help your visitors to make a quick buying decision.

4.     You Are Selling Features Not Solutions (Benefits)

An entrepreneur’s primary responsibility is to sell benefits not features. However, many websites waste too much time on preaching about the features of their products and pay little to no time talking of the benefits.

That’s stupidity!

No one wants to buy your shiny shoes because it’s shiny without solving a peculiar need. But anyone will buy your shiny shoes if he/she perceives the benefits it has compared to other shoes.

So, sell solutions not features; let the visitor know why he/she should buy what you sell and why that should be done immediately. You may include urgency in your sales’ copies to incentivize your prospects to take prompt action. Beside doing so in writing, you may go a step further to place a timer on the offer’s page to boost urgency in the prospect.

That’s how smart website owners make money from their websites.


The question now is, “are you smart enough to take your piece of the cake from the market?”

Or, are you still doing things the old-fashioned way and expect your website to make sales without positioning it to do so?

The reason why your website is not making money as it should is because you have been doing so many things wrongly with or without you knowing it.

Now you know; the ball is in your court. Go back and apply the pieces of advice I just shared with you in this article to your website and watch it make you money in a matter of days.



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4 Reasons To Use Email Marketing in Nigeria for Your Business




Are you a business owner in Nigeria looking for an effective and low-cost means of communicating with your customers and clientele? Try Email Marketing! Email Marketing in Nigeria can allow you to sell your product or service to your customers through direct marketing.

Also, with Email Marketing you can inform or remind your prospects (i.e. subscriber) of the availably of a (new) stock. The main advantage of Email marketing over other forms of marketing like social media marketing is that it drives sales without having to spending so much after the initial setup fees and maintenance fees.

To profit from Email Marketing in Nigeria, you need to first of all build an email list of your customers. This will help you gain your customer’s unique information – what they like to buy, how often they buy, when they like to buy and how likely they are to buy what you have.

Besides, with proper email marketing, you can gain information on your customer’s purchasing strength, their demographic information, tastes and dislikes. You will use this information to sell to your customers whenever there is the need to do so.

This article explains in detail the reasons for using Email Marketing in Nigeria.

Email Marketing in Nigeria

Email Marketing in Nigeria for for Business Growth

Why You Need Email Marketing in Nigeria for your Business

1.     Email Marketing Can Help You To Identify Your Customers Or Prospects Unique Needs

With an email list of your customers, you can determine your customer’s preferences and specific by sending them an email requesting for feedback. Based on the feedback, you can know if the product you have in mind to sell will actually sell. Email marketing is an information providing tool that decides the success or failure of your next product. The beautiful part is that you do this at almost no advertising cost to you besides the initial and recurring maintenance fees.

2.     Having An Email List Reduces The Cost Of Your Marketing And Business Operation

I have mentioned twice in this article that email marketing is comparatively cheaper than other forms of marketing like digital marketing. This is because it is true. Besides, it is always available to you to use compared with hiring an employee or office assistant to run your marketing.

While an employee will fall sick, need a break for holidays, demand employee bonus or insurance, Email marketing does not. It is always there for you at no additional avoidable expenses. So, if you are looking for a way to reduce your cost of marketing and do away with some of the troubles of human labour, try Email marketing.

3.     You Can Sell/Rent Your Email List

Leave your local business for a moment and think global. Do you know that individuals and big corporations are currently looking for businesses with harvestable PDI (public domain information to work with? Yes, this is true. Email marketing is one of the most-sought after PDI tools. If you have a list of thousands or millions of targeted buyers on a given niche which investors are willing to buy, you can sell (or rent) this and make huge profits doing so.

4.     Email Marketing Can Give You International Connections.

You can connect with multinationals and internationals globally and expand your business reach seamlessly. Multinationals are looking for effective email lists to source domain information about customers whenever they are entering a new business terrain. They are always glad to connect and pay a juicy sum to whoever has a promising email list. The question is, will that be you?

5.     Effective Email Marketing Can Help You to Make Quality Business Decision Quickly

Why I say it helps you to make the best decision on time is that with your email list you can get buyer’s feedback and leverage this anytime of the day. This is a follow-up to what the first point I mentioned which discussed the customer information acquisition aspect of email marketing. This one discusses one of the key benefits which is the ability to make quick business decisions based on the information you gathered from your customers in your list.

Knowing what informs your (potential) customer’s choices and why they purchase more of a particular product is vital to a business’s growth. But that’s not the best part. The best part is having this information almost immediately to make the best decision quickly!

Growth in business is a function of quality, timely decisions. The more quality decisions a business makes and on time, the more it is likely to experience tremendous growth. This is made possible by email marketing.

Some of the outcomes of prompt business decisions which email marketing in Nigeria can give you are:

  1. Improvement in your business’s overall manufacturing strategy
  2. Improvement in the production capacity (input and output) of your business.
  3. Reduction of your business’s turnover time.
  4. Determination of a better profitability margin for your business.
  5. The use of better machinery, tools, advertorial, etc. in your business


Email marketing in Nigeria has many benefits and this article has explained them. If you want to give and gain more from your customers and prospects, then go for Email marketing. It always helps. Yes, it does.



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