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The Best Way To Become a Certified and Successful Event manager in Nigeria

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become a certified and successful event manager

The Best Way To Become a Certified and Successful Event manager in Nigeria

To become a certified and successful event manager, you have to know some things. As a survey recently discovered, the world spends about $500 billion in organizing events. This is a shocker and eye-opener as to the lucrative nature of the event management market.

So, the event planning and management market is a big bet for the future as the market is still growing, rapidly. A big future awaits those who are ready to go into this market. In light of this, we found it worthy to give trustworthy directions and mind-blowing information to those who would want to make a living in this market in other to make them successful.

First, let’s discuss who an event planner is and what they do. As an event planner, you would be expected to perform a range of tasks including but not limited to:

Related: How to become a makeup artist in Nigeria

10 Basic Duties of an Event Planner

To become a certified and successful event manager the following are your duties.

  • Obtaining information on what your client’s needs and expectations are.
  • Conducting necessary research to find out the best ways to meet up with these expectations.
  • Coming up with a brilliant theme and design for the event.
  • Recommending or choosing a good location for the event.
  • Setting timelines and schedules for all activities.
  • Making arrangements with vendors for all services like food, music, decoration, drinks etc.
  • Making arrangements for transportation and accommodation for people who would be attending the event.
  • Co-coordinating all vendors and staff that would be involved in the event.
  • Ensuring excellent event execution.
  • Supervising the event and then conducting necessary evaluations and making adjustments after the event.
  • Oh! Did I forget to add, getting paid for a job well done?

Though the duties you would be expected to perform depend on the type of event planning business you decide to open, those are the basic duties for every event planner.

Why do People Need Event Planners?

To become a certified and successful event manager, you also need to why people require event planners. Events require lots of movements, thinking and talking. It comes with lots of physical, psychological, and mental stress that most people lack the capacity to handle. So, it is more rational and economical in all perspectives to transfer these stress to event managers who deliver the goodies on that day.

Also, the event managers have some professional touches they give to events which a novice in the field lacks. More interestingly, event planners can help to cut costs and manage resources better so that organizing an event doesn’t have to cost a fortune.

Who Can Start an Event Planning Business?

Anyone can become a certified and successful event manager! Of course, anyone! Anyone that has the basic skills and is ready to sacrifice time and resources can. Anyone who has a passion for planning, who is attentive to details, has strong coordination and management skills, and can work well under pressure is perfectly suited for this market.

If you have these skills and enough time to spare, trust me, you are in for a kill in the event management market. Then it’s simply time for you to rise, take off your pallet, and walk. I mean, go for it! The world is your oyster.

How to Become a Certified Event Planner

The event management market is not a regulated market where you need certifications to enter. You can be a successful event manager without certifications of any sort if your skills stand you out. However, people sometimes depend on your profile to be convinced that you are good at what you do. Certifications help you to improve your profile and attract clients who do not know you in person. People would be more willing to work with you if they see you as an experienced professional.

To become a certified and successful event manager, obtaining a management degree or a degree in event management would do. Then with some years of experience, you can register to become a Certified Meeting Planner (CMP) or a Certified Special Events Professional (CSEP).

Where and how to Offer your Event Planning Services

To become a certified and successful event manager, You can either be in the corporate event market or the social event market. It’s better to be in either of these markets if you won’t be able to manage both of them at the same time. Both markets have different demands and you should choose the one you are best suited to navigate.

However, there are no fixed rules as to how many markets to be in at a time. Some people work in both the social and corporate events markets and still do very well, it depends so much on planning and individual abilities.

Corporate event planning, just as the name suggests involves planning events like meetings, seminars, workshops, product launching and branding, and similar other events on behalf of corporate organizations while social event planning involves organizing birthdays, weddings, anniversaries, and other social events for your clients.

What Resources Do You Need to Setup an Event Planning Business?

The resources you need to become a certified and successful event manager are as important. The First thing you need to do is to get your business registered by the concerned bodies thereby obtaining all the required licenses, permits, and fees.

Secondly, you need both physical and electronic means of contact. You need to have your office both physically and on the internet. To obtain a physical office, you can either work from home or rent an office space.

However, renting an office space lends more professional credence to your business while working from home cuts costs for you, the choice is yours. Then you would need to rent office space although you may choose to work from home in order to cut costs.

Next, you would need to spend on advertising, purchase of equipment, employees, and miscellaneous items. Roughly, the amount needed to start an event planning business can be anywhere between $5,000 and $30,000.

6 Steps to Take to Start Your Event Planning Business

  1. Decide on a Niche

Earlier on, I discussed the two major niches in event planning; the choice is now yours as to which to fit in. it can either be social event planning or corporate event planning. Chose a niche to become a certified and successful event manager

  1. Gain some experience

To become a certified and successful event manager, you need practical experiences to further develop your skills before launching into the market. Hence, you should consider working with an established event planner.

  1. Build your portfolio

It’s very necessary for you to create a brand for yourself in the market through the works you have done. This would help convince your clients that you are worth hiring. Your portfolio could contain a list as well as photographic and video evidence of all the jobs you have handled successfully in the past.

Please understand that the portfolio takes time to build and you need not hurry about it. You can also build your portfolio by offering some free services to your friends and family.

  1. Build a network of suppliers

To become a certified and successful event manager, you must have standby and suitable suppliers and vendors ready to work with you at any time. For instance, you would need good caterers, decorators, florists, photo and videographers, Master of Ceremonies, DJ’s to mention but a few working with you as a team.

Be informed, that your potential clients would be interested in your vendors’ list, so, you should ensure that you have the best service providers on your team.

  1. Determine your fee structure

After taking care of the above, you have to determine how you want to get paid for your services. It can be as a flat fee, an hourly rate, a percentage of the event budget or a commission. However, what matters most is that price that compensates you adequately for your efforts and also covers all the expenses you would undertake, so go for that.

  1. Promote and develop your business

To become a certified and successful event manager, you need to be versed in the art of networking to be able to promote your event management business. The act of Networking helps you to meet more people and gain new customers.

One other effective way to promote your event planning business is through the referrals system. You can liaise with the vendors and service providers and offer them a kind of bonus or commission for referrals. This would encourage them to drive customers to your business so that they can earn rewards. Don’t forget to create a website and also, advertise your business.

To succeed in the event planning business you would need to-:

  • Have a strong team spirit.
  • Offer competitive prices.
  • Offer excellent services.
  • Control costs.
  • Minimize costs to maximize profit.
  • Work to fulfill your client’s vision and meet up with their expectations.

However, despite the lucrative nature of the event management market, it’s not all that is cut out for this market. It would be imperative to point out that it would be foolhardy for anyone who lacks the requisite soft skills to venture into the market. For anybody who wishes to be part of this market, it’s important to do a self-skill search before doing that to avoid some futile adventure.

The Skills You Need to Become a Successful Event Planner

Though some people are naturally cut out for the event planning market, everybody still needs some brushing up on the necessary soft skills to be a success in the market. On that note, it is advised for such a person to go for a refresher course or training. Some of the relevant skills to be acquired as an event planner, if you wish to get to the next level are highlighted below.

Here are 10 skills you would need if you intend becoming a successful and professional event planner;

  1. Organizing Skill

Event planning is all about organizing successful events for your clients, so organizing skills is needed to become a certified and successful event manager. Organizing skills is topmost in the array of skills required to be a success in this market. So you need to avail yourself of this skill through training.

2. Communication Skill

Second, in this list of skills is good communication skills. Good communication skill is needed in all aspect of life if you intend to make a success out of your life or career. It takes good communication skills to understand what your client wants and also to pass your message across to him.

If your communication skill is poor, you will never understand fully what your client wants and you will end up delivering poor services which will definitely affect your reputation. If you cannot communicate effectively to your clients and your staff, you will struggle to achieve your aim or goal.

3. Listening Skill

Good Listening skill is another vital skill necessary to become a certified and successful event manager. You should be able to effectively listen to your clients in order to get a clearer picture of their expectations.

If you don’t have effective listening skills, you are likely going to land yourself in trouble with some clients because you might end up doing what they didn’t ask you to do.

4. Interpersonal Skill

In most event projects, especially corporate events, you are expected to work with a mixed team comprising of your staff and those of the corporate organization you are working for, working together to achieve a common goal.

In this case, there is a serious need for interpersonal skills to be able to carry everybody along in the course of planning for the event. You need these skills to become a certified and successful event manager

5. Paying Attention to Details

An event can be ruined by the simplest of details ignored. This can create some dent on the image of the manager involved. So, the ability to pay attention to details can prove to be the breaking point where that huge reputation is lost and won for event managers.

The success of an event could mean being able to dot all the ‘I’ and all the ‘T’ and it is your attention to details that will help you achieve this. In case you don’t have it, then you need to develop your capacity to pay attention to details; it will take you far as an event manager.

6. Computer Skill (Excel, Word, PowerPoint Skills, et al)

Good knowledge of computer appreciation packages is basic for every entrepreneur today. Event managers are not left out here. So, you need good computer skills if you intend to make a successful career as an event manager.

As a matter of fact, you would need to work with Microsoft Excel, Word, and PowerPoint at various stages in planning for an event. It will make it easier for you to sort things out and to make powerful presentations when bidding for contracts et al. You just need to be computer literate to become a certified and successful event manager

7. Bargaining Skills

The entrepreneur is a profit maximizer and cost minimizer. To maximize profit and minimize cost, you need to be able to bargain adequately on the two fronts of clients and staff. This is to ensure that your clients don’t underpay you and you don’t overpay your staff at the same time.

So, ensure that you upgrade your bargaining skill before starting your event management business; it will help you to maximize profit while minimizing cost and by extension help you to become a certified and successful event manager

8. Marketing Skills

As I pointed out earlier, you need to master the art of networking to enable you to meet people and get them to hire you. To be a good networker, you need good marketing skills to be able to convince potential clients that you know your onus.

To ensure that you equip yourself with marketing skills if you intend to do pretty well as an event manager. If you don’t have this skill, you can attend some marketing training and you will surely acquire it.

 

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Ossi Samuel is a mafian thinker, an avid reader and writer, and political analyst. Am a humanitarian and fun loving person. I love Tech by the way and will always have your time if you have any ideas. I can be reached on Facebook

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A Brief Analysis Of The Nigerian Paint Industry

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For decades, Paint manufacturing companies have long been in operation in Nigeria, mostly as subsidiaries of foreign paint companies. As time passed, however, indigenous paint industries sprung up and completely bought over the shares of these foreign firms and continued to expand with every passing year. Several technological advancements have been witnessed since then, with the Nigerian paints industry contributing a significant quota to Nigeria’s economy and employment scheme.

The existence of paint manufacturing companies in Nigeria dates back to as early as the nineteen sixties. Recently, there has been a high demand for paint due to the increase in construction of buildings for private and commercial purposes. This factors thus makes the paint industry a profitable one to invest in.

An Analysis of the Nigerian paints industry

A Brief Analysis Of The Nigerian Paint Industry

A Brief Analysis Of The Nigerian Paint Industry

It has been estimated that the about 128 million litres of paints are consumed in Nigeria within a year. In the year 2012 alone, the Nigerian paints and coatings industry was estimated to be worth about $200m. this grew to about $218m by 2013, signifying an estimated 9.01% growth rate.

There are two major components of the Nigerian paints market. Lack of sufficient access to funds and technical imbalances needed for the production and management of industrial coatings constitutes a major yardstick for distinguishing between the industry players. The first sector is the organized sector which comprises of companies possessing sufficient capital and efficient distribution system.

The second sector is the decorative paint sector, which houses both the organized and unorganized players. This component does not need advanced technological inputs. With a good governmental backing, it is quite easy for new entrants into the Nigerian paint market to thrive in the system.

This sector is dominated by about 5 key companies, each of which’s annual revenue is estimated to exceed $7m, with several other small and medium-scale companies scattered across the country.

So, as it stands, the decorative sector of the Nigerian paints industry accounts for about 60% of the total sales volume and/or value. The industrial coatings segment of the market, on the other hand, is said to constitute about 40% of the total sales volume and 29% of total production volume.

As Frost & Sullivan report, in 2012, the decorative paints & coatings sector of the Nigerian paints industry was said to possess a significant synergy with the real estate industry and estimated at 71% of the overall volume of coatings and pains in the country.

Nigerian paint industry Regulatory Bodies and Associations

The regulatory body for the paint industry in Nigeria is the standard organization of Nigeria (SON).

They are entrusted with the responsibility of ensuring that all manufacturing industries in Nigeria are duly certified, their products are safe and guarantee maximum consumer satisfaction through compliance with government policies.

SON encourages healthy competition amongst manufacturers and also give room for continuous improvement on quality of manufactured products.

Paint Industry Manufacturers Association of Nigeria (PMA)

Asides SON, another regulatory body in the paint industry is the PMA. PMA caters to the welfare of the Nigerian paint industry. It is headed by a chairman and serves as a voice as well as a monitoring body for paint manufacturers in Nigeria.

PMA caters generally for issues bothering on productivity and development of the industry. In 2016, an exhibition was commenced which now holds yearly.

The exhibition which is centered on annual raw materials, equipment and painting show held on the 23rd of October and was tagged “PMA Nigeria Coating Show”.

The event had exhibitors from the United Kingdom, Germany, Greece, Turkey, South Africa and India in attendance. The major aim of the exhibition is to develop strategies on how to handle the issue of high cost and scarcity of raw materials for local production which is a major challenge faced in the industry and to promote paint Technology by sourcing for local contents.

PMA (Paints manufacturers association of Nigeria) functions collectively with SON (standard Organization of Nigeria) to guarantee an acceptable global quality standard for manufactured products.

Challenges and Prospects of the Nigerian Paint Industry

These include:

1)     NEGLECT BY THE GOVERNMENT

The paint industry is one of the most neglected in Nigeria. There are no incentives provided and routine checks are not always carried out. This, in turn, puts a restriction on the percentage of the paint industry’s contribution to the gross domestic product of the country.

Also, the lack of an efficient regulatory system increases the emergence of new industries which lead to a decline in the standard of products manufactured.

2)     ACCESS TO FACILITIES

This can be said to be a major limitation for investors in the industry. These facilities include: constant power supply, access to funding, unavailability of raw materials, lack of proper facilities for certification and test purposes.

Prospects of the Nigerian Paint industry.

These include:

1)     QUALITY CONTROL

Due to the effort of the Paint Manufacturers Association of Nigeria and the standard organization of Nigeria, the quality of paint produced has improved tremendously.

2)     HIGH DEMAND

The increase in demand for paints is as a result of the increase in building construction in the country which has also helped the sustenance of the industry.

LIST OF PAINT INDUSTRIES IN NIGERIA

Paint industries in Nigeria include:

  1. Premium paints,
  2. Dulux Paints,
  3. Meyer paints, Berger paints,
  4. IPWA,
  5. Nigerian German Chemicals,
  6. African Paints
  7. CAP Plc.

I hope we have made your search complete.

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How to Pitch Your Idea to Investors in Nigeria

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Are you an entrepreneur in Nigeria with a business idea that you want to pitch to investors? But you don’t have the finance to invest in the business and the only option left is to look for investors in Nigeria who would love to invest? Read this simplified guide to learn how to pitch your idea to investors in Nigeria in a professional way.

You see, Nigeria is a country with many people with money that don’t know what to do with it. A large chunk of these people will be very happy to invest their money in places that will bring them maximum profits or a good return on their investment. Having the opportunity to meet this class of people (i.e., angel investors) to share your business idea with is one problem.

Here’s what you should know…

You see, it is one thing to have a good business idea, but a completely different thing to know how to pitch it to potential investors. You need the skills of how to convince potential investors within minutes to invest in you, because if you don’t know how to do it professionally, investors won’t be able to understand what you’re trying to relate with them or how best to help you.

The importance of rehearsing your pitch is one thing I can’t stress enough in pitching potential investors in Nigeria. As an entrepreneur, you might think that you know your business in and out, and that when it comes to pitching it to investors, it will be easy just like singing the National anthem (is that even easy?). Well, this is not always the case most times. Cases abound where entrepreneurs freeze in front of investors while pitching, and ramble on and on. Many entrepreneurs don’t put the same effort they used in preparing their business plan to pitching their plan to investors. As such, you should take the time to acquire the needed skills of business idea pitching to pitch your business idea to investors in Nigeria with ease.

How to Pitch Your Idea to Investors in Nigeria

How to Pitch Your Idea to Investors in Nigeria

How to Pitch your Idea to Investors in Nigeria.

1. Start with a story, end with your solution

If you can relate your story to the problem you are solving in the market place, then do it. Nothing engages people better than a good captivating story. Start your pitch with a story that will catch your audience or investor’s attention, the complaint and address it to how your business idea will be the solution to the problem in your story.

So, don’t just keep talking about the problems all day, pitch your idea by showing potential investors how your product or service will solve the hungry market’s problem. Make it easy for the investor to understand how you plan to execute the solution with your idea.

2. Niche down to the exact market you are targeting.

Every product, service or business idea has a specific market it is made for. Don’t lie to investors saying that your product or services is for everybody on earth. It is too broad. Everybody is no market. Tell your investors the market needs your idea is meeting.

3. Analyze Your competitors

A quick analyses of your potential competitors is very important as every business has a competitor even if the competitor is located far away in another continent. Tell the investors how different your business model or approach to solving the problem is from that of your competitors and how much market share you are likely to take if your idea comes to the limelight through their support.

4. State the exact amount you need

Don’t beat around the bush about the exact amount of money you need to fund this idea. Tell investors the exact amount of money that will be required to fund the business idea to success, as well as how much have been invested (if any). Also, give a detailed breakdown of why you need the exact amount you have stated and the intended outcome of the money too. You can do this using slides, charts, tables, diagrams, etc.

These are few tips to know on how you can pitch a business idea to investors in Nigeria. I hope with this  information, you have gained clarity on how you can pitch your idea to investors in Nigeria. Go ahead and put it into practice.

If you have any questions on this topic or a related on, let me know in the comments box below.

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5 Ways to Spot Exceptional Employees in Nigeria

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The Nigerian labor market is very flexible with a skilled, low labor cost, highly motivated, and productive workforce. High level of education and efficiency are common factors for spotting exceptional employees. Besides, exceptional employees are easily self-motivated and self-managed.

Another important factor used for distinguishing an exceptional employee is the personality of the employee. This informs why some people are more successful at work than others? Travis Bradberry of Forbes magazine stated that following a research done around 2016, it was concluded that the key to exceptional performance is in the personality of the employee. Bradbery (2016) stated that the results indicate that “78% of leaders consider that personality distinguishes great employees, much more than cultural adjustment with 53% and even the skills of an employee (39%)”.

However, the qualities that the leaders pointed out as part of the personality are those of emotional intelligence. Unlike personality (which never changes), emotional intelligence can be transformed and improved. So executives don’t need to look for employees who have these skills. His duty, and also that of the company, is to help the entire team to enhance their emotional intelligence to become exceptional.

In essence, a typical team does all of its planning to achieve goals, with minimal intervention from management. Exceptional employees are also known to be healthily self-critical, with a willingness to learn and a commitment to making improvements both in production and performance.

It is clear, therefore, that the key indicators of exceptional employee are high level of education, efficiency at work, self-motivation, self-management, great personality, and emotional intelligence.

However, how can we see these playing out to determine how exceptional an employee? How does one spot the level of education, efficiency at work, self-motivation, self-management, great personality, or emotional intelligence of an employee? It is by observing if the employee has the following characteristics before and after employment.

Exceptional Employees in Nigeria

Spotting Exceptional Employees in Nigeria

5 Ways To Spot An Exceptional Employee.

 Exceptional employees may be spotted using the 5 indicators below:

(1) The Employee Is Willing To Delay Gratification.

Exceptional employees work outside the range of job descriptions. Rather than expect recognition or compensation to come first, they move forward in their work, confident that they will be rewarded later, but they don’t worry if they aren’t.

(2) Exceptional Employees Tolerate Conflict.

While exceptional employees don’t seek conflict, they don’t run from it either. They can maintain their composure while presenting their positions calmly and logically.

(3) Exceptional Employees Are Focused.

Exceptional employees are not distracted by grumpy customers or disputes in the office. Rather, they know how to detect the important issues and that is why they stay focused on what matters.

(4) An Exceptional Employee Is Judiciously Brave but Courteous

An exceptional employee is willing to speak up, ask a difficult embarrassing question, or challenge an executive decision. Besides, an exceptional employee chooses the best time to do act and thinks before speaking.

(5) Exceptional Employees Control Their Ego

While the ego is part of an exceptional employee’s drive to constantly improve, they never overdo it. An exceptional employee admits when he/she is wrong and agrees to do things differently with or without correction.

Becoming an exceptional employee is a skill, an art that can be learned and practiced to efficiency. One of the ways to become an exceptional employee is to establishing open and trustworthy lines of communication with the management and co-workers.

Besides, the Human Resources (HR) department has a role to play in the building of an average employee into an exceptional employee. Rather than dismiss below average or average employees, the Human Resources (HR) team can deploy technology to improve their integration with the entity’s values. In this sense, e-learning, for example, can have great value in developing courses that convey to that person what it means to work in that company and what it contributes to society.

Another mechanism that may be used to is improve an employee’s performance is proper mentoring, that is, involving some of the people with the best reputation and knowledge within the organization to protect and accompany the toxic worker, giving them advice and offering advice whenever they need it. In this way, individual attitudes can change, although care should be taken so that it does not in any way cloud the relationship between the company and the staff.

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