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Digital Marketing Skills To Acquire In Nigeria This Year



One can never know too much especially when it comes to skills that can bring money or can get one employed in a country like Nigeria where there are not many jobs to go round. Skills, especially digital marketing skills, are a great alternative or backup plan for anybody who wants to stand a higher chance of getting employed or make extra income.

You see, there are companies out there that are looking for people with specific skills to hire and there are people/institutions who can pay you just any reasonable amount that you quote to help them complete tasks. This is because these tasks can only be done by a few people with a specific set of skills.

A very lucrative area where skills are needed in Nigeria right now is digital marketing because almost everything now is going digital. People now use the internet more today than before and hence the reason why more hands is needed in this direction. This is because like in every business, the more the customers or traffic a business gets, the more skills and hands the same business will need to control or serve the teeming customers.

Digital Marketing Skills To Acquire In Nigeria This Year

Digital Marketing Skills To Acquire In Nigeria This Year

The year 2020 as we all have observed and can attests to has even made the need for digital marketing skills much pronounced. The Coronavirus which put majority of the workforce around the world at home taught many people to acquire a lot f digital marketing skills. It made us realize that we can’t always work with our physical presence. Instead, we can now work from far away and carry out our daily tasks through the internet remotely. This increased use and reliance on the internet has led to the need to develop relevant digital marketing skills to stand a good chance of getting hired and making money when work is on hold.

Top 5 Digital Marketing Skills You Should Acquire In Nigeria This Year

Below are some digital marketing skills to learn in Nigeria this year:

1. Web Data Analytics

Companies now have online presence in the form of websites. These websites attracts visitors. Some people might just want to know more about a company and their products and services. Others might want to buy from the company or contact them and so on. Because of this, many companies are beginning to see the need of and hire people to take care of their business visibility online. A person with proper knowledge of web data analytics is faced with the task of collecting, arranging, analyzing, and submitting web data of a business or company to the appropriate online platforms and portals. Of course, such a person must have sound understanding of web usage.

Web data analytics can tell you how much people visit a website often, the number of page views, the pages with more repeat visits and the actions on such web pages. This is important because it helps in knowing the traffic a site is generating and how to leverage this for profit. The market research department of a business or company would use this information in market research.

Companies and individuals pay high fees to web data analytics experts for this service. So, you should consider getting this skill as soon as possible. These is so much potential for you in this direction if you choose to go into it.

2. Social Media Marketing

This skill is a very interesting one largely due to the fact that social media has accumulated and now has potential than any other technology the web has come up with.

Social media marketing is the use of social media platforms like Facebook, Twitter, WhatsApp and the likes to promote goods and service, sell products, build relationships and connect with more customers and build your brand(s) and business(es). It can also be used to connect with your audience and people looking for your product around the world especially when they live outside your environment.

The average Nigerian spends more than an hour each day on social media. This is a great opportunity to leverage. If you are skilled in Social Media marketing, you stand a great chance of landing jobs quickly because companies and business individuals would be interested in hiring you to convert these social media users into paying customers.

Of course, any smart business or company knows that a person with a phone and an internet connection is already a potential customer. All they need is someone to help convert them into customers. That is why they would want to hire you. They want to hire social media marketers who could help to show their products and services on social media to thousands if not hundreds of thousands of interested people. This further reveals that social media marketing is a skill with great and viable opportunities.

3. Email Marketing

Email marketing is the use of email to tell potential or current customers about the products and services a company offers. It is done in the form of a broadcast.

These emails may be sent to the customers daily or weekly as the company deems fit. This is just what email marketing is all about and it is an integral part of digital marketing.

Email marketing helps to remind the customer about the company/business or product/service because he/she might have forgotten. Also, it can tell the subscriber more about the product or service he/she might have subscribed for which may make them return to the business and make a purchase.

Your subscribers could have fresh needs to be met and one of the ways to reach you or your business is by email. This is good for business because no company would want to lose relationship(s) with their customers. You can send out emails to advertise new or old products and/or services, ask for partnerships and support, get sponsors and ask for donations. These services are always needed. Hence, the need for people with these skills. If you have this skill and know how to sell it in Nigeria, you can make a truckload of money for yourself.

4. Content Writing

Content writing as the name implies means writing useful contents for websites for marketing purposes. It can be offered as a freelance skill on top, medium and even micro local and international platforms. Just like every website has its specific target audience, they should also have the relevant and right information (content) to attract that audience.

For instance, a technology company/website should have latest information about technology. This will make users visit often to read about the latest technology trends; having customers who visit your website often is good for your business. It means you can advertise to/for them and show them things they may like and could be willing to pay for if asked to. Contents writers focus on keywords and are careful not to bore readers with too much words.

5. Web Design

A website/blog cannot function properly without a good web design. To get a well-designed website/blog, the services of a professional web designer or website developer is usually sought. The reason web designing/development seems to be such a big deal is because it requires various skills and a combination of discipline, strategy and a firm understanding of the business philosophy to create and maintain a website. For instance, the design of a website includes using standardized programming codes, graphic design, and search engine optimization.

With the increasing rate of businesses and companies, the need for an online presence in the form of a website is now paramount. This is inevitable because of the potential it has on businesses. This is a skill with endless opportunities. Many people neglect this because they feel there are already too many people doing these things thereby ignoring the fact that more businesses come up every day.

Besides, people’s needs keep mounting daily hence the need for more websites to address these needs. So, there is always room for more hands in web design. If the regular problems have been solved by other websites, look inwards, there are new/fresh problems that just emerged or which have been ignored over time. Create a website/blog to address this problem and you will make good money from this.

To get web design skills, it is wise to first start with the basics which is having a firm understanding of web-programming languages like HTML, CSS, PHP, etc.

With the advent of Content Management Systems (CMS), creating and managing websites is now much easier than ever, easier than coding! Some of the popular CMS you should get yourself acquainted with are WordPress, Joomla, Simple Machines, and Wix.

There are more but these are the most common ones used today. It is good to start with these common ones and as you advance in knowledge, you graduate to more complex web design and web development technologies.


This article explained what digital marketing skills are and why it is necessary to get them in Nigeria today. Some of the traditional digital marketing skills and opportunities worth learning were discussed. Besides the ones addressed here, other digital marketing skills you should get are Search Engine Optimization (SEO), Graphic Design skills and Search Engine Marketing. These knowledge when put into use could tremendously improve your life. So, instead of waiting for opportunities that may never come, it would be wise to learn a skill today. You will be glad you did.



Ekemini Ekpo is a professional writer, blogger, and internet marketer. He is passionate about engineering, business, investment, entrepreneurship, finance, and personal development. When he is not managing web projects, he handles academic research writing and data analysis for individuals and organizations.

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Basic Steps And Requirements For Starting A Dredging Business In Nigeria



Dredging has to do with the mechanical excavation of sand, gravel, mud and other substances from the bottom of a water body such as a river, stream, creek, lagoon etc. to do that, you need a vessel known as a dredger.

The need for more buildings and other physical structures has made the market for dredging in Nigeria to become a much sought-after one. Of course, there will always be the need to build or construct. So, dredging never dies.

Aside from the construction of new buildings or roads, etc., dredging products such as sand, gravel, rocks, and pebbles are also used to reclaim swampy areas and for the production of construction materials.

Basic Steps And Requirements For Starting A Dredging Business In Nigeria

Basic Steps And Requirements For Starting A Dredging Business In Nigeria

How Does Dredging Work?

Some dredgers are water-powered, and these cuts and sucks up the dredged material, like sand, from the bottom of the waterway by a method which involves a stepping stool that is mounted on the cutter head passing the material via a suction pipe and this sucked via a suction pump via a drifting pipeline up to the shore. When it arrives on the shore, at the dump, is it moved using tipper to the sub-dump where it is piled up, ready for sale or use.

Opportunities Available in dredging commercial enterprise

There are plenty options in the dredging business. Let’s look at some of them below:

1) Dredging:

  1. Channelization of river
  2. Fabrication of dredger
  3. Managing the dredge team
  4. Reclamation and urban renewal
  5. Safety of a dredger
  6. Stockpiles and profits

2) Supply of sand to numerous locations

3) Sand search

4) Environmental impact assessment

5) Hydrographic survey

6) Leasing of dredging workplace tools such as:

  1. Dredger
  2. Excavator
  3. Low bed
  4. Payloader
  5. Swamp buggy

Basics Steps To Starting Dredging Business In Nigeria

Among the many uses of dredging, its use for the building of houses seems to be the most outstanding. Housing, of course, is one of the most basic needs of man. He can’t just do without it, just like food and clothing. Before the advent of the present technologies in building construction, man has always experimented with several materials to meet his housing needs. This ranges from mud, sand and rock, all in an effort to withstand the elements. With time, however, in a bid to get the much-needed solidness and strength for buildings, other materials have been introduced to building technology such as steel and glass.

Given the alarming shortage of residential and commercial buildings in the country, therefore, there has been much interest in the sand dredging industry in Nigeria, all in a bid to cater for the housing needs of Nigerians. Sand dredging is vital to keep the pace with building of homes and offices as well as industrial layouts in all over the country. Therefore, going into it is a great way to earn a decent income.

Kinds Of Dredgers To Buy

Two popular kinds of dredgers are available in the market. They include

  1. The discontinuous
  2. The persistent

The discontinuous dredger burrows and excavates the heap while the persistent dredger burrows consistently, raising and also transporting the dredged materials at the same time.

Types Of Dredgers To Go For

If you wish to buy dredger in Nigeria, go for the types manufactured by IHC as well as ELLICOT. There are more solid, sturdy and durable, although a bit expensive. China-made dredgers are not very strong, although less expensive.

Types Of Dredging Businesses To Do

There is hardly a part of Nigeria where dredging business does not thrive. However, the riverine areas have more market for the business. however, dredging business in Nigeria may be dissected into the following parts or classification systems:

  1. Class A —Dredging Firms only
  2. Class B — for Only Dredging and sand dealer as well as;
  3. Class C – Manual dredgers as alone

Class A – Dredging Firms Only

  1. Application for dredging routed to the Honorable Commissioner Ministry of Waterfront Infrastructure Development.
  2. Installment of the use charge of N50,000 [fifty thousand Naira only] Provides point by point depiction of proposed dredging area.
  3. Provision of the Environmental Impact Analysis Report.
  4. Provide Hydrographic review.
  5. Bathymetric review of the proposed area.
  6. Duplicates of current duty freedom authentication.
  7. An endorsement will be liable to the installment of the accompanying charges:

(an) (i) Payment of the total of N1,000,000.00 (One million Naira) per annum.

(ii) Proof of Ownership or Access to Portable Barges

(b) (i) Payment of the total of N750,000.00 (Seven Hundred and fifty thousand Naira) per annum

(c) (i) Payment of the entirety of N500,000.00 (Five Hundred Thousand Naira) per annum.

Classification B – Dredging/Sand Sellers Only

  1. Application for dredging routed to the Honorable Commissioner, Ministry of Waterfront Infrastructure Development.
  2. Installment of utilization expense of N50,000.00 [Bank Draft] Provide point by point portrayal of proposed dredging area.
  3. Provide the Environmental Impact Analysis report.
  4. Provide hydrographic study.
  5. Bathymetric study of the proposed area.
  6. Duplicates of current expense leeway authentication.
  7. An endorsement will be liable to the installment of the aggregate of the accompanying expenses.

(i) installment of the entirety of N1, 000,000.00[One million Naira].

(ii) Proof of possession or access to convenient freight boats

(b) Payment of the entirety of N750,000:00 (Seven Hundred and fifty thousand Naira) per annum.

(c) Payment of the entirety of N500,000:00 (Five Hundred Thousand Naira) per annum.

Classification C – Manual dredgers as it were

  1. Application for dredging routed to the Honorable Commissioner, Ministry of Waterfront Infrastructure Development.
  2. Installment of utilization expense of N50,000.00 [Bank Draft] Provide point by point portrayal of proposed dredging area.
  3. Verification of responsibility for Edge review and Ecological Impact Analysis (EIA).
  4. Provide an account of dredging procedure to be embraced.

The endorsement will be subjected to the installment of the accompanying expenses:

(i) Payment of the total of N200, 000:00 (Two Hundred Thousand Naira) per annum.

(ii) Proof of access to Portable Barges.

(iii) Payment of the total of N100, 000:00 [One Hundred Thousand Naira) per annum.

(c) Payment of the total of N50, 000:00 (Fifty Thousand Naira) per annum.




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20 Lucrative Small Businesses In Nigeria You Can Start Now



Small businesses have always existed in Nigeria and are commonly operated in the streets. These businesses have catered to the immediate needs of many as they are easily accessible, hence the increase in the number of small business owners in the country. For many who are having a hard time deciding which to invest in, the list below will be of great help.

20 Lucrative Small Businesses In Nigeria You Can Start Now

20 Lucrative Small Businesses In Nigeria You Can Start Now


In Nigeria today, the amount of protein consumed daily is unimaginable, this makes poultry farming a very profitable business to invest in.  Poultry products like eggs, birds are consumed on a daily basis in homes, restaurant businesses etc. Therefore, investing in this business has a good margin for profitability and the best part is that you can start small.


For fish farming, you will need to equip yourself with the right information on how to properly build a fish farm so as to avoid losses. Types of equipment needed are fish ponds, a good supply of water and good drainage system before you proceed to get your fingerlings which will be nursed into the mature fish.


Snail rearing is another business you can venture into. It requires less capital and snails reproduce at a fast rate. Snails can be reared in homes as they do not smell and are also in high demand in Nigeria.


There are many things that can be done with an unused land and one of them is crop farming. This can be done either on a small scale or on a commercial scale. The population in Nigeria makes farming a profitable investment. Rice, Cassava, yams, maize and vegetables are examples of crops that can be planted because they are in constant demand.


Restaurants will continue to exist since not everyone can afford to patronize fast foods. As food is an essential for everyone, this business has a tendency to thrive. Bearing in mind that it is accompanied by its own unique stress but with good hands, this can be managed.

6.      CATERING:

Catering is also centered on food. Caterers exist because not everyone has the time to prepare meals for their events. This business is usually done on a contract basis and when handled with professionalism promises lifetime customers irrespective of how much you charge.

7.      CAR WASH:

The basic needs of this business are a very accessible location, a good supply of water, car washing equipment and a good support team.


To run my service, you will need a reliable source of electricity supply and other equipment like a washing machine, dryer and pressing irons.

The ability to satisfy your clients will determine how much profits you can turn in.

9.      SOAP MAKING:

Just like food, soap is also in high demand in homes, offices, etc. Get the right knowledge, equipment, excellent packaging and strategic marketing, and you are all set.


As long as there are people, there will be salons. Everyone desires to look good and this boost the hair and beauty business. Acquire the skill, set up your shop and let people know about your business.


Fashion design requires skill and creativity. You can start small and build your brand with time. Build good relationships with your clients, offer quality service and this can earn you referrals as well as return customers.


Majority of the population in Nigeria buy second-hand clothes, shoes, curtains,  bed sheets etc. which makes this business a very profitable one. You can start with a bale and expand with time.


Every event requires a planner either professionally or not. Event planners help ease the stress on the client by coordinating events from start to finish. With the right information, software and expertise you can build a good reputation as an event planner.


For areas where the power supply is low, ice block business is a good source of income. Ice blocks are needed on a daily basis by sellers of drinks.


With the current emphasis on vocational training, Parents are in need of tutors to coach their children in subjects and arts like acting, dancing, singing and creative writing. This is an opportunity for everyone with these skills to earn money while instilling knowledge.


This business is capital intensive as you will need to acquire the materials like canopies, chairs, drums etc. This business can be run from the comfort of your home.


On a daily basis, firewood is used in Nigeria, either by caterers, restaurant business owners etc. Starting a firewood supply business can yield you good profits.


Little drops they say makes a mighty ocean, you can make snacks like puff-puff, bread, cake, meat pie etc. with drinks like zobo and pineapple drink for sale in areas like schools, offices etc. and earn some money daily.


For workers who are unable to shop for their office needs, you can be the middleman bringing their needs to their doorstep at fair prices.


Many businesses are moving with the tide and going digital which has led to a demand for web designers. You can acquire the skill and source for clients in need of this service. The internet is a good place to start.

Welcome on board to



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20 Hot Tips to Get More Customers To Patronize Your Business



If truly you need more client or customers then se this article to get our 20 Hot Tips to Get More Customers To Patronize Your Business. Just as it applies in the normal human scenario and in natural settings in general, it is only realistic for business to experience significant growth over a given period of time. Any business that does not grow is stagnant and in no distant date nor time, will see the exit door. Growth is essential for every business enterprise to thrive. There are variety of ways to achieve growth in a business and these are outlined below

Getting more customers to patronize your business has never been an easy task. But with the right tools, procedures and tips, you can achieve this in a very easy way. Of course, patronage is the life wire of any business, and in order to make any significant profit or remain in the business, the need for more patronage from a large pool of customers cannot be overemphasized.

For any business to remain significant and pull-in the much-needed revenue, it is necessary to get more people, especially new clients to patronize the business. To achieve this, therefore, it is necessary to know the cardinal steps to take in realizing continuous patronage.

In this discussion, therefore, I will be looking at about 20 hot tips which you can deploy to help you get more clients/customers to patronize your business and grow it within a very short time.

20 Hot Tips to Get More Customers To Patronize Your Business

20 Hot Tips to Get More Customers To Patronize Your Business

1.      Hire the Best Staff for Your Business

To grow your business you need the right team with good workable ideas on how to help grow your business. You should hire capable hands who can manage your resources effectively to get customers.

2.      Treat Your Staff Well

It is not enough to hire good staff, always seek out ways to reward, inspire and encourage them with incentives like cash, holidays, promotion, job enlargement, transfer to other departments, training, International travel, etc. This way you are certain that they will render good service to your customers.

3.      Chose a Good Business Location

A good business location guarantees easy access to customers. The location will either give your customers a positive or negative experience. Also, take note of the facilities available for your customers’ convenience.

4.      Close Substitutes for Products or Services

As much as possible try to have everything your customers need in your business, customers love the idea of a one-stop business where they can get the options for things they want.

5.      Quality Products and Discounts

Customers want good value for their money. Give customers excellent products at good prices and discounts and they will revisit your business daily.

6.      Identify Your Customers

All businesses have a specific niche they target. They do not serve everybody, you can grow your customer base by reaching out to your target audience, identify their needs and develop ways to better serve them.

7.      Good Management

A good management team helps to develop innovative ways to attract new customers while keeping old customers satisfied.

8.      Capitalize On Your Strength

Every business has a unique selling point, determine yours and capitalize on it. Market your strengths.

9.      Exceptional Customer Service

Good customer service is needed for any business to grow. Even if your products are top quality, with bad customer service you can perform below-expected results. Get feedback from customers and develop ways to serve them better.

10. Do After Sales Enquiry

Develop a strategy to get feedback from your customers to know or rate their satisfaction level of your product or service. You can contact customers personally to show how much you care.

11. Reward

Customers like to feel appreciated for their loyalty to your brand. You can organize a get-together, an award ceremony or an end of year party to show appreciation to these customers. Ensure you praise them and ask for referrals.


Marketing Campaign

Networking with Industry Influencers

Networking is also a necessity to grow your business, connect with big game players in the industry. That way you can build relationships with them which will foster recommendations for your business.

13. Diversify

The variety they say is the spice of life. Diversity gives your customers the impression that they have choices to choose from when they patronize you.

14. Ask Customers to refer Clients to You.

Referrals are necessary for a startup to grow. Therefore, you can ask satisfied customers to refer clients to you.

15. Marketing Campaign

Marketing Campaigns can be used to create awareness if your brand in the minds of customers. You can do this on your business website using digital marketing strategies.

16. Social Media

Take advantage of social media to advertise your business, use bulk SMS, YouTube videos, Podcasts, Google AdWords, etc to connect with customers. You can also launch a marketing campaign using digital media.

17. Buy Smaller Companies

As your business grows and becomes more profitable, you can seize opportunities to acquire smaller companies in the same sectors as you. That way you can expand your customer base.

18. Technology

In Nigeria, technology has become an essential part of every business. Technology can be used to effectively produce and manage large orders for your products or services.

19. Use Freebies and Incentives:

Freebies have always worked as a powerful marketing tool to attract customers to your business.

dont waste time, this is going to help you and your friends, why not share with them now.



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