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Digital Marketing Skills To Acquire In Nigeria This Year




One can never know too much especially when it comes to skills that can bring money or can get one employed in a country like Nigeria where there are not many jobs to go round. Skills, especially digital marketing skills, are a great alternative or backup plan for anybody who wants to stand a higher chance of getting employed or make extra income.

You see, there are companies out there that are looking for people with specific skills to hire and there are people/institutions who can pay you just any reasonable amount that you quote to help them complete tasks. This is because these tasks can only be done by a few people with a specific set of skills.

A very lucrative area where skills are needed in Nigeria right now is digital marketing because almost everything now is going digital. People now use the internet more today than before and hence the reason why more hands is needed in this direction. This is because like in every business, the more the customers or traffic a business gets, the more skills and hands the same business will need to control or serve the teeming customers.

Digital Marketing Skills To Acquire In Nigeria This Year

Digital Marketing Skills To Acquire In Nigeria This Year

The year 2020 as we all have observed and can attests to has even made the need for digital marketing skills much pronounced. The Coronavirus which put majority of the workforce around the world at home taught many people to acquire a lot f digital marketing skills. It made us realize that we can’t always work with our physical presence. Instead, we can now work from far away and carry out our daily tasks through the internet remotely. This increased use and reliance on the internet has led to the need to develop relevant digital marketing skills to stand a good chance of getting hired and making money when work is on hold.

Top 5 Digital Marketing Skills You Should Acquire In Nigeria This Year

Below are some digital marketing skills to learn in Nigeria this year:

1. Web Data Analytics

Companies now have online presence in the form of websites. These websites attracts visitors. Some people might just want to know more about a company and their products and services. Others might want to buy from the company or contact them and so on. Because of this, many companies are beginning to see the need of and hire people to take care of their business visibility online. A person with proper knowledge of web data analytics is faced with the task of collecting, arranging, analyzing, and submitting web data of a business or company to the appropriate online platforms and portals. Of course, such a person must have sound understanding of web usage.

Web data analytics can tell you how much people visit a website often, the number of page views, the pages with more repeat visits and the actions on such web pages. This is important because it helps in knowing the traffic a site is generating and how to leverage this for profit. The market research department of a business or company would use this information in market research.

Companies and individuals pay high fees to web data analytics experts for this service. So, you should consider getting this skill as soon as possible. These is so much potential for you in this direction if you choose to go into it.

2. Social Media Marketing

This skill is a very interesting one largely due to the fact that social media has accumulated and now has potential than any other technology the web has come up with.

Social media marketing is the use of social media platforms like Facebook, Twitter, WhatsApp and the likes to promote goods and service, sell products, build relationships and connect with more customers and build your brand(s) and business(es). It can also be used to connect with your audience and people looking for your product around the world especially when they live outside your environment.

The average Nigerian spends more than an hour each day on social media. This is a great opportunity to leverage. If you are skilled in Social Media marketing, you stand a great chance of landing jobs quickly because companies and business individuals would be interested in hiring you to convert these social media users into paying customers.

Of course, any smart business or company knows that a person with a phone and an internet connection is already a potential customer. All they need is someone to help convert them into customers. That is why they would want to hire you. They want to hire social media marketers who could help to show their products and services on social media to thousands if not hundreds of thousands of interested people. This further reveals that social media marketing is a skill with great and viable opportunities.

3. Email Marketing

Email marketing is the use of email to tell potential or current customers about the products and services a company offers. It is done in the form of a broadcast.

These emails may be sent to the customers daily or weekly as the company deems fit. This is just what email marketing is all about and it is an integral part of digital marketing.

Email marketing helps to remind the customer about the company/business or product/service because he/she might have forgotten. Also, it can tell the subscriber more about the product or service he/she might have subscribed for which may make them return to the business and make a purchase.

Your subscribers could have fresh needs to be met and one of the ways to reach you or your business is by email. This is good for business because no company would want to lose relationship(s) with their customers. You can send out emails to advertise new or old products and/or services, ask for partnerships and support, get sponsors and ask for donations. These services are always needed. Hence, the need for people with these skills. If you have this skill and know how to sell it in Nigeria, you can make a truckload of money for yourself.

4. Content Writing

Content writing as the name implies means writing useful contents for websites for marketing purposes. It can be offered as a freelance skill on top, medium and even micro local and international platforms. Just like every website has its specific target audience, they should also have the relevant and right information (content) to attract that audience.

For instance, a technology company/website should have latest information about technology. This will make users visit often to read about the latest technology trends; having customers who visit your website often is good for your business. It means you can advertise to/for them and show them things they may like and could be willing to pay for if asked to. Contents writers focus on keywords and are careful not to bore readers with too much words.

5. Web Design

A website/blog cannot function properly without a good web design. To get a well-designed website/blog, the services of a professional web designer or website developer is usually sought. The reason web designing/development seems to be such a big deal is because it requires various skills and a combination of discipline, strategy and a firm understanding of the business philosophy to create and maintain a website. For instance, the design of a website includes using standardized programming codes, graphic design, and search engine optimization.

With the increasing rate of businesses and companies, the need for an online presence in the form of a website is now paramount. This is inevitable because of the potential it has on businesses. This is a skill with endless opportunities. Many people neglect this because they feel there are already too many people doing these things thereby ignoring the fact that more businesses come up every day.

Besides, people’s needs keep mounting daily hence the need for more websites to address these needs. So, there is always room for more hands in web design. If the regular problems have been solved by other websites, look inwards, there are new/fresh problems that just emerged or which have been ignored over time. Create a website/blog to address this problem and you will make good money from this.

To get web design skills, it is wise to first start with the basics which is having a firm understanding of web-programming languages like HTML, CSS, PHP, etc.

With the advent of Content Management Systems (CMS), creating and managing websites is now much easier than ever, easier than coding! Some of the popular CMS you should get yourself acquainted with are WordPress, Joomla, Simple Machines, and Wix.

There are more but these are the most common ones used today. It is good to start with these common ones and as you advance in knowledge, you graduate to more complex web design and web development technologies.


This article explained what digital marketing skills are and why it is necessary to get them in Nigeria today. Some of the traditional digital marketing skills and opportunities worth learning were discussed. Besides the ones addressed here, other digital marketing skills you should get are Search Engine Optimization (SEO), Graphic Design skills and Search Engine Marketing. These knowledge when put into use could tremendously improve your life. So, instead of waiting for opportunities that may never come, it would be wise to learn a skill today. You will be glad you did.



Ekemini Ekpo is a professional Blogger, Research Analyst, Internet Marketer, and Tutor. He is passionate about Business, Investment, Entrepreneurship, Finance, and Personal development.

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6 Tips for Small Businesses Before Making a Business Partnership




The next line of action an entrepreneur especially someone running a small business considers to boost his/her business is partnership. This is because the main goal of every business is to make money and business partnership can offer a great deal of that.

Starting a business gives the business owner the power to choose the people he/she is willing to work with. Making the right business partnership decisions has the potential of escalating the profits and scope of a business almost overnight. However, partnering with individuals, brands or companies without the proper guide or information do not guarantee 100% profit.

There are things you should take into consideration before you go into business partnership (s). These things can make or break your business hence it is important to take note of them ahead of time.

I implore you to take your time and consider the points I am about to share with you if you truly value your business and intend to maximize your business partnership(s) and get full returns on your investment.

Useful Tips Small Businesses Should Consider Before Going Into A Business Partnership

  1. Be Clears With Your Motive(s).

When you are starting a business partnership, it is important that you have thorough understanding of your reasons for going into the business.

You should clearly define your motivation for the business venture which is to say what you hope to get out of the relationship. There should be a clear reason behind your quest for business partnership instead of running the business alone. Is it to increase your business’ income, to add more value to your products or to reach out to a greater audience?

You must have a firm reason behind your need for business partnership and why it is necessary. Be clear about your motivations or intention behind the partnership and make it clear to your prospective business partner. This will help to steer your small business partnership in the same direction.

  1. Choose A Partner With Complementary Skills.

You can’t have a partner that has the same strength as you. You have to double the power of your startup team right off the bat. For example, a shy tech expert who wants to start an Internet business would do well to find a partner with sales, marketing, and people skills. This way, both partners can focus on doing what they enjoy and are good at. So, partner someone, a company or a group with skills that are complementary to yours.

business partnership

Business partners dialogue how to move the business forward.

  1. Discuss the Long-Term Vision of the Business With Your Partner.

You have found a complementary partner, what next? Strategic business partnerships are in many ways like a marriage, and both parties must be committed to the growth and long-term development if it’s going to work. From the onset of the partnership, express your expectations and sign contracts with one another so that trust is established.

  1. Define The Job Roles Of Each Partner.

Having strategized and established a vision for the business, you proceed to discuss roles differentiations between you and your business partner(s). That is, what roles will each partner play? This is a keen move to eliminate any confusion on what each partner’s duties will be.

A business partnership is bound to fall apart soon after it is formed when one partner believes the other should be performing certain tasks other than the ones he or she is performing.

To avoid this confusion, prepare a written document with your partner stating the roles each individual plays so it can always be referred to when the need arises.

  1. Devise A Way to Measure Each Partner’s Contributions.

There will be times when partnerships experience stress and at that time one party may be tempted to assume that the other party is not pulling in the much-needed weight. To avoid mounting resentment, define clear and objective performance indicators from the beginning to measure each of your contributions to the business’s success. This way, if one or the other of you fails to meet up with his/her end, you can have a level-headed conversation based on facts instead of feelings and thoughts.

  1. Make Provision For The Demise/Exit of a Partner.

What happens if one partner is deceased or wants to leave the partnership? To manage these situations you need a buy/sell agreement document.  This establishes a method by which the partnership interest can be valued and the interest purchased either by the partnership or individual partners. In addition, it will do you extremely good to develop an exit strategy. Like a prenuptial agreement, an exit strategy should clarify what will happen to the business’s real and intellectual properties should the partnership come to dissolution.


Great businesses are founded on great partnerships. But great businesses can also be destroyed by bad partnerships. Small business partnerships can be harmonious, mutually beneficial relationships that help propel a business forward. You should endeavor to choose a business partner just as carefully as you’d choose a romantic partner. This could be someone you spend the rest of your life working with, so don’t go into it loosely.

Have you analyzed these tips? If you have carefully done that, you can finally say “I do” to that business partnership and go ahead to execute it.



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4 Reasons Why Your Website Is Not Making Money In Nigeria




With the increase in online transactions in Nigeria today and increased internet coverage and usage, it is expected that the average website in Nigeria should make a sizeable amount of money daily.

However, this is not so.

Most websites these days still operate like traditional offline businesses with a beggary look and operation. Rather than serve as a cash-spitting machine for the owners, most websites in Nigeria take more money from the business than they give. This makes it appear like owning and operating a website in Nigeria is unprofitable and mediocre endeavor. It is not supposed to be this way.

If you are an entrepreneur in Nigeria with a website which is not making money or as much money as it should, this article is for you. Read this to the end to find out the 4 reasons why your website is not making money in Nigeria and how to fix it.

The 4 Key Reasons Why Your Website Is Not Making Money in Nigeria as It Should and How to Reverse This

1.     Your Homepage is Not Friendly, Lacks Call-To-Action (CTA) Features

The reason why most websites don’t make sales (as much as they should) is the lack of an attractive, enticing, welcoming, and customer-friendly homepage. If your website cannot ignite a visitors interest to do business with you (on the first, second or third visit), don’t expect to make (much) sales from it. Your website can bring you money if you can influence your visitors buying decisions as soon as they land on your website.

Even if visitors to your site don’t buy on the first visit, at least your homepage should have an offer (i.e. a lead magnet) to wet their appetite and convert them into subscribers who may likely buy in the future. This is how most smart businesses make money from their websites. If your website is not designed this way, the chances of you making money from it are very slim.

To fix this, kindly redesign your homepage with clear Call-To-Action (CTA) button or form with an offer to collect visitors information for (email) marketing and re-marketing. Doing these will greatly improve sales and income from your website in a short time.

Why Your Website Is Not Making Money

Why Your Website Is Not Making Money and How to Reverse This

2.     You Are Not Selling Anything!

Damn it! How can you expect money from your website when there is nothing on it for someone to buy? When it is not clear that you are selling, how and why do you want people to give you money? When you are not selling anything on your website, it suggests that you don’t need money and people won’t force money on you.

So, if you need money from your website, sell something on it. In fact, sell things! You don’t have to create everything you sell. You can sell other people’s products and earn commissions ding so if your product is not yet ready. This is called affiliate marketing. You may incorporate an ecommerce section on your website to sell a physical or electronically deliverable product (related to) on your niche.

3.     You Are Promoting Too Many Things Too Soon

A website may be well-designed but lacks an orderly sales sequence. This will leave visitors to your website confused and overwhelmed. You can’t expect a new visitor to your website to buy all your products at once on one page, in one day.

Who does that?!

This is the bad marketing practice. Doing this makes the visitor a victim of offers’ overload and he/she may leave angrily without making a purchase.

Rather than commit this marketing felony on your website, place single and unique outstanding Call-To-Action messages on your website pages. This will help your visitors to make a quick buying decision.

4.     You Are Selling Features Not Solutions (Benefits)

An entrepreneur’s primary responsibility is to sell benefits not features. However, many websites waste too much time on preaching about the features of their products and pay little to no time talking of the benefits.

That’s stupidity!

No one wants to buy your shiny shoes because it’s shiny without solving a peculiar need. But anyone will buy your shiny shoes if he/she perceives the benefits it has compared to other shoes.

So, sell solutions not features; let the visitor know why he/she should buy what you sell and why that should be done immediately. You may include urgency in your sales’ copies to incentivize your prospects to take prompt action. Beside doing so in writing, you may go a step further to place a timer on the offer’s page to boost urgency in the prospect.

That’s how smart website owners make money from their websites.


The question now is, “are you smart enough to take your piece of the cake from the market?”

Or, are you still doing things the old-fashioned way and expect your website to make sales without positioning it to do so?

The reason why your website is not making money as it should is because you have been doing so many things wrongly with or without you knowing it.

Now you know; the ball is in your court. Go back and apply the pieces of advice I just shared with you in this article to your website and watch it make you money in a matter of days.



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4 Reasons To Use Email Marketing in Nigeria for Your Business




Are you a business owner in Nigeria looking for an effective and low-cost means of communicating with your customers and clientele? Try Email Marketing! Email Marketing in Nigeria can allow you to sell your product or service to your customers through direct marketing.

Also, with Email Marketing you can inform or remind your prospects (i.e. subscriber) of the availably of a (new) stock. The main advantage of Email marketing over other forms of marketing like social media marketing is that it drives sales without having to spending so much after the initial setup fees and maintenance fees.

To profit from Email Marketing in Nigeria, you need to first of all build an email list of your customers. This will help you gain your customer’s unique information – what they like to buy, how often they buy, when they like to buy and how likely they are to buy what you have.

Besides, with proper email marketing, you can gain information on your customer’s purchasing strength, their demographic information, tastes and dislikes. You will use this information to sell to your customers whenever there is the need to do so.

This article explains in detail the reasons for using Email Marketing in Nigeria.

Email Marketing in Nigeria

Email Marketing in Nigeria for for Business Growth

Why You Need Email Marketing in Nigeria for your Business

1.     Email Marketing Can Help You To Identify Your Customers Or Prospects Unique Needs

With an email list of your customers, you can determine your customer’s preferences and specific by sending them an email requesting for feedback. Based on the feedback, you can know if the product you have in mind to sell will actually sell. Email marketing is an information providing tool that decides the success or failure of your next product. The beautiful part is that you do this at almost no advertising cost to you besides the initial and recurring maintenance fees.

2.     Having An Email List Reduces The Cost Of Your Marketing And Business Operation

I have mentioned twice in this article that email marketing is comparatively cheaper than other forms of marketing like digital marketing. This is because it is true. Besides, it is always available to you to use compared with hiring an employee or office assistant to run your marketing.

While an employee will fall sick, need a break for holidays, demand employee bonus or insurance, Email marketing does not. It is always there for you at no additional avoidable expenses. So, if you are looking for a way to reduce your cost of marketing and do away with some of the troubles of human labour, try Email marketing.

3.     You Can Sell/Rent Your Email List

Leave your local business for a moment and think global. Do you know that individuals and big corporations are currently looking for businesses with harvestable PDI (public domain information to work with? Yes, this is true. Email marketing is one of the most-sought after PDI tools. If you have a list of thousands or millions of targeted buyers on a given niche which investors are willing to buy, you can sell (or rent) this and make huge profits doing so.

4.     Email Marketing Can Give You International Connections.

You can connect with multinationals and internationals globally and expand your business reach seamlessly. Multinationals are looking for effective email lists to source domain information about customers whenever they are entering a new business terrain. They are always glad to connect and pay a juicy sum to whoever has a promising email list. The question is, will that be you?

5.     Effective Email Marketing Can Help You to Make Quality Business Decision Quickly

Why I say it helps you to make the best decision on time is that with your email list you can get buyer’s feedback and leverage this anytime of the day. This is a follow-up to what the first point I mentioned which discussed the customer information acquisition aspect of email marketing. This one discusses one of the key benefits which is the ability to make quick business decisions based on the information you gathered from your customers in your list.

Knowing what informs your (potential) customer’s choices and why they purchase more of a particular product is vital to a business’s growth. But that’s not the best part. The best part is having this information almost immediately to make the best decision quickly!

Growth in business is a function of quality, timely decisions. The more quality decisions a business makes and on time, the more it is likely to experience tremendous growth. This is made possible by email marketing.

Some of the outcomes of prompt business decisions which email marketing in Nigeria can give you are:

  1. Improvement in your business’s overall manufacturing strategy
  2. Improvement in the production capacity (input and output) of your business.
  3. Reduction of your business’s turnover time.
  4. Determination of a better profitability margin for your business.
  5. The use of better machinery, tools, advertorial, etc. in your business


Email marketing in Nigeria has many benefits and this article has explained them. If you want to give and gain more from your customers and prospects, then go for Email marketing. It always helps. Yes, it does.



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