If you are in need of the right mentorship on how to start and grow an e-commerce business, then you are in the right place. E-commerce business is one of the hottest and fast-growing businesses in use today. It is a globally accepted and operated business. So, it goes beyond your locality and/or country.
Most people and business owners who started this business long ago are smiling to the banks today with millions of Naira. Before we proceed, have you ever thought to yourself the reason behind the massive interest of foreigners in starting businesses? It is because of our huge population, our high buying potential and our high tastes.
Since we have a huge buying crowd and large population, it is only sensible for anyone to want to invest. This should tell you something and that is there is a viable market for e-commerce today.
4 Steps to Starting and Running a Successful e-Commerce Business.
Business Name Registration
Getting a name for your e-commerce business is very important as you will need it for your branding and other things that come with effective business operation. To register a business name, you need to check with the Corporate Affairs Commission (CAC) website at cac.gov.ng to know if the name that you have in mind is available for you to use. This will help you to avoid the problem of coincidence of business names.
If your perceived business name is already registered by another business or company, then you would choose another business name and register it. By following this route, you would avoid wasting time and funds later in the business.
Develop A Detailed Business Plan
For every starting business, be it an online business, an e-commerce business or any kind of business, you need a business plan. A business plan comprises the objectives, the goals, and the vision of a business. At times people who start an online business like an e-commerce business think that a business plan is not necessary or that it is meant for offline businesses alone.
On the contrary, there is a greater need for a business plan today irrespective of whether you intend to operate an online business or an offline business. Why this is so is that a business plan is the holy grail of every business. It serves as a compass which guides the business in taking basic as well as crucial business decisions. A business plan will help you and your business to achieve its goal and set objectives. It will guide your actions and day-to-day decisions in the business.
Get A Domain Name and Web Hosting Space.
A domain name is the address of your e-commerce website on the internet. Something like “yoursecommercestore.com”, “yoursecommercestore.net”. “yourecommercestore.org”. By the way, .com, .net, and .org are all referred to as Top Level Domain (TLD) extensions. There are country-specific domain extensions too like .ng, .uk, .us.
Also, you need a web-hosting space where you will host the files of your e-commerce site or online store. It is usually advisable that you buy your domain name and hosting from a good company. Also, you should buy both from the same company. Some good companies that you can buy your domain name are Namecheap.com, Siteground.com, and Liquidweb.com.
I had a terrible web hosting experience with Bluehost.com. So, I won’t recommend them to anyone to use.
Getting a domain name and securing a web hosting space is the first step in setting up your e-commerce site.
Create Your Online Store
Your online store is where your business operates from. It is like your business premises or your office on the web. That is where all transactions will be carried out using the internet. To build one, may deploy any of 3 approaches:
Option 1: A Self-Hosted E-commerce Store.
A self-hosted e-commerce store is a store that you create just for your business. You handle the purchase, configuration of your domain and hosting and also the management of the entire site. You can do this by yourself or employ a good web developer to do this for you. Usually, a Content Management System (CMS) like WordPress, Joomla, or Wix is used for this.
Please, never use the free version of these CMS to build your e-commerce store. Your security and that of your customers is at stake here. So, shun free CMS offers and go with the paid packages. The e-commerce business is a serious business. So, pay for the tools to enjoy convenience and full security of your website.
Option 2: Rent a Third-Party Software/Service and pay monthly
Beside self-hosted solutions, you can also use third-party software like Shopify and WooCommerce platforms respectively to set up and manage your e-commerce store. Here, you use the service on a Pay-as-You Use basis. So, you pay monthly, quarterly or yearly to use the service.’
This option is not the best for beginners because there is no certainty that you will make sales at the start despite the huge fees that you pay these third-party e-commerce companies monthly or as you choose to pay.
Option 3: Rent E-commerce Marketplace and Pay Commission on Each Sale That You Make.
There is another dimension to this business besides the ones I mentioned above. In a situation where you lack the resources, the time and the patience to set up your e-commerce portal, you could simply buy a space on already established and recognized e-commerce marketplaces in your country and run your business there.
The good thing is that these platforms would help you with the heavy lifting in the business like the marketing, the security, and the logistics. All you pay them is commission from sales made from your store. That’s all.
Choose and Configure Your Payment Integration
A payment gateway or payment processor is a tool that helps in processing payments in an e-commerce store. It is the fulcrum that holds the major work of an online store. Thankfully, many of them are available today. Some popular and highly-efficient international payment processors in use today are Paga, PayPal and Stripe.
In choosing a payment processor, always put security and speed of processing data first. Remember, the security of your customers’ details is at stake here. So, apply caution at every step of the way.
Stock and Furnish Your E-Commerce Store.
You can sell a product or a service on your e-commerce store. Whichever one that you are selling, ensure that they are properly advertised on your online store with good descriptions and a price tag.
Your store should be easily navigable such that a customer can easily click any item and buy without stress. Make sure that your descriptions are detailed so that your website visitors can easily come to a buying decision.
Most visitors take the time to go through the product descriptions, prices, and product tags to learn about a product. That is why it is necessary to make your products or services description convincing.
Finally, ensure that the check-out and payment process is kept short. Nowadays, people do not want to waste too much time while trying to buy. So, do away with irrelevant steps.
For services, it is mandated that you use clear graphics design to list the services that you offer or render. This will give the visitor ease in choosing from the available services.
Get A Business Address/Location
You may need to get an office apartment to store your physical products or receive clients if you are offering a service. You don’t necessarily need this if you are selling digital, downloadable products which you can easily store online.
If you can’t afford an office space, then you can use your house as your storage and office space. As you make more money in the business, you can rent an office space and leave the house (if need be).
An Easy Alternative to Using Your House for Business
Nowadays, one of the pressing issues online sellers face is that customers want to be sure of their address before making a payment. A virtual office address will help you to get fix this challenge. Many co-working spaces offer a virtual office address. So, you can get one and use it as your office address. You may go there at times to work or simply buy the address alone while working from home.
Is that not a smart move to make? I think it is. You can send your customers package to your virtual office address and ask them to pick it up there. Smart move!
Moreover, you can use the virtual office address given by your workspaces’ address on your business cards, websites, t-shirts, emblems, etc. Also, whenever there is a need for a meeting with any of your clients, you can book host them at your virtual workplace.
Conclusion and Advice
Please, do not allow the name “E-COMMERCE BUSINESS” to intimidate you. It is just a term like every other term that you’ve heard before. Moreover, starting an e-commerce business does not mean you must start as other established brands like Jumia or Konga. You can start small and grow steadily. Only be committed to the business and as a saying goes “Slow and steady wins the race” and in no time you will also stand out and be reckoned in the e-commerce hall of fame.
How to Start a web design business in Nigeria
Web design business is a very profitable business idea in Nigeria that has been in vogue for many years now. However, only few people fully understand how to design a professional website for clients. How To start a web design business in Nigeria, need two basic skills: (1) skill of creating a website and (2) skill of knowing how to market your web design service to potential clients.
Web design business is a highly profitable business as many businesses are going online these days and need a website. This includes small-scale business, schools, religious organizations like churches and mosques to big corporations. Beyond creating website for your clients, some of them (your clients) may need you to manage and update their websites for them regularly. This is an added benefit with extra financial reward that makes web design business very lucrative to the extent of generating millions of revenue annually.
Why You Should Start a Web Design Business in Nigeria
- The startup cost is low
- You don’t need to learn code
- Your schedule can be flexible
- The demand in the Market is high
- The overall revenues are high
- Contenders are falling behind
- The timing is right
- Training is readily available
- Web development favors the young
- Building websites opens doors to new opportunities
- Makes you connect with multinational organizations
Content Management System (CMS) vs. Skills
Having the knowledge of programming language skills like HTML/CSS is a good advantage but in this era of constant update of software and optimized Content Management System (CMS) from developers around the world, things have become much easier in the web design business space. Today, with a content management system like WordPress, Joomla, Wix, Simplemachine, etc., you can easily setup and host a professional website within a few hours.
The place of mastery of web programming/coding skills cannot be replace by knowledge of CMS customization if you want to start a professional web design company in Nigeria or anywhere else. Despite the fact that you can begin a web design business without knowing anything about coding it is important that you get the essential knowledge of creating a website from scratch with code and be familiar with most recent updates in web design space.
Some of the proprietary web design programming languages you should be familiar with are HTML, CSS, jQuery, Python, and PHP. Focus on current software and plugins in designing a website and also go tp PHP.net for free but useful ideas on how to create better sites.
Create Your Brand
To convince a client that you can create a website, you first need to create your own professional business website. The outlook and functionality of your website would showcase your level of professionality and encourage potential clients to hire your service. So, strive to use the most recent standard website design strategies to make a high quality website for your business. This will help to position you and your business as a unique brand which potential clients would want to do business with.
Rent an Office Space
Though you can design professional websites from home for your client, I do not advise you to run your business from home if you intend to stand out among your competitors in the web design business space. You need an office space outside your home where clients can consult you for their web design projects.
Get a very good office at a good location that is accessible by both public and private transport sources. Go for a place with high volume of human and vehicular traffic so that it can be easily seen or identified by potential clients.
Register Your Business
Register your business with the Corporate Affairs Commission of Nigeria (CAC) and while doing so, register as a corporate entity and not a mere business name. This won’t cost more than N80,000 Naira to do. Registering your business as a corporation shows how serious you are with your business. A registered business places your business as a corporate entity in the eyes of your potential clients. As such, you will be able to charge clients as a corporate entity and not as an individual. The corporate nature of your business will make clients to trust your brand.
Market Your Service
The aim of every business is to make profits. To get clients to pay you, you need to invest heavily in marketing. One of the ways you can promote your business is the use of online advertisement strategies like Google Ads, Facebooks Ad, Instagram Ads, advertisement on classified sites, blogs, forums, etc. in Nigeria
You can also get customers by advertising on National and local tabloids, magazines, using stickers and with billboards. Besides, advertisement through word of mouth still works. So, don’t relegate word of mouth method of advertisement to the background.
Charging good and appropriate rates, offering quality service and using promos and discounts can help to boost the sales in your business and give you better returns on investment in the long term. I hope these tips can help you to web design business in Nigeria and make profits from it.
How to Start Polythene Nylon Bag Manufacturing in Nigeria
Ever wondered how to start polythene nylon bag manufacturing in Nigeria. Well, starting a polythene nylon bag manufacturing business in Nigeria is an ideal step to open up more business opportunities as nylon bag business is a very profitable in Nigeria. It is also relatively easy to produce because of the availability of the raw materials and the low cost of machines.
Nylon bags are widely used in Nigeria for different purposes and in different styles from shopping bags, to disposable bags, plastic bags and used in wrapping consumables goods and it’s a fabric that is made from petroleum products. There are two major types of Nylon products which are low density nylons and the high density nylons. They vary depending on their uses and applications. Over the years the demand for Polythene nylon products have continued to escalate in Nigeria because of the increase in shopping malls, sachet water packaging, the need to wrap almost anything. There is hardly a thing in Nigeria today that is not wrapped in polythene nylon bags, even refuse. Despite this huge demand for the product, there is less supply from the polythene nylon manufacturers in Nigeria due to several reasons of which finance tops the chat most times. This creates an opportunity for anyone who is willing to start manufacturing nylon bags in Nigeria and make huge profits doing so.
Though a lot of people in Nigeria are doing just the nylon cutting and sealing business in different parts of the country producing and selling complete polythene nylon bags can give you a huge advantage over the rest of the people in this business. In simple terms, who handles the production controls the market. In financial terms, people who are into just the cutting and sealing aspect of polythene nylon business cannot be compared to you who handles the complete production.
Types of Nylon bags you can manufacture and sell in Nigeria
- Low Density Nylon bags: This type of nylon is widely used to wrap snacks, breads, sachet water because of its thickness.
- High Density Nylon bags : It’s widely used for Garbage bags, Pharmaceuticals, Packaging, disposable, shopping bags etc. because of its durability strength.
The rest of this guide discusses step-by-step what it takes to start polythene nylon bag manufacturing in Nigeria and how to do so profitably. If you read this article to the end, you should be on your way to starting a lucrative start polythene nylon bag manufacturing in Nigeria in a matter or months.
Raw Materials required for producing Polythene Nylon bags
The main raw materials needed for production of polythene nylon bags are:
- Master Berg
These raw materials will be extruded into polythene and polyethylene sheets which will be made into other shapes and sizes for consumer uses. These raw materials can be sourced locally but most Manufacturers buy these materials from Indonesia, India, China and South Korea. When you have decided on your source of the raw materials, the next concern should be getting the machines to handle the production.
However, when buying the Machines, ensure that you thoroughly understand the capacity the machine can produce and if it has both the ability to produce both high and low density nylons at same time or if its separated. Because there are many types of machines in the market that can produce polythene nylon products efficiently and effectively, I recommend you to ask questions and understand how they works.
Why people choose Polythene bags
- High Tensile strength
- Durability Resistance to damage
How to start production of nylon in Nigeria
1. Do A Proper Market Survey
You need to do a very good market survey about your potential customers before you start. In the course of your market survey you will discover where to sell, whom to market your products to, and when to supply the products. A good knowledge of the marketing mix will guide you in positioning your business and products to the market in a professional way.
Evaluating the Polythene Nylon industry in Nigeria is a good step in starting polythene nylon bag manufacturing in Nigeria as it will help you to know the legal registrations and licenses needed to set up this business in Nigeria. You will also know your competitors and what they are doing which will position you on how to take a different approach to target to your customers. This is why doing a proper market survey before starting this business cannot be overemphasized.
2. Write Business Plan
A well detailed business plan gives you an edge will help you to know how to move your business from one stage to another as the business proceeds. Some of the key things your business plan will help you with is accurate information of the financing needed for this business, the scale at which you want to operate and upscale/downscale strategies, advertising strategies, the business organizational structure, etc.
3. Register Your Business
Find the office of the Corporate Affairs commission of Nigeria and register your business or company name. It’s very easy as they have updated their services and this can be done with a limited days.
4. Raise Fund
Starting a polythene nylon bag manufacturing in Nigeria is not cheap. You need at least N10,000,000 for it. As such, you need to raise funds for the business from all means good and necessary of which includes your personal savings borrowing from the banks, family and friends. Make sure you have enough capital that can carry the business for at least 6 months before tangible profits begin to set in.
5. Lease a Land or Rent a Warehouse
You will have to buy or lease a piece of land at an industrial layout which is easily accessible by transport systems to enable easy movement of your raw materials and the finished products.
6. Buy and Install Needed Machines
Purchase the Machines needed from a good source or through the Alibaba website and look for good engineers to install the machines for you.
These are the machines you should consider buying:
- Extruder Blowing Machine
- Cutting Machine
- Punching Machine
- Recycling machine
The price of the machines varies start from 12,000 Dollars to 35,000 Dollars.
7. Hire Staff
Hire few staff initially, especially the people that is very necessary to the success and daily/routine operations of the business. This includes such people as machines operators, engineers, and laborers, accountants, managers, marketer, and product manager. With time, you can add more people to the team to enhance the business.
8. Get a Truck
Get one or more trucks that will aid your transportation processes in the business. If you have a good transport system which take both finished products to customer’s location and transport your raw materials to the factory, you will save yourself variables costs of hiring one at all time and time wasted will be reduced.
9. Kick Off!
Start manufacturing your products according to an acceptable specification and store them for supply.
10. Market Your Products
Advertise your company and its products regularly so that you will be known by marketers that patronizes of your products. A good marketing strategy is important to reach to millions of Nigerians and using different platforms of advertising such as Google, Face book. Advertising on blogs is also recommended. Deploy both online and offline marketing strategies to get your products to your desired customers.
Opportunities in The Polythene Nylon Business
There are huge opportunities in Manufacturing polythene nylon business in Nigeria because of the high population of Nigeria and the potential to reach new markets in other parts of West African countries. Indeed, the opportunities are immense.
Shopping in Nigeria has increased in the past years and a demand for Custom Shopping bags is flowing up. Starting your Nylon business will get you to reach out to these companies and make a lot of sales.
Target Markets for Nylon Bags You Should Consider:
- Restaurants: Custom made bags uses in wrapping take away foods at many eateries in Nigeria.
- Pharmacy: Pharmaceutical bags for wrapping up drugs.
- Shopping Mall: A good place to boost your market share.
- Laundry Stores: A nice target.
- Waste Management businesses: It will be used to dispose wastes and very useful to them for reselling.
- Public Markets: A major step in the right direction to reach to millions of sub-buyers.
- Fashion Stores: To wrap up clothes and shoes.
- Mineral Water factories: Used as sachet water and very common in Nigeria
- Supermarkets: Very nice place to reach out to.
- Bakery Companies: It’s used in wrapping up breads of different sizes.
Other places you can sell the product are:
- Snacks Factories etc.
Polythene Nylon Bag Manufacturing in Nigeria is very lucrative and applying some innovative measures to have a different approach both in design and marketing will boost your company’s brand to the population. However, you need a good marketing strategy to penetrate the market and gain a lot of traction with the target customers. Growing your polythene nylon business in Nigeria needs more education on marketing. Besides, you should endeavor to deploy different channels of advertising to reach out to your potentials customers.
If you have questions with regard to this article on how to start polythene Nylon Bag Manufacturing in Nigeria, please comment below.
How to Start a Bottle Water Production Company in Nigeria
A bottle water company in Nigeria is a very lucrative and good business to invest in considering the population and the target market. The demand for clean water by individuals, homes and corporate bodies has expanded the market of bottle water in Nigeria. As such, anyone going into bottle water production in Nigeria today stand a high chance to make good returns on investment if the business planned and executed professionally. In this guide, I will be showing you step-by-step how to start a bottle water production company in Nigeria, and how to make profit from this business.
You see, friend, the potential Nigeria is a very large market with almost unlimited opportunities for profits. Besides, and the ever-growing population of Nigeria has made it easy for almost anyone to easily project and take advantage of the immense opportunities that come with steady population growth. Now, based on these two constructs, almost anyone can start, run, and make huge profits from bottle water company establishment.
Bottle water is used in many offices, at parties, while traveling, in schools and in homes across Nigeria. This gives credence to the establishment of bottle water company because of the large market opportunities available, making it one of the most profitable business one can invest in in Nigeria.
Basic things needed to start a Bottle Water Company in Nigeria
(1) A Reliable Source of Clean Water
Water source is very essential because you need to have a very good water source that can be dependable for a long time. You can get a spring water, mineral water, bore hole or other sources and listing your source of water in your label gives you a good advantage and some people usually checks the sources of water before buying.
(2) Government Approval
Government Approval is very essential before you start producing or start selling and getting your approval is by registering with NAFDAC. It costs about 300,000 Naira to register with NAFDAC but I will advise to find some agents that work with NAFDAC officials to be able to fasten your registration process and they may demand up to 500,000 Naira to speed up and obtain the Approval for your company. They are recognized by NAFDAC and will also make the site inspection and approval to be easier and often go free. The license is renewable after every 5 years for bottle Water Company.
(3) Source of Plastic Bottles
Bottle Supplier is very crucial to consider because you need to find a reliable bottle production company that is a member of the International bottled water Association and you can sign up for a membership with them. You need them to supply the bottle plastic and cap for your bottle water company in Nigeria. You can find some bottle water supplier at Vconnect or Environmental expert and tradinz.
(3) Machines and Equipment
Machines needed for the water treatment, filtering , dispensers, sealers, and other things is very essential and you must make sure that the plant will use reverse osmosis, filtration and ozonator water treatment as this is standard set by NAFDAC ( National Agency for food and drug Administration and Control)for bottling water company in Nigeria.
(4) Storage tank
Storage tanks is very important too as you need to store your water before pumping it into the machine and you can buy some of these tanks at ranging price of 70,000 Naira to 120,000 Naira base on the size of the tank.
Other things you might need include:
- Fire extinguishers and fire prevention equipment.
- Alternate Power supply.
- Online Batch Number Printer.
- Trucks for delivering finished product.
- Offices for administration purposes.
- Office equipment
Bottle water filter and washer, filler and packaging Machines which you will also need to buy
How to start your Bottle water company in Nigeria
- Study the Environment and research your target market.
- Get Your Business Plan.
- Look for Good Location.
- Buy or lease a land (at least 1,800 Sq) is enough.
- Build a factory or a warehouse.
- Buy and Install the water bottling Plant.
- Find a Bottle Supplier.
- Get Your Cap and Labels ready.
- Register your business or Company with CAC
- Get Approval from NAFDAC
- Get Additional Power Generator
- Employ few Employers at first.
- Start Production.
- Market and Advertise Regularly.
Starting a bottle water company in Nigeria gives you an added advantage as you can easily obtain loan from the bank or get easily the SMEs fund support from the government through the bank and some other organization. There are other big competitors in the Market who have made names for their self in bottle water company but because of Nigeria population, everyone is still accommodated in the Business. Such company is as follows:
- Eva Water
- Gossy Water
- Pure Life Water
- Swan water
- Ragolis water
- Coscharis water and others….
Finding Your Target Market
Finding your target Market where you can sell your finished products is easier in Nigeria as people gather in many places and so they need to drink water regularly to void dehydrating. It is in these places that your market is. I am referring to such places as:
- Sports Vicinity
- Shopping Malls
- Super Market/Convenience Stores
- Restaurants/Eateries/Fast Food
- Hotels/Guest House Bars
- Drinking Joints/Beer/Wine/Meat Bars
1) Sports Vicinity
This is a very good place to advertise your products and have an agreement with the organizers to approve the sale of your water only or with products (bottle water) from a few other companies.
2) Shopping Malls
You might find it difficult convincing some shopping malls owner to list your product in their shelves as a beginner but with time you will have your way and this is a very good location to advertise and sell your product.
2) Supermarket/Convenience Stores
This is regarded as the small shopping malls in Nigeria and has a need to advertise with them to sell your products.
3) Restaurants/Eateries/Fast Food
This is a very good place to market your product and considering the vast number of restaurants in Nigeria. You will always have your way with many restaurants and eateries out there in Nigeria.
4) Hotels/Guest House Bars
This is a very lucrative target market for your product as most hostels don’t sell sachet water in their premises and this will make a high demand of your product if allowed.
5) Drinking Joints/Beer/Wine/Meat Bars
This is also a very good marketing target because of the high populations of Nigeria that turn out to visit these places for relaxation and entertainments.
Other places include:
- Universities and Markets
Marketing Your Product
Marketing is the livewire of every successful business and the bottle water business in Nigeria is not left out. You have to advertise your products regularly on TV stations, Radio Stations, the internet especially social media. Offer free samples of your products to people to boost . Promote your product always. Make use of your marketing strategy to keep your bottle water company afloat always.
If you found this article suitable to your need, please post a comment below and let me know you were here. Thanks.
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