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How to Start A Successful Cinema Business Anywhere in Nigeria In 2020

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Cinema Business

How to Start Cinema Business in Nigeria In 2020

A Cinema, you understand, is simply where movies are shown for public entertainment usually for a fee. It is a cool business due to the passion for entertainment in this country.

Smart businessmen most often add ice cream, popcorn, other snacks and drinks to this business. Hence, deriving additional income apart from films showing.

Cinema business, just like any other business comes with its challenges. It is ideal to discuss this first before proceeding to discuss how to start a cinema business in Nigeria.

Read Also: 5 Profitable Businesses You Can Start In Nigeria With Less Than N20,000

How to Start Cinema Business in Nigeria

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Challenges in Cinema Business in Nigeria

Problems of Insufficient funds:

The Cinema business is a capital-intensive business which can be reflected in aspects such as exorbitant rent spaces, facilities, registration as well as licensing fees.

Negative Mentality and Attitude

Most people fail as a result of a negative attitude and mentality, even before the start of the business. This can be reflected first in the entrepreneurs’ perception of the success of the business. Secondly, is the problem of public acceptance of the initiative.

Economic Challenges

Economic issues here include predisposing risk factors linked to siting of the business, disease breakouts, natural disasters, etc. people are scared to gather in groups especially where cases of natural and man-made disasters are on the increase.  Crime and other civil ills also contribute to discouraging this business’s patronage.

Moral Issues

abuse of the cinema venue through acts like smoking, sex, etc., could lead to the closure of the business by the government especially where such are not endorsed by law.

With this background information, let us now discuss how to start the Cinema business in Nigeria.

Read Also: How to Start Biscuit Business in Nigeria

How to Start Cinema Business In Nigeria

Conduct Personal Research:

As a starter, you are not expected to make much financial gains yet. since you are, as I presume, a novice in the line, you have to contact specialists in the field and related fields such as recording studios, events planners and decorators and everyone else that can help turn your dream cinema business into a reality. Tap from their wealth of experience and leverage on this to develop your Cinema business in Nigeria

They would help you with a good location, market survey, design, etc.

Do A Feasibility Study of the Area:

By this, visits other cinemas in town and learn what they do. Get to know how they do it. Leverage on their failures and come up with a clear blueprint for your Cinema business. This will help you in setting up a successful cinema business here in Nigeria.

Get Products Authorization:

To drive in more sales, you need to offer VAS at your Cinema venue. This includes things like snacks, beverages, drinks, and even movies. Though not compulsory, yet they are necessary.

As such, you must obtain a franchise permits or authorization from the companies offering these products and services before retailing them at your cinema venue.

Be Competent and Qualified:

You need some education and training so as to function properly in your cinema business. Else, you will be running your business at a very big loss. You must be educated in areas such as Movie Ticket handling, cinematography, auditing and crowd control. A simple few months of training at a business school can help fix these where lacking.

Contact Movie Dealer’s/Distributors:

Reach out to movie dealers/distributors for trending yet-to-be-released and anticipated movies. of course, the higher the hype, the higher the prospects. This would naturally translate to higher remuneration as many customers flock into your cinema venue to watch these movies.

Rent Space and Arena:

You need a good location for your cinema business in Nigeria today. Such a space should contain your customers likewise your equipment and staff. A busy area of town is most preferable as it has much attention. It’s also close to the market. busy people, of course, are busy making money. After a long day, people are likely to find a good spot to unwind. A cinema spot insight would be more than welcome at such times.

Read Also: How to start bead making business: Interview with Bella Beads

Acquire good cinema Facilities/Equipment:

One of the biggest selling points in the cinema business is the type of equipment and facility used. So, ensure that your lighting facility is more than good, and your interior design also good. You must also have sound speakers and sounds systems. make your business compelling because the first impression matters a lot in life.

Start Cinema Business in Nigeria-sell-popcorn-snacks-beverages

Photo Credits: Pixabay.com

Plan an Income Alternative: Reason behind this

Every business no matter how juicy at first has a downside. The Cinema business in Nigeria is not an exception. As such, have a backup plan by offering businesses at your Cinema venue. This includes sales of popcorn, drinks, beverages, etc. this would enable you to balance financial gaps created to cover the cost.

Invest in Good Advertisements:

The advertisement is the key to more income.  As such, endeavor to put your business up in quality print media. This includes newspapers, magazines, posters, flyers, etc. Also, make use of the broadcast media. These include avenues like television, radio, the internet, etc. try as much as possible to drive increased exposure to your Cinema business.

My Final Thoughts

With this article, I believe you can now start a good cinema business in Nigeria today. Let me get your feedback in the comments box below. Thank you.

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Ekemini Ekpo is a professional Blogger, Research Analyst, Internet Marketer, and Tutor. He is passionate about Business, Investment, Entrepreneurship, Finance, and Personal development.

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How to Start a Coaching Business in Nigeria

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This article is specifically for people who wish to start a coaching business in Nigeria. “Business and life coaching business”, as you should know, is a relatively new and not so widely known field in Nigeria. Being a field best suited for individuals that have a passion for helping others get better and more effective at attaining their set goals, it has great future prospects especially with the emerging of impressive young businesses in the Nigerian business climate.

start a coaching business in Nigeria

Steps to Start a Coaching Business in Nigeria

Starting a coaching business in Nigeria involves a relationship between a coach and client for mutual rewards. Here, the coach provides assistance to his client via one on one sessions, practical counsel, and vivid action items and gets rewarded in cash and/or in kind. The overall aim of starting and growing a coaching business in Nigeria or anywhere else is to help someone else get better and get rewarded for doing that.

Steps to Starting a Coaching Business in Nigeria

If you are considering starting a coaching business in Nigeria, the you should take the time to examine the following steps carefully.

1. Have A Clear Vision Of What Your Ideal Business Should Look Like

You don’t want to be like most coaches who end up getting trapped in a dead-end business model that is reactive and over which they have no control. You need to have a strategy, a game plan you play by that will constantly give you an idea of what’s next. Avoid getting trapped in trying out new guess works and tactics in the hope of getting results. Rather, define clearly what your ideal business should look like and proactively work from this standpoint. This will help you optimally engage your energy and save time.

2. Choose the Best of Clients

The secret to accomplishing incredible results as a coach, especially while running a coaching business in Nigeria is in choosing the right clients to work with. When choosing a client to work with, be sure to assess your client for proactiveness and willingness to take immediate positive actions. Action-readiness will be very vital in the long run if your clients will see any impressive results.

3. When Sharing Knowledge, Hold Back

When sharing knowledge with your clients, always give them only what they need to scale through to the very next level of progress and not everything at once. Having a whole lot to share is good; it keeps you confident and positively poised. Notwithstanding, it is wise to dish out just what your client needs to know within a given timeframe as suffocating your client with ideas could spur inaction.

4. Pricing

As a coach there is no right or wrong price to charge for your service. But a good way of determining what pay you should charge for your service is to look in terms of the value you will be adding to the business. So, estimate your efforts in helping your client to grow and achieve his/her targeted results and determine your pricing options from here. This job requires some good energy so be sure that in as much as your price is not outrageous it should not be unsatisfactory too as this will drain you of motivation in the long run.

5. Develop Program Plans that Time for Results to Show

By all means avoid short term programs as this will be taxing and draining for you. Besides, it could be discouraging for your clients especially if the results are not fast showing. You want to have time on your side while delivering your service as a coach. You need sufficient time to thoroughly guide your clients to their desired level. To that effect, you avoid running one-week or one-month coaching programs and instead get clients to make a commitment to a 6-months or a 1-year plan. This will take off the pressure to see immediate results and give you time to work with your client for long-lasting results.

6. Be yourself

To avoid appearing strained, stressed out, and worn from your job, endeavor to be yourself at all times. This will help you come up with relaxed and authentic solutions that your clients will find profitable.

7. Use Action-Stimulating Language

When coaching, avoid terms that sound unclear or give the feel of vagueness. More pragmatic approaches always yield better results and measurable progress. Your clients should resonate with the confidence you radiate and the clarity that you bring. Vagueness could cripple action that is the readiness to implement what has been taught and later on induce fatigue. Progress will only be made when actions are taken. So, do away with the lengthy vague talks and be action points driven.

You can start a profitable coaching business in Nigeria in a few weeks or months with these points in mind. In all, be the inspiration that the business and/or client desperately needs to scale new heights.

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Practical Guide On How To Start A Profitable Food Processing And Packaging Business In Nigeria

Ossi Samuel

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How to Identify a Good Business Idea That Will Make Millions

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Assuming that you have a perceived good business idea and you have (or you are thinking of creating) a product or service that you want to get out in the marketplace, how do you know that you are selling (or going to be selling) to the right market? How can you identify a good business idea that will make you millions within the shortest possible time?

Having the perfect or at least a very good answer to this question is important because the last thing you want to do is spend a lot of time, money and effort starting a business, taking your idea to the marketplace and then find out actually no one wants to buy your stuff. That becomes a problem; a very costly mistake that must be avoided right from the start or launch of your perceived god business idea.

How to Identify a Good Business Idea That Will Make Millions

How to Identify a Good Business Idea That Will Make Millions

This guide will give you a practical clue of what to look for or check in your business idea to see if it will work or not. You can use these tips whenever you want to enter into a marketplace.

The 5 key Indicators of a Good Business Idea That Will Make Millions

Below are 5 key pointers that can help you to identify a good business idea within a very short time hence saving you time, money and energy of wrong investments. Besides, these will help you to make millions within a very short time.

The indicators are:

  1. The availability of Pain or Problem
  2. A Sense of Urgency from the consumers
  3. Potential consumers’ Irrational Passion
  4. Volume of People’s Active Search For Solutions to a Problem
  5. Availability of and Level of Competition

(1) Check If There Is Pain or Problem?

To test if your business idea will work or not, what you should be looking for should be far from just rational needs or logical needs. Rather, what you should look for are emotional needs. If there is pain, in other words, you should be selling complete solutions to those pains not mere palliatives to cushion the pain for some time to resurface again. For example, you should look for problems where you can sell painkiller not vitamins; you should want to sell cure to a problem and not prevention strategies because ideally people are always more willing to pay for painkiller (real final solutions to a problem) than prevention of problems. This is a fact. When there’s a problem, your business idea should be able to solve the problem and people are more than willing to spend money to get the solution.

(2) Check If There Is a Sense of Urgency?

To identify a good business idea, it is important to check the level or availability of urgency for what you have to offer. If there is a sense of urgency for the solution, that is great because people who have the pains are need the solution (which you have) badly; they have to solve this problem. So, what you should check is if your business idea can meet the market’s sense of urgency for a solution or it will take decades to get the solution. Of course, someone else with a faster solution that lands on the scene would have taken the market before you and you lose out! So, your business idea must meet the market’s sense of urgency.

(3) Check If There Is irrational Passion

To explain this, take Football fans for example. Football fans are very passionate about Football that they buy a lot of Football related materials like tickets, jerseys, play football bets, etc. without much thinking. They do it for the passion. So, if you are selling to a market niche like this or any market in particular where passion sells, you are going to make a lot of money. That is, your perceived good business Idea will make you millions or something close to this.

On the contrary, if you propose to sell to a market that don’t have (a lot of) pain, don’t have an urgent need for solution to a problem, and don’t have passion for the product or service, chances are that you are going to have problem asking for money and also charging what you’re worth.

(4) Check If People Are Actively Looking For Solutions to a Problem

A very important thing that you should look for is if people are actively looking for solutions to a problem. There are many ways to find this out but I will use the commonest way. The commonest way is to use some online tools (i.e., Google Search results, Keywords Planner, Semrush, Ahrefs, etc.) to check and see what keywords people are actively searching for online maybe through a search engine like Google or YouTube.

So, you check if people are actively searching for solutions to a problem on the Internet and if they are then you check the volume of the searches and take a clue from that. The larger the search volume, the clearer it shows that many people are actively looking for the solutions to the problem. With this, you will know that there is a ready market for the solution you have/plan to offer. You could then sell your solution to them.

However, where your potential customers are not actively looking for solutions on the internet, then you’ll have challenges scaling the business versus if you go online and millions and millions of searches every month shows that people are searching for the solution to a particular problem.

(5) Check the Availability of and Level of Competition

You need to find if there is a lot of competition in the market for the solution which your proposed business idea is to provide. If there’s no competition, that may or may not be a good idea. This is because chances are whatever you’re thinking as the solution for the problem might have been introduced before and failed to make the money for the past solvers. Hence, it’s an indication that there may not be money in that market.

On the other hand, if you have too much competition then you have a problem trying to stand out. It will be difficult trying to cut through the noise unless you have a new technology, a new breakthrough or something that addresses the problem from a new angle. Unless there is a new dimension that you’re entering the marketplace you may not survive the heat.

Conclusion

So, these are the ways to identify a good business idea that will make you millions. I took the time to point out the things that you should look out for whenever you have a business idea which you want to enter into a marketplace with. You should spend a lot of time thinking about what market needs (not wants); the people you want to serve instead of spending all your time focusing on the product or the service that you want to sell. That should come secondary; the market always comes first. Don’t ever forget that!

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