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Introducing Motute – The MarketPlace of Digital Education and Skill Acquisition

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motute by entorm and sumotrust

We want to Help The Educational System by Raising More Entrepreneurs and Leaders Using Mobile Institute 

Hurray! It is our 3rd year anniversary and we are happy to have reached over 3 million people globally helping them grow and make better enterprise decisions.

While we grew, we had more cause to dream even bigger where we then decided to become a startup that serves a global market with various products to serve our audience.

So, to make this possible, we rebranded and changed our name from Entrepreneur Nigeria to Entrepreneur Platform with a new website domain ad www.entorm.com.

With this new move, We launched Entorm Opportunities, where we write about the latest grants, contests, jobs, scholarships and opportunities for entrepreneurs which have helped over 200 people directly impacted.

To whom much is given, much is expected and as a way of following our core value, we’re even committed to building more sophisticated features on Entorm and will continue to announce them as product updates.

While we are committed to doing what we are doing, we must admit that the outbreak of coronavirus pandemic earlier this year led to the crippling of many businesses and loss of jobs for workers. The lockdown that ensued as a result of the pandemic adversely affected even the best economies in the world. It was evident that something needed to be done, especially with the rising global rate of unemployment.

Here at Entrepreneur Platform, we started to think about how we can help people across the world generate income right there in the comfort of their homes teaching what they know and helping others learn a skill. We understood that everyone is a master in at least a particular thing.

So we thought, why not create an avenue where people can teach and learn new skills and crafts seamlessly.

Today, we’re Introducing MOTUTE (Name curled from Mobile Institute):

motute homepage

What Is Mobile Institute (Motute)?

Motute is an online teaching and learning marketplace that connects quality teachers (instructors) from around the globe to individuals and organizations.

If you are looking to acquire knowledge and skills to build your career and attain financial independence, learning the skill is the very first thing to do and that was why Motute was created.

You can learn anything from anyone at your own comfort and timing.

Motute is the brainchild of the Entrepreneur Platform (Entorm) and SumoTrust.

We believe that quality education is the backbone of every society and also the best way to transform our community for the better.

Motute was created to help content creators and instructors to earn passive income from their work without any technical skill. On the other hand, individuals and organizations are also provided the opportunity to learn new skills and expand their knowledge to improve their careers.

With Motute, you can be in Singapore and learn directly from an instructor in New Zealand. Teaching, learning, and earning just got better with Motute.

How Motute Works 

Motute is simple and easy to use for both instructors and students (learners). As an instructor, all you have to do is log in with your Motute account and upload the courses you have prepared for your students.

What does this mean for a brand, teacher,and freelance coach?

Add course on motute

As a brand, freelancer, instructor, etc; you can

  • Move all your online courses and teachings to Motute and allow us to handle all the technicalities, logistics and cost of having your online school for you. All you need to do is move everything to motute.entorm.com and your students will get to enjoy even seamless and easy access to your courses. After this phase, you can leave every other thing and focus on improving existing and creating more courses to increase your source of passive income from your knowledge.
  • Through our organic reach, we will send more and new students who will buy your courses which saves you advertising and marketing cost.
  • Add and upload as many courses as possible
  • Decide the pricing of your contents or courses.
  • Choose if you want your course to be visible on our Affiliate network.

However, it must be in line with our pricing and promotion policy. Although Motute will engage in the promotion of approved courses, we however do not own the right to third party (instructor’s) courses.

What Motute Holds for You as a Student, Savvy and Learner

motute course description page

  • If you’re looking forward to learning anything, Motute is your go-to place and there will be tons of courses on different topics from different Instructors you can choose to learn from by buying their courses.
  • You can also access some FREE courses from authors who want to give even more value to their students.
  • You can take assignments from your courses.
  • Get certified from your author at the end of your online training which is available to Verified authors (Brand and registered businesses and schools).
  • Enjoy unlimited opportunity to learn anything from anywhere.
  • when you enroll for a course, Motute offers you a license to view the course through the Motute Services and no other use. Motute does not allow learners or students to resell or transfer courses in any way.
  • Give us your basic data (name, phone number, email, picture) which are used to personalize your experience on Entorm.

How SumoTrust Has Made Motute Cheaper for Students

While we thrive to make resources available for Entrepreneurs, we’re also looking at the cost of these resources.

With a minimum balance of $140 (NGN50,000) saved in your SumoTrust account, you get to enjoy a 4-7% discount on any course on Motute.

This means as an active saver on SumoTrust, you can access any course on Motute at a discount rate and never pay the original price for any course.

For every course you get a discount for on Motute, SumoTrust pays for it. This is a way to encourage learning and growth for our Customers.

How You Can Get Started

To get started on Entorm Motute, you will need to create an account. There are two ways for you to create your Motute account. If you already have an account on SumoTrust, you can sign into Motute using your existing SumoTrust details. You can also create your account by registering directly on the Motute website instead of going through SumoTrust. To create your personal account on Motute, kindly visit motute

Thank you for being part of our amazing journey and Cheers to a brighter future together.

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Franchise

Crowdfacture Could Become The Tesla Of Africa

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Crowdfacture

Yes, Tesla (TSLA) is currently one of the top manufacturing companies in the world right now, yet it is so young compared to other manufacturing brands.

Here is why,

Tesla has managed to use modern technology to scale up and become one of the top companies in the world with over $700 Billion in valuation, making it the highest automobile manufacturer in the world and seconded by Toyota.

Some people call Tesla an overhyped company, but let’s appreciate the fact that Tesla’s competitive advantage comes as a result of its dedicated emphasis on research and development (R&D). In fact, many of its rivals have admitted that Tesla’s electronics far surpass their own—a teardown revealed that its batteries and AI chips are roughly six years ahead of other industry giants such as Toyota and Volkswagen.

On this end, Crowdfacture is an African-focused community-driven manufacturing and distribution company with a focus on food production and processing (even though it is poised to go into other sectors).

While Crowdfacture never made any claims about wanting to become the largest manufacturer in Africa, Let’s also appreciate the fact that this is a company that is first to design and build on this kind of business model around manufacturing where it gives anyone the opportunity to become a co-owner of a manufacturing and processing line for life.

Crowdfacture is not playing into car manufacturing like Tesla but got huge potentials and fast growth toward reaching its goals of helping solve the problems of Nigeria by improving local production and creating jobs for the unemployed Nigerians.

Just like Tesla, Crowdfacture is also leveraging on dedicated research and development (R&D) to launch its production lines across several sectors that is considered very vital and crucial to the economic growth of Nigeria.

The company is also promising to back 3rd party manufacturers to foster the growth of other promising manufacturing companies by dedicated founders/manufacturers.

If all things being equal and core goals delivered, Crowdfacture stands a chance to become a fortune 500 company on or before 2030 with a complex production and distribution chain across the shores of Africa.

I personally believe this will be a highly valuable tech company in Nigeria just like what Flutterwave, Paystack, Sumotrust and the rest have done in the fintech space.

It is time to produce and manufacture locally and cut down on the high import rate.

Join Crowdfacture and become a co-owner of a manufacturing line for life. Enjoy 30% dividend on your investment.

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How To Own A Fast-Food Franchise In Nigeria

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Would you like to own a fast-food franchise in Nigeria? Well, a fast-food franchise also known as quick-service restaurants is a business with almost instant clients. It is one business opportunity which business visionaries can bounce into and make cool Returns On Investment (ROI) within a very short time.

Fast-food franchise business includes banding together with ready-made fast food brands like KFC, McDonald’s, Burger King, Mister Biggs, Chicken republic, Tastee Fried chicken, and other fast-food brands. Fast-food franchise owners pretend to be the real brands in the area they set up their business whereas they are just cover entities for the real brands they are franchising with.

Although setting up a franchise business is not cheap, it is rewarding and brings a lot of profits within a short period.

Fast-food joints also are known as eateries are patronized by almost all age-groups and ever-occupied workers like bankers and medical personnel often resort to eating at these joints.

How To Own A Fast-Food Franchise In Nigeria

How To Own A Fast-Food Franchise In Nigeria

As a fast-food entrepreneur, there are a ton of objectives you offer to your clients. One of such is the fast and efficient nature of the business. This means that food can be packaged for take-out at any time.

Another value that fast food entrepreneurs offer to their customers is the convenience and affordability of fast food. As such, many people prefer to buy ready-made foods at fast-food outlets thereby saving themselves the stress of making their meals.

Now, having established the background, what is a fast-food franchise business?

A fast-food franchise means your business will ride on the personality of an established food chain. You will be a retailer bearing that established chain’s name and operate as a branch of the company that you franchise with instead of being a solitary business trying to make your way in the gigantic fast-food industry.

So, what are the benefits of buying a fast-food franchise?

The Benefits of Buying a Fast-Food Franchise

The advantages of buying a franchise are many and huge when compared to starting your own fast-food business from scratch. Below are some of these benefits;

  • You don’t have to stress yourself whether clients will like your product as the real brand has already spread their products.
  • You don’t have to worry about designing a logo, copywriting, and advertisements as the real brand has already worked this out for you.
  • You don’t have to stress over the amount you should charge for your services as this has been set and is already know to the public. All you have to do is sell, market and manage the business.

These advantages apply to other forms of Franchise and you can find more on the advantages and disadvantages of franchise business in Nigeria in this article.

Steps To Owning A Fast-Food Franchise In Nigeria

There are four steps you need to follow before starting a fast-food franchise in Nigeria. They are

  1. Research,
  2. Apply,
  3. Fund,
  4. Obtain the legal permits, and
  5. Operate.

1. Research

Just like any other business, you need to formally research the business before venturing into it. Exploring the fast-food industry in Nigeria will help you, to see how things work in the industry. It also outfits you with necessary and detailed information about the impositions of setting up a fast-food franchise in Nigeria.

Before setting up a fast-food franchise in Nigeria, you should know the Federal and State laws governing the industry and the policies and permits needed in setting up a fast-food franchise.

For a list of legal requirements and documents you need for establishing a business in Nigeria, please check this article.

Also, it is important that you study the franchisor’s brand to have an idea of the business and intellectual property rights you will be buying or inheriting and implementing in your franchise from your franchisor. This research also enables you the intending franchisee to know the help/assistance that you will receive from your franchisor.

Likewise, research helps in anticipating the expenses for setting up the business. These expenses include all the charges the franchisor will demand from you, the intending franchisee.

When doing this research, you should visit other fast-food franchises working with the franchisor you intend to work with to gather relevant information.

2. Application

After conducting deep and detailed research on your intending franchisor, the next thing to do is to apply to the prospective fast-food franchisor of your choice. The franchisor will provide an application form for you and provide you with information concerning the franchise.

The information which will be provided in the form of a brochure or videos will provide a guide to you, the intending franchisee in filling the application form.

In the application form, you the franchisee will be required to provide information like your bio-data, education, experience, and business interest. The franchisor will use this information to see if you deserve to be added to their brand.

After this, if the franchisor agrees to let you in, you will be given a Franchise disclosure document. This document gives detailed information about the role of the franchisor and the franchisee. You will also find the royalty-fee(s) and the manner of its payment in this document.

This document gives chance to you the intending franchisee to decide whether you are still interested in the franchise or not.  If the two parties (i.e., the franchisor and you) agree to the terms of the application, then the both of you can enter into a franchising agreement. It is recommended that the franchisee should consult an advocate before signing the franchising agreement.

3. Funding a Franchise

After signing the Franchising agreement, the next thing to do is to fund the franchise. This is very important as you cannot start the business without funding the franchise.

More often, the franchisor helps the franchisee with the funding. This is later repaid in the form of royalties or percentage profit. Franchisors that do not provide funding usually guide the franchisee on how to obtain the funding.

This funding is used to cover all the working expenses require to start a franchise which includes buying inventory, buying machinery, staffing, and obtaining permits.

4. Obtaining Legal Permits

You cannot start a fast-food franchise in Nigeria without having the required legal permits to do so. Although there are no specific legal frameworks guiding franchise business in Nigeria, certain principles are applicable to fast-food franchises depending on their location in the country.

Some of these legal frameworks include obtaining a permit from the State’s Ministry of Health to ensure that you are complying with the basic health measures and also that you are working in a safe and clean environment. Also, the National Agency for Food, Drug Administration and Control (NAFDAC) expects you to take a general hygiene practice before starting your fast-food franchise.

Other permits that you are required to have before commencing your business includes a tax clearance certificate, a business registration certificate, and an intellectual property transfer certifications. See a list of other certifications, legal documents and permits you should get for your Fast-food franchise here. In some cases, the franchisee may not obtain these permits because they have already been obtained by the franchisor.

5. Operate

Once you’ve put everything needed to be put in place, you may proceed to run the business.

Conclusion

Franchising a business has many advantages among which are that you will get support from your franchisor, you don’t have to market your brand or at least take full responsibility of the marketing, and it is a tested and trusted business model.

However, there are disadvantages with starting a fast-food franchise in Nigeria and some of these disadvantages are arguably the reason why many of these fast-food franchises don’t last in the country. You should know about these disadvantages by going through this article which explains the disadvantages of starting a franchise in Nigeria including fast-foods.

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Advantages And Disadvantages Of Franchising A Business

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There are several advantages and disadvantages of franchising a business. This article explains them one by one. before I get into the full review, what does the term, franchising mean or what does it mean to franchising a business?

Franchising is defined as the practice of utilizing a brand for a given period with the intent of making profits. The proprietor of the business that is franchised is known as the franchisor while the individual or organization that gets a franchise is known as a franchisee.

Enterprenuer.com defines franchising as, “A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offer assistance in organizing, training, marketing, merchandising and managing in return for a monetary consideration. Franchising is a form of business by which the owner of the business [the franchisor], service, or method obtains distribution through affiliated dealers known as the franchisees.

Popular examples of franchised businesses in Nigeria include Chicken republic, Tantalizers, Mr. Biggs, Total, Forte Oil, Mobil, ABC transport, Ekeson, Mc Donald’s, Tranex, Nobel, Oando, Samsung, Tecno, IPhone, Infinix among others.

I have a case study article that explains one of the above-listed forms of franchise in Nigeria – fast-food franchising. It shows step-by-step how to start a fast-food franchising in Nigeria. Get the article here.

Now, let’s continue.

advantages and disadvantages of franchising business

Advantages and Disadvantages of Franchising a Business

Before you settle on what franchise you want to purchase, make sure that you comprehend or have a concrete understanding of the business and business model that you want to enter into. Choose a product that is highly demanded and spend time and energy to research on the product.Also, you should find out about the competition in the region and set sensible targets. Get a legal practitioner to look into the franchise agreement and hit the ground running rather than face the pressure and slip-ups of beginning a business off the ground.

In this article, I discuss some broad advantages and disadvantages which any intending franchisee considering a franchise agreement ought to take note of.

Advantages of Franchising a Business

(1) You Will Get Support from Your Franchisor

When you franchise a business, you stand a high chance of getting support from the franchisor. This support includes training, finance, funding, and discounts. Lack of support in dealing with public authority and other parties is one of the major problems that small business owners experience.

When your business is franchised, you will get a lot of support from the franchisor to deal with this.  Also, you will benefit from the economies of scale from the bulk purchase of materials thereby significantly lowering costs for your new business.

(2) You Will Spend Less on Marketing and Branding

As the real brand has already spread its products, you will spend less or even nothing on marketing your business. You are saved from the stress of coming up with a Brand Logo Idea, Flyers, Banners, Television commercials and other forms of advertisement as the real brand has already done all these.

(3) Employing Staffs May Be Easier

Most top quality staffs prefer to work for an established brand. As such, they apply for jobs in these brands more than in new businesses. If you franchise your business, the name of the brand will attract these staff to apply for jobs thereby giving you the opportunity to enlist from the best among them.

(4) It Is a Tested and Trusted System of Business

Over the years, thousands of people have franchised their business and did well. For you to choose a company as a franchisor, that company must be well-known and successful. If you are frail in sales and marketing, at that point franchising is the most ideal alternative as there is an instant market from the brand name alone that you are franchising with.

Disadvantages of Franchising a Business

Like any other business, franchising has its disadvantages, although the advantages are by far more than the disadvantages. I will balance this discussion by telling you the disadvantages of franchising a business.

Below are some major disadvantages of franchising a business:

(1)  The Start-up Capital is Expensive

Most franchises are very expensive particularly the more fruitful ones. Franchisors have norms and expect their franchisees to live up to them. From construction materials, machinery, raw materials, staff uniform, franchisors have high standards which the franchisees must live up to. For example, to set up a fast-food franchise, you need up to $750,000 which is equivalent to N285,750,000.

(2) You Are Mandated to Pay Stipulated Royalties

In return for the branding, advertising, and operations a franchisee has to make a yearly royalty payment to his franchisor. Irrespective of whether he benefits from these things or not, this royalty must be paid.

If the franchise is foreign, the payment must be done in dollars or any foreign currency of the franchisor company. This opens franchisees to exchange rates problems and devaluation risks as the Nigerian currency has never been stable.

(3) There is No Secret in the Business

As a franchisee, you have to keep your franchisor updated about your developments. Therefore, they know when you are doing well and vice versa and based on this information, they might take certain actions for or against your favour.

(4)  Lack of Support

Though this is very rare, some franchisees suffer from lack of adequate support from their franchisor. This is because in some situations, brands decision must be taken to the head office before it is made or before approval is given. This slows down decision making.

(5) There is little or No Room for New Innovations

As a franchisee, you will be operating under a fixed template of the real brand. So if you like coming up with new ideas always, you better don’t opt for a franchise. In short, these are the major advantages and the disadvantages of franchising a business. Although there are other minor pros and cons, these are the major ones. By the time you have finished reading this article, I hope that you make a decision of whether to franchise your business or not. For a clear explanation on this concept, see by step-by-step guide on how to start a fast-food franchising in Nigeria.

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