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5 Ways You Can Find Your Brand’s Voice In Nigeria

Ossi Samuel

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find your brand’s voice

5 Ways You Can Find Your Brand’s Voice In Nigeria

Your ability to find your brand’s voice in Nigeria is very important for your own uniqueness and peculiar way of doing business.

Many brands find their way into the market and then to the customers. If your brand doesn’t have a voice of its own, then you better not have a brand at all.

This is because, without a voice, your brand is not different from the myriads of other brands that flood the market environment on a daily basis.

When your brand has a voice, it will be able to stand out from the competition. You must find your brand’s voice because that’s the only way for you to connect with the customers.

Related: How to make the identity of your brand more consistent in Nigeria

One of the very first things to do in the process of identifying your brand’s voice is to first locate the particular group of people that you are interested in speaking.

If you have more than one target audience, then you have to select some individual from each segment of your core target audience.

When you must have identified the particular language of your group of the target audience, then you must make brand’s voice to echo the language of your target audience.

You must understand what each segment of your target think about your company, and also what they expect from it too. Without a particular voice, your brand is lost in the competition.

Related: You should launch a brand and not a product in Nigeria

You should know that no one way can lead to you identifying your brand’s voice, but you can follow these steps itemized in this article.

They will greatly help you to discover your brand’s voice in Nigeria.

Ways To Find Your Brand’s Voice In Nigeria

find your brand’s voice

  1. Your brand should have a personality

In order for you to find your brand’s voice in Nigeria, you must see your brand as an actual person.

When you see your brand as an individual, it is now left for you to decide if this “individual” is old, young, funny, serious etc.

Your brand must have an attitude of its own. The social media now afford you the opportunity to directly speak with your customers on a very large scale.

If ever hope to see your brand have a voice, see it as an actual person.

  1. Find something special to qualify your brand

You must be able to find suitable adjectives to qualify your brand. You can start tasking your team to come up with adjectives that they think best describe your brand.

You can select among these adjectives as a starting point for your brand’s voice. For the voice of your brand to stand to stand out of the competition, it has to be specific and unique as well as direct.

  1. Identify with your target audience

    find your brand’s voice

Find out where your target audience spends most of their time, and then understand the language they use to interact and communicate with each other.

You must try as much as possible to speak in the same language with their manner of communication. Be careful not to copy them too much else you lose your authenticity.

  1. Have a respected spokesperson

Having someone that is well respected and adored by the society as your spokesperson is one quick way to have a very peculiar brand voice.

Celebrities, clergies, professionals can all serve as spokespersons to give your brand an identifiable voice in the competition.

You must be very careful about who you choose as your spokesperson because that spokesperson becomes the personality of your brand.

When you choose a comedian, you want your customers to see you as their funny friend that makes them happy; such applies to any other spokesperson that you choose.

This is one sure way to find your brand’s voice in Nigeria.

  1. Run the chosen brand ‘s voice through people

After you must have identified the voice of your brand, make sure to run it through some knowledgeable individuals so as to ascertain whether it is the very best or no.

Anything less than the best brand voice is unacceptable.  You must sure to be consistent with your brand because consistency is the key in this business.

It is your voice that makes your customers identify your brand from other noisy competitors.

 

 

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Interview With Temitope Adebayo, Brand Strategist and Designer, Must Read

Entorm Editor

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temitope adebayo on entorm

Building a brand is not easy, it requires a lot and many people have failed while trying to build one. It is very important for one to know everything required to build a brand and how to outsource one.

Today, we have Temitope Adebayo in the house, a brand designer and strategist who will be sharing one or two things with us about himself and how you can reach out to him to help you build a reputable brand.

So, are you ready guys?

Let’s go over to the interview room…….

  • Can you please introduce yourself to us? Who is Temitope Adebayo?

Temitope Adebayo is a young man with 3 main focuses in life God, Family and people. I want to live in a world where success doesn’t mean you have 100,000,000 naira in your account but a world where individuals strive to be the best of themselves. And most importantly where people are striving to be part of the success stories of the people around them. 

temitope adebayo on entorm

  • What would you consider as your biggest challenge in the journey so far as a brand strategist?

In an economy like Nigeria, the need and appreciation for actually solving problems of users and the market is not yet the focus of business. 

We are still in the service economy in Nigeria so there for companies are not seeing the need for proper branding and strategy in order to communicate and leave their customers with an experience of them. So when you say I am a brand strategist is not really important to them.

  • Tell us more about what yourself as a brand strategist? When did you start and what’s the journey so far.

I have a passion for meeting peoples need and being able to help people solve or get them closer to the desired state in their lives. I am a very emotional person, so if you tell me this thing is red I won’t be okay. I will want to know why this thing is red and what circumstance may have it change color and if so, I will want to know those circumstances and the resulting color of the object. So simply put I question everything. 

I started professionally august 2018. 

It has been amazing, I worked on different products and various brand powering them with creative ways to achieve their goals and amazing design, visual element to go with it.

  • What inspired you to go into branding?

To Create beautiful brands and products that last. 

temitope adebayo on entorm

  • Who are your current proud customers?

Corpus bds – corpus.ng

Nacos logistics – nacoslogistics.com

Power – women-power.org

Veever – veever.co

Morphgen – morphgen.ng

Core elites – elitehub.com.ng

  • Branding is quite a niche market, how were you able to make this profitable? 

Entering into the market was a bit difficult especially if you are money conscious you may not make it. I had to do a lot of free jobs and consultation, I was always actively looking for chances to engage with brands for branding and strategy services. So slowly as I started providing value it was easy to bill for it.

So for any young creative interested in making it, provide value first before you ask for money.

  • Have you ever been involved in any other Startup?  If yes, can you tell us about it and it’s success record so far?

Yes worked and still work with corpus bds, morphogen consult, core elites, Veever.

This have been successful projects as well as still thriving and doing great things.

temitope adebayo with colleagues

  • With your level of success and exposure so far, what do you think are the things that will make incoming brand designers not to see the limelight?

For the incoming strategist if you don’t have empathy and are not ready to really sit down to do research you will not make it.

One of the major skill set you need as a brand designer is content creation and problem-solving mentality. Any design that is not preceded with proper content creation is just a waste because it will not solve any problem.

  •  What are your goals for the next 5 to 10 years?

I want to be one of the renowned designers and strategist in Nigeria, I want to carry out branding projects with companies like MTN, Glo, Guiness, and so on.

I also want to champion the need for business to be more conscious of solving customer needs and building a worthy experience for their users

temitope adebayo on entorm

  •  Got some advice for Entrepreneur Platform community on why they should brand their businesses and possible reach out to you?

In business, marketing and promotion is equivalent to asking a lady to marry you, branding is why she would say yes. So if you want your customers and clients to say yes to you, then branding is important. 

A Brand is sometimes described as what your customers and clients say about you or your product when you are not there. If you want a customer to have a positive feeling for you, you, therefore, need proper branding.

  •  What do you think about us, Entrepreneur Platform in particular? Any advice for us or shout out for us?

Entorm is an amazing initiative that creates an information hub for entrepreneurs to work in and get information on important things that can enable solve the problems they have. 

Entorm should just keep doing what you doing, I love it.

It’s our pleasure having you on Entrepreneur Platform sir. Thanks for coming around. 

Below are some Design samples of Temitope Adebayo

temitope adebayo design temitope adebayo design temitope adebayo work temitope adebayo design temitope adebayo design temitope adebayo design temitope adebayo design

 

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