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5 Ways To Make The Identity Of Your Brand More Consistent In Nigeria

Ossi Samuel

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make the identity of your brand more consistent

5 Ways To Make The Identity Of Your Brand More Consistent In Nigeria

Your ability as an entrepreneur to make the identity of your brand more consistent in Nigeria will help to shape your company positively in the future.

Due to the fact that there are many activities going on in the company to make it better, it is easy to get lost while trying to have a consistent brand identity.

Whether big or small business establishments, it is quite easy to go off course without even realizing it.

You may not notice at the beginning, that you have gone off course, but failing to identify the lapse will eventually lead to negative impacts.

Related: Why you should launch a brand and not just a business in Nigeria

Without consistency in your brand, it can become unreliable as well as confusing to the customers.

This has no positive impact on the business, both in short and long run. At any point in time, you notice that you have lost consistency in your brand identity, you can get back in line with these steps.

Ways To Make The Identity Of Your Brand More Consistent In Nigeria

make the identity of your brand more consistent

  1. Understand the importance of consistent brand identity

You must understand the need for consistency in your branding if you are to take it seriously in the first place.

Knowing why consistent branding matters and also making your team to understand the value in it should b your first point of action to making sure that you have a consistent brand identity in Nigeria.

There are many reasons why consistent branding matters, they include:

  • It shows a great deal of professionalism from your team and company.
  • Consistent branding will also add authenticity to your identity as a company
  • It helps to clear the confusion and doubts that customers and clients might have about your organization and the things you stand for.
  • It helps the employees and executive team to stay in line with the core values and priorities of the company.

A business brand goes beyond just the logo of the company, it really is about who they are and the reason they are in business in the first place.

  1. Have your own brand guide

A brand guide is really an important business document. Once you have understood the need for consistent branding, having a complete brand guide should be your next point of call.

The brand guide should contain sections that include:

  • The usage of the logo
  • Brand colors
  • Photography and graphic styles
  • The mission of the brand
  • Value propositions
  • Iconography

You can also consult books on brand guides to help you create a very good one for your business.

  1. Make sure you circulate the brand guide

    make the identity of your brand more consistent

The brand guide should not just be for those in the marketing and design department, it must be incorporated into the whole fabrics of the organization.

The brand guide explains not only how the company should be presented, it also explains what the brand is founded on. This makes it very important that every department has copies of the brand guide. This is really a great way to make the identity of your brand more consistent in Nigeria.

  1. Always update and audit all branded materials

You must put your brand guidelines to work, once you have established it. All branded materials must be audited and updated to match the new brand guide on the ground.

The materials to be updated include social media profiles, posts, brochures, business cards, web pages, etc. your brand must be represented at each customer-facing points within your organization.

  1. Have a plan for the future

In order to make the identity of your brand more consistent in Nigeria, you must create a plan for the future.

You will end up wasting your time, money and energy if you follow other steps without completing this last one.

You must have an annual update for your brand plan, design elements, and content audit. Make sure you follow your brand plan because you won’t regret doing so.

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Branding

How To Make Your Business A Winning Brand In Nigeria

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Whether you’re looking to start a business in Nigeria or you are years down the line already in owning and running your own business, you should strive to make your business a winning brand in Nigeria. In this part of Sub Saharan Africa, the reputation of your business, or what is matters a lot. Branding your business is something you should consider and give good attention to as it could be the very live wire of any sustainable progress your business will enjoy now and in the time to come. This article explains hat business branding is and how to make your business a winning brand in Nigeria.

What is A Business Brand?

A business brand or more specifically your business brand simply refers to what your business represents or stands for and more importantly how your business is perceived by your customers. According to Scott Bedbury, “a great brand is a story that is never completely told”. Steve Forbes is more explicit in his description and said that, “Your personal brand is a promise to your clients…..a promise of quality, consistency, competency and reliability”.

how to make your business a winning brand in Nigeria

How to Make Your Business a Winning Brand in Nigeria

Why Do You Need a Winning Brand?

The need to create a brand that stands out in business cannot be overemphasized. Your customers need your integrity, competence, and reliability and your brand should represent the fulfillment of that need. Your brand is so important that it is critical to the survival and thriving of your business. It could very well be the determinant of whether there will future business opportunities for your business or not.

How to Make Your Business A Winning Brand in Nigeria: Steps to Build A Brand That Wins

How do you build your brand to win especially in Nigeria? In other words, how do you make your business a winning brand in Nigeria? I will handle this in a bit.

In the process of creating your brand the following should be the foremost thoughts you should be taking into consideration:

  1. Research, research and just do more research
  2. Come up with your brand story
  3. Define your target audience
  4. Give your brand a picture representation
  5. Prioritize networking
  6. Deliver quality always
  7. 6.Establish and maintain online presence
  8. Be creative and get better

Let me explain these in detail. 

1. Research, Research and Do More Research.

Make sure you do your background work thoroughly. Your brand’s whole worth may just be dependent on this singular step. Research the industry of your desire and keep in touch with the experts in your industry, that is, follow them and learn from them. It is important to know that it is easier to get to your desired place as a brand by following others in your industry of choice that have been there before you.

2. Come Up With Your Brand Story

Define vividly who you are and figure out clearly and on time what you want your brand to represent and how you would desire for it to be perceived. What do you want your brand to be known for? What story should your brand tell? Answer these questions clearly before embarking on the business or trying to make your business a winning brand in Nigeria.

2. Define Your Target Audience

Your brand will be the most popular among the persons that have the need for the satisfaction your brand (business) intends to offer via product and/or service. Who will these people be? You want to define very clearly your target audience before you start the business or in the process of your business’ development.

3. Give Your Brand a Picture Representation

Yes, you read it right. You will need tangible assets to represent that brand of yours. So, among other things, get a well-designed logo that will at one glance tell the story of your brand. Besides telling that your brand is a serious one, this will give a clear picture to the prospect and instantly remind him/her of your brand without words.

4. Prioritize Networking

Your brand is only as popular and as recognized as the extent of its reach. So, make concerted efforts to widen the reach of your brand or business. Your reach is the region or area over which the effect of your brand is felt, could be felt or you have in mind to reach. This is achievable by networking. Every opportunity to network is definitely a plus. Attend social gatherings where there would be opportunities to interact and connect with peers and leaders in your industry of choice.

5. Always Deliver Quality Products/Service

When it really comes down to product/service delivery, your brand should not be a mere, wishy-washy fairytale that inspires only in pictures. Endeavor to always deliver quality products and/or service(s) and do this consistently. Be committed to having a reputation for quality product(s) or service(s) delivery. This is most important and the very essence of your brand and branding efforts. There should be something distinct about you that will turn a prospect into a repeat customer and even refer you to other people.

6. Establish and Maintain A Strong Online Presence

This is a very important aspect of your business branding effort that you should not overlook for any reason. With the boom of the internet and social media, countless platforms exist for establishing and maintaining an online presence for your brand. Besides popularizing your brand, it increases your clientele base which means newer the capacity to get more opportunities to share the experience your brand promises and to deliver on it.

7. Be Creative and Get Better.

You don’t want a brand that is stagnant, not advancing, and not up-to-date with the (current) trends. By all means get better and creatively; explore new avenues that will give your customers a more intriguing feel whenever they do or think of doing business with you.

A good brand is one that has firmly registered itself and continues to register itself in the minds of its customers. You should strive to build a brand that is competent, reliable, consistent, and always able to deliver on the customer experience it promises.

Without a doubt you can build that brand that wins in Nigeria. Yes, you can make your business a winning brand in Nigeria if you follow the steps in this guide. Who knows: Your brand could be the next brand that’ll be making rounds in the market after you’ve put these “how to’s” to work.

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How to Build Your Brand While Attracting Global Customers Online

Giorgi Mikhelidze

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brand

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Branding

The Secret to Being an Entrepreneur is not Mentioning it

Giorgi Mikhelidze

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an entrepreneur

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