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The Secret to Being an Entrepreneur is not Mentioning it

Giorgi Mikhelidze



an entrepreneur

The Secret to Being an Entrepreneur is not Mentioning it

We have heard so many successful enterprise stories that achieving such a triumph and starting your own business seems fairly easy. Tell someone about your job as an entrepreneur and they will most likely think that the wealth you make is already difficult to measure.

The entrepreneur culture that is broadcasted on media channels and is written about in influential newspapers rarely reflects the truth. Every leading business is seen as an overnight success. However, what many do not realize is that setting up and running an enterprise requires tremendous dedication, motivation and time.

Elon Musk, a billionaire and CEO of SpaceX has always talked a lot about what it takes to lead the global change. This is what he wrote on Twitter: “There are way easier places to work, but nobody ever changed the world on 40 hours a week”. He later asserted, that on average he works 80-120 hour weeks. Although Musk is undoubtedly a success story, there are long workdays and enormous amounts of effort behind every enterprise we see on TV today.

What is the recipe for having an entrepreneurial success story to tell

First things first, there is no limited edition guideline that will help your enterprise earn millions in a blink of an eye. The truth is that every one of us, as well as our ideas, is unique. We live differently and have our own lifestyles, even if it is believed that everyone is the same in the globalized world.

As a result, only the one leading the enterprise based on their ideas can shape the future of it. However, there are quite a few general findings that you should read through before kicking off.

Take the crypto industry as an example. Most of it is powered by the innovative nature of individual entrepreneurs, but the project itself is always completed by a large team. The idea the author themselves has to be humble in this case as he or she has expectations from the team and earning their respect is a priority.

According to this Bitcoin Rush review, even a small company can dish out a very successful product, but with small companies comes more socializing and a much better bond between the employees. In this case, the innovative nature of the individual entrepreneur that started the company was enough to motivate most of the team and create a solid product in the end.

If we see reviews of other similar products, we will see that the majority of failures come from inattentive programming or design, which is directly derived from miscommunication or lack of respect in the team.

Setting your expectations high will not be any beneficial

Besides the general public, many young entrepreneurs have misleading beliefs about the early stage of development. When something potentially fruitful is being created from scratch, the risks are quite high. One should not anticipate the work process to be easy either.

The majority of those thinking of turning their ideas into a reality estimate that after a month of working with a couple of friends in a cramped garage at parents’ house, the enterprise will certainly flourish.

The truth is that starting off is the most difficult stage and it is not even that short. Although it might include being based in a garage, it is not nearly as exciting as it might sound.

Already accomplished entrepreneurs often say, that taking this first step sometimes takes more than two years of hard work. Thus, one should always evaluate their current possibilities before becoming an entrepreneur:

  • Am I committed enough to dedicate the absolute majority of my time to this project?
  • Are the important ones, family, and friends supportive? Will they keep encouraging me to accomplish my goals once I actually start working on them?
  • If not, do I have another emotional support mechanism? Can I risk relationships, losing friends and being far from the family?
  • Am I aware of the long timeframe my enterprise might have? If yes, are there any events potentially interrupting with work in the upcoming 2 years?

Thinking about these questions is of utmost importance. Becoming an entrepreneur is not easy and being ready for challenges almost everyone faces at an early stage will not only help you but also those around you.

Be passionate about your ideas and believe in what you are trying to achieve

Probably you are not taking a small loan of a million dollars from your relative to build a luxury residential skyscraper in Manhattan. However, the idea you have is something you are enthusiastic about and that is what matters.

Dedicating so much of your time, energy while putting your relationships with the loved ones under danger is not worth it for something you do no feel truly passionate about. Think about the upcoming, roughly two years.

You will have to pull all-nighters, research and sometimes even be isolated working on only one thing. It should at least be worth a try, but if you are not certain about it, try to re-evaluate your plans. Changing the plan before you start executing it will be much easier than after some work has already been done.

But do not be afraid of being flexible with the vision

Your vision might determine the entire future of the enterprise. It is simply great if the strategy established at an early stage works until the end. However, this rarely is the case. Some believe that if you do not stick with a single agenda, everything will start falling apart.

However, the truth is that failures and changes will come and go a lot throughout this journey. It is absolutely natural to make mistakes and face your own defeats.

The important part is to manage them efficiently. Everyone, including successful entrepreneurs, is constantly experiencing downfalls, but we should not let them shape our actions. Instead, our failures should be used as learning experiences and motivators for future success.

an entrepreneur

Just like with minor or major personal and professional failures, pivoting your company’s strategy if there is a need will only do good for it.

Setting up a Twitter account might not essentially be the most beneficial first step

There is one big mistake young entrepreneurs often make and it’s often caused by the surrounding environment. Running an enterprise is something that will catch almost anyone’s attention. People love innovators and success stories. It is obvious that anyone with a tiny bit of ambition of achieving something as a leader has thought of it.

Unfortunately, instead of working harder and more importantly smarter, entrepreneurs sometimes spend more time promoting the product or service that does not yet exist.

They keep mentioning their work, attend relevant social gatherings and gain Twitter followers while lagging behind with the actual work. Not that the money and fame that come with success are not great, but setting the right priorities at an early stage will probably be more useful.



Giorgi is a financial analyst and news reporter at He has 3 years of experience trading and working with the Forex and cryptocurrency markets. His experience helps him to deliver quality information to every reader.

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(2021) How To Make Your Business A Winning Brand In Nigeria




Whether you’re looking to start a business in Nigeria or you are years down the line already in owning and running your own business, you should strive to make your business a winning brand in Nigeria. In this part of Sub Saharan Africa, the reputation of your business, or what is matters a lot. Branding your business is something you should consider and give good attention to as it could be the very live wire of any sustainable progress your business will enjoy now and in the time to come. This article explains hat business branding is and how to make your business a winning brand in Nigeria.

What is A Business Brand?

A business brand or more specifically your business brand simply refers to what your business represents or stands for and more importantly how your business is perceived by your customers. According to Scott Bedbury, “a great brand is a story that is never completely told”. Steve Forbes is more explicit in his description and said that, “Your personal brand is a promise to your clients…..a promise of quality, consistency, competency and reliability”.

how to make your business a winning brand in Nigeria

How to Make Your Business a Winning Brand in Nigeria

Why Do You Need a Winning Brand?

The need to create a brand that stands out in business cannot be overemphasized. Your customers need your integrity, competence, and reliability and your brand should represent the fulfillment of that need. Your brand is so important that it is critical to the survival and thriving of your business. It could very well be the determinant of whether there will future business opportunities for your business or not.

How to Make Your Business A Winning Brand in Nigeria: Steps to Build A Brand That Wins

How do you build your brand to win especially in Nigeria? In other words, how do you make your business a winning brand in Nigeria? I will handle this in a bit.

In the process of creating your brand the following should be the foremost thoughts you should be taking into consideration:

  1. Research, research and just do more research
  2. Come up with your brand story
  3. Define your target audience
  4. Give your brand a picture representation
  5. Prioritize networking
  6. Deliver quality always
  7. 6.Establish and maintain online presence
  8. Be creative and get better

Let me explain these in detail. 

1. Research, Research and Do More Research.

Make sure you do your background work thoroughly. Your brand’s whole worth may just be dependent on this singular step. Research the industry of your desire and keep in touch with the experts in your industry, that is, follow them and learn from them. It is important to know that it is easier to get to your desired place as a brand by following others in your industry of choice that have been there before you.

2. Come Up With Your Brand Story

Define vividly who you are and figure out clearly and on time what you want your brand to represent and how you would desire for it to be perceived. What do you want your brand to be known for? What story should your brand tell? Answer these questions clearly before embarking on the business or trying to make your business a winning brand in Nigeria.

2. Define Your Target Audience

Your brand will be the most popular among the persons that have the need for the satisfaction your brand (business) intends to offer via product and/or service. Who will these people be? You want to define very clearly your target audience before you start the business or in the process of your business’ development.

3. Give Your Brand a Picture Representation

Yes, you read it right. You will need tangible assets to represent that brand of yours. So, among other things, get a well-designed logo that will at one glance tell the story of your brand. Besides telling that your brand is a serious one, this will give a clear picture to the prospect and instantly remind him/her of your brand without words.

4. Prioritize Networking

Your brand is only as popular and as recognized as the extent of its reach. So, make concerted efforts to widen the reach of your brand or business. Your reach is the region or area over which the effect of your brand is felt, could be felt or you have in mind to reach. This is achievable by networking. Every opportunity to network is definitely a plus. Attend social gatherings where there would be opportunities to interact and connect with peers and leaders in your industry of choice.

5. Always Deliver Quality Products/Service

When it really comes down to product/service delivery, your brand should not be a mere, wishy-washy fairytale that inspires only in pictures. Endeavor to always deliver quality products and/or service(s) and do this consistently. Be committed to having a reputation for quality product(s) or service(s) delivery. This is most important and the very essence of your brand and branding efforts. There should be something distinct about you that will turn a prospect into a repeat customer and even refer you to other people.

6. Establish and Maintain A Strong Online Presence

This is a very important aspect of your business branding effort that you should not overlook for any reason. With the boom of the internet and social media, countless platforms exist for establishing and maintaining an online presence for your brand. Besides popularizing your brand, it increases your clientele base which means newer the capacity to get more opportunities to share the experience your brand promises and to deliver on it.

7. Be Creative and Get Better.

You don’t want a brand that is stagnant, not advancing, and not up-to-date with the (current) trends. By all means get better and creatively; explore new avenues that will give your customers a more intriguing feel whenever they do or think of doing business with you.

A good brand is one that has firmly registered itself and continues to register itself in the minds of its customers. You should strive to build a brand that is competent, reliable, consistent, and always able to deliver on the customer experience it promises.

Without a doubt you can build that brand that wins in Nigeria. Yes, you can make your business a winning brand in Nigeria if you follow the steps in this guide. Who knows: Your brand could be the next brand that’ll be making rounds in the market after you’ve put these “how to’s” to work.



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How to Build Your Brand While Attracting Global Customers Online

Giorgi Mikhelidze






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Interview With Temitope Adebayo, Brand Strategist and Designer, Must Read

Entorm Editor



temitope adebayo on entorm

Building a brand is not easy, it requires a lot and many people have failed while trying to build one. It is very important for one to know everything required to build a brand and how to outsource one.

Today, we have Temitope Adebayo in the house, a brand designer and strategist who will be sharing one or two things with us about himself and how you can reach out to him to help you build a reputable brand.

So, are you ready guys?

Let’s go over to the interview room…….

  • Can you please introduce yourself to us? Who is Temitope Adebayo?

Temitope Adebayo is a young man with 3 main focuses in life God, Family and people. I want to live in a world where success doesn’t mean you have 100,000,000 naira in your account but a world where individuals strive to be the best of themselves. And most importantly where people are striving to be part of the success stories of the people around them. 

temitope adebayo on entorm

  • What would you consider as your biggest challenge in the journey so far as a brand strategist?

In an economy like Nigeria, the need and appreciation for actually solving problems of users and the market is not yet the focus of business. 

We are still in the service economy in Nigeria so there for companies are not seeing the need for proper branding and strategy in order to communicate and leave their customers with an experience of them. So when you say I am a brand strategist is not really important to them.

  • Tell us more about what yourself as a brand strategist? When did you start and what’s the journey so far.

I have a passion for meeting peoples need and being able to help people solve or get them closer to the desired state in their lives. I am a very emotional person, so if you tell me this thing is red I won’t be okay. I will want to know why this thing is red and what circumstance may have it change color and if so, I will want to know those circumstances and the resulting color of the object. So simply put I question everything. 

I started professionally august 2018. 

It has been amazing, I worked on different products and various brand powering them with creative ways to achieve their goals and amazing design, visual element to go with it.

  • What inspired you to go into branding?

To Create beautiful brands and products that last. 

temitope adebayo on entorm

  • Who are your current proud customers?

Corpus bds –

Nacos logistics –

Power –

Veever –

Morphgen –

Core elites –

  • Branding is quite a niche market, how were you able to make this profitable? 

Entering into the market was a bit difficult especially if you are money conscious you may not make it. I had to do a lot of free jobs and consultation, I was always actively looking for chances to engage with brands for branding and strategy services. So slowly as I started providing value it was easy to bill for it.

So for any young creative interested in making it, provide value first before you ask for money.

  • Have you ever been involved in any other Startup?  If yes, can you tell us about it and it’s success record so far?

Yes worked and still work with corpus bds, morphogen consult, core elites, Veever.

This have been successful projects as well as still thriving and doing great things.

temitope adebayo with colleagues

  • With your level of success and exposure so far, what do you think are the things that will make incoming brand designers not to see the limelight?

For the incoming strategist if you don’t have empathy and are not ready to really sit down to do research you will not make it.

One of the major skill set you need as a brand designer is content creation and problem-solving mentality. Any design that is not preceded with proper content creation is just a waste because it will not solve any problem.

  •  What are your goals for the next 5 to 10 years?

I want to be one of the renowned designers and strategist in Nigeria, I want to carry out branding projects with companies like MTN, Glo, Guiness, and so on.

I also want to champion the need for business to be more conscious of solving customer needs and building a worthy experience for their users

temitope adebayo on entorm

  •  Got some advice for Entrepreneur Platform community on why they should brand their businesses and possible reach out to you?

In business, marketing and promotion is equivalent to asking a lady to marry you, branding is why she would say yes. So if you want your customers and clients to say yes to you, then branding is important. 

A Brand is sometimes described as what your customers and clients say about you or your product when you are not there. If you want a customer to have a positive feeling for you, you, therefore, need proper branding.

  •  What do you think about us, Entrepreneur Platform in particular? Any advice for us or shout out for us?

Entorm is an amazing initiative that creates an information hub for entrepreneurs to work in and get information on important things that can enable solve the problems they have. 

Entorm should just keep doing what you doing, I love it.

It’s our pleasure having you on Entrepreneur Platform sir. Thanks for coming around. 

Below are some Design samples of Temitope Adebayo

temitope adebayo design temitope adebayo design temitope adebayo work temitope adebayo design temitope adebayo design temitope adebayo design temitope adebayo design




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