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8 Ways to Pick a Great Name for Your Business Right Now – Business Name

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In this video, Entrepreneur Nigeria will be sharing a Video presentation by Patrick Bet-David, who is one of the Entrepreneur Magazine Partners. In this Video, Patrick explains the eight strategies you can use to come up with a great name for your business.

 

This business name will set the tone for your brand and help shape how your customers and audience view you. So, it’s important to make sure you pick a good name. In fact, Bet-David says it’s just as important as picking a good name for your child.

And just like you might do research for baby names, Bet-David gives you ways to research good business names. For example, have you considered looking at foreign languages to see if other cultures have a word that’s just right for you? Do you have an interesting story that comes with the name, based on the research you’ve done?

try it out on your quest for a good business name here in Nigeria

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Branding

(2021) How To Make Your Business A Winning Brand In Nigeria

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Whether you’re looking to start a business in Nigeria or you are years down the line already in owning and running your own business, you should strive to make your business a winning brand in Nigeria. In this part of Sub Saharan Africa, the reputation of your business, or what is matters a lot. Branding your business is something you should consider and give good attention to as it could be the very live wire of any sustainable progress your business will enjoy now and in the time to come. This article explains hat business branding is and how to make your business a winning brand in Nigeria.

What is A Business Brand?

A business brand or more specifically your business brand simply refers to what your business represents or stands for and more importantly how your business is perceived by your customers. According to Scott Bedbury, “a great brand is a story that is never completely told”. Steve Forbes is more explicit in his description and said that, “Your personal brand is a promise to your clients…..a promise of quality, consistency, competency and reliability”.

how to make your business a winning brand in Nigeria

How to Make Your Business a Winning Brand in Nigeria

Why Do You Need a Winning Brand?

The need to create a brand that stands out in business cannot be overemphasized. Your customers need your integrity, competence, and reliability and your brand should represent the fulfillment of that need. Your brand is so important that it is critical to the survival and thriving of your business. It could very well be the determinant of whether there will future business opportunities for your business or not.

How to Make Your Business A Winning Brand in Nigeria: Steps to Build A Brand That Wins

How do you build your brand to win especially in Nigeria? In other words, how do you make your business a winning brand in Nigeria? I will handle this in a bit.

In the process of creating your brand the following should be the foremost thoughts you should be taking into consideration:

  1. Research, research and just do more research
  2. Come up with your brand story
  3. Define your target audience
  4. Give your brand a picture representation
  5. Prioritize networking
  6. Deliver quality always
  7. 6.Establish and maintain online presence
  8. Be creative and get better

Let me explain these in detail. 

1. Research, Research and Do More Research.

Make sure you do your background work thoroughly. Your brand’s whole worth may just be dependent on this singular step. Research the industry of your desire and keep in touch with the experts in your industry, that is, follow them and learn from them. It is important to know that it is easier to get to your desired place as a brand by following others in your industry of choice that have been there before you.

2. Come Up With Your Brand Story

Define vividly who you are and figure out clearly and on time what you want your brand to represent and how you would desire for it to be perceived. What do you want your brand to be known for? What story should your brand tell? Answer these questions clearly before embarking on the business or trying to make your business a winning brand in Nigeria.

2. Define Your Target Audience

Your brand will be the most popular among the persons that have the need for the satisfaction your brand (business) intends to offer via product and/or service. Who will these people be? You want to define very clearly your target audience before you start the business or in the process of your business’ development.

3. Give Your Brand a Picture Representation

Yes, you read it right. You will need tangible assets to represent that brand of yours. So, among other things, get a well-designed logo that will at one glance tell the story of your brand. Besides telling that your brand is a serious one, this will give a clear picture to the prospect and instantly remind him/her of your brand without words.

4. Prioritize Networking

Your brand is only as popular and as recognized as the extent of its reach. So, make concerted efforts to widen the reach of your brand or business. Your reach is the region or area over which the effect of your brand is felt, could be felt or you have in mind to reach. This is achievable by networking. Every opportunity to network is definitely a plus. Attend social gatherings where there would be opportunities to interact and connect with peers and leaders in your industry of choice.

5. Always Deliver Quality Products/Service

When it really comes down to product/service delivery, your brand should not be a mere, wishy-washy fairytale that inspires only in pictures. Endeavor to always deliver quality products and/or service(s) and do this consistently. Be committed to having a reputation for quality product(s) or service(s) delivery. This is most important and the very essence of your brand and branding efforts. There should be something distinct about you that will turn a prospect into a repeat customer and even refer you to other people.

6. Establish and Maintain A Strong Online Presence

This is a very important aspect of your business branding effort that you should not overlook for any reason. With the boom of the internet and social media, countless platforms exist for establishing and maintaining an online presence for your brand. Besides popularizing your brand, it increases your clientele base which means newer the capacity to get more opportunities to share the experience your brand promises and to deliver on it.

7. Be Creative and Get Better.

You don’t want a brand that is stagnant, not advancing, and not up-to-date with the (current) trends. By all means get better and creatively; explore new avenues that will give your customers a more intriguing feel whenever they do or think of doing business with you.

A good brand is one that has firmly registered itself and continues to register itself in the minds of its customers. You should strive to build a brand that is competent, reliable, consistent, and always able to deliver on the customer experience it promises.

Without a doubt you can build that brand that wins in Nigeria. Yes, you can make your business a winning brand in Nigeria if you follow the steps in this guide. Who knows: Your brand could be the next brand that’ll be making rounds in the market after you’ve put these “how to’s” to work.

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How to Build Your Brand While Attracting Global Customers Online

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The Secret to Being an Entrepreneur is not Mentioning it

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an entrepreneur

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