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5 Reasons Why You Should Advertise Your Business In Nigeria

Ossi Samuel




5 Reasons Why You Should Advertise Your Business In Nigeria

Advertise or remain unknown. This is the fate of anybody who wants to venture into any business at any scale. You must advertise to get people to know your products or services. You can have the best product which is actually very cool but if people don’t know about it, how will you sell and make the money that is due to your product.

The amazing thing is that the more publicity you give to your products, the higher chances it will have to survive first, and then succeed in the market. It can be regarded as a factor of demand. The more advertisement it gets, the more demand it gets. It guarantees your competitive advantage.

Related: 10 top advertising agencies in Nigeria

Let’s take a practical example; when GLO network came, it had little legitimacy because people were obsessed and satisfied with the services rendered by MTN. Many mobile networks that came before GLO could not stand the test of time and monstrous advertisement of MTN. Glo has been advertising and they spend a lot of money on artists. That is simply because they want to promote their products. The rest I believe is not lost on you.

You don’t have to spend so much on advertisement if you don’t have the money. Social Media advertisement cost very little. Sending an email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free. You don’t really have to spend much as I stated earlier but you do need to spend. Advertising is in fact one of the marketing tactics that comes with an invoice.

You must write a check to run ads or send direct mail, often before seeing any results. In my experience people shy away from advertising, not because of the cost, but because they don’t know how to get results and they don’t understand the long-term residual effects.

Also Read: the essence of Business marketing in Nigeria

If the advertisement is going to be productive for you, you must do the following;

  • You must be focused on a specific and ideal client and customer base.
  • You also have to create awareness for valuable content with a call to action
  • Measure leads and conversion fanatically and religiously.

Consider the above as an extra bonus because it is not our topic today. Today we are interested in the benefits of advertising your products and services. They are as follows;

Reasons Why You Must Advertise In Nigeria

  1. Control Can Be Gotten When You Advertise

To advertise is to take control of your business. It offers complete control of the business and its working procedure. It gives you control over sales, production, and marketing strategies. If you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.

2. Ideal Customers Are Targeted When You Advertise

As earlier stated, when you advertise you gain control of the processes involved in your business. One very important aspect of that control is that you will be able to handle and target the ideal customers. You know the people that will be interested in your products and you target them. When you match a very personal message to a very select audience you get a far greater connection.

3. You Create Awareness For Your Product When You Advertise

This is the whole essence of advertising a product or service. People should know what you do and (or) your products. The force that drives a great deal of conversion and trust building these days is educational content – ebooks, seminars, and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.

4. You Lend Credibility To your Product When You Advertise

When you advertise, you are intentionally lending credibility to the message you have been trying to pass. People get the idea that all is moving well and get to give your product a try. It gives you a competitive advantage and you are better for it. The perception that you can afford to advertise is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.

5. Advertising amplifies everything else you’re doing

When you advertise, it rubs off on virtually every other thing you are doing. When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in the place they work.

Related: the impulse of a career in Nigeria

To advertise is not really to waste money but on the contrary, it is to invest money. it might not be in the short run, but in the long run, you will definitely be happy that you wrote a check to advertise your products and services. Therefore, get up and identify how you want to advertise your products and get it over with. Good luck.



Ossi Samuel is a mafian thinker, an avid reader and writer, and political analyst. Am a humanitarian and fun loving person. I love Tech by the way and will always have your time if you have any ideas. I can be reached on Facebook


How to Boost Your Business with Webinars in Nigeria





Webinars are a sure-fire way of getting a business, especially a small business seen by a lot of people. As a business owner, you want to increase your brand awareness, expand your reach and customer base. One way to do this is through webinars.

Webinars have now become a choice tool business owners employ in the publicity of their business. Technology gives business owners and entrepreneurs alike a chance to communicate with their existing customers, and attract new prospects to their businesses.

Below are the top 10 steps you should consider while trying to host a webinar to reach more people and drive sales to your business today.

  1. Ensure Flawless Interaction with Your Audience.

Quality interaction between you and your audience is very important. However, in Nigeria, a lot of factors like lack of electricity and internet issues can hamper your interaction with your audience during a webinar. Whatever the situation, you owe it a duty to your audience to contain any eventuality and have a smooth webinar at the end of the day. Make sure that you put in place the necessary tools and processes that could counter any occurrences that would make you and your listeners unable to properly connect with each other during your webinar.

  1. Pick a Suitable Platform.

There are many webinar tools available on the internet, giving you many options to pick from. Before picking your tool or platform, consider the size of your expected audience and the level of technical knowledge that each platform requires. If you have an audience of less than 500 people, you can pick a webinar platform like Teams by Microsoft or Zoom. If your audience is running into thousands, pick YouTube Live or Easy Webinar.

  1. Choose a Suitable Topic.

When choosing your webinar topic, do not go for something regular. Go for something interesting or new that is related to your business which your audience can easily relate to. For example, you can choose a topic on affiliate marketing and as the webinar goes on, you show them reasons to partner with you as an affiliate. This makes it a win-win situation for the both of you. As they become affiliates, they would increase your sales and bring in more cash for you while earning commissions based on what they learn from you during and after the webinar.

  1. Invest in Email Marketing.

Against the popular saying that email does not work in Nigeria, the truth is that you can use email marketing to reach a lot of potential customers here in Nigeria. When people sign up for your webinar, they drop their emails. It is now your duty to use these emails that they left in your sign-up forms to send a confirmation mail, updates, and reminders about the webinar and your product(s) and service(s).

You can send out a summary of the webinar a few days before the webinar date On the D-Day, you would send out the webinar invite link an hour or two before the webinar commences. Introduce yourself and what you do immediately you begin anchoring the webinar. This will give you free publicity.

  1. Maintain an Active Audience

To make you webinar a successful one, make sure that you do not have a dull moment; make it lively from the start to finish. Let it not just be all talk. Instead, introduce some humor, games, and fun in-between activities to keep the users engaged. This will loosen any tension that your webinar attendees might build-up, give them some relieve, and make the session more rewarding.


A businessman hosting a webinar to increase his business awareness and boost sales.

  1. Increase Your Webinar’s Publicity.

Publicity and promotion is an important part of ensuring the success of your webinar. Use social media to increase the awareness of your business and use relevant keywords to advertise your webinar for free. Also, ensure that you use an effective digital marketing strategy which can really encourage people to join in.

  1. Give Your Attendees Gift (i.e., a free e-book).

You might want to give all participants of your webinar a gift at the end of a webinar. This could be a free e-book or a recorded version of the webinar. This should be a summary of all that you taught in the webinar to serve as a reference material for future use by the webinar attendees. Some pages of the e-book or video sections can contain information about your business and your products. With this gift in the hands of all your webinar attendees, you are giving your business free publicity.

  1. Host an Influencer, if you can

You can invite an influencer, not necessarily a mega influencer in your niche, to come and talk to your audience during your session. This might require some money, but if you do not have any money to spare, it is still okay. However, the presence of an influencer in your webinar would generate a lot of publicity and engagement for your webinar. So, you should plan towards this.

  1. Give Your Attendees Bonuses and Discounts.

During the webinar, offer your attendees discounts on your products as a way of saying “thank you for joining”. Also, you can give them bonuses for any purchase made within a certain period, or a coupon code that is only active for some time. The short period offer would create scarcity in the mind of your attendees and will lead to an increase in sales in your business.

  1. Provide A Question and Answer (Q & A) Session.

At the end of the webinar, you can include a question and answer session which will address any questions your audience may have. It helps in fostering interaction among your audience. It is during this session that you would be able to find out if the participants gained a thing or more from the session, if the webinar was useful and if the audience would welcome a repeat session.

Final Thoughts

This article outlined some steps which are guaranteed to help you host a webinar that would improve your business. If followed correctly, you would experience double or triple results in your business shortly after the webinar. Remember to practice the points I outlined in this article till you get results. Good luck!



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How To Advertise Your Business on Nairaland





Nairaland, a Nigerian community platform, has stood the test of time as one of the most popular websites in Nigeria. It ranks 7th on Alexa, beating popular blogs like LindaIkeji and Bellanaija as one of the most visited websites in Nigeria. The only websites ahead of it on the rating are top sites like Google and Facebook.

A lot of people have seen the potentials in Nairaland, and would want to advertise but do not have the resources to do so, even though ad rates are cheaper now than before. If you are a regular Nairaland user, you will notice that the site is not friendly to any type of promotional content and will issue a warning when you want to post one.


Welcome to Nairaland: Advertise Now!!!

Advertising on Nairaland could be rewarding, in fact, 8 out of 10 times, it is. You can pay to advertise on the platform or do so for free by following a legal retinue some of which I cover in this article.

  1. Promote Your Content.

Instead of directly putting up your product or service for sale, find out the knowledge gap existing in the mind of people and curate contents around that. Try to make your post informative and educative, and people will definitely want to find out more.

Rather than make it appear like you want to sell, go all out to teach, educate, inform and entertain the forum users. This will keep them hooked to you and begin to develop interest in your market. So, when you want to sell, they will be willing and ready to make a purchase from you.

Many people will contact you to know more, and that could be a huge boost for your business even though you do not make it to Nairaland’s front page.

  1. Take Advantage Of The Adverts Section.

Nairaland’s owner, Seun, set aside a portion of the Nairaland website for people to advertise their products absolutely free.

Since Nairaland is a very high-ranking website, any advert you post on it, would appear in the top of search engines. Whenever a search is made such a product or service your adverts could display among the search results.

Also, your advert on Nairaland may even be better than the one on your site. This, however, depends on how your web content is optimized.

  1. Leave Your Signature.

Your signature is another way you can attract potential clients to your business. If you usually post and comment on a lot of terrific articles in Nairaland, people naturally would want to know who is behind such posts and check out your profile.

Some users might even go a step further to message you privately or click the link in your signature, which should, of course, contain or direct the visitor(s) to your personal contact information, like your WhatsApp number.

Please, this is not for those who make negative or dumb posts as they run the risk of tarnishing their and their business’ name. A lot of people would also keep you in mind when they want to order a product or search for a service.

  1. Drop a Blog Post Link.

Post engaging and informative articles in Nairaland. Then, drop a link to your blog post under the article. If it is a post that is generating a lot of traffic, the moderators or Seun himself could bring it to the front page of that category. Try to be as original as possible with your posts. The moderators will only pick those contents that bring in much traffic, even if they are similar.

  1. Offer A Solution to a Problem.

Many people go to Nairaland to ask how a particular problem that they are facing can be solved. Someone might ask “What can I do to remove pimples?” As a beautician, that is a good opportunity for you to post a solution to this problem and go a step further to recommend your products or services under that post. Subsequent users who search that same question on Nairaland will see your product and might be interested.

Always make sure you show samples of your work, and a method a potential customer can use to contact you. Be careful not to place your business under every post, as people will classify you as a spammer and would not want to associate with you or your business.

  1. Offer Good Customer Service.

Good business people know that it is far-cheaper to keep a customer than to start sourcing for a new one. Answering customers’ questions and inquiries will always guarantee that your customers are satisfied with your business, and they would want to keep patronizing you.

Nairaland is a bubbling community, and any user that throws out a question, no matter how technical, is anticipating answers. Answering user’s questions on Nairaland is a way to provide customer support. By offering good customer support, you put your business in a good light in front of thousands of people.

  1. Place a Targeted Banner Ad.

So far I have discussed mainly free ways to advertise on Nairaland. If you want to see quicker results in your business, placing a targeted banner is highly recommended. It is a great way to advertise your business to a targeted audience, especially if you are new on the forum or have less time to build a name on the forum for free kick-backs.

Paid advertisement on Nairaland is arguably the best way to reach your target audience as it is guaranteed to produce leads for your business. Besides advertising on Nairaland would provide you and your business more reach at a lower cost compared to advertising on some social media platforms like Facebook, Twitter, and Instagram. Although rates vary from section to section, a thousand Naira can get you a good ad in some sections.



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The 6 Best Social Media Advertising Platforms In Nigeria

Ossi Samuel



social media advertising

The 6 Best Social Media Advertising Platforms In Nigeria

Social media advertising is integral to success for both online and offline businesses anywhere in the world today. This is a consequence of the digitization Inherent in the current century. More importantly, people communicate more and relate more via social media.

Social media has been the game-changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach.

With the aid of social media, you can advertise your products and make sales. The customer base you require can be found in social media. You can reach them through various social media platforms. It is indeed an amazing opportunity to be able to achieve so much within a limited period of time.

But which platforms are the best for businesses to use? In order to create a successful social strategy, you have to be familiar with how they work. It is our wish to bring to you the working procedure of some of these platforms. Below are the platforms you can use for your social media advertising in Nigeria and indeed all parts of the world.

Platforms For Social Media Advertising In Nigeria

  1. Facebook


Facebook is the foremost social media advertising platform. It is about the only social media platform that some people are in. It has more than 1.7 billion users making a huge avenue for potential sales. Facebook comprises of the largest blend of demographics of any social media platform. It provides an extraordinary medium for your business to connect with your prospective customers all around the world. And from an advertising perspective, it’s the easiest to manage and allows for the best possible targeting.

You can operate free pages and groups to advertise your products and at the same time, you can run paid ads to fasten the advertisement. Some of the ads include; Right-Hand Rail Ads, Link Ads, Multi-Product / Carousel Ads, Lead Ads, Canvas Ads, and Dynamic Ads.

Related: 5 reasons why you must advertise in Nigeria


  1. Twitter


Twitter is another social media advertising platform. It has an inherent strength in that posts can be retweeted and they can go viral. If you have the right content and target the right audience, your advertisements that come in the form of tweets can be passed across many people and you get to sell your product or service. First, you’ll need to choose an ad category, which generally consists of Promoted Tweets, Promoted Accounts, and Promoted Trends.

Once an ad category has been chosen, advertisers are then prompted to structure campaigns based on objective details. Campaign objectives can be geared toward things like increasing followers, generating website clicks or conversions, garnering leads, and many others. After choosing a category, you will select twitter cards. Some of them are Website Cards, App Cards, Player Cards, Conversational Cards, Lead Generation Card, Summary Card with Large Image, Summary Cards, etc

Also read: Top 10 advertisement companies in Nigeria

  1. LinkedIn


This social media advertising platform has a special focus on those working in a B2B field. Its specialty is connecting with business professionals in any industry. It allows you to target them by industry, job title, etc. The amazing thing about Linkedin is that prioritizes relationship building. One of the best features for businesses is LinkedIn Groups. Businesses should establish Groups in your target niche or industry and invite others in your target market to join.

  1. Instagram


With 500 million users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach.

Instagram may best be used as a brand-building tool if you have a decent following and post beautiful images or videos, but if you plan to use it as a marketing tool, you will need to devise a strategic plan to capitalize on the half a billion users.

Due to the nature of the platform, many of its capabilities – in terms of ad formats – are limited in comparison to those offered on its parent company’s platform. However, many of Instagram’s advertising options show strong resemblances to that of Facebook, and it will be interesting to see what the company has planned for the future.

Until then, it’s important to take note of the advertising approaches offered on Instagram and decide whether or not they should be considered as a formidable option as a social media marketing platform. Some of the ads include; Photo Ads, Video Ads, and Carousel Ads

  1. Pinterest


Pinterest is known for having an incredibly active and targeted user base. It’s become a network whose users value the sharing of ideas on various products, such as clothing, decor, and much more.

Pinterest’s value comes from its ability to derive data from micro engagements through the use of Pins – similar to the way Facebook’s Likes perform – that can help to target users more effectively. This plethora of detailed information makes Pinterest an ideal social media marketing platform for businesses.

While the value in the data is there, Pinterest’s advertising models are still developing and are not quite on par with other platforms. That being said, the company has recently made dramatic improvements and the potential it has for advertisers is nothing short of promising.

Compared to another social media marketing platform, the list of ad types available on Pinterest is a fairly short one. Due to the structure of the platform, a large variety of ads isn’t necessarily needed either. The number of ads on this social media advertising platform is a relatively short one compared to the likes of Facebook and Twitter. They have Promoted Pins, Cinematic Pins, and Buyable Pins.

  1. YouTube


Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites.

With nearly one billion active monthly users, YouTube has become a household name when it comes to video-sharing. As its popularity steadily rises and more and more content is created every day, it’s only natural that the Google-owned network continues to become a more feasible option as a social media marketing platform.

If you’re doing any advertising online, then there’s a good chance you’ve done a little bit with Google. In order to advertise on YouTube, you’ll need to run through your AdWords account and connect the two services.

From there, you’ll have the ability to structure all of your typical standard ad settings – such as specifying locations, device targeting, age, gender, interests, keywords, and so on. While many of the settings are the same, YouTube’s ad formats are much different than that of the ever-popular Search and Product Listing Ads (PLAs).

With the choice of both in-stream and in-display options on mobile and desktop platforms, YouTube offers several different ad formats that can be of value to your advertising objectives

The adds one can run on this social media advertising platform include Display Ads, Overlay Ads, In-Stream Skippable Video Ads, Non-Skippable Video Ads, and Midroll Ads.




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