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How to Promote your Business Online Using Webinars

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Promoting a business no longer thrives on business cards, shared flyers, billboards, and the like alone. With the fast-growing digital market, nowadays you can promote your business online with ease and from the comfort of your home, office, or remote location. You may make as much money as if not more than promote your business offline. Webinars are a go-to on the subject of e-marketing. Not only are they easy and cost-effective, but they also provide a platform to share valuable content to a large audience within a short timeframe.

This article will help you explore the benefits of adding webinars to your business strategy, learn how to host a successful webinar, and discover how they can help you grow your business in the long run.

How to Promote your Business Online Using Webinars

How to Promote your Business Online Using Webinars

So, What is a Webinar?

In its simplest explanation, a webinar is a virtual seminar; a web-seminar if you will. It involves participants attending via a webcast which can be viewed using a Personal Computer (PC), a tablet, or a smartphone. Webinars are usually broadcast live and can be recorded for future reference. They are used to provide educative information about a product or service. Also, you may use webinars for sharing entertaining content. As a business, webinars can help you build your repute as an expert, establish a lasting relationship with your audience, and entertain new customers or leads.

Webinars are mostly used for:

  1. Information sharing (i.e. creating awareness).
  2. Learning (i.e. skills acquisition, online training).
  3. Promotion (through product presentation, persuasion, selling).

The 3 Golden Methods for Promoting your Business Using Webinars

Promoting your business online through webinars requires a potent blueprint for publicity. It goes beyond providing great content. An effective strategy will involve proper timing, sending out pre-webinar and post-webinar emails, deciding on a great topic for your webinar, and so forth. That said, here are three (3) methods for promoting your business online using webinars today:

Method #1: Maximize the Questions and Answers (Q&A) Session

Feedback is the heart and soul of webinar marketing. You need to have a session where you can identify the participants’ problems, clarify their grey areas, solve their queries, and so forth. Remember your purpose for hosting a webinar is to share knowledge about your business. Therefore, answering a question with authority marks you out as an expert on the subject. While answering the participants’ questions, you have ample opportunity to recommend your products and/or service(s) to them. This is a novel way to promote your business using webinars.

Method #2: Re-Market through Email

It’s a good idea to connect with your leads through email before and/or after a webinar. Once registered, you may need to send a confirmation email to each participant (and this is where a co-producer might come in). You might need to send a reminder a few days to the webinar and other emails after the webinar have ended.

This marketing and re-marketing strategy can help you to generate an appreciable volume of sales, make your business known by more people and warm up your prospects to buy in the future. The essence of collecting leads when people register for your webinar is to remarket to them. So, ensure that you ethically maximize this opportunity to your business advantage.

Method 3: Create Room for Interaction and Cash-in on It

What differentiates a webinar from a talk show is the interaction the participants usually enjoy. To ensure the webinar is not one-sided, it is important to make it is interactive. That way, you can tailor your content, products, and services to meet their needs. When the webinar is interactive, it builds trust, creates comfort, and may make your webinar attendees want to buy what you are offering on the spot or later.

So, there you have it…

Webinars are a great way to help spread the word about your business and bring it to the limelight. It provides great benefits from capturing leads, increasing sales, boosting your revenue, and ultimately growing your business. They are recommended for small businesses that need to establish connections, build their network and advertise to the world. If you are yet to and webinars to your business marketing arsenal you are late. You should not hesitate any further. Utilize the information in this guide to take the first steps.

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Ekemini Ekpo is a professional Blogger, Research Analyst, Internet Marketer, and Tutor. He is passionate about Business, Investment, Entrepreneurship, Finance, and Personal development.

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Digital Marketing 101 for Small and Medium Businesses in Nigeria

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To start with, we have to know what digital marketing is and why it is very important to integrate it into the building of your small scale and medium sized businesses.

Digital marketing is an avenue for promoting products and service through the internet with the use of web-based or web-enabled/enhanced digital technologies such as desktop computers, mobile phones, and other digital media platforms.

Every business whether small-scaled or medium-scaled need digital marketing to grow. The use of digital marketing in business can help to drive brand awareness and tell people more about a business thereby drawing customers’ attention and making sales. Digital or Online marketing can be done through platforms like social media, a business’s (i.e., company’s) own website, search engine rankings, email, display advertising and other kinds of incentivized advertising strategies done with ICT tools or via the internet.

Digital Marketing 101 For Small And Medium Businesses In Nigeria

Digital Marketing 101 For Small And Medium Businesses In Nigeria

The knowledge of Online marketing is vital for businesses and aspiring business owners must make effort to include it right from the kickoff stage of their business. Just like new students offer 101 (i.e., foundation) courses to introduce them to the basics of their course, business startups and startup founders need to get the proper orientation on digital marketing for managing and making good turnaround in their businesses. This is important whether you are a small business, a medium business or a big/large business. The knowledge of digital marketing is one knowledge that can (and will) surely help you to have a successful business.

Below covers some fundamentals of digital marketing and explains the reasons for digital marketing in business:

(1) Digital marketing Helps In Goals and Targets Setting.

Every business has a goal and target it wants to meet in say 5 to 10 years. For instance, as a business owner you might want to reach a million customers in 3 countries in 10 years. This is a big goal and only digital marketing can help you to achieve this.

This may not be your goal but every business has similar goals as this. To meet them, you need to apply several strategies of which digital marketing comes top.

Before now, when we had to send letters to friends and family or business partners and the rest, we used post offices and these letters and messages did not get to them until after days. Also, people only did their businesses within their immediate environments and only few people knew about it which eventually brought very little sales and profits.

Now, you can sit at the comfort of your office or business location and reach customers thousands of miles away from you by the help of social media, emails, search engines and advertorials on blogs, websites, and forums. This is what we call digital marketing. Goals which looked unattainable to people and businesses decades ago can now be achieved through the help of digital marketing with ease.

(2) You Need Digital marketing To Create Awareness and Potential for Your Business.

Digital marketing can help you to discover the potential of your business and how big it can get. It helps you to determine how much your business can generate and how far it can go.

With digital marketing, you can easily know and have a better understanding of your target market, online audience and people who are searching for and need your product(s) or service(s).

Adequate knowledge of online marketing is what businesses that have gone big use in improving and expanding their reach and evaluating their strategies. You simply won’t know your online audience and market place without effective digital marketing.

(3) Digital marketing Assists to Beat the Competition

You can keep up with competition when you apply digital or online marketing to your  business strategy. You will find out that you can reach more customers too and expand just like other businesses can.

(4) It Helps You To Maintain Relevance in the Market

Most contemporary businesses that stay in the market for a long time and become successful used digital marketing to do that. The world is moving very fast and everything is going digital so only businesses that go digital too stay relevant.

A lot of things have gone from manual to automatic. Not many people still go to stores to buy goods or services. Rather, because more people now spend most of their time online, they can easily see product and/or services they need online, order them and get them delivered to their doorsteps.

If your business has an online presence, you can sell to targeted buyers online too and make good profits with less stress. On the contrary, you will keep selling only to the people who can sacrifice their time to come patronize you physically. Of course, the number of people who fall into this category these days is getting fewer.

Now that you know the importance of Internet marketing in businesses growth and success, the question could be, “How Do I Implement This Digital Marketing in My Business to Make It Grow?”

It starts with deciding on the digital marketing strategy or platform that you wish to use. This is essentially choosing the areas of digital marketing that would be best to use for your small-sized business or medium-sized business.

Top 4 Digital Marketing Options to Choose From

There are many options that you can deploy in your online marketing endeavor. However, I am of the opinion that the following are the pivot on which the majority of other digital marketing strategies hang:

  1. Social Media Marketing
  2. Search Engine Optimization (SEO)
  3. Content Marketing
  4. Email Marketing

Let’s see what each of them entail in detail:

(1) Social Media Marketing

Social media marketing is the use if social media platforms like Facebook, Twitter, WhatsApp, Instagram and other social media platforms to connect with your audience to build your business/brand, reach wider audiences and increase sales.

Social media marketing is a great way to start digital marketing as a small business owner. It is easier and mostly free to use. It only comes with charges when you intend to further expand your business by leveraging paid adverts to reach wider audiences.

Let’s take a look at what you can do yourself in social media marketing your business yourself.  Facebook is a very popular social media platform for marketing. First, you open a page that talks about your business. Then, invite your friends to like the page and post your products there for them to see. You can also post in groups you are in and also on your wall and get a team that will help you amplify these posts.

Some groups have been built by social media influencers into potential market places. Some of those groups with over 50,000 members can be good to post about the goods and services you render. What you just do is contact the administrator of the group and negotiate for a front page allowance for a period of time. You can also apply this strategy to other social media platforms and even forums with constant visits. This is a great way to increase sales and traffic for your website.

(3) Search Engine Optimization (SEO)

Search engines nowadays are almost the number one gateway to many websites because when you search for something online on a search engine like Google, the websites with arguably the most relevant information displays. This is as a result of search engine optimization done by the owners or administrators of such websites. Search engine optimization simply means carefully arranging your site to increase its visibility for relevant searches. This can lead more people to your site and convert this traffic (i.e., visitors) into (repeat) paying customers.

(3) Content Marketing

This is the creating, publishing, and distributing relevant content to help target audiences. You can do this by guest-posting (i.e., guest-blogging) on other blogs/websites, placing valuable contents on forums, sharing contents on social media, advertising on digital magazines, brochures, yellowpages, etc.

(4) Email Marketing

Email marketing is the type that help you keep customers aware of you products and services. You can read more about email marketing strategies for better conversions here. If you are new to email marketing and you wish to know how to go about it, g ahead and read this article. It will surely help you to kick start your email marketing on the right footing.

Conclusion

This article shared the basics of digital marketing. It explained the concept of digital or online marketing and covered the importance of it. Furthermore, it explained the different digital marketing platforms and strategies available and how to choose them for your business. Beside the ones mentioned here, understand that there are other digital media marketing tools out there. This include Voice SEO, video marketing and Pay Per Click (PPC) Adverts. These have their peculiar advantages and I invite you to leverage them also for the success of your business.

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How to Start Advertising Business In Nigeria

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What does it takes to start advertising business in Nigeria today? For me, it takes a careful understanding of how advertising business in Nigeria works. This starts with you the would-be Chief Executive Officer (CEO) of the company having a sound understanding of the workings of this business in and out.

Sound knowledge of the technicalities involved in advertising business in Nigeria, the cost, how to raise a team and their portfolios, how to get clients, etc. is a MUST if you must do well in this business.

One good way to acquire these skills is to become an intern at a functional and long-established advertising business in Nigeria. This would equip you with the nitty-gritty of this business; it will help you to understand the nature of this business, the pitfalls to avoid, and how to overcome these pitfalls if your agency falls into them accidentally.

Yes, you need this knowledge even if you choose to hire someone to manage this business for you. It is always important that you understand any business that you want to do very well before venturing into it.

But wait! I almost missed the most important point here. Did I explain what advertising is? No. Sorry. Let me explain.

So, What Is Advertising? What Does Staring A Successful Advertising Business in Nigeria Entail?

Advertising means communicating to people in the language that they understand. It is the science and art of speaking to reflect or reconfigure the mind of the target audience to accept what you are offering them.

To achieve this, you need to reach them at their level of understanding and advertise to them in tandem with their culture. This means that from idea conceptualization to production and then release of an advert, you must be clear in your message, keep it engaging, and entertaining. These will help you to achieve grand success in this business.

Advertising is more of psychology than philosophy. This is because advertising influences or changes the perception of the target audience to buy or subscribe to what you are offering. That is why you create the awareness in the first place –to sell an item or an idea to the public. Hence, it is very important that you properly understand your target market before setting out to advertiser create an advertising business.

To understand the business sense and ethics of advertising business, proper training is a must and this is what I mentioned earlier when I talked about going for internship. What follows this is a proper market research on Nigerian advertisement industry so that you understand the rules, the ethics and what sells here.

Steps to start advertising business in Nigeria

Steps to start advertising business in Nigeria

Steps To Start An advertising business In Nigeria

Acquire A Business Name For Your advertising business And Get It Registered

Acquiring a business name that resonates with your agency’s goals is important. This step is the first you have to take in the process of establishing your own advertising business. The name should clearly show your purpose and people should be able to figure out the services you offer with asking little or no questions.

After figuring out your business name, you have to get it registered. This business name must include Board of Directors one of which has to be an Advertising Practitioners Council of Nigeria (APCON) certified member.

The Advertising Practitioners Council of Nigeria (APCON) was established by the Advertising Practitioners Act No. 55 of 1988, as amended by Act No. 93 of 1992 and Act No. 116 of 1993 (now Advertising Practitioners Registration Act Cap A7 of 2004).

In a case where you already have a business name, you would still be able to add a new member with APCON certificate as a board of director, this step is very essential in approving your application through the registered government agency.

If you do not have this certification, it should not be seen as a setback owing to the fact that there are other ways to bypass this situation. What you need to do is explained below:

Get enrolled to get your diploma certifaction while you seek out an individual that already possess this certification, formally include him/her as a board of direction in the shares of the company. This solves your problem.

Have Suitable Budget For the Business

Capital is very essential for the success of any business. Although for startups, getting capital to start might seem to be a herculean task. Small ad agency can be a low-cost start-up since you primarily offer services rather than final products. But you would most likely need to get loans or investments. You can turn to two choices when faced with this challenge.

Banks – You file for a loan in the bank for a few months to a few years which will cover the cost of startup and even keep you running for the mean time.

Private Investors – There are people out there who want to make an investment in a business that looks promising. They can be friends, family or even other business owners. You should draw up a contract that clearly defines if they are just providing a loan or they are buying into the company. This will prevent problems in future.

Also getting freelance copywriters, graphic designers will help you reduce the overhead cost even further. As your business grows, you can get some in-house employees to offer you primary services.

Get the Essential Advertising Business Materials

We live in a technological world where almost any business needs to have an online presence. This is why you need to build a standard website for your business.

You should include your contact information on the website and also keep it updated. Hiring a professional to help with this task is your best bet, he would be in charge the hosting and maintenance of the site regularly.

You will need to get the following done, before starting your advertising business.

  • Gather media kits that list advertising rates, demographics and specs.
  • Make yourself known to sales representatives at the media outlets you plan to use regularly
  • Put together a portfolio of past work you have done in advertising, if you have been in the industry, this will be your selling point to your potential clients.

Here is a list other technological gadget you should consider getting:

  1. Computers
  2. Digital cameras
  3. Office Telephone
  4. Photo Scanners
  5. Printers

Other things you need include your company’s business card, stationery, tax certificate, high-speed internet service etc.

Business Management and Specialization

Management should encompass setting and policing of revenue and profit targets while also paying attention to the operational coordination skills which will drive the establishment to success

The advertising industry has a broad spectrum and you should be clear from the start where you want to specialize in. Specialization will make you more focused and thereby making your goals easier to accomplish. Here are some types of advertising:

  • Broadcasting
  • Outdoor
  • Print media
  • Online

Draw up A Business Plan For Your Ad Agency

This is one of the essentials for your business, you will need to make short- and long-term plans. This will assist you in securing loans and investment, it will also help you see a clear path that your business should follow.

You can pay someone to write a business plan for you, there are a couple of writers online willing to do this and should not cost much.

You can also consider writing it yourself, watching a couple of videos on how to do it or getting a template should do the trick.

Your business plan should include:

  • Executive summary
  • A clear description of your business
  • Profitability projections
  • Operations plan
  • Financial Plan
  • Market Analysis
  • Market demand
  • Competition analysis.

Join Advertising Industry Trade Associations

There are many Advertising Agencies in Nigeria most of which have been in the business for decades before yours. So, being a part of an association, or belonging to an Advertising Industry Trade Union holds its perks.

It allows you to be constantly involved in what is going on in the industry, with the association holding regular meetings and seminars to keep you up to date. It will also create an avenue where you can brainstorm with like minded people and get new ideas on how to run your own agency.

Source Clients For Your Advertising Business

Having set up all the essentials for your ad agency, you need clients to stay in business. This requires employing certain strategies that will help you attract the right kind of audience to your agency. Start by creating a list of business you want to work with.

You should make sure your website is well groomed and presents a good online presence for your brand. Create some social media pages to further extend your brand awareness and make people interested in what you do.

Make sure you include your contact details on your posts so people will be able to reach you easily.

Advertising mediums can also serve as a means to advertise your own agency. Running targeted ads will help you gather the right amount of audience that would be interested in what you offer.

It is essential for you to have a database of your prospective and existing clients. This will make it easier for you to send out quick advertising campaigns.

You should also make sure you keep adding new clients contact details to your data base. There are a bunch of online tools that can help you with this task.

Market The Business, Especially On The Internet!

We live in an internet age. Even though it is quite essential to have a physical office, not having an online presence for your business can set you at a really great disadvantage. With the internet boasting of over 4.6 billion members, on the internet especially the social media is where your business must be. Becoming a virtual online agency can be done in two ways;

The first involves having a web presence where you control the clients account and offer them superb customer service and account management.

Another way is to set up your website in such a way that enables the clients to be able to build their own ad campaigns. They would have the flexibility of choosing the media format, frequency and even the budget. After this is done, you can now start managing the account on their behalf. However, this second method involves a lot of website programming and database management.

Conclusion

Starting and growing an advertising business in Nigeria is one that is more than just good concepts and ideas. This is because of a lot of complexities it involved. Meaning you really need a certain level of experience before you can perform well in this industry.

It is good to start small, choosing to specialize in a part of advertising which is very lucrative but many has seemed to ignore. An example is the digital advertising arm.

Regularly updating yourself with what is going on in the advertising industry will keep you in the game. Subscribe to trade publications that are targeted towards ad agencies. Attend conferences and seminars in advertising and related fields, this will give you opportunity to expand your network and see new trends in the industry.

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How to Boost Your Business with Webinars in Nigeria

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Webinars

Webinars are a sure-fire way of getting a business, especially a small business seen by a lot of people. As a business owner, you want to increase your brand awareness, expand your reach and customer base. One way to do this is through webinars.

Webinars have now become a choice tool business owners employ in the publicity of their business. Technology gives business owners and entrepreneurs alike a chance to communicate with their existing customers, and attract new prospects to their businesses.

Below are the top 10 steps you should consider while trying to host a webinar to reach more people and drive sales to your business today.

  1. Ensure Flawless Interaction with Your Audience.

Quality interaction between you and your audience is very important. However, in Nigeria, a lot of factors like lack of electricity and internet issues can hamper your interaction with your audience during a webinar. Whatever the situation, you owe it a duty to your audience to contain any eventuality and have a smooth webinar at the end of the day. Make sure that you put in place the necessary tools and processes that could counter any occurrences that would make you and your listeners unable to properly connect with each other during your webinar.

  1. Pick a Suitable Platform.

There are many webinar tools available on the internet, giving you many options to pick from. Before picking your tool or platform, consider the size of your expected audience and the level of technical knowledge that each platform requires. If you have an audience of less than 500 people, you can pick a webinar platform like Teams by Microsoft or Zoom. If your audience is running into thousands, pick YouTube Live or Easy Webinar.

  1. Choose a Suitable Topic.

When choosing your webinar topic, do not go for something regular. Go for something interesting or new that is related to your business which your audience can easily relate to. For example, you can choose a topic on affiliate marketing and as the webinar goes on, you show them reasons to partner with you as an affiliate. This makes it a win-win situation for the both of you. As they become affiliates, they would increase your sales and bring in more cash for you while earning commissions based on what they learn from you during and after the webinar.

  1. Invest in Email Marketing.

Against the popular saying that email does not work in Nigeria, the truth is that you can use email marketing to reach a lot of potential customers here in Nigeria. When people sign up for your webinar, they drop their emails. It is now your duty to use these emails that they left in your sign-up forms to send a confirmation mail, updates, and reminders about the webinar and your product(s) and service(s).

You can send out a summary of the webinar a few days before the webinar date On the D-Day, you would send out the webinar invite link an hour or two before the webinar commences. Introduce yourself and what you do immediately you begin anchoring the webinar. This will give you free publicity.

  1. Maintain an Active Audience

To make you webinar a successful one, make sure that you do not have a dull moment; make it lively from the start to finish. Let it not just be all talk. Instead, introduce some humor, games, and fun in-between activities to keep the users engaged. This will loosen any tension that your webinar attendees might build-up, give them some relieve, and make the session more rewarding.

Webinars

A businessman hosting a webinar to increase his business awareness and boost sales.

  1. Increase Your Webinar’s Publicity.

Publicity and promotion is an important part of ensuring the success of your webinar. Use social media to increase the awareness of your business and use relevant keywords to advertise your webinar for free. Also, ensure that you use an effective digital marketing strategy which can really encourage people to join in.

  1. Give Your Attendees Gift (i.e., a free e-book).

You might want to give all participants of your webinar a gift at the end of a webinar. This could be a free e-book or a recorded version of the webinar. This should be a summary of all that you taught in the webinar to serve as a reference material for future use by the webinar attendees. Some pages of the e-book or video sections can contain information about your business and your products. With this gift in the hands of all your webinar attendees, you are giving your business free publicity.

  1. Host an Influencer, if you can

You can invite an influencer, not necessarily a mega influencer in your niche, to come and talk to your audience during your session. This might require some money, but if you do not have any money to spare, it is still okay. However, the presence of an influencer in your webinar would generate a lot of publicity and engagement for your webinar. So, you should plan towards this.

  1. Give Your Attendees Bonuses and Discounts.

During the webinar, offer your attendees discounts on your products as a way of saying “thank you for joining”. Also, you can give them bonuses for any purchase made within a certain period, or a coupon code that is only active for some time. The short period offer would create scarcity in the mind of your attendees and will lead to an increase in sales in your business.

  1. Provide A Question and Answer (Q & A) Session.

At the end of the webinar, you can include a question and answer session which will address any questions your audience may have. It helps in fostering interaction among your audience. It is during this session that you would be able to find out if the participants gained a thing or more from the session, if the webinar was useful and if the audience would welcome a repeat session.

Final Thoughts

This article outlined some steps which are guaranteed to help you host a webinar that would improve your business. If followed correctly, you would experience double or triple results in your business shortly after the webinar. Remember to practice the points I outlined in this article till you get results. Good luck!

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